Sony (SONY) Stock Analysis

September 7, 2026

This is a peer-relative look at Sony (SONY): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Consumer Durables & Apparel peers, so every number reads in context rather than in isolation.

Company Profile

Sony (SONY) trades as an ADR rather than ordinary local shares — read it with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile fields for Sony (SONY)
Profile Item	SONY
Name	Sony Group Corp. Sponsored ADR
Country/Region	Japan
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Durables & Apparel
GICS Industry	Household Durables
GICS Sub-Industry	Consumer Electronics
Market Capitalization	143.48 billion USD
Currency	USD
Exchange	NYSE
Listing Date	February 21, 1973
Security Type	ADR

Price Performance

Cumulative Growth

SONY

GSPC

Sony (SONY) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Sony (SONY) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Sony (SONY) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Total Return (1Y)	-11.78%	-1.31%
Total Return (3Y, Annualized)	13.42%	1.12%
Total Return (5Y, Annualized)	3.06%	-2.96%

Risk Profile

Drawdown History

SONY

GSPC

Sony (SONY) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Sony (SONY) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Volatility (1Y, Annualized)	29.91%	44.83%
Beta (5Y)	0.98	1.27
Max Drawdown (5Y)	-50.56%	-61.48%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. SONY is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Sharpe Ratio (1Y)	-0.53	-0.14
Sortino Ratio (1Y)	-0.79	-0.21

Profitability

ROE (TTM)

Sony (SONY) posts ROE of 13.16%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

SONY

Consumer Durables & Apparel industry group

13.16%

Group distribution

Max: 49.52%
Q3: 23.50%
SONY: 13.16%
Median: 12.27%
Q1: 5.29%
Min: -8.59%

Largest peers

TPR: 197.14%
SN: 27.53%
NKE: 22.14%
GRMN: 21.89%
PHM: 14.90%
SONY: 13.16%
DHI: 12.63%

Where Sony (SONY) stands on ROE within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

Sony (SONY) has negative net margin of -1.75%. The trailing period ended in a net loss, so the bottom-line conversion read is a warning rather than a profitability strength.

SONY

Consumer Durables & Apparel industry group

-1.75%

Group distribution

Max: 19.09%
Q3: 9.28%
Median: 5.63%
Q1: 1.90%
SONY: -1.75%
Min: -7.09%

Largest peers

GRMN: 24.47%
TPR: 19.09%
PHM: 11.62%
SN: 10.06%
DHI: 9.15%
NKE: 6.70%
SONY: -1.75%

Where Sony (SONY) stands on net margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Sony (SONY) turns 16.72% of revenue into operating profit, putting operating margin in the upper peer quartile. Before financing and taxes enter the picture, the day-to-day business keeps more of each sales dollar than most industry peers.

SONY

Consumer Durables & Apparel industry group

16.72%

Group distribution

Max: 30.44%
SONY: 16.72%
Q3: 14.61%
Median: 8.63%
Q1: 3.30%
Min: -5.53%

Largest peers

GRMN: 30.44%
TPR: 19.82%
SONY: 16.72%
PHM: 15.69%
DHI: 12.99%
NKE: 12.69%
SN: 10.16%

Where Sony (SONY) stands on operating margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
ROE (TTM)	13.16%	12.27%
ROA (TTM)	4.25%	5.53%
Net Margin (TTM)	-1.75%	5.63%
Operating Margin (TTM)	16.72%	8.63%
Gross Margin (TTM)	32.25%	42.71%

Growth

Revenue Growth

Sony (SONY) grew revenue 3.70%, roughly around the peer group's normal range. Top-line momentum looks broadly typical for the industry.

Sony (SONY): Revenue Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

EPS Growth

Sony (SONY) grew earnings per share -129.11%, in the lower peer quartile. Per-share profits are advancing more slowly than at most peers, so margins, costs, or share count deserve a closer look.

Sony (SONY): EPS Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

Growth Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Revenue Growth (YoY)	3.70%	0.93%
Revenue Growth (3Y CAGR)	4.38%	-0.58%
EPS Growth (YoY)	-129.11%	-16.33%
EPS Growth (3Y CAGR)	--	-3.90%

Financial Strength

Current Ratio (MRQ)

Sony (SONY) has current ratio of 1.25, in the tighter-liquidity quartile for its industry. The short-term cushion is thinner than most peers carry, even if the absolute comfort level still depends on the business model.

SONY

Consumer Durables & Apparel industry group

1.25

Group distribution

Max: 6.01
Q3: 3.70
Median: 2.16
Q1: 1.66
SONY: 1.25
Min: 0.57

Largest peers

PHM: 7.27
DHI: 6.01
GRMN: 3.03
SN: 2.08
NKE: 1.96
TPR: 1.75
SONY: 1.25

Where Sony (SONY) stands on current ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

Sony (SONY) has debt-to-equity ratio of 0.21, in the lower-leverage quartile for its industry. Borrowing is modest relative to equity compared with most peers, which can leave more flexibility through a cycle.

SONY

Consumer Durables & Apparel industry group

0.21

Group distribution

Max: 2.45
Q3: 1.25
Median: 0.53
Q1: 0.26
SONY: 0.21
Min: 0.00

Largest peers

TPR: 5.72
NKE: 0.74
SN: 0.32
DHI: 0.29
SONY: 0.21
PHM: 0.19
GRMN: 0.03

Where Sony (SONY) stands on debt-to-equity ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Current Ratio (MRQ)	1.25	2.16
Debt / Equity (MRQ)	0.21	0.53
Net Debt / EBITDA	-0.14	1.52

Dividends

Dividend Yield (TTM)

Sony (SONY) has dividend yield of 100.16%, above the entire industry range. That headline income is large, but yields this far above peers often come from a falling share price or an at-risk payout, so dividend safety matters more than the percentage itself.

SONY

Consumer Durables & Apparel industry group

100.16%

Group distribution

SONY: 100.16%
Max: 4.61%
Q3: 2.37%
Median: 0.76%
Q1: 0.00%
Min: 0.00%

Largest peers

SONY: 100.16%
NKE: 4.20%
GRMN: 1.52%
TPR: 1.31%
DHI: 1.21%
PHM: 0.80%
SN: 0.00%

Where Sony (SONY) stands on dividend yield within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Sony (SONY) has payout ratio of 13.10%, within the industry’s typical payout band. The dividend shares profits with investors while leaving earnings coverage that looks normal for the peer group.

SONY

Consumer Durables & Apparel industry group

13.10%

Group distribution

Max: 100.00%
Q3: 40.00%
SONY: 13.10%
Median: 10.83%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 77.62%
GRMN: 38.70%
TPR: 22.01%
DHI: 16.68%
SONY: 13.10%
PHM: 10.21%
SN: 0.00%

Where Sony (SONY) stands on payout ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Dividend Yield (TTM)	100.16%	0.76%
Dividend Payout Ratio (TTM)	13.10%	10.83%

Valuation

P/E Ratio (TTM)

Sony (SONY) trades at P/E ratio of 20.99, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

SONY

Consumer Durables & Apparel industry group

20.99

Group distribution

Max: 43.70
Q3: 25.40
SONY: 20.99
Median: 17.03
Q1: 13.13
Min: 6.26

Largest peers

SN: 35.31
GRMN: 28.56
SONY: 20.99
NKE: 18.29
TPR: 16.80
DHI: 13.61
PHM: 12.71

Where Sony (SONY) stands on P/E ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Sony (SONY) trades at 0.01 on P/S ratio, in the lower sales-valuation quartile for its industry. That points to a cheaper revenue stream than most peers, with margin quality still doing the heavy lifting.

SONY

Consumer Durables & Apparel industry group

0.01

Group distribution

Max: 3.53
Q3: 1.81
Median: 0.97
Q1: 0.52
SONY: 0.01
Min: 0.01

Largest peers

GRMN: 6.96
SN: 3.53
TPR: 3.04
PHM: 1.44
NKE: 1.23
DHI: 1.20
SONY: 0.01

Where Sony (SONY) stands on P/S ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Sony (SONY) trades at 2.69 on P/B ratio, roughly in line with the industry’s normal price-to-book range. Its balance sheet is not being priced at a clear discount or premium versus peers.

SONY

Consumer Durables & Apparel industry group

2.69

Group distribution

Max: 7.69
Q3: 3.95
SONY: 2.69
Median: 2.08
Q1: 1.13
Min: 0.60

Largest peers

TPR: 35.36
SN: 8.59
GRMN: 5.92
NKE: 3.83
SONY: 2.69
PHM: 1.79
DHI: 1.68

Where Sony (SONY) stands on P/B ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
P/E Ratio (TTM)	20.99	17.03
P/S Ratio (TTM)	0.01	0.97
P/B Ratio (MRQ)	2.69	2.08
Free Cash Flow Yield (TTM)	2,335.68%	5.45%