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CRM vs. PCOR: Salesforce vs. Procore Stock Comparison

How do Salesforce (CRM) and Procore (PCOR) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Procore (PCOR) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

Salesforce (CRM) has more than two decades of public-market history since June 23, 2004, whereas Procore (PCOR) listed on May 20, 2021 and has a much shorter record to draw on.

Company profile comparison for Salesforce (CRM) and Procore (PCOR)
Profile ItemCRMPCOR
NameSalesforce, Inc.Procore Technologies Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareApplication Software
Market Capitalization175.83 billion USD11.27 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJune 23, 2004May 20, 2021
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
PCOR
GSPC
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Salesforce (CRM) vs. Procore (PCOR), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Procore (PCOR). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Procore (PCOR). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
Total Return (1Y)-9.04%-3.45%
Total Return (3Y, Annualized)1.64%15.41%
Total Return (5Y, Annualized)-6.57%-3.95%

Risk Profile

Drawdown History

CRM
PCOR
GSPC
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Salesforce (CRM) vs. Procore (PCOR), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Procore (PCOR). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
Volatility (1Y, Annualized)47.53%54.42%
Beta (5Y)1.240.66
Max Drawdown (5Y)-58.67%-59.26%
Avg. Volume (3M)11.36M3.10M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and PCOR are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
Sharpe Ratio (1Y)-0.28-0.14
Sortino Ratio (1Y)-0.45-0.22

Profitability

ROE (TTM)

Procore (PCOR) reports a negative ROE of -2.98%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Salesforce (CRM) reports 19.38%, ranking against industry peers normally.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

PCOR

Software & Services industry group

-2.98%

Max
53.85%
Q3
17.90%
Median
6.59%
PCOR
-2.98%
Q1
-9.59%
Min
-50.52%
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Procore (PCOR) reports a negative net margin of -2.31%, usually indicating a net loss over the period. Meanwhile Salesforce (CRM) reports 21.99%, ranking against industry peers normally.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

PCOR

Software & Services industry group

-2.31%

Max
41.17%
Q3
15.28%
Median
4.63%
PCOR
-2.31%
Q1
-5.42%
Min
-33.17%
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Salesforce (CRM) at 21.38% operates in the top operating margin quartile, ahead of Procore (PCOR) at 4.82%, which runs around its industry’s norm.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

PCOR

Software & Services industry group

4.82%

Max
46.89%
Q3
17.64%
Median
8.73%
PCOR
4.82%
Q1
-2.13%
Min
-30.45%
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
ROE (TTM)19.38%-2.98%
ROA (TTM)5.70%-0.44%
Net Margin (TTM)21.99%-2.31%
Operating Margin (TTM)21.38%4.82%
Gross Margin (TTM)77.28%80.28%

Growth

Revenue Growth

Both Salesforce (CRM) at 9.58% and Procore (PCOR) at 14.83% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Salesforce (CRM) vs. Procore (PCOR): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Salesforce (CRM) reports EPS growth of 22.64%, ranked against its industry; Procore (PCOR) has no EPS growth figure this period.

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Salesforce (CRM) vs. Procore (PCOR): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
Revenue Growth (YoY)9.58%14.83%
Revenue Growth (3Y CAGR)9.82%22.46%
EPS Growth (YoY)22.64%--
EPS Growth (3Y CAGR)233.65%--

Financial Strength

Current Ratio (MRQ)

Procore (PCOR) at 1.06 keeps current ratio within its industry’s typical mid-range, while Salesforce (CRM) at 0.84 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CRM.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

PCOR

Software & Services industry group

1.06

Max
5.11
Q3
2.77
Median
1.67
PCOR
1.06
Q1
1.01
Min
0.03
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both Salesforce (CRM) at 1.10 and Procore (PCOR) at 0.92 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

PCOR

Software & Services industry group

0.92

Max
2.52
Q3
1.13
PCOR
0.92
Median
0.40
Q1
0.07
Min
0.00
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
Current Ratio (MRQ)0.841.06
Debt / Equity (MRQ)1.100.92
Net Debt / EBITDA2.403.75

Dividends

Dividend Yield (TTM)

Procore (PCOR) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

PCOR

Software & Services industry group

0.00%

PCOR
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Procore (PCOR) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

PCOR

Software & Services industry group

0.00%

PCOR
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Salesforce (CRM) trades at 19.55 times trailing earnings, ranked against its peers, while Procore (PCOR) has no P/E ratio this period.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

PCOR

Software & Services industry group

--

Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
PCOR
--
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Salesforce (CRM) vs. Procore (PCOR): PCOR does not report P/E ratio, so it has no value marker; CRM is benchmarked against the Software & Services industry group.

P/S Ratio (TTM)

On P/S ratio, both Salesforce (CRM) at 4.00 and Procore (PCOR) at 7.58 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

PCOR

Software & Services industry group

7.58

Max
17.91
Q3
8.78
PCOR
7.58
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Salesforce (CRM) at 4.58 is valued about in line with its industry on P/B ratio, while Procore (PCOR) at 10.38 carries an above-peer premium to book — PCOR is pricier on assets.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

PCOR

Software & Services industry group

10.38

Max
16.63
PCOR
10.38
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Procore (PCOR): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Procore (PCOR)
MetricCRMPCOR
P/E Ratio (TTM)19.55--
P/S Ratio (TTM)4.007.58
P/B Ratio (MRQ)4.5810.38
Free Cash Flow Yield (TTM)10.08%3.24%