Salesforce (CRM) Stock Analysis

November 11, 2026

This is a peer-relative look at Salesforce (CRM): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Software & Services peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for Salesforce (CRM)
Profile Item	CRM
Name	Salesforce, Inc.
Country/Region	United States
GICS Sector	Information Technology
GICS Industry Group	Software & Services
GICS Industry	Software
GICS Sub-Industry	Application Software
Market Capitalization	175.83 billion USD
Currency	USD
Exchange	NYSE
Listing Date	June 23, 2004
Security Type	Common Stock

Price Performance

Cumulative Growth

CRM

GSPC

Salesforce (CRM) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
Total Return (1Y)	-9.04%	-3.00%
Total Return (3Y, Annualized)	1.64%	8.28%
Total Return (5Y, Annualized)	-6.57%	-7.91%

Risk Profile

Drawdown History

CRM

GSPC

Salesforce (CRM) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
Volatility (1Y, Annualized)	47.53%	61.69%
Beta (5Y)	1.24	1.06
Max Drawdown (5Y)	-58.67%	-76.52%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. CRM is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
Sharpe Ratio (1Y)	-0.28	-0.13
Sortino Ratio (1Y)	-0.45	-0.19

Profitability

ROE (TTM)

Salesforce (CRM) posts ROE of 19.38%, in the upper peer quartile. That suggests the company earns more from each dollar of shareholders’ equity than most industry peers, a useful capital-efficiency signal.

CRM

Software & Services industry group

19.38%

Group distribution

Max: 53.85%
CRM: 19.38%
Q3: 17.90%
Median: 6.59%
Q1: -9.59%
Min: -50.52%

Largest peers

ORCL: 41.19%
PLTR: 40.91%
IBM: 34.77%
MSFT: 34.22%
CRM: 19.38%
SAP: 18.18%
PANW: 1.74%

Where Salesforce (CRM) stands on ROE within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

Salesforce (CRM) keeps 21.99% of revenue as net profit, putting net margin in the upper peer quartile. After operating costs, interest, and taxes, more of each sales dollar reaches shareholders than it does at most industry peers.

CRM

Software & Services industry group

21.99%

Group distribution

Max: 41.17%
CRM: 21.99%
Q3: 15.28%
Median: 4.63%
Q1: -5.42%
Min: -33.17%

Largest peers

PLTR: 50.34%
MSFT: 41.17%
ORCL: 26.36%
CRM: 21.99%
SAP: 20.41%
IBM: 15.99%
PANW: 2.67%

Where Salesforce (CRM) stands on net margin within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Salesforce (CRM) turns 21.38% of revenue into operating profit, putting operating margin in the upper peer quartile. Before financing and taxes enter the picture, the day-to-day business keeps more of each sales dollar than most industry peers.

CRM

Software & Services industry group

21.38%

Group distribution

Max: 46.89%
CRM: 21.38%
Q3: 17.64%
Median: 8.73%
Q1: -2.13%
Min: -30.45%

Largest peers

MSFT: 49.76%
PLTR: 46.89%
ORCL: 35.63%
SAP: 29.50%
CRM: 21.38%
IBM: 16.97%
PANW: 5.40%

Where Salesforce (CRM) stands on operating margin within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
ROE (TTM)	19.38%	6.59%
ROA (TTM)	5.70%	2.45%
Net Margin (TTM)	21.99%	4.63%
Operating Margin (TTM)	21.38%	8.73%
Gross Margin (TTM)	77.28%	70.07%

Growth

Revenue Growth

Salesforce (CRM) grew revenue 9.58%, roughly around the peer group's normal range. Top-line momentum looks broadly typical for the industry.

Salesforce (CRM): Revenue Growth across different time periods, set against Software & Services industry-group medians.

EPS Growth

Salesforce (CRM) grew earnings per share 22.64%, roughly around the peer group's normal range. Bottom-line momentum looks broadly typical for the industry.

Salesforce (CRM): EPS Growth across different time periods, set against Software & Services industry-group medians.

Growth Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
Revenue Growth (YoY)	9.58%	14.22%
Revenue Growth (3Y CAGR)	9.82%	13.52%
EPS Growth (YoY)	22.64%	7.85%
EPS Growth (3Y CAGR)	233.65%	18.19%

Financial Strength

Current Ratio (MRQ)

Salesforce (CRM) has current ratio of 0.84, in the tighter-liquidity quartile for its industry. The short-term cushion is thinner than most peers carry, even if the absolute comfort level still depends on the business model.

CRM

Software & Services industry group

0.84

Group distribution

Max: 5.11
Q3: 2.77
Median: 1.67
Q1: 1.01
CRM: 0.84
Min: 0.03

Largest peers

PLTR: 7.10
MSFT: 1.23
ORCL: 1.17
SAP: 1.16
PANW: 0.87
IBM: 0.86
CRM: 0.84

Where Salesforce (CRM) stands on current ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

Salesforce (CRM) has debt-to-equity ratio of 1.10, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

CRM

Software & Services industry group

1.10

Group distribution

Max: 2.52
Q3: 1.13
CRM: 1.10
Median: 0.40
Q1: 0.07
Min: 0.00

Largest peers

ORCL: 2.52
IBM: 1.85
CRM: 1.10
MSFT: 0.28
SAP: 0.23
PANW: 0.09
PLTR: 0.02

Where Salesforce (CRM) stands on debt-to-equity ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
Current Ratio (MRQ)	0.84	1.67
Debt / Equity (MRQ)	1.10	0.40
Net Debt / EBITDA	2.40	0.17

Dividends

Dividend Yield (TTM)

Salesforce (CRM) has dividend yield of 0.77%, above the entire industry range. That headline income is large, but yields this far above peers often come from a falling share price or an at-risk payout, so dividend safety matters more than the percentage itself.

CRM

Software & Services industry group

0.77%

Group distribution

CRM: 0.77%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

IBM: 2.73%
ORCL: 1.74%
SAP: 1.03%
CRM: 0.77%
MSFT: 0.69%
PLTR: 0.00%
PANW: 0.00%

Where Salesforce (CRM) stands on dividend yield within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Salesforce (CRM) has payout ratio of 15.66%, above the peer distribution for its industry. The dividend consumes more reported earnings than peers normally do, leaving unusually thin earnings cover.

CRM

Software & Services industry group

15.66%

Group distribution

CRM: 15.66%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

IBM: 57.51%
SAP: 36.45%
ORCL: 31.35%
MSFT: 19.00%
CRM: 15.66%
PLTR: 0.00%
PANW: 0.00%

Where Salesforce (CRM) stands on payout ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
Dividend Yield (TTM)	0.77%	0.00%
Dividend Payout Ratio (TTM)	15.66%	0.00%

Valuation

P/E Ratio (TTM)

Salesforce (CRM) trades at P/E ratio of 19.55, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

CRM

Software & Services industry group

19.55

Group distribution

Max: 112.94
Q3: 60.32
Median: 32.91
CRM: 19.55
Q1: 18.77
Min: 6.69

Largest peers

PANW: 784.60
PLTR: 112.94
SAP: 29.07
MSFT: 27.69
IBM: 20.90
CRM: 19.55
ORCL: 18.20

Where Salesforce (CRM) stands on P/E ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Salesforce (CRM) trades at 4.00 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

CRM

Software & Services industry group

4.00

Group distribution

Max: 17.91
Q3: 8.78
Median: 4.25
CRM: 4.00
Q1: 2.23
Min: 0.02

Largest peers

PLTR: 53.02
PANW: 22.37
MSFT: 11.37
SAP: 6.84
ORCL: 5.04
CRM: 4.00
IBM: 3.31

Where Salesforce (CRM) stands on P/S ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Salesforce (CRM) trades at 4.58 on P/B ratio, roughly in line with the industry’s normal price-to-book range. Its balance sheet is not being priced at a clear discount or premium versus peers.

CRM

Software & Services industry group

4.58

Group distribution

Max: 16.63
Q3: 8.50
CRM: 4.58
Median: 4.30
Q1: 1.92
Min: -3.90

Largest peers

SAP: 73.25
PLTR: 34.41
PANW: 9.30
MSFT: 8.38
IBM: 6.52
ORCL: 5.68
CRM: 4.58

Where Salesforce (CRM) stands on P/B ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Salesforce (CRM) metric values compared with Software & Services industry-group medians
Metric	Current stock: CRM	Industry group median
P/E Ratio (TTM)	19.55	32.91
P/S Ratio (TTM)	4.00	4.25
P/B Ratio (MRQ)	4.58	4.30
Free Cash Flow Yield (TTM)	10.08%	3.98%