ALLY vs. MS: Ally Financial vs. Morgan Stanley Stock Comparison

June 19, 2026

This page compares Ally Financial (ALLY) with Morgan Stanley (MS) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Performance

Cumulative Growth

ALLY

Ally Financial (ALLY) vs. Morgan Stanley (MS): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Ally Financial (ALLY) and Morgan Stanley (MS). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
1-Year Return	27.18%	72.47%

Risk

Drawdown

ALLY

Ally Financial (ALLY) vs. Morgan Stanley (MS): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Risk metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
1-Year Volatility	29.87%	25.85%
Beta	1.10	1.22
3-Month Avg. Volume	3.44M	6.20M

Company Profile

Ally Financial (ALLY) and Morgan Stanley (MS) both fall under the Financial Services industry group, but ALLY is classified in Consumer Finance while MS is classified in Capital Markets.

Company profile comparison for Ally Financial (ALLY) and Morgan Stanley (MS)
Profile Item	ALLY	MS
Name	Ally Financial Inc.	Morgan Stanley
Country/Region	United States	United States
GICS Sector	Financials	Financials
GICS Industry Group	Financial Services	Financial Services
GICS Industry	Consumer Finance	Capital Markets
GICS Sub-Industry	Consumer Finance	Investment Banking & Brokerage
Market Capitalization	13.94 billion USD	352.00 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	January 28, 2014	February 23, 1993
Security Type	Common Stock	Common Stock

Valuation

Price-to-Earnings Ratio (TTM)

Both Ally Financial (ALLY) at 11.04 and Morgan Stanley (MS) at 20.21 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

ALLY

Financial Services industry group

11.04

Max: 45.29
Q3: 25.35
Median: 14.55
ALLY: 11.04
Q1: 9.01
Min: 0.62

MS

Financial Services industry group

20.21

Max: 45.29
Q3: 25.35
MS: 20.21
Median: 14.55
Q1: 9.01
Min: 0.62

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their P/E ratio against the Financial Services industry group benchmark.

Price-to-Sales Ratio (TTM)

On P/S ratio, both Ally Financial (ALLY) at 1.81 and Morgan Stanley (MS) at 4.81 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

ALLY

Financial Services industry group

1.81

Max: 10.00
Q3: 4.88
Median: 2.89
ALLY: 1.81
Q1: 1.44
Min: -1.20

MS

Financial Services industry group

4.81

Max: 10.00
Q3: 4.88
MS: 4.81
Median: 2.89
Q1: 1.44
Min: -1.20

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their P/S ratio against the Financial Services industry group benchmark.

Price-to-Book Ratio (MRQ)

On P/B ratio, both Ally Financial (ALLY) at 1.05 and Morgan Stanley (MS) at 3.37 are valued close to their industries’ norm against book — neither stands out from peers.

ALLY

Financial Services industry group

1.05

Max: 7.19
Q3: 3.53
Median: 1.66
ALLY: 1.05
Q1: 0.90
Min: 0.00

MS

Financial Services industry group

3.37

Max: 7.19
Q3: 3.53
MS: 3.37
Median: 1.66
Q1: 0.90
Min: 0.00

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation at a Glance

Valuation metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
Price-to-Earnings Ratio (TTM)	11.04	20.21
Price-to-Sales Ratio (TTM)	1.81	4.81
Price-to-Book Ratio (MRQ)	1.05	3.37
Free Cash Flow Yield	--	--

Profitability

Return on Equity (TTM)

Both Ally Financial (ALLY) at 9.36% and Morgan Stanley (MS) at 16.39% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

ALLY

Financial Services industry group

9.36%

Max: 42.17%
Q3: 21.57%
Median: 12.32%
ALLY: 9.36%
Q1: 5.04%
Min: -17.69%

MS

Financial Services industry group

16.39%

Max: 42.17%
Q3: 21.57%
MS: 16.39%
Median: 12.32%
Q1: 5.04%
Min: -17.69%

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their ROE against the Financial Services industry group benchmark.

Net Profit Margin (TTM)

Both Ally Financial (ALLY) at 18.16% and Morgan Stanley (MS) at 24.75% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

ALLY

Financial Services industry group

18.16%

Max: 66.55%
Q3: 30.45%
ALLY: 18.16%
Median: 16.66%
Q1: 4.52%
Min: -26.88%

MS

Financial Services industry group

24.75%

Max: 66.55%
Q3: 30.45%
MS: 24.75%
Median: 16.66%
Q1: 4.52%
Min: -26.88%

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Profit Margin (TTM)

Both Ally Financial (ALLY) at 21.02% and Morgan Stanley (MS) at 40.62% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

ALLY

Financial Services industry group

21.02%

Max: 95.95%
Q3: 48.40%
Median: 26.61%
ALLY: 21.02%
Q1: 12.07%
Min: -36.26%

MS

Financial Services industry group

40.62%

Max: 95.95%
Q3: 48.40%
MS: 40.62%
Median: 26.61%
Q1: 12.07%
Min: -36.26%

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability at a Glance

Profitability metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
Return on Equity (TTM)	9.36%	16.39%
Return on Assets (TTM)	0.72%	1.27%
Net Profit Margin (TTM)	18.16%	24.75%
Operating Profit Margin (TTM)	21.02%	40.62%
Gross Profit Margin (TTM)	--	--

Growth

Revenue Growth

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
1-Year Revenue Growth	-1.43%	14.48%
3-Year Revenue CAGR	-1.73%	9.52%

EPS Growth

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
1-Year EPS Growth	31.67%	28.43%
3-Year EPS CAGR	-22.19%	18.41%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Ally Financial (ALLY) in Financial Services and Morgan Stanley (MS) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt-to-Equity Ratio (MRQ)

debt-to-equity ratio is set aside for both: Ally Financial (ALLY) in Financial Services and Morgan Stanley (MS) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength at a Glance

Financial strength metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
Current Ratio (MRQ)	--	--
Debt-to-Equity Ratio (MRQ)	--	--
Net Debt / EBITDA	--	--

Dividends

Dividend Yield (TTM)

Ally Financial (ALLY) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Morgan Stanley (MS) reports a yield of 1.81%, ranking against industry peers normally.

ALLY

Financial Services industry group

0.00%

Max: 9.57%
Q3: 3.98%
ALLY: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MS

Financial Services industry group

1.81%

Max: 9.57%
Q3: 3.98%
MS: 1.81%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Ally Financial (ALLY) vs. Morgan Stanley (MS): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Dividend policy can be sized up on one side only: Morgan Stanley (MS) pays out 35.55% of earnings, measured against its industry’s payout band; Ally Financial (ALLY) shows no payout ratio this period.

ALLY

Financial Services industry group

Max: 248.04%
Q3: 99.70%
Median: 25.37%
Q1: 0.00%
Min: 0.00%
ALLY: --

MS

Financial Services industry group

35.55%

Max: 248.04%
Q3: 99.70%
MS: 35.55%
Median: 25.37%
Q1: 0.00%
Min: 0.00%

Ally Financial (ALLY) vs. Morgan Stanley (MS): ALLY does not report payout ratio, so it has no value marker; MS is benchmarked against the Financial Services industry group.

Dividends at a Glance

Dividend metrics for Ally Financial (ALLY) and Morgan Stanley (MS)
Metric	ALLY	MS
Dividend Yield (TTM)	0.00%	1.81%
Dividend Payout Ratio (TTM)	--	35.55%