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ALLY vs. RKT: Ally Financial vs. Rocket Stock Comparison

How do Ally Financial (ALLY) and Rocket (RKT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Ally Financial (ALLY) and Rocket (RKT) both fall under the Financial Services industry group, but ALLY is classified in Consumer Finance while RKT is classified in Financial Services.

Company profile comparison for Ally Financial (ALLY) and Rocket (RKT)
Profile ItemALLYRKT
NameAlly Financial Inc.Rocket Companies Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorFinancialsFinancials
GICS Industry GroupFinancial ServicesFinancial Services
GICS IndustryConsumer FinanceFinancial Services
GICS Sub-IndustryConsumer FinanceCommercial & Residential Mortgage Finance
Market Capitalization11.45 billion USD42.74 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJanuary 28, 2014August 6, 2020
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

ALLY
RKT
GSPC
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Ally Financial (ALLY) vs. Rocket (RKT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Ally Financial (ALLY) and Rocket (RKT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Ally Financial (ALLY) and Rocket (RKT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
Total Return (1Y)1.76%-7.27%
Total Return (3Y, Annualized)18.37%26.30%
Total Return (5Y, Annualized)-1.28%0.22%

Risk Profile

Drawdown History

ALLY
RKT
GSPC
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Ally Financial (ALLY) vs. Rocket (RKT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Ally Financial (ALLY) and Rocket (RKT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Rocket (RKT) carries a highly aggressive beta of 2.19, indicating much higher sensitivity to broad-market moves, whereas Ally Financial (ALLY) is closer to market-like at 1.15 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
Volatility (1Y, Annualized)28.62%58.88%
Beta (5Y)1.152.19
Max Drawdown (5Y)-55.89%-59.90%
Avg. Volume (3M)3.74M34.27M

Risk-Adjusted Performance

Risk-Return Positioning

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ALLY and RKT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
Sharpe Ratio (1Y)-0.09-0.20
Sortino Ratio (1Y)-0.13-0.29

Profitability

ROE (TTM)

Both Ally Financial (ALLY) at 9.90% and Rocket (RKT) at 7.86% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

ALLY

Financial Services industry group

9.90%

Max
44.78%
Q3
21.85%
Median
12.91%
ALLY
9.90%
Q1
4.48%
Min
-18.71%

RKT

Financial Services industry group

7.86%

Max
44.78%
Q3
21.85%
Median
12.91%
RKT
7.86%
Q1
4.48%
Min
-18.71%
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

Both Ally Financial (ALLY) at 18.62% and Rocket (RKT) at 11.02% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

ALLY

Financial Services industry group

18.62%

Max
62.84%
Q3
28.05%
ALLY
18.62%
Median
15.36%
Q1
4.82%
Min
-28.52%

RKT

Financial Services industry group

11.02%

Max
62.84%
Q3
28.05%
Median
15.36%
RKT
11.02%
Q1
4.82%
Min
-28.52%
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Both Ally Financial (ALLY) at 27.31% and Rocket (RKT) at 43.54% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

ALLY

Financial Services industry group

27.31%

Max
107.33%
Q3
55.90%
Median
30.09%
ALLY
27.31%
Q1
14.60%
Min
-44.34%

RKT

Financial Services industry group

43.54%

Max
107.33%
Q3
55.90%
RKT
43.54%
Median
30.09%
Q1
14.60%
Min
-44.34%
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
ROE (TTM)9.90%7.86%
ROA (TTM)0.75%4.45%
Net Margin (TTM)18.62%11.02%
Operating Margin (TTM)27.31%43.54%
Gross Margin (TTM)----

Growth

Revenue Growth

Rocket (RKT) at 26.87% sits in the top revenue growth quartile, while Ally Financial (ALLY) at -1.43% is in the bottom quartile, showing a clear gap in revenue momentum.

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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Ally Financial (ALLY) at 31.67% is around its peer norm for EPS growth, while Rocket (RKT) at -123.81% drops into the bottom quartile, signaling weaker earnings momentum.

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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
Revenue Growth (YoY)-1.43%26.87%
Revenue Growth (3Y CAGR)-1.73%3.25%
EPS Growth (YoY)31.67%-123.81%
EPS Growth (3Y CAGR)-22.19%--

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Ally Financial (ALLY) in Financial Services and Rocket (RKT) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Ally Financial (ALLY) in Financial Services and Rocket (RKT) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Rocket (RKT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Ally Financial (ALLY) reports a yield of 3.09%, ranking against industry peers normally.

ALLY

Financial Services industry group

3.09%

Max
9.77%
Q3
3.92%
ALLY
3.09%
Median
1.09%
Q1
0.00%
Min
0.00%

RKT

Financial Services industry group

0.00%

Max
9.77%
Q3
3.92%
Median
1.09%
RKT
0.00%
Q1
0.00%
Min
0.00%
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Rocket (RKT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Ally Financial (ALLY) reports a payout of 27.46%, ranking against industry peers normally.

ALLY

Financial Services industry group

27.46%

Max
241.07%
Q3
97.36%
ALLY
27.46%
Median
25.77%
Q1
0.00%
Min
0.00%

RKT

Financial Services industry group

0.00%

Max
241.07%
Q3
97.36%
Median
25.77%
RKT
0.00%
Q1
0.00%
Min
0.00%
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
Dividend Yield (TTM)3.09%0.00%
Dividend Payout Ratio (TTM)27.46%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Ally Financial (ALLY) trades at 8.73 times trailing earnings, ranked against its peers, while Rocket (RKT) has no P/E ratio this period.

ALLY

Financial Services industry group

8.73

Max
45.85
Q3
24.64
Median
15.37
Q1
9.68
ALLY
8.73
Min
0.16

RKT

Financial Services industry group

--

Max
45.85
Q3
24.64
Median
15.37
Q1
9.68
Min
0.16
RKT
--
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Ally Financial (ALLY) vs. Rocket (RKT): RKT does not report P/E ratio, so it has no value marker; ALLY is benchmarked against the Financial Services industry group.

P/S Ratio (TTM)

On P/S ratio, both Ally Financial (ALLY) at 1.43 and Rocket (RKT) at 3.61 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

ALLY

Financial Services industry group

1.43

Max
9.23
Q3
4.57
Median
2.72
ALLY
1.43
Q1
1.28
Min
-0.55

RKT

Financial Services industry group

3.61

Max
9.23
Q3
4.57
RKT
3.61
Median
2.72
Q1
1.28
Min
-0.55
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Ally Financial (ALLY) at 0.88 and Rocket (RKT) at 1.76 are valued close to their industries’ norm against book — neither stands out from peers.

ALLY

Financial Services industry group

0.88

Max
7.79
Q3
3.63
Median
1.57
ALLY
0.88
Q1
0.81
Min
-0.39

RKT

Financial Services industry group

1.76

Max
7.79
Q3
3.63
RKT
1.76
Median
1.57
Q1
0.81
Min
-0.39
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Ally Financial (ALLY) vs. Rocket (RKT): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for Ally Financial (ALLY) and Rocket (RKT)
MetricALLYRKT
P/E Ratio (TTM)8.73--
P/S Ratio (TTM)1.433.61
P/B Ratio (MRQ)0.881.76
Free Cash Flow Yield (TTM)----