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Salesforce (CRM) vs. Snowflake (SNOW)

This page compares Salesforce (CRM) with Snowflake (SNOW) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.

Company Profile

Salesforce (CRM) and Snowflake (SNOW) both fall under the Software & Services industry group, but CRM is classified in Software while SNOW is classified in IT Services.

Salesforce (CRM) has more than two decades of public-market history since June 23, 2004, whereas Snowflake (SNOW) listed on September 16, 2020 and has a much shorter record to draw on.

SymbolCRMSNOW
Company NameSalesforce, Inc.Snowflake Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareIT Services
GICS Sub-IndustryApplication SoftwareInternet Services & Infrastructure
Market Capitalization144.23 billion USD57.38 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJune 23, 2004September 16, 2020
Security TypeCommon StockCommon Stock

Historical Performance

CRM
SNOW
Loading price history…
Salesforce (CRM) vs. Snowflake (SNOW): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Historical Performance at a Glance

SymbolCRMSNOW
5-Day Price Return1.61%5.12%
13-Week Price Return-4.85%-7.62%
26-Week Price Return-26.67%-35.57%
52-Week Price Return-37.54%-7.58%
Month-to-Date Return-0.12%21.30%
Year-to-Date Return-33.45%-24.54%
10-Day Avg. Volume12.72M7.10M
3-Month Avg. Volume13.44M6.89M
3-Month Volatility42.99%62.62%
Beta1.131.13

Profitability

Return on Equity (TTM)

Snowflake (SNOW) reports a negative Return on Equity (TTM) of -60.27%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Salesforce (CRM) reports 12.37%, ranking against industry peers normally.

CRM

Software & Services industry group

12.37%

Max
62.31%
Q3
20.29%
Median
7.31%
Q1
-8.50%
Min
-50.67%

SNOW

Software & Services industry group

-60.27%

Max
62.31%
Q3
20.29%
Median
7.31%
Q1
-8.50%
Min
-50.67%
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Return on Equity (TTM) against the Software & Services industry group benchmark.

Net Profit Margin (TTM)

Snowflake (SNOW) reports a negative Net Profit Margin (TTM) of -28.43%, usually indicating a net loss over the period. Meanwhile Salesforce (CRM) reports 17.96%, ranking against industry peers normally.

CRM

Software & Services industry group

17.96%

Max
44.20%
Q3
16.48%
Median
8.18%
Q1
-3.67%
Min
-28.43%

SNOW

Software & Services industry group

-28.43%

Max
44.20%
Q3
16.48%
Median
8.18%
Q1
-3.67%
Min
-28.43%
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Net Profit Margin (TTM) against the Software & Services industry group benchmark.

Operating Profit Margin (TTM)

Snowflake (SNOW) reports a negative Operating Profit Margin (TTM) of -31.68%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Salesforce (CRM) reports 19.34%, ranking against industry peers normally.

CRM

Software & Services industry group

19.34%

Max
46.75%
Q3
17.04%
Median
6.53%
Q1
-4.60%
Min
-34.31%

SNOW

Software & Services industry group

-31.68%

Max
46.75%
Q3
17.04%
Median
6.53%
Q1
-4.60%
Min
-34.31%
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Operating Profit Margin (TTM) against the Software & Services industry group benchmark.

Profitability at a Glance

SymbolCRMSNOW
Return on Equity (TTM)12.37%-60.27%
Return on Assets (TTM)7.39%-15.80%
Net Profit Margin (TTM)17.96%-28.43%
Operating Profit Margin (TTM)19.34%-31.68%
Gross Profit Margin (TTM)77.68%67.17%

Financial Strength

Current Ratio (MRQ)

Snowflake (SNOW) at 1.30 keeps Current Ratio (MRQ) within its industry mid-range, while Salesforce (CRM) at 0.76 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CRM.

CRM

Software & Services industry group

0.76

Max
4.52
Q3
2.50
Median
1.64
Q1
1.13
Min
0.31

SNOW

Software & Services industry group

1.30

Max
4.52
Q3
2.50
Median
1.64
Q1
1.13
Min
0.31
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Current Ratio (MRQ) against the Software & Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Both Salesforce (CRM) at 0.24 and Snowflake (SNOW) at 1.18 post Debt-to-Equity Ratio (MRQ) near their industry mid-ranges, so neither company stands out strongly from peers on leverage.

CRM

Software & Services industry group

0.24

Max
2.69
Q3
1.27
Median
0.38
Q1
0.00
Min
0.00

SNOW

Software & Services industry group

1.18

Max
2.69
Q3
1.27
Median
0.38
Q1
0.00
Min
0.00
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Debt-to-Equity Ratio (MRQ) against the Software & Services industry group benchmark.

Interest Coverage Ratio (TTM)

Salesforce (CRM) reports Interest Coverage Ratio (TTM) of 19.86 and can be ranked against industry peers; Snowflake (SNOW) has no value available for this period, so a direct comparison isn’t possible.

CRM

Software & Services industry group

19.86

Max
45.58
Q3
11.44
Median
-0.40
Q1
-13.69
Min
-51.04

SNOW

Software & Services industry group

--

Max
45.58
Q3
11.44
Median
-0.40
Q1
-13.69
Min
-51.04
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Interest Coverage Ratio (TTM) against the Software & Services industry group benchmark.

Financial Strength at a Glance

SymbolCRMSNOW
Current Ratio (MRQ)0.761.30
Quick Ratio (MRQ)0.701.25
Debt-to-Equity Ratio (MRQ)0.241.18
Interest Coverage Ratio (TTM)19.86--

Growth

Revenue Growth

Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolCRMSNOW
Revenue Growth (MRQ vs Prior YoY)12.09%30.12%
Revenue Growth (TTM vs Prior YoY)9.58%29.16%
3-Year Revenue CAGR9.82%31.38%
5-Year Revenue CAGR14.34%51.23%

EPS Growth

Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolCRMSNOW
EPS Growth (MRQ vs Prior YoY)17.51%--
EPS Growth (TTM vs Prior YoY)22.65%--
3-Year EPS CAGR234.40%--
5-Year EPS CAGR12.24%--

Dividend

Dividend Yield (TTM)

Snowflake (SNOW) pays no dividend (yield 0.00%) — often a deliberate choice to reinvest earnings rather than return cash. Meanwhile Salesforce (CRM) reports a yield of 1.11%, ranking against industry peers normally.

CRM

Software & Services industry group

1.11%

Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SNOW

Software & Services industry group

0.00%

Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Dividend Yield (TTM) against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Snowflake (SNOW) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 21.28%, ranking against industry peers normally.

CRM

Software & Services industry group

21.28%

Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SNOW

Software & Services industry group

0.00%

Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Dividend Payout Ratio (TTM) against the Software & Services industry group benchmark.

Dividend at a Glance

SymbolCRMSNOW
Dividend Yield (TTM)1.11%0.00%
Dividend Payout Ratio (TTM)21.28%0.00%

Valuation

Price-to-Earnings Ratio (TTM)

Salesforce (CRM) reports Price-to-Earnings Ratio (TTM) of 19.16 and can be ranked against industry peers; Snowflake (SNOW) has no value available for this period, so a direct comparison isn’t possible.

CRM

Software & Services industry group

19.16

Max
102.57
Q3
62.64
Median
31.77
Q1
14.20
Min
0.35

SNOW

Software & Services industry group

--

Max
102.57
Q3
62.64
Median
31.77
Q1
14.20
Min
0.35
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Price-to-Earnings Ratio (TTM) against the Software & Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Salesforce (CRM) at 3.44 carries typical industry Price-to-Sales Ratio (TTM), while Snowflake (SNOW) at 12.25 sits in the higher-multiple quartile — SNOW carries a higher trailing revenue multiple relative to peers.

CRM

Software & Services industry group

3.44

Max
17.61
Q3
8.53
Median
4.13
Q1
2.23
Min
0.12

SNOW

Software & Services industry group

12.25

Max
17.61
Q3
8.53
Median
4.13
Q1
2.23
Min
0.12
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Price-to-Sales Ratio (TTM) against the Software & Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Salesforce (CRM) at 3.34 hovers around the typical industry Price-to-Book Ratio (MRQ), while Snowflake (SNOW) at 33.91 sits above its industry benchmark range — an elevated book-value multiple for SNOW relative to peers.

CRM

Software & Services industry group

3.34

Max
20.48
Q3
9.90
Median
4.69
Q1
2.39
Min
0.32

SNOW

Software & Services industry group

33.91

Max
20.48
Q3
9.90
Median
4.69
Q1
2.39
Min
0.32
Salesforce (CRM) vs. Snowflake (SNOW): A comparison of their Price-to-Book Ratio (MRQ) against the Software & Services industry group benchmark.

Valuation at a Glance

SymbolCRMSNOW
Price-to-Earnings Ratio (TTM)19.16--
Price-to-Sales Ratio (TTM)3.4412.25
Price-to-Book Ratio (MRQ)3.3433.91
Price-to-Free Cash Flow Ratio (TTM)9.9251.36