MS vs. V: Morgan Stanley vs. Visa Stock Comparison
How do Morgan Stanley (MS) and Visa (V) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Morgan Stanley (MS) and Visa (V) both fall under the Financial Services industry group, but MS is classified in Capital Markets while V is classified in Financial Services.
| Profile Item | MS | V |
|---|---|---|
| Name | Morgan Stanley | Visa Inc. Class A |
| Country/Region | United States | United States |
| GICS Sector | Financials | Financials |
| GICS Industry Group | Financial Services | Financial Services |
| GICS Industry | Capital Markets | Financial Services |
| GICS Sub-Industry | Investment Banking & Brokerage | Transaction & Payment Processing Services |
| Market Capitalization | 329.72 billion USD | 652.47 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | February 23, 1993 | March 19, 2008 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Performance Metrics
| Metric | MS | V |
|---|---|---|
| Total Return (1Y) | 51.98% | -2.61% |
Risk Profile
Drawdown History
Risk Metrics
| Metric | MS | V |
|---|---|---|
| Volatility (1Y, Annualized) | 26.37% | 21.31% |
| Beta (5Y) | 1.23 | 0.76 |
| Avg. Volume (3M) | 6.00M | 7.90M |
Risk-Adjusted Performance
Risk-Return Positioning
Profitability
ROE (TTM)
Visa (V) at 60.35% clears its industry range for ROE, a sharper capital-efficiency signal than Morgan Stanley (MS) at 16.39%, which is closer to a typical peer reading.
MS
Financial Services industry group
16.39%
- Max
- 42.17%
- Q3
- 21.42%
- MS
- 16.39%
- Median
- 12.17%
- Q1
- 5.00%
- Min
- -17.69%
V
Financial Services industry group
60.35%
- V
- 60.35%
- Max
- 42.17%
- Q3
- 21.42%
- Median
- 12.17%
- Q1
- 5.00%
- Min
- -17.69%
Net Margin (TTM)
Visa (V) at 51.68% retains a top-quartile share of revenue as profit, ahead of Morgan Stanley (MS) at 24.75%, which keeps about the industry-typical share.
MS
Financial Services industry group
24.75%
- Max
- 66.55%
- Q3
- 30.43%
- MS
- 24.75%
- Median
- 16.62%
- Q1
- 4.47%
- Min
- -26.88%
V
Financial Services industry group
51.68%
- Max
- 66.55%
- V
- 51.68%
- Q3
- 30.43%
- Median
- 16.62%
- Q1
- 4.47%
- Min
- -26.88%
Operating Margin (TTM)
Visa (V) at 67.35% operates in the top operating margin quartile, ahead of Morgan Stanley (MS) at 40.62%, which runs around its industry’s norm.
MS
Financial Services industry group
40.62%
- Max
- 95.95%
- Q3
- 50.35%
- MS
- 40.62%
- Median
- 26.49%
- Q1
- 11.62%
- Min
- -36.26%
V
Financial Services industry group
67.35%
- Max
- 95.95%
- V
- 67.35%
- Q3
- 50.35%
- Median
- 26.49%
- Q1
- 11.62%
- Min
- -36.26%
Profitability Metrics
| Metric | MS | V |
|---|---|---|
| ROE (TTM) | 16.39% | 60.35% |
| ROA (TTM) | 1.27% | 19.19% |
| Net Margin (TTM) | 24.75% | 51.68% |
| Operating Margin (TTM) | 40.62% | 67.35% |
| Gross Margin (TTM) | -- | -- |
Growth
Revenue Growth
Revenue Growth Metrics
| Metric | MS | V |
|---|---|---|
| Revenue Growth (YoY) | 14.48% | 11.34% |
| Revenue Growth (3Y CAGR) | 9.52% | 10.92% |
EPS Growth
EPS Growth Metrics
| Metric | MS | V |
|---|---|---|
| EPS Growth (YoY) | 28.43% | 4.83% |
| EPS Growth (3Y CAGR) | 18.41% | 13.37% |
Financial Strength
Current Ratio (MRQ)
current ratio doesn’t apply on either side: Morgan Stanley (MS) in Financial Services and Visa (V) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.
Debt / Equity (MRQ)
debt-to-equity ratio is set aside for both: Morgan Stanley (MS) in Financial Services and Visa (V) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.
Financial Strength Metrics
| Metric | MS | V |
|---|---|---|
| Current Ratio (MRQ) | -- | -- |
| Debt / Equity (MRQ) | -- | -- |
| Net Debt / EBITDA | -- | -- |
Dividends
Dividend Yield (TTM)
Both Morgan Stanley (MS) at 1.89% and Visa (V) at 0.76% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.
MS
Financial Services industry group
1.89%
- Max
- 20.96%
- Q3
- 8.69%
- MS
- 1.89%
- Median
- 1.54%
- Q1
- 0.00%
- Min
- 0.00%
V
Financial Services industry group
0.76%
- Max
- 20.96%
- Q3
- 8.69%
- Median
- 1.54%
- V
- 0.76%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Morgan Stanley (MS) at 35.55% and Visa (V) at 21.97% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.
MS
Financial Services industry group
35.55%
- Max
- 228.57%
- Q3
- 95.23%
- MS
- 35.55%
- Median
- 24.86%
- Q1
- 0.00%
- Min
- 0.00%
V
Financial Services industry group
21.97%
- Max
- 228.57%
- Q3
- 95.23%
- Median
- 24.86%
- V
- 21.97%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | MS | V |
|---|---|---|
| Dividend Yield (TTM) | 1.89% | 0.76% |
| Dividend Payout Ratio (TTM) | 35.55% | 21.97% |
Valuation
P/E Ratio (TTM)
Morgan Stanley (MS) at 18.95 is near its industry’s usual P/E ratio, while Visa (V) at 29.94 sits in the richer quartile — V needs stronger growth or earnings quality to justify the premium.
MS
Financial Services industry group
18.95
- Max
- 48.68
- Q3
- 25.25
- MS
- 18.95
- Median
- 14.81
- Q1
- 9.35
- Min
- 0.55
V
Financial Services industry group
29.94
- Max
- 48.68
- V
- 29.94
- Q3
- 25.25
- Median
- 14.81
- Q1
- 9.35
- Min
- 0.55
P/S Ratio (TTM)
Morgan Stanley (MS) at 4.51 prices around its industry’s typical P/S ratio, while Visa (V) at 15.16 clears its benchmark range — V looks notably rich on sales.
MS
Financial Services industry group
4.51
- Max
- 9.70
- Q3
- 4.78
- MS
- 4.51
- Median
- 2.89
- Q1
- 1.44
- Min
- -1.03
V
Financial Services industry group
15.16
- V
- 15.16
- Max
- 9.70
- Q3
- 4.78
- Median
- 2.89
- Q1
- 1.44
- Min
- -1.03
P/B Ratio (MRQ)
Morgan Stanley (MS) at 3.16 sits near its industry’s typical P/B ratio, while Visa (V) at 18.40 prices above its benchmark range — V looks rich relative to book.
MS
Financial Services industry group
3.16
- Max
- 7.22
- Q3
- 3.47
- MS
- 3.16
- Median
- 1.67
- Q1
- 0.91
- Min
- 0.00
V
Financial Services industry group
18.40
- V
- 18.40
- Max
- 7.22
- Q3
- 3.47
- Median
- 1.67
- Q1
- 0.91
- Min
- 0.00
Valuation Metrics
| Metric | MS | V |
|---|---|---|
| P/E Ratio (TTM) | 18.95 | 29.94 |
| P/S Ratio (TTM) | 4.51 | 15.16 |
| P/B Ratio (MRQ) | 3.16 | 18.40 |
| Free Cash Flow Yield (TTM) | -- | -- |