NIKE (NKE) Stock Analysis

September 14, 2026

This is a peer-relative look at NIKE (NKE): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Consumer Durables & Apparel peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for NIKE (NKE)
Profile Item	NKE
Name	Nike, Inc. Class B Common Stock
Country/Region	United States
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Durables & Apparel
GICS Industry	Textiles, Apparel & Luxury Goods
GICS Sub-Industry	Footwear
Market Capitalization	54.59 billion USD
Currency	USD
Exchange	NYSE
Listing Date	December 2, 1980
Security Type	Common Stock

Price Performance

Cumulative Growth

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NIKE (NKE) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for NIKE (NKE) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Total Return (1Y)	-48.86%	-9.18%
Total Return (3Y, Annualized)	-25.85%	0.39%
Total Return (5Y, Annualized)	-24.43%	-3.43%

Risk Profile

Drawdown History

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for NIKE (NKE) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Volatility (1Y, Annualized)	36.17%	43.92%
Beta (5Y)	1.09	1.28
Max Drawdown (5Y)	-77.39%	-61.21%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. NKE is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Sharpe Ratio (1Y)	-1.47	-0.34
Sortino Ratio (1Y)	-1.84	-0.51

Profitability

ROE (TTM)

NIKE (NKE) posts ROE of 22.14%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

NKE

Consumer Durables & Apparel industry group

22.14%

Group distribution

Max: 49.52%
Q3: 23.95%
NKE: 22.14%
Median: 12.36%
Q1: 5.51%
Min: -8.59%

Largest peers

TPR: 197.14%
SN: 27.53%
NKE: 22.14%
GRMN: 21.89%
PHM: 14.90%
SONY: 13.16%
DHI: 12.63%

Where NIKE (NKE) stands on ROE within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

NIKE (NKE) keeps 6.70% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

NKE

Consumer Durables & Apparel industry group

6.70%

Group distribution

Max: 19.09%
Q3: 9.37%
NKE: 6.70%
Median: 5.86%
Q1: 2.23%
Min: -3.46%

Largest peers

GRMN: 24.47%
TPR: 19.09%
PHM: 11.62%
SN: 10.06%
DHI: 9.15%
NKE: 6.70%
SONY: -1.75%

Where NIKE (NKE) stands on net margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

NIKE (NKE) turns 12.69% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

12.69%

Group distribution

Max: 30.44%
Q3: 14.70%
NKE: 12.69%
Median: 8.90%
Q1: 3.82%
Min: -5.53%

Largest peers

GRMN: 30.44%
TPR: 19.82%
SONY: 16.72%
PHM: 15.69%
DHI: 12.99%
NKE: 12.69%
SN: 10.16%

Where NIKE (NKE) stands on operating margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
ROE (TTM)	22.14%	12.36%
ROA (TTM)	6.97%	5.59%
Net Margin (TTM)	6.70%	5.86%
Operating Margin (TTM)	12.69%	8.90%
Gross Margin (TTM)	43.25%	42.71%

Growth

Revenue Growth

NIKE (NKE) grew revenue 0.19%, roughly around the peer group's normal range. Top-line momentum looks broadly typical for the industry.

NIKE (NKE): Revenue Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

EPS Growth

NIKE (NKE) grew earnings per share -2.78%, roughly around the peer group's normal range. Bottom-line momentum looks broadly typical for the industry.

NIKE (NKE): EPS Growth across different time periods, set against Consumer Durables & Apparel industry-group medians.

Growth Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Revenue Growth (YoY)	0.19%	1.08%
Revenue Growth (3Y CAGR)	-3.24%	-0.41%
EPS Growth (YoY)	-2.78%	-16.33%
EPS Growth (3Y CAGR)	-13.37%	-3.90%

Financial Strength

Current Ratio (MRQ)

NIKE (NKE) has current ratio of 1.96, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

NKE

Consumer Durables & Apparel industry group

1.96

Group distribution

Max: 6.01
Q3: 3.74
Median: 2.21
NKE: 1.96
Q1: 1.66
Min: 0.75

Largest peers

PHM: 7.27
DHI: 6.01
GRMN: 3.03
SN: 2.08
NKE: 1.96
TPR: 1.75
SONY: 1.25

Where NIKE (NKE) stands on current ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

NIKE (NKE) has debt-to-equity ratio of 0.74, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

0.74

Group distribution

Max: 2.45
Q3: 1.23
NKE: 0.74
Median: 0.51
Q1: 0.25
Min: 0.00

Largest peers

TPR: 5.72
NKE: 0.74
SN: 0.32
DHI: 0.29
SONY: 0.21
PHM: 0.19
GRMN: 0.03

Where NIKE (NKE) stands on debt-to-equity ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Current Ratio (MRQ)	1.96	2.21
Debt / Equity (MRQ)	0.74	0.51
Net Debt / EBITDA	0.41	1.49

Dividends

Dividend Yield (TTM)

NIKE (NKE) has dividend yield of 4.45%, in the upper peer-yield quartile while still inside the industry range. The dividend offers more cash income per dollar of share price than most peers, though payout coverage still matters.

NKE

Consumer Durables & Apparel industry group

4.45%

Group distribution

Max: 4.77%
NKE: 4.45%
Q3: 2.55%
Median: 1.00%
Q1: 0.00%
Min: 0.00%

Largest peers

SONY: 106.29%
NKE: 4.45%
GRMN: 1.55%
TPR: 1.38%
DHI: 1.29%
PHM: 0.86%
SN: 0.00%

Where NIKE (NKE) stands on dividend yield within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

NIKE (NKE) has payout ratio of 77.62%, above the industry’s usual payout band. A larger share of earnings is going to dividends, so the cushion narrows if profit weakens.

NKE

Consumer Durables & Apparel industry group

77.62%

Group distribution

Max: 100.00%
NKE: 77.62%
Q3: 40.00%
Median: 12.27%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 77.62%
GRMN: 38.70%
TPR: 22.01%
DHI: 16.68%
SONY: 13.10%
PHM: 10.21%
SN: 0.00%

Where NIKE (NKE) stands on payout ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Dividend Yield (TTM)	4.45%	1.00%
Dividend Payout Ratio (TTM)	77.62%	12.27%

Valuation

P/E Ratio (TTM)

NIKE (NKE) trades at P/E ratio of 17.52, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

NKE

Consumer Durables & Apparel industry group

17.52

Group distribution

Max: 37.56
Q3: 23.14
NKE: 17.52
Median: 16.29
Q1: 12.48
Min: 5.68

Largest peers

SN: 32.82
GRMN: 29.14
SONY: 19.75
NKE: 17.52
TPR: 16.28
DHI: 13.14
PHM: 12.08

Where NIKE (NKE) stands on P/E ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

NIKE (NKE) trades at 1.17 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

NKE

Consumer Durables & Apparel industry group

1.17

Group distribution

Max: 3.28
Q3: 1.71
NKE: 1.17
Median: 0.97
Q1: 0.51
Min: 0.01

Largest peers

GRMN: 7.11
SN: 3.28
TPR: 2.95
PHM: 1.37
NKE: 1.17
DHI: 1.16
SONY: 0.01

Where NIKE (NKE) stands on P/S ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

NIKE (NKE) trades at 3.67 on P/B ratio, roughly in line with the industry’s normal price-to-book range. Its balance sheet is not being priced at a clear discount or premium versus peers.

NKE

Consumer Durables & Apparel industry group

3.67

Group distribution

Max: 7.97
Q3: 3.90
NKE: 3.67
Median: 1.86
Q1: 1.09
Min: 0.54

Largest peers

TPR: 34.31
SN: 7.97
GRMN: 6.04
NKE: 3.67
SONY: 2.59
PHM: 1.71
DHI: 1.63

Where NIKE (NKE) stands on P/B ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
P/E Ratio (TTM)	17.52	16.29
P/S Ratio (TTM)	1.17	0.97
P/B Ratio (MRQ)	3.67	1.86
Free Cash Flow Yield (TTM)	3.46%	5.74%