AMZN vs. EBAY: Amazon.com vs. eBay Stock Comparison

November 11, 2026

How do Amazon.com (AMZN) and eBay (EBAY) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) and eBay (EBAY) are both classified in the Broadline Retail sub-industry within the broader Broadline Retail industry, placing them in the closest GICS peer bucket.

Company profile comparison for Amazon.com (AMZN) and eBay (EBAY)
Profile Item	AMZN	EBAY
Name	Amazon.com Inc.	eBay Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Broadline Retail	Broadline Retail
GICS Sub-Industry	Broadline Retail	Broadline Retail
Market Capitalization	2,803.85 billion USD	53.54 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	May 15, 1997	September 24, 1998
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

AMZN

EBAY

GSPC

Amazon.com (AMZN) vs. eBay (EBAY), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and eBay (EBAY). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and eBay (EBAY). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
Total Return (1Y)	9.80%	47.54%
Total Return (3Y, Annualized)	24.05%	47.56%
Total Return (5Y, Annualized)	8.46%	12.50%

Risk Profile

Drawdown History

AMZN

EBAY

GSPC

Amazon.com (AMZN) vs. eBay (EBAY), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and eBay (EBAY). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
Volatility (1Y, Annualized)	34.10%	32.35%
Beta (5Y)	1.45	1.27
Max Drawdown (5Y)	-55.73%	-50.71%
Avg. Volume (3M)	38.50M	4.37M

Risk-Adjusted Performance

Risk-Return Positioning

AMZN and EBAY are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
Sharpe Ratio (1Y)	0.16	1.34
Sortino Ratio (1Y)	0.26	1.97

Profitability

ROE (TTM)

eBay (EBAY) at 46.04% sits in the top ROE quartile, while Amazon.com (AMZN) at 27.42% is closer to the peer norm — stronger capital efficiency for EBAY.

AMZN

Consumer Discretionary Distribution & Retail industry group

27.42%

Max: 62.17%
Q3: 29.44%
AMZN: 27.42%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

EBAY

Consumer Discretionary Distribution & Retail industry group

46.04%

Max: 62.17%
EBAY: 46.04%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both Amazon.com (AMZN) at 16.90% and eBay (EBAY) at 16.94% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

16.90%

Max: 16.94%
AMZN: 16.90%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

EBAY

Consumer Discretionary Distribution & Retail industry group

16.94%

EBAY: 16.94%
Max: 16.94%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Both Amazon.com (AMZN) at 13.90% and eBay (EBAY) at 19.21% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.90%

Max: 21.45%
AMZN: 13.90%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

EBAY

Consumer Discretionary Distribution & Retail industry group

19.21%

Max: 21.45%
EBAY: 19.21%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
ROE (TTM)	27.42%	46.04%
ROA (TTM)	6.62%	9.33%
Net Margin (TTM)	16.90%	16.94%
Operating Margin (TTM)	13.90%	19.21%
Gross Margin (TTM)	51.37%	72.17%

Growth

Revenue Growth

Amazon.com (AMZN) at 12.38% sits in the top revenue growth quartile, while eBay (EBAY) at 7.95% is closer to the peer norm — faster top-line expansion for AMZN.

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their Revenue Growth across different time periods.

EPS Growth

Amazon.com (AMZN) at 29.66% sits in the top EPS growth quartile, while eBay (EBAY) at 10.15% is closer to the peer norm — faster per-share earnings growth for AMZN.

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
Revenue Growth (YoY)	12.38%	7.95%
Revenue Growth (3Y CAGR)	11.73%	4.26%
EPS Growth (YoY)	29.66%	10.15%
EPS Growth (3Y CAGR)	--	--

Financial Strength

Current Ratio (MRQ)

Both Amazon.com (AMZN) at 0.99 and eBay (EBAY) at 0.78 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.99

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
AMZN: 0.99
Min: 0.48

EBAY

Consumer Discretionary Distribution & Retail industry group

0.78

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
EBAY: 0.78
Min: 0.48

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.50 keeps leverage in the lower industry quartile, while eBay (EBAY) at 1.63 runs a more typical debt-to-equity mix.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.50

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
AMZN: 0.50
Min: 0.01

EBAY

Consumer Discretionary Distribution & Retail industry group

1.63

Max: 3.93
Q3: 2.14
EBAY: 1.63
Median: 1.25
Q1: 0.73
Min: 0.01

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
Current Ratio (MRQ)	0.99	0.78
Debt / Equity (MRQ)	0.50	1.63
Net Debt / EBITDA	1.04	1.65

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile eBay (EBAY) reports a yield of 0.99%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

EBAY

Consumer Discretionary Distribution & Retail industry group

0.99%

Max: 5.84%
Q3: 2.50%
EBAY: 0.99%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile eBay (EBAY) reports a payout of 26.64%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

EBAY

Consumer Discretionary Distribution & Retail industry group

26.64%

Max: 72.73%
Q3: 32.44%
EBAY: 26.64%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
Dividend Yield (TTM)	0.00%	0.99%
Dividend Payout Ratio (TTM)	0.00%	26.64%

Valuation

P/E Ratio (TTM)

Amazon.com (AMZN) at 20.96 is near its industry’s usual P/E ratio, while eBay (EBAY) at 26.63 sits in the richer quartile — EBAY needs stronger growth or earnings quality to justify the premium.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.96

Max: 40.50
Q3: 24.26
AMZN: 20.96
Median: 19.23
Q1: 12.64
Min: 4.67

EBAY

Consumer Discretionary Distribution & Retail industry group

26.63

Max: 40.50
EBAY: 26.63
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

Both Amazon.com (AMZN) at 3.52 and eBay (EBAY) at 4.32 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.52

Max: 4.32
AMZN: 3.52
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

EBAY

Consumer Discretionary Distribution & Retail industry group

4.32

EBAY: 4.32
Max: 4.32
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Amazon.com (AMZN) at 4.57 sits near its industry’s typical P/B ratio, while eBay (EBAY) at 12.16 prices above its benchmark range — EBAY looks rich relative to book.

AMZN

Consumer Discretionary Distribution & Retail industry group

4.57

Max: 10.96
Q3: 5.26
AMZN: 4.57
Median: 2.16
Q1: 1.08
Min: -4.45

EBAY

Consumer Discretionary Distribution & Retail industry group

12.16

EBAY: 12.16
Max: 10.96
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

Amazon.com (AMZN) vs. eBay (EBAY): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and eBay (EBAY)
Metric	AMZN	EBAY
P/E Ratio (TTM)	20.96	26.63
P/S Ratio (TTM)	3.52	4.32
P/B Ratio (MRQ)	4.57	12.16
Free Cash Flow Yield (TTM)	-1.24%	3.18%