EBAY vs. ULTA: eBay vs. Ulta Beauty Stock Comparison

November 11, 2026

How do eBay (EBAY) and Ulta Beauty (ULTA) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

eBay (EBAY) and Ulta Beauty (ULTA) both fall under the Consumer Discretionary Distribution & Retail industry group, but EBAY is classified in Broadline Retail while ULTA is classified in Specialty Retail.

Company profile comparison for eBay (EBAY) and Ulta Beauty (ULTA)
Profile Item	EBAY	ULTA
Name	eBay Inc.	Ulta Beauty, Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Broadline Retail	Specialty Retail
GICS Sub-Industry	Broadline Retail	Other Specialty Retail
Market Capitalization	53.54 billion USD	27.57 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	September 24, 1998	October 25, 2007
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

EBAY

ULTA

GSPC

eBay (EBAY) vs. Ulta Beauty (ULTA), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for eBay (EBAY) and Ulta Beauty (ULTA). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for eBay (EBAY) and Ulta Beauty (ULTA). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
Total Return (1Y)	47.54%	29.08%
Total Return (3Y, Annualized)	47.56%	19.79%
Total Return (5Y, Annualized)	12.50%	11.09%

Risk Profile

Drawdown History

EBAY

ULTA

GSPC

eBay (EBAY) vs. Ulta Beauty (ULTA), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for eBay (EBAY) and Ulta Beauty (ULTA). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
Volatility (1Y, Annualized)	32.35%	36.05%
Beta (5Y)	1.27	0.82
Max Drawdown (5Y)	-50.71%	-44.56%
Avg. Volume (3M)	4.37M	548.94K

Risk-Adjusted Performance

Risk-Return Positioning

EBAY and ULTA are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
Sharpe Ratio (1Y)	1.34	0.69
Sortino Ratio (1Y)	1.97	1.01

Profitability

ROE (TTM)

Both eBay (EBAY) at 46.04% and Ulta Beauty (ULTA) at 46.12% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

EBAY

Consumer Discretionary Distribution & Retail industry group

46.04%

Max: 62.17%
EBAY: 46.04%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

ULTA

Consumer Discretionary Distribution & Retail industry group

46.12%

Max: 62.17%
ULTA: 46.12%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both eBay (EBAY) at 16.94% and Ulta Beauty (ULTA) at 9.34% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

EBAY

Consumer Discretionary Distribution & Retail industry group

16.94%

EBAY: 16.94%
Max: 16.94%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

ULTA

Consumer Discretionary Distribution & Retail industry group

9.34%

Max: 16.94%
ULTA: 9.34%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Both eBay (EBAY) at 19.21% and Ulta Beauty (ULTA) at 12.51% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

EBAY

Consumer Discretionary Distribution & Retail industry group

19.21%

Max: 21.45%
EBAY: 19.21%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

ULTA

Consumer Discretionary Distribution & Retail industry group

12.51%

Max: 21.45%
ULTA: 12.51%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
ROE (TTM)	46.04%	46.12%
ROA (TTM)	9.33%	14.84%
Net Margin (TTM)	16.94%	9.34%
Operating Margin (TTM)	19.21%	12.51%
Gross Margin (TTM)	72.17%	43.10%

Growth

Revenue Growth

Both eBay (EBAY) at 7.95% and Ulta Beauty (ULTA) at 9.71% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both eBay (EBAY) at 10.15% and Ulta Beauty (ULTA) at 1.18% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
Revenue Growth (YoY)	7.95%	9.71%
Revenue Growth (3Y CAGR)	4.26%	6.68%
EPS Growth (YoY)	10.15%	1.18%
EPS Growth (3Y CAGR)	--	2.21%

Financial Strength

Current Ratio (MRQ)

Ulta Beauty (ULTA) at 1.35 keeps current ratio within its industry’s typical mid-range, while eBay (EBAY) at 0.78 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for EBAY.

EBAY

Consumer Discretionary Distribution & Retail industry group

0.78

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
EBAY: 0.78
Min: 0.48

ULTA

Consumer Discretionary Distribution & Retail industry group

1.35

Max: 2.62
Q3: 1.75
Median: 1.35
ULTA: 1.35
Q1: 1.00
Min: 0.48

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Both eBay (EBAY) at 1.63 and Ulta Beauty (ULTA) at 0.95 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

EBAY

Consumer Discretionary Distribution & Retail industry group

1.63

Max: 3.93
Q3: 2.14
EBAY: 1.63
Median: 1.25
Q1: 0.73
Min: 0.01

ULTA

Consumer Discretionary Distribution & Retail industry group

0.95

Max: 3.93
Q3: 2.14
Median: 1.25
ULTA: 0.95
Q1: 0.73
Min: 0.01

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
Current Ratio (MRQ)	0.78	1.35
Debt / Equity (MRQ)	1.63	0.95
Net Debt / EBITDA	1.65	1.19

Dividends

Dividend Yield (TTM)

Ulta Beauty (ULTA) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile eBay (EBAY) reports a yield of 0.99%, ranking against industry peers normally.

EBAY

Consumer Discretionary Distribution & Retail industry group

0.99%

Max: 5.84%
Q3: 2.50%
EBAY: 0.99%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ULTA

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
ULTA: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Ulta Beauty (ULTA) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile eBay (EBAY) reports a payout of 26.64%, ranking against industry peers normally.

EBAY

Consumer Discretionary Distribution & Retail industry group

26.64%

Max: 72.73%
Q3: 32.44%
EBAY: 26.64%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ULTA

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
ULTA: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
Dividend Yield (TTM)	0.99%	0.00%
Dividend Payout Ratio (TTM)	26.64%	0.00%

Valuation

P/E Ratio (TTM)

Ulta Beauty (ULTA) at 23.50 is near its industry’s usual P/E ratio, while eBay (EBAY) at 26.63 sits in the richer quartile — EBAY needs stronger growth or earnings quality to justify the premium.

EBAY

Consumer Discretionary Distribution & Retail industry group

26.63

Max: 40.50
EBAY: 26.63
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67

ULTA

Consumer Discretionary Distribution & Retail industry group

23.50

Max: 40.50
Q3: 24.26
ULTA: 23.50
Median: 19.23
Q1: 12.64
Min: 4.67

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

Both eBay (EBAY) at 4.32 and Ulta Beauty (ULTA) at 2.13 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

EBAY

Consumer Discretionary Distribution & Retail industry group

4.32

EBAY: 4.32
Max: 4.32
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

ULTA

Consumer Discretionary Distribution & Retail industry group

2.13

Max: 4.32
ULTA: 2.13
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Ulta Beauty (ULTA) at 10.44 sits in the upper P/B ratio quartile, and eBay (EBAY) at 12.16 prices even higher, above its industry range.

EBAY

Consumer Discretionary Distribution & Retail industry group

12.16

EBAY: 12.16
Max: 10.96
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

ULTA

Consumer Discretionary Distribution & Retail industry group

10.44

Max: 10.96
ULTA: 10.44
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

eBay (EBAY) vs. Ulta Beauty (ULTA): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for eBay (EBAY) and Ulta Beauty (ULTA)
Metric	EBAY	ULTA
P/E Ratio (TTM)	26.63	23.50
P/S Ratio (TTM)	4.32	2.13
P/B Ratio (MRQ)	12.16	10.44
Free Cash Flow Yield (TTM)	3.18%	3.32%