AIZ vs. PRU: Assurant vs. Prudential Financial Stock Comparison
How do Assurant (AIZ) and Prudential Financial (PRU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Assurant (AIZ) and Prudential Financial (PRU) both belong to the Insurance industry, though AIZ is classified under Multi-line Insurance while PRU falls under Life & Health Insurance.
| Profile Item | AIZ | PRU |
|---|---|---|
| Name | Assurant Inc. | Prudential Financial, Inc. |
| Country/Region | United States | United States |
| GICS Sector | Financials | Financials |
| GICS Industry Group | Insurance | Insurance |
| GICS Industry | Insurance | Insurance |
| GICS Sub-Industry | Multi-line Insurance | Life & Health Insurance |
| Market Capitalization | 15.06 billion USD | 40.90 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | February 5, 2004 | December 13, 2001 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | AIZ | PRU |
|---|---|---|
| Total Return (1Y) | 42.48% | 22.01% |
| Total Return (3Y, Annualized) | 26.94% | 16.20% |
| Total Return (5Y, Annualized) | 16.38% | 7.56% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | AIZ | PRU |
|---|---|---|
| Volatility (1Y, Annualized) | 22.42% | 23.92% |
| Beta (5Y) | 0.48 | 0.82 |
| Max Drawdown (5Y) | -44.63% | -33.11% |
| Avg. Volume (3M) | 365.61K | 1.65M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | AIZ | PRU |
|---|---|---|
| Sharpe Ratio (1Y) | 1.70 | 0.74 |
| Sortino Ratio (1Y) | 2.57 | 1.05 |
Profitability
ROE (TTM)
Both Assurant (AIZ) at 18.27% and Prudential Financial (PRU) at 11.86% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.
AIZ
Insurance industry group
18.27%
- Max
- 41.68%
- Q3
- 22.04%
- AIZ
- 18.27%
- Median
- 14.81%
- Q1
- 8.79%
- Min
- -10.66%
PRU
Insurance industry group
11.86%
- Max
- 41.68%
- Q3
- 22.04%
- Median
- 14.81%
- PRU
- 11.86%
- Q1
- 8.79%
- Min
- -10.66%
Net Margin (TTM)
Both Assurant (AIZ) at 7.80% and Prudential Financial (PRU) at 6.27% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.
AIZ
Insurance industry group
7.80%
- Max
- 29.92%
- Q3
- 17.03%
- Median
- 10.97%
- AIZ
- 7.80%
- Q1
- 6.21%
- Min
- -4.68%
PRU
Insurance industry group
6.27%
- Max
- 29.92%
- Q3
- 17.03%
- Median
- 10.97%
- PRU
- 6.27%
- Q1
- 6.21%
- Min
- -4.68%
Operating Margin (TTM)
Neither side reports a meaningful operating margin: for Assurant (AIZ) in Insurance and Prudential Financial (PRU) in Insurance, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.
Profitability Metrics
| Metric | AIZ | PRU |
|---|---|---|
| ROE (TTM) | 18.27% | 11.86% |
| ROA (TTM) | 2.57% | 0.42% |
| Net Margin (TTM) | 7.80% | 6.27% |
| Operating Margin (TTM) | -- | -- |
| Gross Margin (TTM) | -- | -- |
Growth
Revenue Growth
Assurant (AIZ) at 7.89% is around its peer norm for revenue growth, while Prudential Financial (PRU) at -13.74% drops into the bottom quartile, signaling weaker demand or pricing momentum.
EPS Growth
Both Assurant (AIZ) at 17.08% and Prudential Financial (PRU) at 33.20% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.
Growth Metrics
| Metric | AIZ | PRU |
|---|---|---|
| Revenue Growth (YoY) | 7.89% | -13.74% |
| Revenue Growth (3Y CAGR) | 7.93% | 2.28% |
| EPS Growth (YoY) | 17.08% | 33.20% |
| EPS Growth (3Y CAGR) | 49.67% | -- |
Financial Strength
Current Ratio (MRQ)
current ratio doesn’t apply on either side: Assurant (AIZ) in Insurance and Prudential Financial (PRU) in Insurance both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.
Debt / Equity (MRQ)
debt-to-equity ratio is set aside for both: Assurant (AIZ) in Insurance and Prudential Financial (PRU) in Insurance run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.
Financial Strength Metrics
| Metric | AIZ | PRU |
|---|---|---|
| Current Ratio (MRQ) | -- | -- |
| Debt / Equity (MRQ) | -- | -- |
| Net Debt / EBITDA | -- | -- |
Dividends
Dividend Yield (TTM)
Prudential Financial (PRU) at 4.53% delivers top-quartile income for its industry, while Assurant (AIZ) at 1.15% pays a more typical yield — both are credible income propositions, PRU the richer one.
AIZ
Insurance industry group
1.15%
- Max
- 5.12%
- Q3
- 2.15%
- AIZ
- 1.15%
- Median
- 0.98%
- Q1
- 0.00%
- Min
- 0.00%
PRU
Insurance industry group
4.53%
- Max
- 5.12%
- PRU
- 4.53%
- Q3
- 2.15%
- Median
- 0.98%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Assurant (AIZ) at 16.60% pays out a band-typical share of earnings, while Prudential Financial (PRU) at 50.55% distributes more than its industry norm — less retained, thinner cover.
AIZ
Insurance industry group
16.60%
- Max
- 76.67%
- Q3
- 35.18%
- AIZ
- 16.60%
- Median
- 14.74%
- Q1
- 0.00%
- Min
- 0.00%
PRU
Insurance industry group
50.55%
- Max
- 76.67%
- PRU
- 50.55%
- Q3
- 35.18%
- Median
- 14.74%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | AIZ | PRU |
|---|---|---|
| Dividend Yield (TTM) | 1.15% | 4.53% |
| Dividend Payout Ratio (TTM) | 16.60% | 50.55% |
Valuation
P/E Ratio (TTM)
Both Assurant (AIZ) at 14.48 and Prudential Financial (PRU) at 10.86 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
AIZ
Insurance industry group
14.48
- Max
- 28.37
- Q3
- 18.75
- AIZ
- 14.48
- Median
- 12.23
- Q1
- 9.08
- Min
- 2.32
PRU
Insurance industry group
10.86
- Max
- 28.37
- Q3
- 18.75
- Median
- 12.23
- PRU
- 10.86
- Q1
- 9.08
- Min
- 2.32
P/S Ratio (TTM)
Prudential Financial (PRU) at 0.66 sits in the cheaper P/S ratio quartile while Assurant (AIZ) at 1.10 prices around its industry’s middle — PRU costs less per dollar of sales, though read it alongside growth and margins.
AIZ
Insurance industry group
1.10
- Max
- 4.03
- Q3
- 2.25
- Median
- 1.23
- AIZ
- 1.10
- Q1
- 0.85
- Min
- 0.07
PRU
Insurance industry group
0.66
- Max
- 4.03
- Q3
- 2.25
- Median
- 1.23
- Q1
- 0.85
- PRU
- 0.66
- Min
- 0.07
P/B Ratio (MRQ)
On P/B ratio, both Assurant (AIZ) at 2.52 and Prudential Financial (PRU) at 1.39 are valued close to their industries’ norm against book — neither stands out from peers.
AIZ
Insurance industry group
2.52
- Max
- 5.07
- Q3
- 2.79
- AIZ
- 2.52
- Median
- 1.76
- Q1
- 1.23
- Min
- 0.30
PRU
Insurance industry group
1.39
- Max
- 5.07
- Q3
- 2.79
- Median
- 1.76
- PRU
- 1.39
- Q1
- 1.23
- Min
- 0.30
Valuation Metrics
| Metric | AIZ | PRU |
|---|---|---|
| P/E Ratio (TTM) | 14.48 | 10.86 |
| P/S Ratio (TTM) | 1.10 | 0.66 |
| P/B Ratio (MRQ) | 2.52 | 1.39 |
| Free Cash Flow Yield (TTM) | -- | -- |