NIKE (NKE) Stock Analysis

July 23, 2026

This is a peer-relative look at NIKE (NKE): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Consumer Durables & Apparel peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for NIKE (NKE)
Profile Item	NKE
Name	Nike, Inc. - Class B
Country/Region	United States
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Durables & Apparel
GICS Industry	Textiles, Apparel & Luxury Goods
GICS Sub-Industry	Footwear
Market Capitalization	63.73 billion USD
Currency	USD
Exchange	NYSE
Listing Date	December 2, 1980
Security Type	Common Stock

Price Performance

Cumulative Growth

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NIKE (NKE) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for NIKE (NKE) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Total Return (1Y)	-40.37%	11.98%
Total Return (3Y, Annualized)	-25.15%	2.93%
Total Return (5Y, Annualized)	-21.95%	-1.11%

Risk Profile

Drawdown History

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for NIKE (NKE) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Volatility (1Y, Annualized)	35.63%	43.64%
Beta (5Y)	1.11	1.26
Max Drawdown (5Y)	-75.10%	-61.83%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. NKE is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Sharpe Ratio (1Y)	-1.25	0.22
Sortino Ratio (1Y)	-1.58	0.31

Profitability

ROE (TTM)

NIKE (NKE) posts ROE of 22.14%, in the upper peer quartile. That suggests the company earns more from each dollar of shareholders’ equity than most industry peers, a useful capital-efficiency signal.

NKE

Consumer Durables & Apparel industry group

22.14%

Group distribution

Max: 35.09%
NKE: 22.14%
Q3: 17.90%
Median: 10.01%
Q1: 4.54%
Min: -12.26%

Largest peers

TPR: 60.91%
RL: 34.66%
NKE: 22.14%
GRMN: 19.90%
PHM: 16.18%
DHI: 13.08%
SONY: 12.34%

Where NIKE (NKE) stands on ROE within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

NIKE (NKE) keeps 6.70% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

NKE

Consumer Durables & Apparel industry group

6.70%

Group distribution

Max: 16.30%
Q3: 8.38%
NKE: 6.70%
Median: 4.94%
Q1: 1.53%
Min: -6.30%

Largest peers

GRMN: 23.26%
PHM: 12.14%
RL: 11.60%
DHI: 9.51%
TPR: 8.44%
NKE: 6.70%
SONY: -2.62%

Where NIKE (NKE) stands on net margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

NIKE (NKE) turns 12.69% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

12.69%

Group distribution

Max: 27.58%
Q3: 13.34%
NKE: 12.69%
Median: 8.03%
Q1: 3.73%
Min: -9.19%

Largest peers

GRMN: 24.62%
TPR: 22.42%
RL: 13.37%
PHM: 13.14%
NKE: 12.69%
DHI: 11.26%
SONY: 10.74%

Where NIKE (NKE) stands on operating margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
ROE (TTM)	22.14%	10.01%
ROA (TTM)	6.97%	5.40%
Net Margin (TTM)	6.70%	4.94%
Operating Margin (TTM)	12.69%	8.03%
Gross Margin (TTM)	43.25%	41.50%

Growth

Revenue Growth

NIKE (NKE) grew revenue 0.19%, roughly around the peer group's normal range. Top-line momentum looks broadly typical for the industry.

NIKE (NKE): Revenue Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

EPS Growth

NIKE (NKE) grew earnings per share -2.78%, roughly around the peer group's normal range. Bottom-line momentum looks broadly typical for the industry.

NIKE (NKE): EPS Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

Growth Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Revenue Growth (YoY)	0.19%	0.84%
Revenue Growth (3Y CAGR)	-3.24%	-0.58%
EPS Growth (YoY)	-2.78%	-16.33%
EPS Growth (3Y CAGR)	-13.37%	-4.99%

Financial Strength

Current Ratio (MRQ)

NIKE (NKE) has current ratio of 1.96, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

NKE

Consumer Durables & Apparel industry group

1.96

Group distribution

Max: 8.27
Q3: 4.34
Median: 2.47
NKE: 1.96
Q1: 1.67
Min: 0.78

Largest peers

PHM: 7.14
DHI: 6.37
GRMN: 4.36
RL: 2.13
NKE: 1.96
TPR: 1.84
SONY: 1.18

Where NIKE (NKE) stands on current ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

NIKE (NKE) has debt-to-equity ratio of 0.74, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

0.74

Group distribution

Max: 2.69
Q3: 1.30
NKE: 0.74
Median: 0.52
Q1: 0.26
Min: 0.00

Largest peers

TPR: 5.75
RL: 1.06
NKE: 0.74
DHI: 0.27
SONY: 0.20
PHM: 0.19
GRMN: 0.02

Where NIKE (NKE) stands on debt-to-equity ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Current Ratio (MRQ)	1.96	2.47
Debt / Equity (MRQ)	0.74	0.52
Net Debt / EBITDA	0.41	1.74

Dividends

Dividend Yield (TTM)

NIKE (NKE) has dividend yield of 3.75%, in the upper peer-yield quartile while still inside the industry range. The dividend offers more cash income per dollar of share price than most peers, though payout coverage still matters.

NKE

Consumer Durables & Apparel industry group

3.75%

Group distribution

Max: 4.35%
NKE: 3.75%
Q3: 2.16%
Median: 0.68%
Q1: 0.00%
Min: 0.00%

Largest peers

SONY: 118.20%
NKE: 3.75%
GRMN: 1.72%
TPR: 1.10%
RL: 0.97%
PHM: 0.78%
DHI: 0.00%

Where NIKE (NKE) stands on dividend yield within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

NIKE (NKE) has payout ratio of 77.62%, above the industry’s usual payout band. A larger share of earnings is going to dividends, so the cushion narrows if profit weakens.

NKE

Consumer Durables & Apparel industry group

77.62%

Group distribution

Max: 99.29%
NKE: 77.62%
Q3: 40.04%
Median: 13.34%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 77.62%
TPR: 47.26%
GRMN: 40.18%
RL: 24.16%
DHI: 15.96%
SONY: 14.25%
PHM: 9.28%

Where NIKE (NKE) stands on payout ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Dividend Yield (TTM)	3.75%	0.68%
Dividend Payout Ratio (TTM)	77.62%	13.34%

Valuation

P/E Ratio (TTM)

NIKE (NKE) trades at P/E ratio of 20.75, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

NKE

Consumer Durables & Apparel industry group

20.75

Group distribution

Max: 46.68
Q3: 28.76
NKE: 20.75
Median: 19.14
Q1: 13.32
Min: 6.63

Largest peers

TPR: 43.08
GRMN: 27.33
RL: 24.93
NKE: 20.75
SONY: 20.02
DHI: 13.59
PHM: 11.91

Where NIKE (NKE) stands on P/E ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

NIKE (NKE) trades at 1.37 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

NKE

Consumer Durables & Apparel industry group

1.37

Group distribution

Max: 3.84
Q3: 1.93
NKE: 1.37
Median: 1.05
Q1: 0.60
Min: 0.01

Largest peers

GRMN: 6.11
TPR: 3.66
RL: 2.81
PHM: 1.41
NKE: 1.37
DHI: 1.21
SONY: 0.01

Where NIKE (NKE) stands on P/S ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

NIKE (NKE) trades at 4.28 on P/B ratio, in the higher book-value quartile. The market is paying a premium to book, so stronger ROE, cleaner assets, or a better growth profile need to justify it.

NKE

Consumer Durables & Apparel industry group

4.28

Group distribution

Max: 8.10
NKE: 4.28
Q3: 4.09
Median: 2.04
Q1: 1.16
Min: 0.62

Largest peers

TPR: 42.15
RL: 8.10
GRMN: 4.92
NKE: 4.28
SONY: 2.49
PHM: 1.83
DHI: 1.75

Where NIKE (NKE) stands on P/B ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
P/E Ratio (TTM)	20.75	19.14
P/S Ratio (TTM)	1.37	1.05
P/B Ratio (MRQ)	4.28	2.04
Free Cash Flow Yield (TTM)	2.96%	5.31%