Morgan Stanley (MS) vs. Visa (V)
This page compares Morgan Stanley (MS) with Visa (V) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.
Company Profile
Morgan Stanley (MS) and Visa (V) both fall under the Financial Services industry group, but MS is classified in Capital Markets while V is classified in Financial Services.
| Symbol | MS | V |
|---|---|---|
| Company Name | Morgan Stanley | Visa Inc. |
| Country/Region | United States | United States |
| GICS Sector | Financials | Financials |
| GICS Industry Group | Financial Services | Financial Services |
| GICS Industry | Capital Markets | Financial Services |
| GICS Sub-Industry | Investment Banking & Brokerage | Transaction & Payment Processing Services |
| Market Capitalization | 299.02 billion USD | 627.40 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | February 23, 1993 | March 19, 2008 |
| Security Type | Common Stock | Common Stock |
Historical Performance
Historical Performance at a Glance
| Symbol | MS | V |
|---|---|---|
| 5-Day Price Return | -2.19% | 1.91% |
| 13-Week Price Return | 10.52% | 5.91% |
| 26-Week Price Return | 13.86% | -0.66% |
| 52-Week Price Return | 44.89% | -8.90% |
| Month-to-Date Return | -0.53% | 0.85% |
| Year-to-Date Return | 6.79% | -5.15% |
| 10-Day Avg. Volume | 5.39M | 6.72M |
| 3-Month Avg. Volume | 6.99M | 7.74M |
| 3-Month Volatility | 30.50% | 26.32% |
| Beta | 1.22 | 0.79 |
Profitability
Return on Equity (TTM)
Visa (V) posts Return on Equity (TTM) of 58.90%, above its industry benchmark range, while Morgan Stanley (MS) at 16.32% sits closer to the industry mid-range.
MS
Financial Services industry group
16.32%
- Max
- 47.95%
- Q3
- 23.50%
- Median
- 14.09%
- Q1
- 6.10%
- Min
- -18.72%
V
Financial Services industry group
58.90%
- Max
- 47.95%
- Q3
- 23.50%
- Median
- 14.09%
- Q1
- 6.10%
- Min
- -18.72%
Net Profit Margin (TTM)
Visa (V) at 51.68% ranks in the top quartile for Net Profit Margin (TTM), ahead of Morgan Stanley (MS) at 14.65%, which sits closer to the industry mid-range.
MS
Financial Services industry group
14.65%
- Max
- 53.82%
- Q3
- 25.02%
- Median
- 14.32%
- Q1
- 5.67%
- Min
- -19.79%
V
Financial Services industry group
51.68%
- Max
- 53.82%
- Q3
- 25.02%
- Median
- 14.32%
- Q1
- 5.67%
- Min
- -19.79%
Operating Profit Margin (TTM)
Visa (V) at 61.12% ranks in the top quartile for Operating Profit Margin (TTM), ahead of Morgan Stanley (MS) at 18.94%, which sits closer to the industry mid-range.
MS
Financial Services industry group
18.94%
- Max
- 73.39%
- Q3
- 36.76%
- Median
- 20.24%
- Q1
- 11.35%
- Min
- -19.92%
V
Financial Services industry group
61.12%
- Max
- 73.39%
- Q3
- 36.76%
- Median
- 20.24%
- Q1
- 11.35%
- Min
- -19.92%
Profitability at a Glance
| Symbol | MS | V |
|---|---|---|
| Return on Equity (TTM) | 16.32% | 58.90% |
| Return on Assets (TTM) | 1.27% | 22.72% |
| Net Profit Margin (TTM) | 14.65% | 51.68% |
| Operating Profit Margin (TTM) | 18.94% | 61.12% |
| Gross Profit Margin (TTM) | 55.61% | 81.29% |
Financial Strength
Current Ratio (MRQ)
Current Ratio (MRQ) isn’t a meaningful figure for either Morgan Stanley (MS) in Financial Services or Visa (V) in Financial Services under our convention.
MS
Financial Services industry group
0.31
- Max
- 4.77
- Q3
- 2.27
- Median
- 1.19
- Q1
- 0.59
- Min
- 0.00
V
Financial Services industry group
1.09
- Max
- 4.77
- Q3
- 2.27
- Median
- 1.19
- Q1
- 0.59
- Min
- 0.00
Debt-to-Equity Ratio (MRQ)
Debt-to-Equity Ratio (MRQ) isn’t a meaningful figure for either Morgan Stanley (MS) in Financial Services or Visa (V) in Financial Services under our convention.
MS
Financial Services industry group
8.41
- Max
- 8.59
- Q3
- 3.66
- Median
- 1.22
- Q1
- 0.23
- Min
- 0.00
V
Financial Services industry group
0.67
- Max
- 8.59
- Q3
- 3.66
- Median
- 1.22
- Q1
- 0.23
- Min
- 0.00
Interest Coverage Ratio (TTM)
Interest Coverage Ratio (TTM) isn’t a meaningful figure for either Morgan Stanley (MS) in Financial Services or Visa (V) in Financial Services under our convention.
MS
Financial Services industry group
1.25
- Max
- 33.37
- Q3
- 20.09
- Median
- 5.74
- Q1
- 1.25
- Min
- -3.76
V
Financial Services industry group
24.71
- Max
- 33.37
- Q3
- 20.09
- Median
- 5.74
- Q1
- 1.25
- Min
- -3.76
Financial Strength at a Glance
| Symbol | MS | V |
|---|---|---|
| Current Ratio (MRQ) | 0.31 | 1.09 |
| Quick Ratio (MRQ) | 0.31 | 0.97 |
| Debt-to-Equity Ratio (MRQ) | 8.41 | 0.67 |
| Interest Coverage Ratio (TTM) | 1.25 | 24.71 |
Growth
Revenue Growth
Revenue Growth at a Glance
| Symbol | MS | V |
|---|---|---|
| Revenue Growth (MRQ vs Prior YoY) | 13.78% | 17.05% |
| Revenue Growth (TTM vs Prior YoY) | 12.28% | 14.37% |
| 3-Year Revenue CAGR | 21.98% | 10.92% |
| 5-Year Revenue CAGR | 17.86% | 12.86% |
EPS Growth
EPS Growth at a Glance
| Symbol | MS | V |
|---|---|---|
| EPS Growth (MRQ vs Prior YoY) | 30.98% | 35.53% |
| EPS Growth (TTM vs Prior YoY) | 28.42% | 15.31% |
| 3-Year EPS CAGR | 18.05% | 13.37% |
| 5-Year EPS CAGR | 9.36% | 15.85% |
Dividend
Dividend Yield (TTM)
Both Morgan Stanley (MS) at 2.20% and Visa (V) at 0.78% report Dividend Yield (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on cash yield relative to share price.
MS
Financial Services industry group
2.20%
- Max
- 9.39%
- Q3
- 3.82%
- Median
- 1.44%
- Q1
- 0.00%
- Min
- 0.00%
V
Financial Services industry group
0.78%
- Max
- 9.39%
- Q3
- 3.82%
- Median
- 1.44%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Morgan Stanley (MS) at 36.91% and Visa (V) at 21.94% maintain Dividend Payout Ratio (TTM) around their industries’ median — balanced dividend policy on both sides, returning cash while leaving part of reported earnings available for reinvestment or balance-sheet flexibility.
MS
Financial Services industry group
36.91%
- Max
- 119.94%
- Q3
- 55.73%
- Median
- 23.88%
- Q1
- 0.00%
- Min
- 0.00%
V
Financial Services industry group
21.94%
- Max
- 119.94%
- Q3
- 55.73%
- Median
- 23.88%
- Q1
- 0.00%
- Min
- 0.00%
Dividend at a Glance
| Symbol | MS | V |
|---|---|---|
| Dividend Yield (TTM) | 2.20% | 0.78% |
| Dividend Payout Ratio (TTM) | 36.91% | 21.94% |
Valuation
Price-to-Earnings Ratio (TTM)
Morgan Stanley (MS) at 16.74 carries typical industry Price-to-Earnings Ratio (TTM), while Visa (V) at 28.08 sits in the higher-multiple quartile — V carries a higher trailing earnings multiple relative to peers.
MS
Financial Services industry group
16.74
- Max
- 54.13
- Q3
- 28.05
- Median
- 16.19
- Q1
- 10.16
- Min
- 1.17
V
Financial Services industry group
28.08
- Max
- 54.13
- Q3
- 28.05
- Median
- 16.19
- Q1
- 10.16
- Min
- 1.17
Price-to-Sales Ratio (TTM)
Morgan Stanley (MS) at 2.45 hovers around the typical industry Price-to-Sales Ratio (TTM), while Visa (V) at 14.51 sits above its industry benchmark range — an elevated trailing revenue multiple for V relative to peers.
MS
Financial Services industry group
2.45
- Max
- 9.20
- Q3
- 4.55
- Median
- 2.46
- Q1
- 1.35
- Min
- 0.02
V
Financial Services industry group
14.51
- Max
- 9.20
- Q3
- 4.55
- Median
- 2.46
- Q1
- 1.35
- Min
- 0.02
Price-to-Book Ratio (MRQ)
Morgan Stanley (MS) at 2.28 hovers around the typical industry Price-to-Book Ratio (MRQ), while Visa (V) at 16.15 sits above its industry benchmark range — an elevated book-value multiple for V relative to peers.
MS
Financial Services industry group
2.28
- Max
- 9.08
- Q3
- 4.33
- Median
- 2.15
- Q1
- 1.08
- Min
- 0.20
V
Financial Services industry group
16.15
- Max
- 9.08
- Q3
- 4.33
- Median
- 2.15
- Q1
- 1.08
- Min
- 0.20
Valuation at a Glance
| Symbol | MS | V |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 16.74 | 28.08 |
| Price-to-Sales Ratio (TTM) | 2.45 | 14.51 |
| Price-to-Book Ratio (MRQ) | 2.28 | 16.15 |
| Price-to-Free Cash Flow Ratio (TTM) | 13.79 | 29.48 |