ROKU vs. SIRI: Roku vs. Sirius XM Stock Comparison
How do Roku (ROKU) and Sirius XM (SIRI) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Roku (ROKU) and Sirius XM (SIRI) both fall under the Media & Entertainment industry group, but ROKU is classified in Entertainment while SIRI is classified in Media.
| Profile Item | ROKU | SIRI |
|---|---|---|
| Name | Roku, Inc. Class A Common Stock | Sirius XM Holdings Inc. |
| Country/Region | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Entertainment | Media |
| GICS Sub-Industry | Movies & Entertainment | Cable & Satellite |
| Market Capitalization | 23.93 billion USD | 10.90 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | Nasdaq |
| Listing Date | September 28, 2017 | September 13, 1994 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| Total Return (1Y) | 53.14% | 57.51% |
| Total Return (3Y, Annualized) | 24.44% | -7.52% |
| Total Return (5Y, Annualized) | -10.44% | -9.10% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
Roku (ROKU) carries a highly aggressive beta of 2.06, indicating much higher sensitivity to broad-market moves, whereas Sirius XM (SIRI) is closer to market-like at 0.94 — a noticeable difference in market-sensitivity profile.
| Metric | ROKU | SIRI |
|---|---|---|
| Volatility (1Y, Annualized) | 40.24% | 32.75% |
| Beta (5Y) | 2.06 | 0.94 |
| Max Drawdown (5Y) | -86.13% | -73.86% |
| Avg. Volume (3M) | 2.44M | 4.35M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| Sharpe Ratio (1Y) | 1.21 | 1.63 |
| Sortino Ratio (1Y) | 2.08 | 2.83 |
Profitability
ROE (TTM)
Roku (ROKU) at 18.15% sits in the top ROE quartile, while Sirius XM (SIRI) at 7.59% is closer to the peer norm — stronger capital efficiency for ROKU.
ROKU
Media & Entertainment industry group
18.15%
- Max
- 49.92%
- ROKU
- 18.15%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
SIRI
Media & Entertainment industry group
7.59%
- Max
- 49.92%
- Q3
- 17.95%
- SIRI
- 7.59%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
Net Margin (TTM)
Both Roku (ROKU) at 9.34% and Sirius XM (SIRI) at 10.47% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.
ROKU
Media & Entertainment industry group
9.34%
- Max
- 32.91%
- Q3
- 11.75%
- ROKU
- 9.34%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
SIRI
Media & Entertainment industry group
10.47%
- Max
- 32.91%
- Q3
- 11.75%
- SIRI
- 10.47%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
Operating Margin (TTM)
Sirius XM (SIRI) at 22.71% operates in the top operating margin quartile, ahead of Roku (ROKU) at 11.90%, which runs around its industry’s norm.
ROKU
Media & Entertainment industry group
11.90%
- Max
- 40.16%
- Q3
- 18.72%
- ROKU
- 11.90%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
SIRI
Media & Entertainment industry group
22.71%
- Max
- 40.16%
- SIRI
- 22.71%
- Q3
- 18.72%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
Profitability Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| ROE (TTM) | 18.15% | 7.59% |
| ROA (TTM) | 6.32% | 4.39% |
| Net Margin (TTM) | 9.34% | 10.47% |
| Operating Margin (TTM) | 11.90% | 22.71% |
| Gross Margin (TTM) | 45.34% | 47.49% |
Growth
Revenue Growth
Roku (ROKU) at 15.18% sits in the top revenue growth quartile, while Sirius XM (SIRI) at -1.62% is in the bottom quartile, showing a clear gap in revenue momentum.
EPS Growth
Neither Roku (ROKU) nor Sirius XM (SIRI) reports a EPS growth value for this period, so a direct comparison isn't possible.
Growth Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| Revenue Growth (YoY) | 15.18% | -1.62% |
| Revenue Growth (3Y CAGR) | 14.86% | -1.68% |
| EPS Growth (YoY) | -- | -- |
| EPS Growth (3Y CAGR) | -- | -10.40% |
Financial Strength
Current Ratio (MRQ)
Roku (ROKU) at 2.70 carries current ratio above its industry’s typical mid-range, while Sirius XM (SIRI) at 0.33 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.
ROKU
Media & Entertainment industry group
2.70
- Max
- 4.69
- ROKU
- 2.70
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
SIRI
Media & Entertainment industry group
0.33
- Max
- 4.69
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- SIRI
- 0.33
- Min
- 0.28
Debt / Equity (MRQ)
Roku (ROKU) at 0.13 keeps leverage in the lower industry quartile, while Sirius XM (SIRI) at 0.78 runs a more typical debt-to-equity mix.
ROKU
Media & Entertainment industry group
0.13
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- Q1
- 0.17
- ROKU
- 0.13
- Min
- 0.00
SIRI
Media & Entertainment industry group
0.78
- Max
- 3.65
- Q3
- 1.69
- SIRI
- 0.78
- Median
- 0.46
- Q1
- 0.17
- Min
- 0.00
Financial Strength Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| Current Ratio (MRQ) | 2.70 | 0.33 |
| Debt / Equity (MRQ) | 0.13 | 0.78 |
| Net Debt / EBITDA | -3.05 | 3.66 |
Dividends
Dividend Yield (TTM)
Roku (ROKU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Sirius XM (SIRI) reports a yield of 3.28%, ranking against industry peers normally.
ROKU
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- ROKU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SIRI
Media & Entertainment industry group
3.28%
- SIRI
- 3.28%
- Max
- 1.33%
- Q3
- 0.65%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Roku (ROKU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Sirius XM (SIRI) reports a payout of 42.19%, ranking against industry peers normally.
ROKU
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- ROKU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
SIRI
Media & Entertainment industry group
42.19%
- Max
- 71.43%
- SIRI
- 42.19%
- Q3
- 28.98%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 3.28% |
| Dividend Payout Ratio (TTM) | 0.00% | 42.19% |
Valuation
P/E Ratio (TTM)
Sirius XM (SIRI) at 12.66 is near its industry’s usual P/E ratio, while Roku (ROKU) at 46.26 sits in the richer quartile — ROKU needs stronger growth or earnings quality to justify the premium.
ROKU
Media & Entertainment industry group
46.26
- Max
- 51.21
- ROKU
- 46.26
- Q3
- 28.90
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
SIRI
Media & Entertainment industry group
12.66
- Max
- 51.21
- Q3
- 28.90
- Median
- 17.98
- SIRI
- 12.66
- Q1
- 11.53
- Min
- 1.64
P/S Ratio (TTM)
Sirius XM (SIRI) at 1.27 is priced about in line with its industry on P/S ratio, while Roku (ROKU) at 4.35 sits in the pricier quartile — ROKU costs more per dollar of sales.
ROKU
Media & Entertainment industry group
4.35
- Max
- 7.43
- ROKU
- 4.35
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
SIRI
Media & Entertainment industry group
1.27
- Max
- 7.43
- Q3
- 3.82
- Median
- 1.40
- SIRI
- 1.27
- Q1
- 0.70
- Min
- 0.00
P/B Ratio (MRQ)
Sirius XM (SIRI) at 0.90 is valued about in line with its industry on P/B ratio, while Roku (ROKU) at 7.89 carries an above-peer premium to book — ROKU is pricier on assets.
ROKU
Media & Entertainment industry group
7.89
- Max
- 11.45
- ROKU
- 7.89
- Q3
- 5.30
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
SIRI
Media & Entertainment industry group
0.90
- Max
- 11.45
- Q3
- 5.30
- Median
- 1.84
- SIRI
- 0.90
- Q1
- 0.77
- Min
- -2.61
Valuation Metrics
| Metric | ROKU | SIRI |
|---|---|---|
| P/E Ratio (TTM) | 46.26 | 12.66 |
| P/S Ratio (TTM) | 4.35 | 1.27 |
| P/B Ratio (MRQ) | 7.89 | 0.90 |
| Free Cash Flow Yield (TTM) | 3.95% | 11.57% |