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CRM vs. PANW: Salesforce vs. Palo Alto Networks Stock Comparison

How do Salesforce (CRM) and Palo Alto Networks (PANW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Palo Alto Networks (PANW) both belong to the Software industry, though CRM is classified under Application Software while PANW falls under Systems Software.

Company profile comparison for Salesforce (CRM) and Palo Alto Networks (PANW)
Profile ItemCRMPANW
NameSalesforce, Inc.Palo Alto Networks, Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareSystems Software
Market Capitalization175.83 billion USD256.86 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateJune 23, 2004July 20, 2012
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
PANW
GSPC
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Salesforce (CRM) vs. Palo Alto Networks (PANW), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Palo Alto Networks (PANW). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Palo Alto Networks (PANW). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
Total Return (1Y)-9.04%53.99%
Total Return (3Y, Annualized)1.64%39.16%
Total Return (5Y, Annualized)-6.57%30.80%

Risk Profile

Drawdown History

CRM
PANW
GSPC
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Salesforce (CRM) vs. Palo Alto Networks (PANW), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Palo Alto Networks (PANW). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
Volatility (1Y, Annualized)47.53%51.34%
Beta (5Y)1.241.00
Max Drawdown (5Y)-58.67%-36.01%
Avg. Volume (3M)11.36M6.03M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and PANW are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
Sharpe Ratio (1Y)-0.280.97
Sortino Ratio (1Y)-0.451.49

Profitability

ROE (TTM)

Salesforce (CRM) at 19.38% sits in the top ROE quartile, while Palo Alto Networks (PANW) at 1.74% is closer to the peer norm — stronger capital efficiency for CRM.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

PANW

Software & Services industry group

1.74%

Max
53.85%
Q3
17.90%
Median
6.59%
PANW
1.74%
Q1
-9.59%
Min
-50.52%
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Salesforce (CRM) at 21.99% retains a top-quartile share of revenue as profit, ahead of Palo Alto Networks (PANW) at 2.67%, which keeps about the industry-typical share.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

PANW

Software & Services industry group

2.67%

Max
41.17%
Q3
15.28%
Median
4.63%
PANW
2.67%
Q1
-5.42%
Min
-33.17%
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Salesforce (CRM) at 21.38% operates in the top operating margin quartile, ahead of Palo Alto Networks (PANW) at 5.40%, which runs around its industry’s norm.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

PANW

Software & Services industry group

5.40%

Max
46.89%
Q3
17.64%
Median
8.73%
PANW
5.40%
Q1
-2.13%
Min
-30.45%
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
ROE (TTM)19.38%1.74%
ROA (TTM)5.70%1.40%
Net Margin (TTM)21.99%2.67%
Operating Margin (TTM)21.38%5.40%
Gross Margin (TTM)77.28%70.38%

Growth

Revenue Growth

Both Salesforce (CRM) at 9.58% and Palo Alto Networks (PANW) at 24.50% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their Revenue Growth across different time periods.

EPS Growth

Salesforce (CRM) at 22.64% is around its peer norm for EPS growth, while Palo Alto Networks (PANW) at -75.00% drops into the bottom quartile, signaling weaker earnings momentum.

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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
Revenue Growth (YoY)9.58%24.50%
Revenue Growth (3Y CAGR)9.82%18.54%
EPS Growth (YoY)22.64%-75.00%
EPS Growth (3Y CAGR)233.65%-14.50%

Financial Strength

Current Ratio (MRQ)

Both Salesforce (CRM) at 0.84 and Palo Alto Networks (PANW) at 0.87 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

PANW

Software & Services industry group

0.87

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
PANW
0.87
Min
0.03
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both Salesforce (CRM) at 1.10 and Palo Alto Networks (PANW) at 0.09 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

PANW

Software & Services industry group

0.09

Max
2.52
Q3
1.13
Median
0.40
PANW
0.09
Q1
0.07
Min
0.00
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
Current Ratio (MRQ)0.840.87
Debt / Equity (MRQ)1.100.09
Net Debt / EBITDA2.40-0.32

Dividends

Dividend Yield (TTM)

Palo Alto Networks (PANW) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

PANW

Software & Services industry group

0.00%

PANW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Palo Alto Networks (PANW) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

PANW

Software & Services industry group

0.00%

PANW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

Salesforce (CRM) at 19.55 is near its industry’s usual P/E ratio, while Palo Alto Networks (PANW) at 784.60 sits above its peer range — an unusually expensive price for PANW’s trailing earnings.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

PANW

Software & Services industry group

784.60

PANW
784.60
Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

Salesforce (CRM) at 4.00 prices around its industry’s typical P/S ratio, while Palo Alto Networks (PANW) at 22.37 clears its benchmark range — PANW looks notably rich on sales.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

PANW

Software & Services industry group

22.37

PANW
22.37
Max
17.91
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Salesforce (CRM) at 4.58 is valued about in line with its industry on P/B ratio, while Palo Alto Networks (PANW) at 9.30 carries an above-peer premium to book — PANW is pricier on assets.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

PANW

Software & Services industry group

9.30

Max
16.63
PANW
9.30
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Palo Alto Networks (PANW): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Palo Alto Networks (PANW)
MetricCRMPANW
P/E Ratio (TTM)19.55784.60
P/S Ratio (TTM)4.0022.37
P/B Ratio (MRQ)4.589.30
Free Cash Flow Yield (TTM)10.08%1.65%