Salesforce (CRM) vs. Snowflake (SNOW)
This page compares Salesforce (CRM) with Snowflake (SNOW) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.
Company Profile
Salesforce (CRM) and Snowflake (SNOW) both fall under the Software & Services industry group, but CRM is classified in Software while SNOW is classified in IT Services.
Salesforce (CRM) has more than two decades of public-market history since June 23, 2004, whereas Snowflake (SNOW) listed on September 16, 2020 and has a much shorter record to draw on.
| Symbol | CRM | SNOW |
|---|---|---|
| Company Name | Salesforce, Inc. | Snowflake Inc. |
| Country/Region | United States | United States |
| GICS Sector | Information Technology | Information Technology |
| GICS Industry Group | Software & Services | Software & Services |
| GICS Industry | Software | IT Services |
| GICS Sub-Industry | Application Software | Internet Services & Infrastructure |
| Market Capitalization | 144.23 billion USD | 57.38 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | June 23, 2004 | September 16, 2020 |
| Security Type | Common Stock | Common Stock |
Historical Performance
Historical Performance at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| 5-Day Price Return | 1.61% | 5.12% |
| 13-Week Price Return | -4.85% | -7.62% |
| 26-Week Price Return | -26.67% | -35.57% |
| 52-Week Price Return | -37.54% | -7.58% |
| Month-to-Date Return | -0.12% | 21.30% |
| Year-to-Date Return | -33.45% | -24.54% |
| 10-Day Avg. Volume | 12.72M | 7.10M |
| 3-Month Avg. Volume | 13.44M | 6.89M |
| 3-Month Volatility | 42.99% | 62.62% |
| Beta | 1.13 | 1.13 |
Profitability
Return on Equity (TTM)
Snowflake (SNOW) reports a negative Return on Equity (TTM) of -60.27%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Salesforce (CRM) reports 12.37%, ranking against industry peers normally.
CRM
Software & Services industry group
12.37%
- Max
- 62.31%
- Q3
- 20.29%
- Median
- 7.31%
- Q1
- -8.50%
- Min
- -50.67%
SNOW
Software & Services industry group
-60.27%
- Max
- 62.31%
- Q3
- 20.29%
- Median
- 7.31%
- Q1
- -8.50%
- Min
- -50.67%
Net Profit Margin (TTM)
Snowflake (SNOW) reports a negative Net Profit Margin (TTM) of -28.43%, usually indicating a net loss over the period. Meanwhile Salesforce (CRM) reports 17.96%, ranking against industry peers normally.
CRM
Software & Services industry group
17.96%
- Max
- 44.20%
- Q3
- 16.48%
- Median
- 8.18%
- Q1
- -3.67%
- Min
- -28.43%
SNOW
Software & Services industry group
-28.43%
- Max
- 44.20%
- Q3
- 16.48%
- Median
- 8.18%
- Q1
- -3.67%
- Min
- -28.43%
Operating Profit Margin (TTM)
Snowflake (SNOW) reports a negative Operating Profit Margin (TTM) of -31.68%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Salesforce (CRM) reports 19.34%, ranking against industry peers normally.
CRM
Software & Services industry group
19.34%
- Max
- 46.75%
- Q3
- 17.04%
- Median
- 6.53%
- Q1
- -4.60%
- Min
- -34.31%
SNOW
Software & Services industry group
-31.68%
- Max
- 46.75%
- Q3
- 17.04%
- Median
- 6.53%
- Q1
- -4.60%
- Min
- -34.31%
Profitability at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| Return on Equity (TTM) | 12.37% | -60.27% |
| Return on Assets (TTM) | 7.39% | -15.80% |
| Net Profit Margin (TTM) | 17.96% | -28.43% |
| Operating Profit Margin (TTM) | 19.34% | -31.68% |
| Gross Profit Margin (TTM) | 77.68% | 67.17% |
Financial Strength
Current Ratio (MRQ)
Snowflake (SNOW) at 1.30 keeps Current Ratio (MRQ) within its industry mid-range, while Salesforce (CRM) at 0.76 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CRM.
CRM
Software & Services industry group
0.76
- Max
- 4.52
- Q3
- 2.50
- Median
- 1.64
- Q1
- 1.13
- Min
- 0.31
SNOW
Software & Services industry group
1.30
- Max
- 4.52
- Q3
- 2.50
- Median
- 1.64
- Q1
- 1.13
- Min
- 0.31
Debt-to-Equity Ratio (MRQ)
Both Salesforce (CRM) at 0.24 and Snowflake (SNOW) at 1.18 post Debt-to-Equity Ratio (MRQ) near their industry mid-ranges, so neither company stands out strongly from peers on leverage.
CRM
Software & Services industry group
0.24
- Max
- 2.69
- Q3
- 1.27
- Median
- 0.38
- Q1
- 0.00
- Min
- 0.00
SNOW
Software & Services industry group
1.18
- Max
- 2.69
- Q3
- 1.27
- Median
- 0.38
- Q1
- 0.00
- Min
- 0.00
Interest Coverage Ratio (TTM)
Salesforce (CRM) reports Interest Coverage Ratio (TTM) of 19.86 and can be ranked against industry peers; Snowflake (SNOW) has no value available for this period, so a direct comparison isn’t possible.
CRM
Software & Services industry group
19.86
- Max
- 45.58
- Q3
- 11.44
- Median
- -0.40
- Q1
- -13.69
- Min
- -51.04
SNOW
Software & Services industry group
--
- Max
- 45.58
- Q3
- 11.44
- Median
- -0.40
- Q1
- -13.69
- Min
- -51.04
Financial Strength at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| Current Ratio (MRQ) | 0.76 | 1.30 |
| Quick Ratio (MRQ) | 0.70 | 1.25 |
| Debt-to-Equity Ratio (MRQ) | 0.24 | 1.18 |
| Interest Coverage Ratio (TTM) | 19.86 | -- |
Growth
Revenue Growth
Revenue Growth at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| Revenue Growth (MRQ vs Prior YoY) | 12.09% | 30.12% |
| Revenue Growth (TTM vs Prior YoY) | 9.58% | 29.16% |
| 3-Year Revenue CAGR | 9.82% | 31.38% |
| 5-Year Revenue CAGR | 14.34% | 51.23% |
EPS Growth
EPS Growth at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| EPS Growth (MRQ vs Prior YoY) | 17.51% | -- |
| EPS Growth (TTM vs Prior YoY) | 22.65% | -- |
| 3-Year EPS CAGR | 234.40% | -- |
| 5-Year EPS CAGR | 12.24% | -- |
Dividend
Dividend Yield (TTM)
Snowflake (SNOW) pays no dividend (yield 0.00%) — often a deliberate choice to reinvest earnings rather than return cash. Meanwhile Salesforce (CRM) reports a yield of 1.11%, ranking against industry peers normally.
CRM
Software & Services industry group
1.11%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNOW
Software & Services industry group
0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Snowflake (SNOW) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 21.28%, ranking against industry peers normally.
CRM
Software & Services industry group
21.28%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SNOW
Software & Services industry group
0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| Dividend Yield (TTM) | 1.11% | 0.00% |
| Dividend Payout Ratio (TTM) | 21.28% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
Salesforce (CRM) reports Price-to-Earnings Ratio (TTM) of 19.16 and can be ranked against industry peers; Snowflake (SNOW) has no value available for this period, so a direct comparison isn’t possible.
CRM
Software & Services industry group
19.16
- Max
- 102.57
- Q3
- 62.64
- Median
- 31.77
- Q1
- 14.20
- Min
- 0.35
SNOW
Software & Services industry group
--
- Max
- 102.57
- Q3
- 62.64
- Median
- 31.77
- Q1
- 14.20
- Min
- 0.35
Price-to-Sales Ratio (TTM)
Salesforce (CRM) at 3.44 carries typical industry Price-to-Sales Ratio (TTM), while Snowflake (SNOW) at 12.25 sits in the higher-multiple quartile — SNOW carries a higher trailing revenue multiple relative to peers.
CRM
Software & Services industry group
3.44
- Max
- 17.61
- Q3
- 8.53
- Median
- 4.13
- Q1
- 2.23
- Min
- 0.12
SNOW
Software & Services industry group
12.25
- Max
- 17.61
- Q3
- 8.53
- Median
- 4.13
- Q1
- 2.23
- Min
- 0.12
Price-to-Book Ratio (MRQ)
Salesforce (CRM) at 3.34 hovers around the typical industry Price-to-Book Ratio (MRQ), while Snowflake (SNOW) at 33.91 sits above its industry benchmark range — an elevated book-value multiple for SNOW relative to peers.
CRM
Software & Services industry group
3.34
- Max
- 20.48
- Q3
- 9.90
- Median
- 4.69
- Q1
- 2.39
- Min
- 0.32
SNOW
Software & Services industry group
33.91
- Max
- 20.48
- Q3
- 9.90
- Median
- 4.69
- Q1
- 2.39
- Min
- 0.32
Valuation at a Glance
| Symbol | CRM | SNOW |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 19.16 | -- |
| Price-to-Sales Ratio (TTM) | 3.44 | 12.25 |
| Price-to-Book Ratio (MRQ) | 3.34 | 33.91 |
| Price-to-Free Cash Flow Ratio (TTM) | 9.92 | 51.36 |