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NKE vs. SONY: NIKE vs. Sony Stock Comparison

How do NIKE (NKE) and Sony (SONY) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

NIKE (NKE) and Sony (SONY) both fall under the Consumer Durables & Apparel industry group, but NKE is classified in Textiles, Apparel & Luxury Goods while SONY is classified in Household Durables.

NIKE (NKE) trades as ordinary local shares, while Sony (SONY) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for NIKE (NKE) and Sony (SONY)
Profile ItemNKESONY
NameNike, Inc. - Class BSony Group Corporation - Sponsored American Depositary Receipt
Country/RegionUnited StatesJapan
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer Durables & ApparelConsumer Durables & Apparel
GICS IndustryTextiles, Apparel & Luxury GoodsHousehold Durables
GICS Sub-IndustryFootwearConsumer Electronics
Market Capitalization60.42 billion USD142.19 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateDecember 2, 1980February 21, 1973
Security TypeCommon StockADR

Price Performance

Cumulative Growth

NKE
SONY
GSPC
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NIKE (NKE) vs. Sony (SONY), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NIKE (NKE) and Sony (SONY). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for NIKE (NKE) and Sony (SONY). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
Total Return (1Y)-45.22%-12.44%
Total Return (3Y, Annualized)-26.15%13.58%
Total Return (5Y, Annualized)-23.75%4.08%

Risk Profile

Drawdown History

NKE
SONY
GSPC
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NIKE (NKE) vs. Sony (SONY), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for NIKE (NKE) and Sony (SONY). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
Volatility (1Y, Annualized)35.62%30.33%
Beta (5Y)1.100.92
Max Drawdown (5Y)-75.25%-50.56%
Avg. Volume (3M)23.47M5.74M

Risk-Adjusted Performance

Risk-Return Positioning

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NKE and SONY are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
Sharpe Ratio (1Y)-1.38-0.54
Sortino Ratio (1Y)-1.74-0.81

Profitability

ROE (TTM)

Both NIKE (NKE) at 22.14% and Sony (SONY) at 13.16% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

NKE

Consumer Durables & Apparel industry group

22.14%

Max
42.56%
Q3
22.39%
NKE
22.14%
Median
12.18%
Q1
5.08%
Min
-12.26%

SONY

Consumer Durables & Apparel industry group

13.16%

Max
42.56%
Q3
22.39%
SONY
13.16%
Median
12.18%
Q1
5.08%
Min
-12.26%
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NIKE (NKE) vs. Sony (SONY): A comparison of their ROE against the Consumer Durables & Apparel industry group benchmark.

Net Margin (TTM)

Sony (SONY) reports a negative net margin of -1.75%, usually indicating a net loss over the period. Meanwhile NIKE (NKE) reports 6.70%, ranking against industry peers normally.

NKE

Consumer Durables & Apparel industry group

6.70%

Max
19.09%
Q3
9.17%
NKE
6.70%
Median
5.55%
Q1
2.47%
Min
-7.09%

SONY

Consumer Durables & Apparel industry group

-1.75%

Max
19.09%
Q3
9.17%
Median
5.55%
Q1
2.47%
SONY
-1.75%
Min
-7.09%
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NIKE (NKE) vs. Sony (SONY): A comparison of their net margin against the Consumer Durables & Apparel industry group benchmark.

Operating Margin (TTM)

Sony (SONY) at 16.72% operates in the top operating margin quartile, ahead of NIKE (NKE) at 12.69%, which runs around its industry’s norm.

NKE

Consumer Durables & Apparel industry group

12.69%

Max
28.97%
Q3
15.16%
NKE
12.69%
Median
10.00%
Q1
5.28%
Min
-5.53%

SONY

Consumer Durables & Apparel industry group

16.72%

Max
28.97%
SONY
16.72%
Q3
15.16%
Median
10.00%
Q1
5.28%
Min
-5.53%
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NIKE (NKE) vs. Sony (SONY): A comparison of their operating margin against the Consumer Durables & Apparel industry group benchmark.

Profitability Metrics

Profitability metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
ROE (TTM)22.14%13.16%
ROA (TTM)6.97%4.25%
Net Margin (TTM)6.70%-1.75%
Operating Margin (TTM)12.69%16.72%
Gross Margin (TTM)43.25%32.25%

Growth

Revenue Growth

Both NIKE (NKE) at 0.19% and Sony (SONY) at 3.70% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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NIKE (NKE) vs. Sony (SONY): A comparison of their Revenue Growth across different time periods.

EPS Growth

NIKE (NKE) at -2.78% is around its peer norm for EPS growth, while Sony (SONY) at -129.11% drops into the bottom quartile, signaling weaker earnings momentum.

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NIKE (NKE) vs. Sony (SONY): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
Revenue Growth (YoY)0.19%3.70%
Revenue Growth (3Y CAGR)-3.24%4.38%
EPS Growth (YoY)-2.78%-129.11%
EPS Growth (3Y CAGR)-13.37%--

Financial Strength

Current Ratio (MRQ)

NIKE (NKE) at 1.96 keeps current ratio within its industry’s typical mid-range, while Sony (SONY) at 1.25 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for SONY.

NKE

Consumer Durables & Apparel industry group

1.96

Max
6.01
Q3
3.61
Median
2.28
NKE
1.96
Q1
1.73
Min
0.75

SONY

Consumer Durables & Apparel industry group

1.25

Max
6.01
Q3
3.61
Median
2.28
Q1
1.73
SONY
1.25
Min
0.75
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NIKE (NKE) vs. Sony (SONY): A comparison of their current ratio against the Consumer Durables & Apparel industry group benchmark.

Debt / Equity (MRQ)

Sony (SONY) at 0.21 keeps leverage in the lower industry quartile, while NIKE (NKE) at 0.74 runs a more typical debt-to-equity mix.

NKE

Consumer Durables & Apparel industry group

0.74

Max
2.81
Q3
1.29
NKE
0.74
Median
0.53
Q1
0.26
Min
0.00

SONY

Consumer Durables & Apparel industry group

0.21

Max
2.81
Q3
1.29
Median
0.53
Q1
0.26
SONY
0.21
Min
0.00
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NIKE (NKE) vs. Sony (SONY): A comparison of their debt-to-equity ratio against the Consumer Durables & Apparel industry group benchmark.

Financial Strength Metrics

Financial strength metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
Current Ratio (MRQ)1.961.25
Debt / Equity (MRQ)0.740.21
Net Debt / EBITDA0.41-0.14

Dividends

Dividend Yield (TTM)

NIKE (NKE) at 3.95% earns its spot in the top quartile of its industry’s yields; Sony (SONY) at 105.89% is past the top of its own peer range — territory where a dividend-safety check matters more than the headline number.

NKE

Consumer Durables & Apparel industry group

3.95%

Max
4.54%
NKE
3.95%
Q3
2.15%
Median
0.81%
Q1
0.00%
Min
0.00%

SONY

Consumer Durables & Apparel industry group

105.89%

SONY
105.89%
Max
4.54%
Q3
2.15%
Median
0.81%
Q1
0.00%
Min
0.00%
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NIKE (NKE) vs. Sony (SONY): A comparison of their dividend yield against the Consumer Durables & Apparel industry group benchmark.

Dividend Payout Ratio (TTM)

Sony (SONY) at 13.10% pays out a band-typical share of earnings, while NIKE (NKE) at 77.62% distributes more than its industry norm — less retained, thinner cover.

NKE

Consumer Durables & Apparel industry group

77.62%

Max
88.82%
NKE
77.62%
Q3
37.54%
Median
12.13%
Q1
0.00%
Min
0.00%

SONY

Consumer Durables & Apparel industry group

13.10%

Max
88.82%
Q3
37.54%
SONY
13.10%
Median
12.13%
Q1
0.00%
Min
0.00%
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NIKE (NKE) vs. Sony (SONY): A comparison of their payout ratio against the Consumer Durables & Apparel industry group benchmark.

Dividend Metrics

Dividend metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
Dividend Yield (TTM)3.95%105.89%
Dividend Payout Ratio (TTM)77.62%13.10%

Valuation

P/E Ratio (TTM)

Both NIKE (NKE) at 19.40 and Sony (SONY) at 20.76 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

NKE

Consumer Durables & Apparel industry group

19.40

Max
43.97
Q3
25.84
NKE
19.40
Median
18.15
Q1
13.59
Min
6.19

SONY

Consumer Durables & Apparel industry group

20.76

Max
43.97
Q3
25.84
SONY
20.76
Median
18.15
Q1
13.59
Min
6.19
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NIKE (NKE) vs. Sony (SONY): A comparison of their P/E ratio against the Consumer Durables & Apparel industry group benchmark.

P/S Ratio (TTM)

Sony (SONY) at 0.01 sits in the cheaper P/S ratio quartile while NIKE (NKE) at 1.30 prices around its industry’s middle — SONY costs less per dollar of sales, though read it alongside growth and margins.

NKE

Consumer Durables & Apparel industry group

1.30

Max
3.77
Q3
1.85
NKE
1.30
Median
1.01
Q1
0.53
Min
0.01

SONY

Consumer Durables & Apparel industry group

0.01

Max
3.77
Q3
1.85
Median
1.01
Q1
0.53
SONY
0.01
Min
0.01
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NIKE (NKE) vs. Sony (SONY): A comparison of their P/S ratio against the Consumer Durables & Apparel industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both NIKE (NKE) at 4.06 and Sony (SONY) at 2.72 are valued close to their industries’ norm against book — neither stands out from peers.

NKE

Consumer Durables & Apparel industry group

4.06

Max
8.23
Q3
4.17
NKE
4.06
Median
2.08
Q1
1.23
Min
0.65

SONY

Consumer Durables & Apparel industry group

2.72

Max
8.23
Q3
4.17
SONY
2.72
Median
2.08
Q1
1.23
Min
0.65
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NIKE (NKE) vs. Sony (SONY): A comparison of their P/B ratio against the Consumer Durables & Apparel industry group benchmark.

Valuation Metrics

Valuation metrics for NIKE (NKE) and Sony (SONY)
MetricNKESONY
P/E Ratio (TTM)19.4020.76
P/S Ratio (TTM)1.300.01
P/B Ratio (MRQ)4.062.72
Free Cash Flow Yield (TTM)3.13%2,356.96%