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CRM vs. SNOW: Salesforce vs. Snowflake Stock Comparison

How do Salesforce (CRM) and Snowflake (SNOW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Snowflake (SNOW) both fall under the Software & Services industry group, but CRM is classified in Software while SNOW is classified in IT Services.

Salesforce (CRM) has more than two decades of public-market history since June 23, 2004, whereas Snowflake (SNOW) listed on September 16, 2020 and has a much shorter record to draw on.

Company profile comparison for Salesforce (CRM) and Snowflake (SNOW)
Profile ItemCRMSNOW
NameSalesforce, Inc.Snowflake Inc. Common Stock
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareIT Services
GICS Sub-IndustryApplication SoftwareInternet Services & Infrastructure
Market Capitalization175.83 billion USD97.33 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJune 23, 2004September 16, 2020
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
SNOW
GSPC
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Salesforce (CRM) vs. Snowflake (SNOW), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Snowflake (SNOW). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Snowflake (SNOW). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
Total Return (1Y)-9.04%10.92%
Total Return (3Y, Annualized)1.64%23.09%
Total Return (5Y, Annualized)-6.57%-5.00%

Risk Profile

Drawdown History

CRM
SNOW
GSPC
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Salesforce (CRM) vs. Snowflake (SNOW), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Snowflake (SNOW). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
Volatility (1Y, Annualized)47.53%67.14%
Beta (5Y)1.241.33
Max Drawdown (5Y)-58.67%-72.99%
Avg. Volume (3M)11.36M4.67M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and SNOW are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
Sharpe Ratio (1Y)-0.280.10
Sortino Ratio (1Y)-0.450.17

Profitability

ROE (TTM)

Snowflake (SNOW) reports a negative ROE of -48.06%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Salesforce (CRM) reports 19.38%, ranking against industry peers normally.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

SNOW

Software & Services industry group

-48.06%

Max
53.85%
Q3
17.90%
Median
6.59%
Q1
-9.59%
SNOW
-48.06%
Min
-50.52%
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Snowflake (SNOW) reports a negative net margin of -20.07%, usually indicating a net loss over the period. Meanwhile Salesforce (CRM) reports 21.99%, ranking against industry peers normally.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

SNOW

Software & Services industry group

-20.07%

Max
41.17%
Q3
15.28%
Median
4.63%
Q1
-5.42%
SNOW
-20.07%
Min
-33.17%
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Snowflake (SNOW) reports a negative operating margin of -17.00%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Salesforce (CRM) reports 21.38%, ranking against industry peers normally.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

SNOW

Software & Services industry group

-17.00%

Max
46.89%
Q3
17.64%
Median
8.73%
Q1
-2.13%
SNOW
-17.00%
Min
-30.45%
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
ROE (TTM)19.38%-48.06%
ROA (TTM)5.70%-9.02%
Net Margin (TTM)21.99%-20.07%
Operating Margin (TTM)21.38%-17.00%
Gross Margin (TTM)77.28%67.03%

Growth

Revenue Growth

Snowflake (SNOW) at 29.16% sits in the top revenue growth quartile, while Salesforce (CRM) at 9.58% is closer to the peer norm — faster top-line expansion for SNOW.

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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Salesforce (CRM) reports EPS growth of 22.64%, ranked against its industry; Snowflake (SNOW) has no EPS growth figure this period.

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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
Revenue Growth (YoY)9.58%29.16%
Revenue Growth (3Y CAGR)9.82%31.38%
EPS Growth (YoY)22.64%--
EPS Growth (3Y CAGR)233.65%--

Financial Strength

Current Ratio (MRQ)

Both Salesforce (CRM) at 0.84 and Snowflake (SNOW) at 0.94 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

SNOW

Software & Services industry group

0.94

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
SNOW
0.94
Min
0.03
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Salesforce (CRM) at 1.10 carries an industry-typical debt-to-equity mix, while Snowflake (SNOW) at 1.29 uses more debt funding than most peers.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

SNOW

Software & Services industry group

1.29

Max
2.52
SNOW
1.29
Q3
1.13
Median
0.40
Q1
0.07
Min
0.00
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
Current Ratio (MRQ)0.840.94
Debt / Equity (MRQ)1.101.29
Net Debt / EBITDA2.40--

Dividends

Dividend Yield (TTM)

Snowflake (SNOW) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SNOW

Software & Services industry group

0.00%

SNOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Snowflake (SNOW) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SNOW

Software & Services industry group

0.00%

SNOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Salesforce (CRM) trades at 19.55 times trailing earnings, ranked against its peers, while Snowflake (SNOW) has no P/E ratio this period.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

SNOW

Software & Services industry group

--

Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
SNOW
--
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Salesforce (CRM) vs. Snowflake (SNOW): SNOW does not report P/E ratio, so it has no value marker; CRM is benchmarked against the Software & Services industry group.

P/S Ratio (TTM)

Salesforce (CRM) at 4.00 is priced about in line with its industry on P/S ratio, while Snowflake (SNOW) at 17.91 sits in the pricier quartile — SNOW costs more per dollar of sales.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

SNOW

Software & Services industry group

17.91

SNOW
17.91
Max
17.91
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Salesforce (CRM) at 4.58 sits near its industry’s typical P/B ratio, while Snowflake (SNOW) at 45.23 prices above its benchmark range — SNOW looks rich relative to book.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

SNOW

Software & Services industry group

45.23

SNOW
45.23
Max
16.63
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Snowflake (SNOW)
MetricCRMSNOW
P/E Ratio (TTM)19.55--
P/S Ratio (TTM)4.0017.91
P/B Ratio (MRQ)4.5845.23
Free Cash Flow Yield (TTM)10.08%1.79%