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BIDU vs. CMCSA: Baidu vs. Comcast Stock Comparison

How do Baidu (BIDU) and Comcast (CMCSA) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Comcast (CMCSA) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while CMCSA is classified in Media.

Comcast (CMCSA) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Comcast (CMCSA)
Profile ItemBIDUCMCSA
NameBaidu Inc. ADRComcast Corp. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesCable & Satellite
Market Capitalization27.87 billion USD86.61 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005March 17, 1980
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
CMCSA
GSPC
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Baidu (BIDU) vs. Comcast (CMCSA), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Comcast (CMCSA). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Comcast (CMCSA). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
Total Return (1Y)-36.07%-0.13%
Total Return (3Y, Annualized)-8.51%-10.61%
Total Return (5Y, Annualized)-13.01%-10.51%

Risk Profile

Drawdown History

BIDU
CMCSA
GSPC
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Baidu (BIDU) vs. Comcast (CMCSA), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Comcast (CMCSA). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
Volatility (1Y, Annualized)46.96%32.88%
Beta (5Y)0.560.70
Max Drawdown (5Y)-55.39%-51.57%
Avg. Volume (3M)2.67M28.64M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and CMCSA are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
Sharpe Ratio (1Y)-0.86-0.13
Sortino Ratio (1Y)-1.25-0.18

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Comcast (CMCSA) reports 11.43%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

CMCSA

Media & Entertainment industry group

11.43%

Max
49.92%
Q3
17.95%
CMCSA
11.43%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Comcast (CMCSA) reports 9.20%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

CMCSA

Media & Entertainment industry group

9.20%

Max
32.91%
Q3
11.75%
CMCSA
9.20%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and Comcast (CMCSA) at 18.16% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

CMCSA

Media & Entertainment industry group

18.16%

Max
40.16%
Q3
18.72%
CMCSA
18.16%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
ROE (TTM)-1.39%11.43%
ROA (TTM)1.20%4.26%
Net Margin (TTM)-2.90%9.20%
Operating Margin (TTM)9.65%18.16%
Gross Margin (TTM)40.87%69.84%

Growth

Revenue Growth

Comcast (CMCSA) at -0.02% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their Revenue Growth across different time periods.

EPS Growth

Comcast (CMCSA) at 30.19% is around its peer norm for EPS growth, while Baidu (BIDU) at -82.16% drops into the bottom quartile, signaling weaker earnings momentum.

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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
Revenue Growth (YoY)-3.04%-0.02%
Revenue Growth (3Y CAGR)1.44%0.62%
EPS Growth (YoY)-82.16%30.19%
EPS Growth (3Y CAGR)-16.00%64.54%

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Comcast (CMCSA) at 0.82 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CMCSA.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

CMCSA

Media & Entertainment industry group

0.82

Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
CMCSA
0.82
Min
0.28
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Comcast (CMCSA) at 0.94 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

CMCSA

Media & Entertainment industry group

0.94

Max
3.65
Q3
1.69
CMCSA
0.94
Median
0.46
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
Current Ratio (MRQ)2.330.82
Debt / Equity (MRQ)0.380.94
Net Debt / EBITDA-2.282.38

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Comcast (CMCSA) reports a yield of 5.29%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

CMCSA

Media & Entertainment industry group

5.29%

CMCSA
5.29%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Comcast (CMCSA) reports a payout of 41.77%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

CMCSA

Media & Entertainment industry group

41.77%

Max
71.43%
CMCSA
41.77%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
Dividend Yield (TTM)0.00%5.29%
Dividend Payout Ratio (TTM)0.00%41.77%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Comcast (CMCSA) trades at 7.72 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

CMCSA

Media & Entertainment industry group

7.72

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
CMCSA
7.72
Min
1.64
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Baidu (BIDU) vs. Comcast (CMCSA): BIDU does not report P/E ratio, so it has no value marker; CMCSA is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Comcast (CMCSA) at 0.70 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

CMCSA

Media & Entertainment industry group

0.70

Max
7.43
Q3
3.82
Median
1.40
CMCSA
0.70
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Comcast (CMCSA) at 0.94 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

CMCSA

Media & Entertainment industry group

0.94

Max
11.45
Q3
5.30
Median
1.84
CMCSA
0.94
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Comcast (CMCSA): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Comcast (CMCSA)
MetricBIDUCMCSA
P/E Ratio (TTM)--7.72
P/S Ratio (TTM)0.220.70
P/B Ratio (MRQ)0.680.94
Free Cash Flow Yield (TTM)-7.52%15.10%