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MS vs. V: Morgan Stanley vs. Visa Stock Comparison

How do Morgan Stanley (MS) and Visa (V) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Morgan Stanley (MS) and Visa (V) both fall under the Financial Services industry group, but MS is classified in Capital Markets while V is classified in Financial Services.

Company profile comparison for Morgan Stanley (MS) and Visa (V)
Profile ItemMSV
NameMorgan StanleyVisa Inc. Class A
Country/RegionUnited StatesUnited States
GICS SectorFinancialsFinancials
GICS Industry GroupFinancial ServicesFinancial Services
GICS IndustryCapital MarketsFinancial Services
GICS Sub-IndustryInvestment Banking & BrokerageTransaction & Payment Processing Services
Market Capitalization341.69 billion USD679.89 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateFebruary 23, 1993March 19, 2008
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

MS
V
GSPC
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Morgan Stanley (MS) vs. Visa (V), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Morgan Stanley (MS) and Visa (V). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Morgan Stanley (MS) and Visa (V). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
Total Return (1Y)49.68%6.24%
Total Return (3Y, Annualized)39.74%15.32%
Total Return (5Y, Annualized)19.65%10.21%

Risk Profile

Drawdown History

MS
V
GSPC
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Morgan Stanley (MS) vs. Visa (V), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Morgan Stanley (MS) and Visa (V). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
Volatility (1Y, Annualized)27.83%21.88%
Beta (5Y)1.220.75
Max Drawdown (5Y)-32.38%-24.14%
Avg. Volume (3M)5.83M8.08M

Risk-Adjusted Performance

Risk-Return Positioning

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MS and V are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
Sharpe Ratio (1Y)1.640.10
Sortino Ratio (1Y)2.430.16

Profitability

ROE (TTM)

Visa (V) at 61.19% clears its industry range for ROE, a sharper capital-efficiency signal than Morgan Stanley (MS) at 17.97%, which is closer to a typical peer reading.

MS

Financial Services industry group

17.97%

Max
48.53%
Q3
22.22%
MS
17.97%
Median
12.75%
Q1
4.09%
Min
-22.61%

V

Financial Services industry group

61.19%

V
61.19%
Max
48.53%
Q3
22.22%
Median
12.75%
Q1
4.09%
Min
-22.61%
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Morgan Stanley (MS) vs. Visa (V): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

Visa (V) at 50.78% retains a top-quartile share of revenue as profit, ahead of Morgan Stanley (MS) at 25.90%, which keeps about the industry-typical share.

MS

Financial Services industry group

25.90%

Max
66.61%
Q3
29.41%
MS
25.90%
Median
16.08%
Q1
4.44%
Min
-30.54%

V

Financial Services industry group

50.78%

Max
66.61%
V
50.78%
Q3
29.41%
Median
16.08%
Q1
4.44%
Min
-30.54%
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Morgan Stanley (MS) vs. Visa (V): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Visa (V) at 66.13% operates in the top operating margin quartile, ahead of Morgan Stanley (MS) at 41.57%, which runs around its industry’s norm.

MS

Financial Services industry group

41.57%

Max
96.23%
Q3
53.97%
MS
41.57%
Median
28.94%
Q1
11.79%
Min
-46.79%

V

Financial Services industry group

66.13%

Max
96.23%
V
66.13%
Q3
53.97%
Median
28.94%
Q1
11.79%
Min
-46.79%
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Morgan Stanley (MS) vs. Visa (V): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
ROE (TTM)17.97%61.19%
ROA (TTM)1.35%19.11%
Net Margin (TTM)25.90%50.78%
Operating Margin (TTM)41.57%66.13%
Gross Margin (TTM)----

Growth

Revenue Growth

Both Morgan Stanley (MS) at 14.48% and Visa (V) at 11.34% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Morgan Stanley (MS) vs. Visa (V): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Morgan Stanley (MS) at 28.43% and Visa (V) at 4.83% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Morgan Stanley (MS) vs. Visa (V): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
Revenue Growth (YoY)14.48%11.34%
Revenue Growth (3Y CAGR)9.52%10.92%
EPS Growth (YoY)28.43%4.83%
EPS Growth (3Y CAGR)18.41%13.37%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Morgan Stanley (MS) in Financial Services and Visa (V) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Morgan Stanley (MS) in Financial Services and Visa (V) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Both Morgan Stanley (MS) at 1.90% and Visa (V) at 0.73% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

MS

Financial Services industry group

1.90%

Max
17.41%
Q3
7.19%
MS
1.90%
Median
1.49%
Q1
0.00%
Min
0.00%

V

Financial Services industry group

0.73%

Max
17.41%
Q3
7.19%
Median
1.49%
V
0.73%
Q1
0.00%
Min
0.00%
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Morgan Stanley (MS) vs. Visa (V): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Morgan Stanley (MS) at 32.31% and Visa (V) at 22.13% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

MS

Financial Services industry group

32.31%

Max
223.44%
Q3
89.87%
MS
32.31%
Median
25.19%
Q1
0.00%
Min
0.00%

V

Financial Services industry group

22.13%

Max
223.44%
Q3
89.87%
Median
25.19%
V
22.13%
Q1
0.00%
Min
0.00%
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Morgan Stanley (MS) vs. Visa (V): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
Dividend Yield (TTM)1.90%0.73%
Dividend Payout Ratio (TTM)32.31%22.13%

Valuation

P/E Ratio (TTM)

Morgan Stanley (MS) at 17.54 is near its industry’s usual P/E ratio, while Visa (V) at 31.04 sits in the richer quartile — V needs stronger growth or earnings quality to justify the premium.

MS

Financial Services industry group

17.54

Max
50.93
Q3
26.65
MS
17.54
Median
16.33
Q1
10.01
Min
2.15

V

Financial Services industry group

31.04

Max
50.93
V
31.04
Q3
26.65
Median
16.33
Q1
10.01
Min
2.15
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Morgan Stanley (MS) vs. Visa (V): A comparison of their P/E ratio against the Financial Services industry group benchmark.

P/S Ratio (TTM)

Morgan Stanley (MS) at 4.39 prices around its industry’s typical P/S ratio, while Visa (V) at 15.28 clears its benchmark range — V looks notably rich on sales.

MS

Financial Services industry group

4.39

Max
9.98
Q3
4.93
MS
4.39
Median
2.98
Q1
1.55
Min
-1.13

V

Financial Services industry group

15.28

V
15.28
Max
9.98
Q3
4.93
Median
2.98
Q1
1.55
Min
-1.13
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Morgan Stanley (MS) vs. Visa (V): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

Morgan Stanley (MS) at 3.21 sits near its industry’s typical P/B ratio, while Visa (V) at 19.30 prices above its benchmark range — V looks rich relative to book.

MS

Financial Services industry group

3.21

Max
7.91
Q3
3.71
MS
3.21
Median
1.60
Q1
0.85
Min
-0.34

V

Financial Services industry group

19.30

V
19.30
Max
7.91
Q3
3.71
Median
1.60
Q1
0.85
Min
-0.34
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Morgan Stanley (MS) vs. Visa (V): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for Morgan Stanley (MS) and Visa (V)
MetricMSV
P/E Ratio (TTM)17.5431.04
P/S Ratio (TTM)4.3915.28
P/B Ratio (MRQ)3.2119.30
Free Cash Flow Yield (TTM)----