AMZN vs. URBN: Amazon.com vs. Urban Outfitters Stock Comparison

September 7, 2026

How do Amazon.com (AMZN) and Urban Outfitters (URBN) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) and Urban Outfitters (URBN) both fall under the Consumer Discretionary Distribution & Retail industry group, but AMZN is classified in Broadline Retail while URBN is classified in Specialty Retail.

Amazon.com (AMZN) is a mega-cap company at 2,788.37 billion USD, while Urban Outfitters (URBN) is mid-cap at 6.94 billion USD — a noticeably different scale category that can shape how their valuation multiples are read.

Company profile comparison for Amazon.com (AMZN) and Urban Outfitters (URBN)
Profile Item	AMZN	URBN
Name	Amazon.com Inc.	Urban Outfitters Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Broadline Retail	Specialty Retail
GICS Sub-Industry	Broadline Retail	Apparel Retail
Market Capitalization	2,788.37 billion USD	6.94 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	May 15, 1997	November 9, 1993
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

AMZN

URBN

GSPC

Amazon.com (AMZN) vs. Urban Outfitters (URBN), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Urban Outfitters (URBN). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Urban Outfitters (URBN). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
Total Return (1Y)	9.69%	13.48%
Total Return (3Y, Annualized)	23.24%	34.63%
Total Return (5Y, Annualized)	8.25%	20.25%

Risk Profile

Drawdown History

AMZN

URBN

GSPC

Amazon.com (AMZN) vs. Urban Outfitters (URBN), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Urban Outfitters (URBN). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
Volatility (1Y, Annualized)	34.41%	43.47%
Beta (5Y)	1.45	1.23
Max Drawdown (5Y)	-55.73%	-52.22%
Avg. Volume (3M)	47.76M	1.16M

Risk-Adjusted Performance

Risk-Return Positioning

AMZN and URBN are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
Sharpe Ratio (1Y)	0.16	0.22
Sortino Ratio (1Y)	0.26	0.34

Profitability

ROE (TTM)

Both Amazon.com (AMZN) at 30.56% and Urban Outfitters (URBN) at 20.94% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

AMZN

Consumer Discretionary Distribution & Retail industry group

30.56%

Max: 63.82%
Q3: 32.42%
AMZN: 30.56%
Median: 14.20%
Q1: 5.73%
Min: -27.22%

URBN

Consumer Discretionary Distribution & Retail industry group

20.94%

Max: 63.82%
Q3: 32.42%
URBN: 20.94%
Median: 14.20%
Q1: 5.73%
Min: -27.22%

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

Amazon.com (AMZN) at 17.44% retains a top-quartile share of revenue as profit, ahead of Urban Outfitters (URBN) at 8.79%, which keeps about the industry-typical share.

AMZN

Consumer Discretionary Distribution & Retail industry group

17.44%

Max: 20.45%
AMZN: 17.44%
Q3: 9.06%
Median: 3.37%
Q1: 0.86%
Min: -10.82%

URBN

Consumer Discretionary Distribution & Retail industry group

8.79%

Max: 20.45%
Q3: 9.06%
URBN: 8.79%
Median: 3.37%
Q1: 0.86%
Min: -10.82%

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Both Amazon.com (AMZN) at 13.69% and Urban Outfitters (URBN) at 11.62% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.69%

Max: 24.71%
AMZN: 13.69%
Q3: 11.23%
Median: 5.44%
Q1: 2.16%
Min: -7.86%

URBN

Consumer Discretionary Distribution & Retail industry group

11.62%

Max: 24.71%
URBN: 11.62%
Q3: 11.23%
Median: 5.44%
Q1: 2.16%
Min: -7.86%

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
ROE (TTM)	30.56%	20.94%
ROA (TTM)	6.59%	8.11%
Net Margin (TTM)	17.44%	8.79%
Operating Margin (TTM)	13.69%	11.62%
Gross Margin (TTM)	50.77%	36.03%

Growth

Revenue Growth

Amazon.com (AMZN) at 12.38% sits in the top revenue growth quartile, while Urban Outfitters (URBN) at 11.07% is closer to the peer norm — faster top-line expansion for AMZN.

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Amazon.com (AMZN) at 29.66% and Urban Outfitters (URBN) at 18.78% sit in the top peer quartile for EPS growth, so each is compounding per-share earnings faster than typical industry peers.

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
Revenue Growth (YoY)	12.38%	11.07%
Revenue Growth (3Y CAGR)	11.73%	8.74%
EPS Growth (YoY)	29.66%	18.78%
EPS Growth (3Y CAGR)	--	43.85%

Financial Strength

Current Ratio (MRQ)

Both Amazon.com (AMZN) at 1.03 and Urban Outfitters (URBN) at 1.58 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

1.03

Max: 3.13
Q3: 1.88
Median: 1.41
AMZN: 1.03
Q1: 1.03
Min: 0.49

URBN

Consumer Discretionary Distribution & Retail industry group

1.58

Max: 3.13
Q3: 1.88
URBN: 1.58
Median: 1.41
Q1: 1.03
Min: 0.49

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Both Amazon.com (AMZN) at 0.46 and Urban Outfitters (URBN) at 0.43 keep leverage in the lower quartile of their industries, with less balance-sheet debt relative to equity than most peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.46

Max: 3.39
Q3: 1.76
Median: 1.08
Q1: 0.66
AMZN: 0.46
Min: 0.01

URBN

Consumer Discretionary Distribution & Retail industry group

0.43

Max: 3.39
Q3: 1.76
Median: 1.08
Q1: 0.66
URBN: 0.43
Min: 0.01

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
Current Ratio (MRQ)	1.03	1.58
Debt / Equity (MRQ)	0.46	0.43
Net Debt / EBITDA	0.76	0.64

Dividends

Dividend Yield (TTM)

Neither Amazon.com (AMZN) nor Urban Outfitters (URBN) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 4.87%
Q3: 2.44%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

URBN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 4.87%
Q3: 2.44%
URBN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Amazon.com (AMZN) nor Urban Outfitters (URBN) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 67.85%
Q3: 31.80%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

URBN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 67.85%
Q3: 31.80%
URBN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

Both Amazon.com (AMZN) at 20.80 and Urban Outfitters (URBN) at 12.67 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.80

Max: 43.60
Q3: 25.79
AMZN: 20.80
Median: 17.46
Q1: 12.45
Min: 0.95

URBN

Consumer Discretionary Distribution & Retail industry group

12.67

Max: 43.60
Q3: 25.79
Median: 17.46
URBN: 12.67
Q1: 12.45
Min: 0.95

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

Urban Outfitters (URBN) at 1.07 prices around its industry’s typical P/S ratio, while Amazon.com (AMZN) at 3.59 clears its benchmark range — AMZN looks notably rich on sales.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.59

AMZN: 3.59
Max: 3.35
Q3: 1.59
Median: 0.73
Q1: 0.28
Min: 0.03

URBN

Consumer Discretionary Distribution & Retail industry group

1.07

Max: 3.35
Q3: 1.59
URBN: 1.07
Median: 0.73
Q1: 0.28
Min: 0.03

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Urban Outfitters (URBN) at 2.66 is valued about in line with its industry on P/B ratio, while Amazon.com (AMZN) at 5.05 carries an above-peer premium to book — AMZN is pricier on assets.

AMZN

Consumer Discretionary Distribution & Retail industry group

5.05

Max: 9.86
AMZN: 5.05
Q3: 4.94
Median: 1.88
Q1: 1.17
Min: -3.73

URBN

Consumer Discretionary Distribution & Retail industry group

2.66

Max: 9.86
Q3: 4.94
URBN: 2.66
Median: 1.88
Q1: 1.17
Min: -3.73

Amazon.com (AMZN) vs. Urban Outfitters (URBN): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Urban Outfitters (URBN)
Metric	AMZN	URBN
P/E Ratio (TTM)	20.80	12.67
P/S Ratio (TTM)	3.59	1.07
P/B Ratio (MRQ)	5.05	2.66
Free Cash Flow Yield (TTM)	0.12%	1.46%