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BKNG vs. FLUT: Booking vs. Flutter Entertainment Stock Comparison

How do Booking (BKNG) and Flutter Entertainment (FLUT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Flutter Entertainment (FLUT) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while FLUT falls under Casinos & Gaming.

Company profile comparison for Booking (BKNG) and Flutter Entertainment (FLUT)
Profile ItemBKNGFLUT
NameBooking Holdings Inc.Flutter Entertainment plc
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesCasinos & Gaming
Market Capitalization119.49 billion USD14.21 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999October 4, 2002
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
FLUT
GSPC
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Booking (BKNG) vs. Flutter Entertainment (FLUT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Flutter Entertainment (FLUT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Flutter Entertainment (FLUT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
Total Return (1Y)-17.04%-62.98%
Total Return (3Y, Annualized)11.36%-18.39%
Total Return (5Y, Annualized)9.44%-13.45%

Risk Profile

Drawdown History

BKNG
FLUT
GSPC
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Booking (BKNG) vs. Flutter Entertainment (FLUT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Flutter Entertainment (FLUT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
Volatility (1Y, Annualized)39.63%49.93%
Beta (5Y)1.111.12
Max Drawdown (5Y)-39.53%-75.94%
Avg. Volume (3M)7.18M2.85M

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and FLUT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
Sharpe Ratio (1Y)-0.54-1.35
Sortino Ratio (1Y)-0.78-1.68

Profitability

ROE (TTM)

Booking (BKNG) has no ROE value reported for this period; Flutter Entertainment (FLUT) reports a negative figure of -13.47%, which needs context because negative ROE can reflect losses or negative shareholders’ equity.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

FLUT

Consumer Services industry group

-13.47%

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
FLUT
-13.47%
Min
-40.61%
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Booking (BKNG) vs. Flutter Entertainment (FLUT): BKNG does not report ROE, so it has no value marker; FLUT is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Flutter Entertainment (FLUT) reports a negative net margin of -5.37%, usually indicating a net loss over the period. Meanwhile Booking (BKNG) reports 25.52%, ranking against industry peers normally.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

FLUT

Consumer Services industry group

-5.37%

Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
FLUT
-5.37%
Min
-14.36%
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Flutter Entertainment (FLUT) reports a negative operating margin of -8.21%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Booking (BKNG) reports 38.69%, ranking against industry peers normally.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

FLUT

Consumer Services industry group

-8.21%

Max
49.05%
Q3
24.35%
Median
14.23%
Q1
5.67%
FLUT
-8.21%
Min
-16.47%
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
ROE (TTM)---13.47%
ROA (TTM)20.25%-0.18%
Net Margin (TTM)25.52%-5.37%
Operating Margin (TTM)38.69%-8.21%
Gross Margin (TTM)87.18%41.63%

Growth

Revenue Growth

Flutter Entertainment (FLUT) at 16.62% sits in the top revenue growth quartile, while Booking (BKNG) at 13.39% is closer to the peer norm — faster top-line expansion for FLUT.

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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Booking (BKNG) at -4.12% is around its peer norm for EPS growth, while Flutter Entertainment (FLUT) at -829.17% falls below its industry range, a notably weak earnings reading.

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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
Revenue Growth (YoY)13.39%16.62%
Revenue Growth (3Y CAGR)16.35%20.08%
EPS Growth (YoY)-4.12%-829.17%
EPS Growth (3Y CAGR)29.44%--

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.12 and Flutter Entertainment (FLUT) at 0.91 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

FLUT

Consumer Services industry group

0.91

Max
3.41
Q3
1.85
Median
1.06
FLUT
0.91
Q1
0.72
Min
0.22
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Flutter Entertainment (FLUT) carries debt-to-equity ratio of 1.56 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

FLUT

Consumer Services industry group

1.56

Max
6.12
Q3
2.93
FLUT
1.56
Median
1.29
Q1
0.37
Min
0.01
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Booking (BKNG) vs. Flutter Entertainment (FLUT): BKNG does not report debt-to-equity ratio, so it has no value marker; FLUT is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
Current Ratio (MRQ)1.120.91
Debt / Equity (MRQ)--1.56
Net Debt / EBITDA0.567.06

Dividends

Dividend Yield (TTM)

Flutter Entertainment (FLUT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a yield of 0.98%, ranking against industry peers normally.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

FLUT

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
FLUT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Flutter Entertainment (FLUT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a payout of 17.84%, ranking against industry peers normally.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

FLUT

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
FLUT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
Dividend Yield (TTM)0.98%0.00%
Dividend Payout Ratio (TTM)17.84%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Booking (BKNG) trades at 17.43 times trailing earnings, ranked against its peers, while Flutter Entertainment (FLUT) has no P/E ratio this period.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

FLUT

Consumer Services industry group

--

Max
71.70
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72
FLUT
--
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Booking (BKNG) vs. Flutter Entertainment (FLUT): FLUT does not report P/E ratio, so it has no value marker; BKNG is benchmarked against the Consumer Services industry group.

P/S Ratio (TTM)

Flutter Entertainment (FLUT) at 0.82 is priced about in line with its industry on P/S ratio, while Booking (BKNG) at 4.25 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

FLUT

Consumer Services industry group

0.82

Max
6.40
Q3
3.01
Median
1.54
FLUT
0.82
Q1
0.74
Min
0.08
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Flutter Entertainment (FLUT) reports 1.79, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

FLUT

Consumer Services industry group

1.79

Max
12.02
Q3
5.58
Median
2.37
FLUT
1.79
Q1
1.09
Min
-4.51
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Booking (BKNG) vs. Flutter Entertainment (FLUT): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Flutter Entertainment (FLUT)
MetricBKNGFLUT
P/E Ratio (TTM)17.43--
P/S Ratio (TTM)4.250.82
P/B Ratio (MRQ)-11.521.79
Free Cash Flow Yield (TTM)6.37%-7.47%