Seek Returns

GOOG vs. PINS: Alphabet vs. Pinterest Stock Comparison

How do Alphabet (GOOG) and Pinterest (PINS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and Pinterest (PINS) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Company profile comparison for Alphabet (GOOG) and Pinterest (PINS)
Profile ItemGOOGPINS
NameAlphabet Inc. Class C Common StockPinterest Inc.
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesInteractive Media & Services
GICS Sub-IndustryInteractive Media & ServicesInteractive Media & Services
Market Capitalization3,490.64 billion USD10.87 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 19, 2004April 18, 2019
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GOOG
PINS
GSPC
Loading price history…
Alphabet (GOOG) vs. Pinterest (PINS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Alphabet (GOOG) and Pinterest (PINS). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Alphabet (GOOG) and Pinterest (PINS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
Total Return (1Y)3.83%-29.81%
Total Return (3Y, Annualized)30.46%-15.27%
Total Return (5Y, Annualized)14.40%-16.43%

Risk Profile

Drawdown History

GOOG
PINS
GSPC
Loading price history…
Alphabet (GOOG) vs. Pinterest (PINS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Alphabet (GOOG) and Pinterest (PINS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
Volatility (1Y, Annualized)33.07%49.76%
Beta (5Y)1.190.95
Max Drawdown (5Y)-44.60%-68.40%
Avg. Volume (3M)19.07M13.18M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
GOOG and PINS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
Sharpe Ratio (1Y)-0.01-0.69
Sortino Ratio (1Y)-0.02-0.90

Profitability

ROE (TTM)

Alphabet (GOOG) at 44.29% sits in the top ROE quartile, while Pinterest (PINS) at 4.50% is closer to the peer norm — stronger capital efficiency for GOOG.

GOOG

Media & Entertainment industry group

44.29%

Max
49.92%
GOOG
44.29%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

PINS

Media & Entertainment industry group

4.50%

Max
49.92%
Q3
17.95%
Median
7.20%
PINS
4.50%
Q1
-4.53%
Min
-26.31%
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 50.03% converts revenue to bottom-line profit above its industry’s benchmark range, while Pinterest (PINS) at 3.81% keeps roughly the typical share for its industry.

GOOG

Media & Entertainment industry group

50.03%

GOOG
50.03%
Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

PINS

Media & Entertainment industry group

3.81%

Max
32.91%
Q3
11.75%
Median
5.04%
PINS
3.81%
Q1
-4.17%
Min
-25.14%
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Alphabet (GOOG) at 31.81% operates in the top operating margin quartile, ahead of Pinterest (PINS) at 2.93%, which runs around its industry’s norm.

GOOG

Media & Entertainment industry group

31.81%

Max
40.16%
GOOG
31.81%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

PINS

Media & Entertainment industry group

2.93%

Max
40.16%
Q3
18.72%
Median
8.63%
PINS
2.93%
Q1
1.90%
Min
-22.08%
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
ROE (TTM)44.29%4.50%
ROA (TTM)12.74%3.12%
Net Margin (TTM)50.03%3.81%
Operating Margin (TTM)31.81%2.93%
Gross Margin (TTM)60.86%78.97%

Growth

Revenue Growth

Both Alphabet (GOOG) at 15.09% and Pinterest (PINS) at 15.79% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Alphabet (GOOG) at 34.45% is around its peer norm for EPS growth, while Pinterest (PINS) at -77.15% drops into the bottom quartile, signaling weaker earnings momentum.

Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
Revenue Growth (YoY)15.09%15.79%
Revenue Growth (3Y CAGR)12.51%14.63%
EPS Growth (YoY)34.45%-77.15%
EPS Growth (3Y CAGR)33.34%--

Financial Strength

Current Ratio (MRQ)

Both Alphabet (GOOG) at 2.79 and Pinterest (PINS) at 4.28 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.

GOOG

Media & Entertainment industry group

2.79

Max
4.69
GOOG
2.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

PINS

Media & Entertainment industry group

4.28

Max
4.69
PINS
4.28
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Alphabet (GOOG) at 0.22 and Pinterest (PINS) at 0.39 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOG

Media & Entertainment industry group

0.22

Max
3.65
Q3
1.69
Median
0.46
GOOG
0.22
Q1
0.17
Min
0.00

PINS

Media & Entertainment industry group

0.39

Max
3.65
Q3
1.69
Median
0.46
PINS
0.39
Q1
0.17
Min
0.00
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
Current Ratio (MRQ)2.794.28
Debt / Equity (MRQ)0.220.39
Net Debt / EBITDA-0.62-0.92

Dividends

Dividend Yield (TTM)

Pinterest (PINS) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a yield of 0.31%, ranking against industry peers normally.

GOOG

Media & Entertainment industry group

0.31%

Max
1.33%
Q3
0.65%
GOOG
0.31%
Median
0.00%
Q1
0.00%
Min
0.00%

PINS

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
PINS
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Pinterest (PINS) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a payout of 4.49%, ranking against industry peers normally.

GOOG

Media & Entertainment industry group

4.49%

Max
71.43%
Q3
28.98%
GOOG
4.49%
Median
0.00%
Q1
0.00%
Min
0.00%

PINS

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
PINS
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
Dividend Yield (TTM)0.31%0.00%
Dividend Payout Ratio (TTM)4.49%0.00%

Valuation

P/E Ratio (TTM)

Alphabet (GOOG) at 14.83 is near its industry’s usual P/E ratio, while Pinterest (PINS) at 79.00 sits above its peer range — an unusually expensive price for PINS’s trailing earnings.

GOOG

Media & Entertainment industry group

14.83

Max
51.21
Q3
28.90
Median
17.98
GOOG
14.83
Q1
11.53
Min
1.64

PINS

Media & Entertainment industry group

79.00

PINS
79.00
Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Pinterest (PINS) at 2.32 is priced about in line with its industry on P/S ratio, while Alphabet (GOOG) at 7.41 sits in the pricier quartile — GOOG costs more per dollar of sales.

GOOG

Media & Entertainment industry group

7.41

Max
7.43
GOOG
7.41
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00

PINS

Media & Entertainment industry group

2.32

Max
7.43
Q3
3.82
PINS
2.32
Median
1.40
Q1
0.70
Min
0.00
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Alphabet (GOOG) at 5.29 and Pinterest (PINS) at 3.50 are valued close to their industries’ norm against book — neither stands out from peers.

GOOG

Media & Entertainment industry group

5.29

Max
11.45
Q3
5.30
GOOG
5.29
Median
1.84
Q1
0.77
Min
-2.61

PINS

Media & Entertainment industry group

3.50

Max
11.45
Q3
5.30
PINS
3.50
Median
1.84
Q1
0.77
Min
-2.61
Loading chart…
Alphabet (GOOG) vs. Pinterest (PINS): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and Pinterest (PINS)
MetricGOOGPINS
P/E Ratio (TTM)14.8379.00
P/S Ratio (TTM)7.412.32
P/B Ratio (MRQ)5.293.50
Free Cash Flow Yield (TTM)-0.03%11.11%