BKNG vs. FLUT: Booking vs. Flutter Entertainment Stock Comparison

June 23, 2026

How do Booking (BKNG) and Flutter Entertainment (FLUT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Flutter Entertainment (FLUT) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while FLUT falls under Casinos & Gaming.

Company profile comparison for Booking (BKNG) and Flutter Entertainment (FLUT)
Profile Item	BKNG	FLUT
Name	Booking Holdings Inc.	Flutter Entertainment plc
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Casinos & Gaming
Market Capitalization	130.00 billion USD	16.90 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	March 31, 1999	October 4, 2002
Security Type	Common Stock	Common Stock

Performance

Cumulative Growth

BKNG

FLUT

Booking (BKNG) vs. Flutter Entertainment (FLUT): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Flutter Entertainment (FLUT). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
Total Return (1Y)	-20.25%	-63.06%

Risk

Drawdown

BKNG

FLUT

Booking (BKNG) vs. Flutter Entertainment (FLUT): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Risk metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
Volatility (1Y, Annualized)	32.60%	43.61%
Beta (5Y)	1.08	1.10
Avg. Volume (3M)	7.71M	2.98M

Profitability

ROE (TTM)

Booking (BKNG) has no ROE value reported for this period; Flutter Entertainment (FLUT) reports a negative figure of -4.96%, which needs context because negative ROE can reflect losses or negative shareholders’ equity.

BKNG

Consumer Services industry group

Max: 52.89%
Q3: 29.38%
Median: 13.03%
Q1: 3.96%
Min: -26.11%
BKNG: --

FLUT

Consumer Services industry group

-4.96%

Max: 52.89%
Q3: 29.38%
Median: 13.03%
Q1: 3.96%
FLUT: -4.96%
Min: -26.11%

Booking (BKNG) vs. Flutter Entertainment (FLUT): BKNG does not report ROE, so it has no value marker; FLUT is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Flutter Entertainment (FLUT) reports a negative net margin of -2.20%, usually indicating a net loss over the period. Meanwhile Booking (BKNG) reports 22.23%, ranking against industry peers normally.

BKNG

Consumer Services industry group

22.23%

Max: 24.36%
BKNG: 22.23%
Q3: 12.30%
Median: 6.13%
Q1: 1.10%
Min: -15.48%

FLUT

Consumer Services industry group

-2.20%

Max: 24.36%
Q3: 12.30%
Median: 6.13%
Q1: 1.10%
FLUT: -2.20%
Min: -15.48%

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Booking (BKNG) at 25.04% carries a top-quartile operating margin, while Flutter Entertainment (FLUT) at 2.32% operates in the bottom quartile.

BKNG

Consumer Services industry group

25.04%

Max: 43.24%
BKNG: 25.04%
Q3: 19.86%
Median: 11.37%
Q1: 3.86%
Min: -19.69%

FLUT

Consumer Services industry group

2.32%

Max: 43.24%
Q3: 19.86%
Median: 11.37%
Q1: 3.86%
FLUT: 2.32%
Min: -19.69%

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability at a Glance

Profitability metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
ROE (TTM)	--	-4.96%
ROA (TTM)	22.26%	1.15%
Net Margin (TTM)	22.23%	-2.20%
Operating Margin (TTM)	25.04%	2.32%
Gross Margin (TTM)	86.99%	44.25%

Growth

Revenue Growth

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
Revenue Growth (YoY)	13.39%	16.62%
Revenue Growth (3Y CAGR)	16.35%	20.08%

EPS Growth

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
EPS Growth (YoY)	-4.12%	-829.17%
EPS Growth (3Y CAGR)	29.44%	--

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.06 and Flutter Entertainment (FLUT) at 0.90 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.06

Max: 3.32
Q3: 1.79
BKNG: 1.06
Median: 1.00
Q1: 0.71
Min: 0.20

FLUT

Consumer Services industry group

0.90

Max: 3.32
Q3: 1.79
Median: 1.00
FLUT: 0.90
Q1: 0.71
Min: 0.20

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Flutter Entertainment (FLUT) carries debt-to-equity ratio of 1.29 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

Max: 7.23
Q3: 3.21
Median: 1.27
Q1: 0.34
Min: 0.01
BKNG: --

FLUT

Consumer Services industry group

1.29

Max: 7.23
Q3: 3.21
FLUT: 1.29
Median: 1.27
Q1: 0.34
Min: 0.01

Booking (BKNG) vs. Flutter Entertainment (FLUT): BKNG does not report debt-to-equity ratio, so it has no value marker; FLUT is benchmarked against the Consumer Services industry group.

Financial Strength at a Glance

Financial strength metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
Current Ratio (MRQ)	1.06	0.90
Debt / Equity (MRQ)	--	1.29
Net Debt / EBITDA	0.30	5.18

Dividends

Dividend Yield (TTM)

Flutter Entertainment (FLUT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a yield of 0.92%, ranking against industry peers normally.

BKNG

Consumer Services industry group

0.92%

Max: 3.85%
Q3: 1.62%
BKNG: 0.92%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

FLUT

Consumer Services industry group

0.00%

Max: 3.85%
Q3: 1.62%
FLUT: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Flutter Entertainment (FLUT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a payout of 20.73%, ranking against industry peers normally.

BKNG

Consumer Services industry group

20.73%

Max: 81.13%
Q3: 34.20%
BKNG: 20.73%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

FLUT

Consumer Services industry group

0.00%

Max: 81.13%
Q3: 34.20%
FLUT: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividends at a Glance

Dividend metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
Dividend Yield (TTM)	0.92%	0.00%
Dividend Payout Ratio (TTM)	20.73%	0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Booking (BKNG) trades at 22.13 times trailing earnings, ranked against its peers, while Flutter Entertainment (FLUT) has no P/E ratio this period.

BKNG

Consumer Services industry group

22.13

Max: 69.33
Q3: 40.10
Median: 22.27
BKNG: 22.13
Q1: 16.31
Min: 3.82

FLUT

Consumer Services industry group

Max: 69.33
Q3: 40.10
Median: 22.27
Q1: 16.31
Min: 3.82
FLUT: --

Booking (BKNG) vs. Flutter Entertainment (FLUT): FLUT does not report P/E ratio, so it has no value marker; BKNG is benchmarked against the Consumer Services industry group.

P/S Ratio (TTM)

Flutter Entertainment (FLUT) at 0.99 is priced about in line with its industry on P/S ratio, while Booking (BKNG) at 4.70 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.70

Max: 6.20
BKNG: 4.70
Q3: 3.09
Median: 1.75
Q1: 0.84
Min: 0.06

FLUT

Consumer Services industry group

0.99

Max: 6.20
Q3: 3.09
Median: 1.75
FLUT: 0.99
Q1: 0.84
Min: 0.06

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -15.00, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Flutter Entertainment (FLUT) reports 1.87, ranking against industry peers normally.

BKNG

Consumer Services industry group

-15.00

Max: 13.76
Q3: 6.43
Median: 2.54
Q1: 1.04
Min: -5.70
BKNG: -15.00

FLUT

Consumer Services industry group

1.87

Max: 13.76
Q3: 6.43
Median: 2.54
FLUT: 1.87
Q1: 1.04
Min: -5.70

Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation at a Glance

Valuation metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
Metric	BKNG	FLUT
P/E Ratio (TTM)	22.13	--
P/S Ratio (TTM)	4.70	0.99
P/B Ratio (MRQ)	-15.00	1.87
Free Cash Flow Yield (TTM)	5.44%	-5.19%