GOOG vs. NWS: Alphabet vs. News Stock Comparison

November 11, 2026

How do Alphabet (GOOG) and News (NWS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and News (NWS) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while NWS is classified in Media.

Company profile comparison for Alphabet (GOOG) and News (NWS)
Profile Item	GOOG	NWS
Name	Alphabet Inc. Class C Common Stock	News Corp Class B
Country/Region	United States	United States
GICS Sector	Communication Services	Communication Services
GICS Industry Group	Media & Entertainment	Media & Entertainment
GICS Industry	Interactive Media & Services	Media
GICS Sub-Industry	Interactive Media & Services	Publishing
Market Capitalization	3,490.64 billion USD	15.55 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	August 19, 2004	June 19, 2013
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GOOG

NWS

GSPC

Alphabet (GOOG) vs. News (NWS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOG) and News (NWS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOG) and News (NWS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
Total Return (1Y)	3.83%	-3.65%
Total Return (3Y, Annualized)	30.46%	10.18%
Total Return (5Y, Annualized)	14.40%	4.98%

Risk Profile

Drawdown History

GOOG

NWS

GSPC

Alphabet (GOOG) vs. News (NWS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOG) and News (NWS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
Volatility (1Y, Annualized)	33.07%	29.25%
Beta (5Y)	1.19	1.02
Max Drawdown (5Y)	-44.60%	-35.61%
Avg. Volume (3M)	19.07M	1.11M

Risk-Adjusted Performance

Risk-Return Positioning

GOOG and NWS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
Sharpe Ratio (1Y)	-0.01	-0.27
Sortino Ratio (1Y)	-0.02	-0.35

Profitability

ROE (TTM)

Alphabet (GOOG) at 44.29% sits in the top ROE quartile, while News (NWS) at 8.72% is closer to the peer norm — stronger capital efficiency for GOOG.

GOOG

Media & Entertainment industry group

44.29%

Max: 49.92%
GOOG: 44.29%
Q3: 17.95%
Median: 7.20%
Q1: -4.53%
Min: -26.31%

NWS

Media & Entertainment industry group

8.72%

Max: 49.92%
Q3: 17.95%
NWS: 8.72%
Median: 7.20%
Q1: -4.53%
Min: -26.31%

Alphabet (GOOG) vs. News (NWS): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 50.03% converts revenue to bottom-line profit above its industry’s benchmark range, while News (NWS) at 6.77% keeps roughly the typical share for its industry.

GOOG

Media & Entertainment industry group

50.03%

GOOG: 50.03%
Max: 32.91%
Q3: 11.75%
Median: 5.04%
Q1: -4.17%
Min: -25.14%

NWS

Media & Entertainment industry group

6.77%

Max: 32.91%
Q3: 11.75%
NWS: 6.77%
Median: 5.04%
Q1: -4.17%
Min: -25.14%

Alphabet (GOOG) vs. News (NWS): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Alphabet (GOOG) at 31.81% operates in the top operating margin quartile, ahead of News (NWS) at 12.14%, which runs around its industry’s norm.

GOOG

Media & Entertainment industry group

31.81%

Max: 40.16%
GOOG: 31.81%
Q3: 18.72%
Median: 8.63%
Q1: 1.90%
Min: -22.08%

NWS

Media & Entertainment industry group

12.14%

Max: 40.16%
Q3: 18.72%
NWS: 12.14%
Median: 8.63%
Q1: 1.90%
Min: -22.08%

Alphabet (GOOG) vs. News (NWS): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
ROE (TTM)	44.29%	8.72%
ROA (TTM)	12.74%	4.91%
Net Margin (TTM)	50.03%	6.77%
Operating Margin (TTM)	31.81%	12.14%
Gross Margin (TTM)	60.86%	57.29%

Growth

Revenue Growth

Alphabet (GOOG) at 15.09% sits in the top revenue growth quartile, while News (NWS) at 6.82% is closer to the peer norm — faster top-line expansion for GOOG.

Alphabet (GOOG) vs. News (NWS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Alphabet (GOOG) at 34.45% and News (NWS) at -50.24% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Alphabet (GOOG) vs. News (NWS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
Revenue Growth (YoY)	15.09%	6.82%
Revenue Growth (3Y CAGR)	12.51%	4.06%
EPS Growth (YoY)	34.45%	-50.24%
EPS Growth (3Y CAGR)	33.34%	58.23%

Financial Strength

Current Ratio (MRQ)

News (NWS) at 1.62 keeps current ratio within its industry’s typical mid-range, while Alphabet (GOOG) at 2.79 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GOOG

Media & Entertainment industry group

2.79

Max: 4.69
GOOG: 2.79
Q3: 2.53
Median: 1.52
Q1: 0.95
Min: 0.28

NWS

Media & Entertainment industry group

1.62

Max: 4.69
Q3: 2.53
NWS: 1.62
Median: 1.52
Q1: 0.95
Min: 0.28

Alphabet (GOOG) vs. News (NWS): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Alphabet (GOOG) at 0.22 and News (NWS) at 0.32 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOG

Media & Entertainment industry group

0.22

Max: 3.65
Q3: 1.69
Median: 0.46
GOOG: 0.22
Q1: 0.17
Min: 0.00

NWS

Media & Entertainment industry group

0.32

Max: 3.65
Q3: 1.69
Median: 0.46
NWS: 0.32
Q1: 0.17
Min: 0.00

Alphabet (GOOG) vs. News (NWS): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
Current Ratio (MRQ)	2.79	1.62
Debt / Equity (MRQ)	0.22	0.32
Net Debt / EBITDA	-0.62	0.82

Dividends

Dividend Yield (TTM)

News (NWS) at 0.69% delivers top-quartile income for its industry, while Alphabet (GOOG) at 0.31% pays a more typical yield — both are credible income propositions, NWS the richer one.

GOOG

Media & Entertainment industry group

0.31%

Max: 1.33%
Q3: 0.65%
GOOG: 0.31%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NWS

Media & Entertainment industry group

0.69%

Max: 1.33%
NWS: 0.69%
Q3: 0.65%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOG) vs. News (NWS): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Both Alphabet (GOOG) at 4.49% and News (NWS) at 17.86% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

GOOG

Media & Entertainment industry group

4.49%

Max: 71.43%
Q3: 28.98%
GOOG: 4.49%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NWS

Media & Entertainment industry group

17.86%

Max: 71.43%
Q3: 28.98%
NWS: 17.86%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOG) vs. News (NWS): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
Dividend Yield (TTM)	0.31%	0.69%
Dividend Payout Ratio (TTM)	4.49%	17.86%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOG) at 14.83 and News (NWS) at 25.86 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOG

Media & Entertainment industry group

14.83

Max: 51.21
Q3: 28.90
Median: 17.98
GOOG: 14.83
Q1: 11.53
Min: 1.64

NWS

Media & Entertainment industry group

25.86

Max: 51.21
Q3: 28.90
NWS: 25.86
Median: 17.98
Q1: 11.53
Min: 1.64

Alphabet (GOOG) vs. News (NWS): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

News (NWS) at 1.70 is priced about in line with its industry on P/S ratio, while Alphabet (GOOG) at 7.41 sits in the pricier quartile — GOOG costs more per dollar of sales.

GOOG

Media & Entertainment industry group

7.41

Max: 7.43
GOOG: 7.41
Q3: 3.82
Median: 1.40
Q1: 0.70
Min: 0.00

NWS

Media & Entertainment industry group

1.70

Max: 7.43
Q3: 3.82
NWS: 1.70
Median: 1.40
Q1: 0.70
Min: 0.00

Alphabet (GOOG) vs. News (NWS): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Alphabet (GOOG) at 5.29 and News (NWS) at 1.84 are valued close to their industries’ norm against book — neither stands out from peers.

GOOG

Media & Entertainment industry group

5.29

Max: 11.45
Q3: 5.30
GOOG: 5.29
Median: 1.84
Q1: 0.77
Min: -2.61

NWS

Media & Entertainment industry group

1.84

Max: 11.45
Q3: 5.30
NWS: 1.84
Median: 1.84
Q1: 0.77
Min: -2.61

Alphabet (GOOG) vs. News (NWS): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and News (NWS)
Metric	GOOG	NWS
P/E Ratio (TTM)	14.83	25.86
P/S Ratio (TTM)	7.41	1.70
P/B Ratio (MRQ)	5.29	1.84
Free Cash Flow Yield (TTM)	-0.03%	4.85%