Urban Outfitters (URBN) Stock Analysis

July 16, 2026

This is a peer-relative look at Urban Outfitters (URBN): its performance, risk, profitability, financial strength, dividend, and valuation are each measured against its Consumer Discretionary Distribution & Retail peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for Urban Outfitters (URBN)
Profile Item	URBN
Name	Urban Outfitters Inc.
Country/Region	United States
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail
GICS Industry	Specialty Retail
GICS Sub-Industry	Apparel Retail
Market Capitalization	5.98 billion USD
Currency	USD
Exchange	Nasdaq
Listing Date	November 9, 1993
Security Type	Common Stock

Price Performance

Cumulative Growth

URBN

GSPC

Urban Outfitters (URBN) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Urban Outfitters (URBN) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Urban Outfitters (URBN) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
Total Return (1Y)	-3.36%	-0.08%
Total Return (3Y, Annualized)	26.50%	4.35%
Total Return (5Y, Annualized)	12.03%	-6.29%

Risk Profile

Drawdown History

URBN

GSPC

Urban Outfitters (URBN) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Urban Outfitters (URBN) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
Volatility (1Y, Annualized)	44.15%	47.92%
Beta (5Y)	1.23	1.09
Max Drawdown (5Y)	-55.83%	-69.65%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. URBN is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
Sharpe Ratio (1Y)	-0.17	-0.11
Sortino Ratio (1Y)	-0.25	-0.18

Profitability

ROE (TTM)

Urban Outfitters (URBN) posts ROE of 18.73%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

URBN

Consumer Discretionary Distribution & Retail industry group

18.73%

Group distribution

Max: 63.82%
Q3: 31.98%
URBN: 18.73%
Median: 14.23%
Q1: 5.87%
Min: -29.94%

Largest peers

HD: 128.38%
TJX: 61.25%
PDD: 25.40%
AMZN: 24.29%
URBN: 18.73%
BABA: 9.22%
LOW: --

Where Urban Outfitters (URBN) stands on ROE within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

Urban Outfitters (URBN) keeps 7.48% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

URBN

Consumer Discretionary Distribution & Retail industry group

7.48%

Group distribution

Max: 20.45%
Q3: 8.90%
URBN: 7.48%
Median: 3.53%
Q1: 0.81%
Min: -11.15%

Largest peers

PDD: 21.62%
AMZN: 12.22%
BABA: 10.12%
TJX: 9.40%
HD: 8.41%
LOW: 7.51%
URBN: 7.48%

Where Urban Outfitters (URBN) stands on net margin within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Urban Outfitters (URBN) turns 8.96% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

URBN

Consumer Discretionary Distribution & Retail industry group

8.96%

Group distribution

Max: 23.15%
Q3: 11.12%
URBN: 8.96%
Median: 4.77%
Q1: 1.53%
Min: -8.71%

Largest peers

PDD: 18.42%
AMZN: 13.14%
HD: 11.93%
TJX: 11.77%
LOW: 11.07%
URBN: 8.96%
BABA: 1.02%

Where Urban Outfitters (URBN) stands on operating margin within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
ROE (TTM)	18.73%	14.23%
ROA (TTM)	8.36%	5.86%
Net Margin (TTM)	7.48%	3.53%
Operating Margin (TTM)	8.96%	4.77%
Gross Margin (TTM)	36.06%	38.72%

Financial Strength

Current Ratio (MRQ)

Urban Outfitters (URBN) has current ratio of 1.48, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

URBN

Consumer Discretionary Distribution & Retail industry group

1.48

Group distribution

Max: 2.97
Q3: 1.86
URBN: 1.48
Median: 1.36
Q1: 1.03
Min: 0.46

Largest peers

PDD: 2.54
URBN: 1.48
BABA: 1.28
AMZN: 1.18
TJX: 1.14
LOW: 1.09
HD: 1.05

Where Urban Outfitters (URBN) stands on current ratio within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

Urban Outfitters (URBN) has debt-to-equity ratio of 0.46, in the lower-leverage quartile for its industry. Borrowing is modest relative to equity compared with most peers, which can leave more flexibility through a cycle.

URBN

Consumer Discretionary Distribution & Retail industry group

0.46

Group distribution

Max: 3.37
Q3: 1.83
Median: 1.08
Q1: 0.71
URBN: 0.46
Min: 0.01

Largest peers

HD: 4.59
TJX: 1.36
AMZN: 0.53
URBN: 0.46
BABA: 0.25
PDD: 0.01
LOW: --

Where Urban Outfitters (URBN) stands on debt-to-equity ratio within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
Current Ratio (MRQ)	1.48	1.36
Debt / Equity (MRQ)	0.46	1.08
Net Debt / EBITDA	1.05	2.38

Dividends

Dividend Yield (TTM)

Urban Outfitters (URBN) pays no dividend, leaving dividend yield at 0.00% this period. Shareholders may still receive value through reinvestment or buybacks, but there is no dividend income to compare here.

URBN

Consumer Discretionary Distribution & Retail industry group

0.00%

Group distribution

Max: 5.18%
Q3: 2.35%
URBN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

BABA: 6.45%
LOW: 2.27%
HD: 2.02%
TJX: 1.16%
URBN: 0.00%
AMZN: 0.00%
PDD: 0.00%

Where Urban Outfitters (URBN) stands on dividend yield within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Urban Outfitters (URBN) paid no earnings out as dividends this period, leaving payout ratio at 0.00%. There is no dividend payout to size against earnings.

URBN

Consumer Discretionary Distribution & Retail industry group

0.00%

Group distribution

Max: 78.51%
Q3: 32.83%
URBN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

HD: 65.55%
LOW: 40.57%
TJX: 33.07%
BABA: 17.12%
URBN: 0.00%
AMZN: 0.00%
PDD: 0.00%

Where Urban Outfitters (URBN) stands on payout ratio within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

Urban Outfitters (URBN) trades at P/E ratio of 13.43, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

URBN

Consumer Discretionary Distribution & Retail industry group

13.43

Group distribution

Max: 57.73
Q3: 31.08
Median: 19.92
URBN: 13.43
Q1: 11.73
Min: 1.02

Largest peers

AMZN: 29.34
TJX: 29.23
HD: 24.39
LOW: 17.56
BABA: 17.36
URBN: 13.43
PDD: 8.91

Where Urban Outfitters (URBN) stands on P/E ratio within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Urban Outfitters (URBN) trades at 0.95 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

URBN

Consumer Discretionary Distribution & Retail industry group

0.95

Group distribution

Max: 3.97
Q3: 1.78
URBN: 0.95
Median: 0.77
Q1: 0.30
Min: 0.03

Largest peers

AMZN: 3.58
TJX: 2.70
HD: 2.02
LOW: 1.32
URBN: 0.95
PDD: 0.27
BABA: 0.26

Where Urban Outfitters (URBN) stands on P/S ratio within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Urban Outfitters (URBN) trades at 2.29 on P/B ratio, roughly in line with the industry’s normal price-to-book range. Its balance sheet is not being priced at a clear discount or premium versus peers.

URBN

Consumer Discretionary Distribution & Retail industry group

2.29

Group distribution

Max: 13.43
Q3: 6.22
URBN: 2.29
Median: 2.27
Q1: 1.16
Min: -4.00

Largest peers

HD: 24.22
TJX: 15.99
AMZN: 6.02
URBN: 2.29
PDD: 1.90
BABA: 1.67
LOW: -12.57

Where Urban Outfitters (URBN) stands on P/B ratio within its Consumer Discretionary Distribution & Retail peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Urban Outfitters (URBN) metric values compared with Consumer Discretionary Distribution & Retail industry-group medians
Metric	Current stock: URBN	Industry group median
P/E Ratio (TTM)	13.43	19.92
P/S Ratio (TTM)	0.95	0.77
P/B Ratio (MRQ)	2.29	2.27
Free Cash Flow Yield (TTM)	0.08%	3.55%