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BIDU vs. SIRI: Baidu vs. Sirius XM Stock Comparison

How do Baidu (BIDU) and Sirius XM (SIRI) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Sirius XM (SIRI) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while SIRI is classified in Media.

Sirius XM (SIRI) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Sirius XM (SIRI)
Profile ItemBIDUSIRI
NameBaidu Inc. ADRSirius XM Holdings Inc.
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesCable & Satellite
Market Capitalization27.87 billion USD10.90 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005September 13, 1994
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
SIRI
GSPC
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Baidu (BIDU) vs. Sirius XM (SIRI), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Sirius XM (SIRI). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Sirius XM (SIRI). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
Total Return (1Y)-36.07%57.51%
Total Return (3Y, Annualized)-8.51%-7.52%
Total Return (5Y, Annualized)-13.01%-9.10%

Risk Profile

Drawdown History

BIDU
SIRI
GSPC
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Baidu (BIDU) vs. Sirius XM (SIRI), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Sirius XM (SIRI). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
Volatility (1Y, Annualized)46.96%32.75%
Beta (5Y)0.560.94
Max Drawdown (5Y)-55.39%-73.86%
Avg. Volume (3M)2.67M4.35M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and SIRI are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
Sharpe Ratio (1Y)-0.861.63
Sortino Ratio (1Y)-1.252.83

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Sirius XM (SIRI) reports 7.59%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

SIRI

Media & Entertainment industry group

7.59%

Max
49.92%
Q3
17.95%
SIRI
7.59%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Sirius XM (SIRI) reports 10.47%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

SIRI

Media & Entertainment industry group

10.47%

Max
32.91%
Q3
11.75%
SIRI
10.47%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Sirius XM (SIRI) at 22.71% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

SIRI

Media & Entertainment industry group

22.71%

Max
40.16%
SIRI
22.71%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
ROE (TTM)-1.39%7.59%
ROA (TTM)1.20%4.39%
Net Margin (TTM)-2.90%10.47%
Operating Margin (TTM)9.65%22.71%
Gross Margin (TTM)40.87%47.49%

Growth

Revenue Growth

Both Baidu (BIDU) at -3.04% and Sirius XM (SIRI) at -1.62% post bottom-quartile revenue growth versus peers, pointing to weaker demand or pricing momentum than typical rivals.

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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Baidu (BIDU) reports EPS growth of -82.16%, ranked against its industry; Sirius XM (SIRI) has no EPS growth figure this period.

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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
Revenue Growth (YoY)-3.04%-1.62%
Revenue Growth (3Y CAGR)1.44%-1.68%
EPS Growth (YoY)-82.16%--
EPS Growth (3Y CAGR)-16.00%-10.40%

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Sirius XM (SIRI) at 0.33 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for SIRI.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

SIRI

Media & Entertainment industry group

0.33

Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
SIRI
0.33
Min
0.28
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Sirius XM (SIRI) at 0.78 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

SIRI

Media & Entertainment industry group

0.78

Max
3.65
Q3
1.69
SIRI
0.78
Median
0.46
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
Current Ratio (MRQ)2.330.33
Debt / Equity (MRQ)0.380.78
Net Debt / EBITDA-2.283.66

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Sirius XM (SIRI) reports a yield of 3.28%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SIRI

Media & Entertainment industry group

3.28%

SIRI
3.28%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Sirius XM (SIRI) reports a payout of 42.19%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SIRI

Media & Entertainment industry group

42.19%

Max
71.43%
SIRI
42.19%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
Dividend Yield (TTM)0.00%3.28%
Dividend Payout Ratio (TTM)0.00%42.19%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Sirius XM (SIRI) trades at 12.66 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

SIRI

Media & Entertainment industry group

12.66

Max
51.21
Q3
28.90
Median
17.98
SIRI
12.66
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Sirius XM (SIRI): BIDU does not report P/E ratio, so it has no value marker; SIRI is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Sirius XM (SIRI) at 1.27 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

SIRI

Media & Entertainment industry group

1.27

Max
7.43
Q3
3.82
Median
1.40
SIRI
1.27
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Sirius XM (SIRI) at 0.90 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

SIRI

Media & Entertainment industry group

0.90

Max
11.45
Q3
5.30
Median
1.84
SIRI
0.90
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Sirius XM (SIRI): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Sirius XM (SIRI)
MetricBIDUSIRI
P/E Ratio (TTM)--12.66
P/S Ratio (TTM)0.221.27
P/B Ratio (MRQ)0.680.90
Free Cash Flow Yield (TTM)-7.52%11.57%