NIKE (NKE) Stock Analysis

October 26, 2026

This is a peer-relative look at NIKE (NKE): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Consumer Durables & Apparel peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for NIKE (NKE)
Profile Item	NKE
Name	Nike, Inc. Class B Common Stock
Country/Region	United States
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Durables & Apparel
GICS Industry	Textiles, Apparel & Luxury Goods
GICS Sub-Industry	Footwear
Market Capitalization	55.40 billion USD
Currency	USD
Exchange	NYSE
Listing Date	December 2, 1980
Security Type	Common Stock

Price Performance

Cumulative Growth

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NIKE (NKE) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for NIKE (NKE) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Total Return (1Y)	-44.70%	-4.61%
Total Return (3Y, Annualized)	-27.00%	4.82%
Total Return (5Y, Annualized)	-24.21%	-2.87%

Risk Profile

Drawdown History

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for NIKE (NKE) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Volatility (1Y, Annualized)	35.78%	43.15%
Beta (5Y)	1.03	1.30
Max Drawdown (5Y)	-79.09%	-60.99%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. NKE is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Sharpe Ratio (1Y)	-1.37	-0.20
Sortino Ratio (1Y)	-1.73	-0.32

Profitability

ROE (TTM)

NIKE (NKE) posts ROE of 21.56%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

NKE

Consumer Durables & Apparel industry group

21.56%

Group distribution

Max: 49.52%
Q3: 23.46%
NKE: 21.56%
Median: 12.27%
Q1: 5.61%
Min: -11.15%

Largest peers

RL: 37.54%
SN: 27.53%
GRMN: 21.89%
NKE: 21.56%
PHM: 13.86%
SONY: 13.16%
DHI: 12.63%

Where NIKE (NKE) stands on ROE within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

NIKE (NKE) keeps 6.74% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

NKE

Consumer Durables & Apparel industry group

6.74%

Group distribution

Max: 19.09%
Q3: 9.20%
NKE: 6.74%
Median: 5.72%
Q1: 2.35%
Min: -7.09%

Largest peers

GRMN: 24.47%
RL: 11.76%
PHM: 11.24%
SN: 10.06%
DHI: 9.15%
NKE: 6.74%
SONY: -1.75%

Where NIKE (NKE) stands on net margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

NIKE (NKE) turns 7.92% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

7.92%

Group distribution

Max: 30.44%
Q3: 14.63%
Median: 8.19%
NKE: 7.92%
Q1: 3.95%
Min: -5.53%

Largest peers

GRMN: 30.44%
RL: 18.40%
SONY: 16.72%
PHM: 15.96%
DHI: 12.99%
SN: 10.16%
NKE: 7.92%

Where NIKE (NKE) stands on operating margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
ROE (TTM)	21.56%	12.27%
ROA (TTM)	6.89%	4.73%
Net Margin (TTM)	6.74%	5.72%
Operating Margin (TTM)	7.92%	8.19%
Gross Margin (TTM)	43.41%	43.41%

Growth

Revenue Growth

NIKE (NKE) grew revenue 0.19%, roughly around the peer group's normal range. Top-line momentum looks broadly typical for the industry.

NIKE (NKE): Revenue Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

EPS Growth

NIKE (NKE) grew earnings per share -2.78%, roughly around the peer group's normal range. Bottom-line momentum looks broadly typical for the industry.

NIKE (NKE): EPS Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

Growth Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Revenue Growth (YoY)	0.19%	1.00%
Revenue Growth (3Y CAGR)	-3.24%	-0.63%
EPS Growth (YoY)	-2.78%	-16.33%
EPS Growth (3Y CAGR)	-13.37%	-3.90%

Financial Strength

Current Ratio (MRQ)

NIKE (NKE) has current ratio of 2.08, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

NKE

Consumer Durables & Apparel industry group

2.08

Group distribution

Max: 6.01
Q3: 3.59
Median: 2.16
NKE: 2.08
Q1: 1.65
Min: 0.75

Largest peers

PHM: 6.99
DHI: 6.01
GRMN: 3.03
SN: 2.08
NKE: 2.08
RL: 2.05
SONY: 1.25

Where NIKE (NKE) stands on current ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

NIKE (NKE) has debt-to-equity ratio of 0.73, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

0.73

Group distribution

Max: 2.45
Q3: 1.22
NKE: 0.73
Median: 0.49
Q1: 0.23
Min: 0.00

Largest peers

RL: 1.10
NKE: 0.73
SN: 0.32
DHI: 0.29
SONY: 0.21
PHM: 0.18
GRMN: 0.03

Where NIKE (NKE) stands on debt-to-equity ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Current Ratio (MRQ)	2.08	2.16
Debt / Equity (MRQ)	0.73	0.49
Net Debt / EBITDA	0.56	1.49

Dividends

Dividend Yield (TTM)

NIKE (NKE) has dividend yield of 4.28%, in the upper peer-yield quartile while still inside the industry range. The dividend offers more cash income per dollar of share price than most peers, though payout coverage still matters.

NKE

Consumer Durables & Apparel industry group

4.28%

Group distribution

Max: 4.89%
NKE: 4.28%
Q3: 2.37%
Median: 0.92%
Q1: 0.00%
Min: 0.00%

Largest peers

SONY: 95.42%
NKE: 4.28%
GRMN: 1.42%
DHI: 1.19%
RL: 0.98%
PHM: 0.87%
SN: 0.00%

Where NIKE (NKE) stands on dividend yield within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

NIKE (NKE) has payout ratio of 78.85%, above the industry’s usual payout band. A larger share of earnings is going to dividends, so the cushion narrows if profit weakens.

NKE

Consumer Durables & Apparel industry group

78.85%

Group distribution

Max: 100.00%
NKE: 78.85%
Q3: 41.00%
Median: 12.86%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 78.85%
GRMN: 38.70%
RL: 23.55%
DHI: 16.68%
SONY: 12.86%
PHM: 11.11%
SN: 0.00%

Where NIKE (NKE) stands on payout ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Dividend Yield (TTM)	4.28%	0.92%
Dividend Payout Ratio (TTM)	78.85%	12.86%

Valuation

P/E Ratio (TTM)

NIKE (NKE) trades at P/E ratio of 17.93, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

NKE

Consumer Durables & Apparel industry group

17.93

Group distribution

Max: 38.98
Q3: 23.65
NKE: 17.93
Median: 16.60
Q1: 13.15
Min: 6.08

Largest peers

SN: 40.08
GRMN: 30.31
RL: 23.78
SONY: 21.55
NKE: 17.93
DHI: 14.06
PHM: 12.95

Where NIKE (NKE) stands on P/E ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

NIKE (NKE) trades at 1.21 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

NKE

Consumer Durables & Apparel industry group

1.21

Group distribution

Max: 3.20
Q3: 1.66
NKE: 1.21
Median: 0.96
Q1: 0.54
Min: 0.01

Largest peers

GRMN: 7.38
SN: 4.02
RL: 2.69
PHM: 1.44
DHI: 1.24
NKE: 1.21
SONY: 0.01

Where NIKE (NKE) stands on P/S ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

NIKE (NKE) trades at 3.63 on P/B ratio, roughly in line with the industry’s normal price-to-book range. Its balance sheet is not being priced at a clear discount or premium versus peers.

NKE

Consumer Durables & Apparel industry group

3.63

Group distribution

Max: 8.26
Q3: 3.99
NKE: 3.63
Median: 2.10
Q1: 1.13
Min: 0.46

Largest peers

SN: 9.73
RL: 8.26
GRMN: 6.28
NKE: 3.63
SONY: 2.89
DHI: 1.74
PHM: 1.73

Where NIKE (NKE) stands on P/B ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
P/E Ratio (TTM)	17.93	16.60
P/S Ratio (TTM)	1.21	0.96
P/B Ratio (MRQ)	3.63	2.10
Free Cash Flow Yield (TTM)	3.19%	5.46%