AEG vs. PRU: Aegon vs. Prudential Financial Stock Comparison
How do Aegon (AEG) and Prudential Financial (PRU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Aegon (AEG) and Prudential Financial (PRU) are both classified in the Life & Health Insurance sub-industry within the broader Insurance industry, placing them in the closest GICS peer bucket.
Prudential Financial (PRU) trades as ordinary local shares, while Aegon (AEG) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.
| Profile Item | AEG | PRU |
|---|---|---|
| Name | Aegon Ltd. New York Registry Shares | Prudential Financial, Inc. |
| Country/Region | Netherlands | United States |
| GICS Sector | Financials | Financials |
| GICS Industry Group | Insurance | Insurance |
| GICS Industry | Insurance | Insurance |
| GICS Sub-Industry | Life & Health Insurance | Life & Health Insurance |
| Market Capitalization | 12.09 billion USD | 40.90 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | June 28, 1985 | December 13, 2001 |
| Security Type | ADR | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | AEG | PRU |
|---|---|---|
| Total Return (1Y) | 19.25% | 22.01% |
| Total Return (3Y, Annualized) | 26.15% | 16.20% |
| Total Return (5Y, Annualized) | 17.53% | 7.56% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | AEG | PRU |
|---|---|---|
| Volatility (1Y, Annualized) | 24.91% | 23.92% |
| Beta (5Y) | 0.85 | 0.82 |
| Max Drawdown (5Y) | -36.55% | -33.11% |
| Avg. Volume (3M) | 5.27M | 1.65M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | AEG | PRU |
|---|---|---|
| Sharpe Ratio (1Y) | 0.60 | 0.74 |
| Sortino Ratio (1Y) | 0.84 | 1.05 |
Profitability
ROE (TTM)
Both Aegon (AEG) at 11.07% and Prudential Financial (PRU) at 11.86% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.
AEG
Insurance industry group
11.07%
- Max
- 41.68%
- Q3
- 22.04%
- Median
- 14.81%
- AEG
- 11.07%
- Q1
- 8.79%
- Min
- -10.66%
PRU
Insurance industry group
11.86%
- Max
- 41.68%
- Q3
- 22.04%
- Median
- 14.81%
- PRU
- 11.86%
- Q1
- 8.79%
- Min
- -10.66%
Net Margin (TTM)
Both Aegon (AEG) at 8.62% and Prudential Financial (PRU) at 6.27% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.
AEG
Insurance industry group
8.62%
- Max
- 29.92%
- Q3
- 17.03%
- Median
- 10.97%
- AEG
- 8.62%
- Q1
- 6.21%
- Min
- -4.68%
PRU
Insurance industry group
6.27%
- Max
- 29.92%
- Q3
- 17.03%
- Median
- 10.97%
- PRU
- 6.27%
- Q1
- 6.21%
- Min
- -4.68%
Operating Margin (TTM)
Neither side reports a meaningful operating margin: for Aegon (AEG) in Insurance and Prudential Financial (PRU) in Insurance, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.
Profitability Metrics
| Metric | AEG | PRU |
|---|---|---|
| ROE (TTM) | 11.07% | 11.86% |
| ROA (TTM) | 0.10% | 0.42% |
| Net Margin (TTM) | 8.62% | 6.27% |
| Operating Margin (TTM) | -- | -- |
| Gross Margin (TTM) | -- | -- |
Growth
Revenue Growth
Aegon (AEG) at 37.63% sits in the top revenue growth quartile, while Prudential Financial (PRU) at -13.74% is in the bottom quartile, showing a clear gap in revenue momentum.
EPS Growth
Aegon (AEG) at 59.46% sits in the top EPS growth quartile, while Prudential Financial (PRU) at 33.20% is closer to the peer norm — faster per-share earnings growth for AEG.
Growth Metrics
| Metric | AEG | PRU |
|---|---|---|
| Revenue Growth (YoY) | 37.63% | -13.74% |
| Revenue Growth (3Y CAGR) | -- | 2.28% |
| EPS Growth (YoY) | 59.46% | 33.20% |
| EPS Growth (3Y CAGR) | -- | -- |
Financial Strength
Current Ratio (MRQ)
current ratio doesn’t apply on either side: Aegon (AEG) in Insurance and Prudential Financial (PRU) in Insurance both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.
Debt / Equity (MRQ)
debt-to-equity ratio is set aside for both: Aegon (AEG) in Insurance and Prudential Financial (PRU) in Insurance run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.
Financial Strength Metrics
| Metric | AEG | PRU |
|---|---|---|
| Current Ratio (MRQ) | -- | -- |
| Debt / Equity (MRQ) | -- | -- |
| Net Debt / EBITDA | -- | -- |
Dividends
Dividend Yield (TTM)
Both Aegon (AEG) at 4.96% and Prudential Financial (PRU) at 4.53% offer top-quartile dividend income relative to share price within their industries.
AEG
Insurance industry group
4.96%
- Max
- 5.12%
- AEG
- 4.96%
- Q3
- 2.15%
- Median
- 0.98%
- Q1
- 0.00%
- Min
- 0.00%
PRU
Insurance industry group
4.53%
- Max
- 5.12%
- PRU
- 4.53%
- Q3
- 2.15%
- Median
- 0.98%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Aegon (AEG) at 61.52% and Prudential Financial (PRU) at 50.55% pay out an above-typical share of earnings for their industries, leaving thinner cover if profits dip.
AEG
Insurance industry group
61.52%
- Max
- 76.67%
- AEG
- 61.52%
- Q3
- 35.18%
- Median
- 14.74%
- Q1
- 0.00%
- Min
- 0.00%
PRU
Insurance industry group
50.55%
- Max
- 76.67%
- PRU
- 50.55%
- Q3
- 35.18%
- Median
- 14.74%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | AEG | PRU |
|---|---|---|
| Dividend Yield (TTM) | 4.96% | 4.53% |
| Dividend Payout Ratio (TTM) | 61.52% | 50.55% |
Valuation
P/E Ratio (TTM)
Both Aegon (AEG) at 12.03 and Prudential Financial (PRU) at 10.86 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
AEG
Insurance industry group
12.03
- Max
- 28.37
- Q3
- 18.75
- Median
- 12.23
- AEG
- 12.03
- Q1
- 9.08
- Min
- 2.32
PRU
Insurance industry group
10.86
- Max
- 28.37
- Q3
- 18.75
- Median
- 12.23
- PRU
- 10.86
- Q1
- 9.08
- Min
- 2.32
P/S Ratio (TTM)
Prudential Financial (PRU) at 0.66 sits in the cheaper P/S ratio quartile while Aegon (AEG) at 1.04 prices around its industry’s middle — PRU costs less per dollar of sales, though read it alongside growth and margins.
AEG
Insurance industry group
1.04
- Max
- 4.03
- Q3
- 2.25
- Median
- 1.23
- AEG
- 1.04
- Q1
- 0.85
- Min
- 0.07
PRU
Insurance industry group
0.66
- Max
- 4.03
- Q3
- 2.25
- Median
- 1.23
- Q1
- 0.85
- PRU
- 0.66
- Min
- 0.07
P/B Ratio (MRQ)
On P/B ratio, both Aegon (AEG) at 1.23 and Prudential Financial (PRU) at 1.39 are valued close to their industries’ norm against book — neither stands out from peers.
AEG
Insurance industry group
1.23
- Max
- 5.07
- Q3
- 2.79
- Median
- 1.76
- AEG
- 1.23
- Q1
- 1.23
- Min
- 0.30
PRU
Insurance industry group
1.39
- Max
- 5.07
- Q3
- 2.79
- Median
- 1.76
- PRU
- 1.39
- Q1
- 1.23
- Min
- 0.30
Valuation Metrics
| Metric | AEG | PRU |
|---|---|---|
| P/E Ratio (TTM) | 12.03 | 10.86 |
| P/S Ratio (TTM) | 1.04 | 0.66 |
| P/B Ratio (MRQ) | 1.23 | 1.39 |
| Free Cash Flow Yield (TTM) | -- | -- |