Sony (SONY) Stock Analysis

June 13, 2026

Here is a fundamental analysis of Sony (SONY), benchmarking its profitability, financial strength, dividend and valuation against its industry group peers.

Performance

Cumulative Growth

SONY

GSPC

Sony (SONY) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Sony (SONY) and S&P 500 (GSPC). Returns over one year are annualized.

Performance at a Glance

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
1-Year Return	-22.23%	19.21%

Risk

Drawdown

SONY

GSPC

Sony (SONY) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
1-Year Volatility	29.99%	42.84%
Beta	0.93	1.26

Company Profile

Sony (SONY) trades as an ADR rather than ordinary local shares — read it with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile fields for Sony (SONY)
Profile Item	SONY
Name	Sony Group Corporation - Sponsored American Depositary Receipt
Country/Region	Japan
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Durables & Apparel
GICS Industry	Household Durables
GICS Sub-Industry	Consumer Electronics
Market Capitalization	120.92 billion USD
Currency	USD
Exchange	NYSE
Listing Date	February 21, 1973
Security Type	ADR

Valuation

Price-to-Earnings Ratio (TTM)

Sony (SONY) trades at P/E ratio of 19.19, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

SONY

Consumer Durables & Apparel industry group

19.19

Group distribution

Max: 54.36
Q3: 31.19
Median: 20.09
SONY: 19.19
Q1: 14.00
Min: 6.58

Largest peers

TPR: 45.08
NKE: 29.56
RL: 26.74
GRMN: 26.60
SONY: 19.19
DHI: 14.47
PHM: 11.91

Where Sony (SONY) stands on P/E ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Price-to-Sales Ratio (TTM)

Sony (SONY) trades at 0.01 on P/S ratio, in the lower sales-valuation quartile for its industry. That points to a cheaper revenue stream than most peers, with margin quality still doing the heavy lifting.

SONY

Consumer Durables & Apparel industry group

0.01

Group distribution

Max: 3.79
Q3: 1.94
Median: 1.14
Q1: 0.58
SONY: 0.01
Min: 0.01

Largest peers

GRMN: 6.15
TPR: 3.79
RL: 2.96
NKE: 1.43
PHM: 1.39
DHI: 1.31
SONY: 0.01

Where Sony (SONY) stands on P/S ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Price-to-Book Ratio (MRQ)

Sony (SONY) trades at 2.40 on P/B ratio, roughly in line with the industry’s normal price-to-book range. Its balance sheet is not being priced at a clear discount or premium versus peers.

SONY

Consumer Durables & Apparel industry group

2.40

Group distribution

Max: 8.87
Q3: 4.57
SONY: 2.40
Median: 2.01
Q1: 1.11
Min: 0.60

Largest peers

TPR: 43.71
RL: 8.48
GRMN: 4.95
NKE: 4.72
SONY: 2.40
DHI: 1.86
PHM: 1.81

Where Sony (SONY) stands on P/B ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Valuation at a Glance

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Price-to-Earnings Ratio (TTM)	19.19	20.09
Price-to-Sales Ratio (TTM)	0.01	1.14
Price-to-Book Ratio (MRQ)	2.40	2.01
Free Cash Flow Yield	-233.84%	4.74%

Profitability

Return on Equity (TTM)

Sony (SONY) posts ROE of 12.37%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

SONY

Consumer Durables & Apparel industry group

12.37%

Group distribution

Max: 35.09%
Q3: 17.65%
SONY: 12.37%
Median: 9.44%
Q1: 4.31%
Min: -12.26%

Largest peers

TPR: 60.91%
RL: 34.66%
GRMN: 19.90%
PHM: 16.18%
NKE: 16.02%
DHI: 13.08%
SONY: 12.37%

Where Sony (SONY) stands on ROE within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Net Profit Margin (TTM)

Sony (SONY) has negative net margin of -2.62%. The trailing period ended in a net loss, so the bottom-line conversion read is a warning rather than a profitability strength.

SONY

Consumer Durables & Apparel industry group

-2.62%

Group distribution

Max: 18.71%
Q3: 8.47%
Median: 4.93%
Q1: 1.51%
SONY: -2.62%
Min: -6.30%

Largest peers

GRMN: 23.26%
PHM: 12.14%
RL: 11.60%
DHI: 9.51%
TPR: 8.44%
NKE: 4.84%
SONY: -2.62%

Where Sony (SONY) stands on net margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Operating Profit Margin (TTM)

Sony (SONY) turns 7.55% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

SONY

Consumer Durables & Apparel industry group

7.55%

Group distribution

Max: 27.58%
Q3: 13.23%
SONY: 7.55%
Median: 6.76%
Q1: 3.58%
Min: -9.19%

Largest peers

GRMN: 24.62%
TPR: 22.42%
RL: 13.37%
PHM: 13.14%
DHI: 11.26%
SONY: 7.55%
NKE: 6.94%

Where Sony (SONY) stands on operating margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Profitability at a Glance

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Return on Equity (TTM)	12.37%	9.44%
Return on Assets (TTM)	3.71%	5.20%
Net Profit Margin (TTM)	-2.62%	4.93%
Operating Profit Margin (TTM)	7.55%	6.76%
Gross Profit Margin (TTM)	30.81%	40.92%

Financial Strength

Current Ratio (MRQ)

Sony (SONY) has current ratio of 1.18, in the tighter-liquidity quartile for its industry. The short-term cushion is thinner than most peers carry, even if the absolute comfort level still depends on the business model.

SONY

Consumer Durables & Apparel industry group

1.18

Group distribution

Max: 8.27
Q3: 4.43
Median: 2.38
Q1: 1.66
SONY: 1.18
Min: 0.78

Largest peers

PHM: 7.14
DHI: 6.37
GRMN: 4.36
NKE: 2.14
RL: 2.13
TPR: 1.84
SONY: 1.18

Where Sony (SONY) stands on current ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Debt-to-Equity Ratio (MRQ)

Sony (SONY) has debt-to-equity ratio of 0.20, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

SONY

Consumer Durables & Apparel industry group

0.20

Group distribution

Max: 2.92
Q3: 1.30
Median: 0.54
SONY: 0.20
Q1: 0.20
Min: 0.00

Largest peers

TPR: 5.75
RL: 1.06
NKE: 0.79
DHI: 0.27
SONY: 0.20
PHM: 0.19
GRMN: 0.02

Where Sony (SONY) stands on debt-to-equity ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength at a Glance

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Current Ratio (MRQ)	1.18	2.38
Debt-to-Equity Ratio (MRQ)	0.20	0.54
Net Debt / EBITDA	-0.20	1.68

Dividends

Dividend Yield (TTM)

Sony (SONY) has dividend yield of 0.77%, in the industry’s normal income range. It provides a meaningful dividend without the red flag of an unusually high headline yield.

SONY

Consumer Durables & Apparel industry group

0.77%

Group distribution

Max: 4.45%
Q3: 2.09%
Median: 0.84%
SONY: 0.77%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 3.65%
GRMN: 1.76%
DHI: 1.17%
TPR: 1.09%
RL: 0.93%
PHM: 0.84%
SONY: 0.77%

Where Sony (SONY) stands on dividend yield within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Sony (SONY) has payout ratio of 14.25%, within the industry’s typical payout band. The dividend shares profits with investors while leaving earnings coverage that looks normal for the peer group.

SONY

Consumer Durables & Apparel industry group

14.25%

Group distribution

Max: 99.29%
Q3: 40.31%
SONY: 14.25%
Median: 9.28%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 106.58%
TPR: 47.26%
GRMN: 40.18%
RL: 24.16%
DHI: 15.96%
SONY: 14.25%
PHM: 9.28%

Where Sony (SONY) stands on payout ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividends at a Glance

Sony (SONY) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: SONY	Industry group median
Dividend Yield (TTM)	0.77%	0.84%
Dividend Payout Ratio (TTM)	14.25%	9.28%