NIKE (NKE) Stock Analysis

June 13, 2026

Here is a fundamental analysis of NIKE (NKE), benchmarking its profitability, financial strength, dividend and valuation against its industry group peers.

Performance

Cumulative Growth

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NIKE (NKE) and S&P 500 (GSPC). Returns over one year are annualized.

Performance at a Glance

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
1-Year Return	-26.49%	19.21%

Risk

Drawdown

NKE

GSPC

NIKE (NKE) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
1-Year Volatility	38.56%	42.84%
Beta	1.10	1.26

Company Profile

Company profile fields for NIKE (NKE)
Profile Item	NKE
Name	Nike, Inc. - Class B
Country/Region	United States
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Durables & Apparel
GICS Industry	Textiles, Apparel & Luxury Goods
GICS Sub-Industry	Footwear
Market Capitalization	66.54 billion USD
Currency	USD
Exchange	NYSE
Listing Date	December 2, 1980
Security Type	Common Stock

Valuation

Price-to-Earnings Ratio (TTM)

NIKE (NKE) trades at P/E ratio of 29.56, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

NKE

Consumer Durables & Apparel industry group

29.56

Group distribution

Max: 54.36
Q3: 31.19
NKE: 29.56
Median: 20.09
Q1: 14.00
Min: 6.58

Largest peers

TPR: 45.08
NKE: 29.56
RL: 26.74
GRMN: 26.60
SONY: 19.19
DHI: 14.47
PHM: 11.91

Where NIKE (NKE) stands on P/E ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Price-to-Sales Ratio (TTM)

NIKE (NKE) trades at 1.43 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

NKE

Consumer Durables & Apparel industry group

1.43

Group distribution

Max: 3.79
Q3: 1.94
NKE: 1.43
Median: 1.14
Q1: 0.58
Min: 0.01

Largest peers

GRMN: 6.15
TPR: 3.79
RL: 2.96
NKE: 1.43
PHM: 1.39
DHI: 1.31
SONY: 0.01

Where NIKE (NKE) stands on P/S ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Price-to-Book Ratio (MRQ)

NIKE (NKE) trades at 4.72 on P/B ratio, in the higher book-value quartile. The market is paying a premium to book, so stronger ROE, cleaner assets, or a better growth profile need to justify it.

NKE

Consumer Durables & Apparel industry group

4.72

Group distribution

Max: 8.87
NKE: 4.72
Q3: 4.57
Median: 2.01
Q1: 1.11
Min: 0.60

Largest peers

TPR: 43.71
RL: 8.48
GRMN: 4.95
NKE: 4.72
SONY: 2.40
DHI: 1.86
PHM: 1.81

Where NIKE (NKE) stands on P/B ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Valuation at a Glance

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Price-to-Earnings Ratio (TTM)	29.56	20.09
Price-to-Sales Ratio (TTM)	1.43	1.14
Price-to-Book Ratio (MRQ)	4.72	2.01
Free Cash Flow Yield	1.97%	4.74%

Profitability

Return on Equity (TTM)

NIKE (NKE) posts ROE of 16.02%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

NKE

Consumer Durables & Apparel industry group

16.02%

Group distribution

Max: 35.09%
Q3: 17.65%
NKE: 16.02%
Median: 9.44%
Q1: 4.31%
Min: -12.26%

Largest peers

TPR: 60.91%
RL: 34.66%
GRMN: 19.90%
PHM: 16.18%
NKE: 16.02%
DHI: 13.08%
SONY: 12.37%

Where NIKE (NKE) stands on ROE within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Net Profit Margin (TTM)

NIKE (NKE) keeps 4.84% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

NKE

Consumer Durables & Apparel industry group

4.84%

Group distribution

Max: 18.71%
Q3: 8.47%
Median: 4.93%
NKE: 4.84%
Q1: 1.51%
Min: -6.30%

Largest peers

GRMN: 23.26%
PHM: 12.14%
RL: 11.60%
DHI: 9.51%
TPR: 8.44%
NKE: 4.84%
SONY: -2.62%

Where NIKE (NKE) stands on net margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Operating Profit Margin (TTM)

NIKE (NKE) turns 6.94% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

6.94%

Group distribution

Max: 27.58%
Q3: 13.23%
NKE: 6.94%
Median: 6.76%
Q1: 3.58%
Min: -9.19%

Largest peers

GRMN: 24.62%
TPR: 22.42%
RL: 13.37%
PHM: 13.14%
DHI: 11.26%
SONY: 7.55%
NKE: 6.94%

Where NIKE (NKE) stands on operating margin within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Profitability at a Glance

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Return on Equity (TTM)	16.02%	9.44%
Return on Assets (TTM)	5.20%	5.20%
Net Profit Margin (TTM)	4.84%	4.93%
Operating Profit Margin (TTM)	6.94%	6.76%
Gross Profit Margin (TTM)	40.92%	40.92%

Financial Strength

Current Ratio (MRQ)

NIKE (NKE) has current ratio of 2.14, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

NKE

Consumer Durables & Apparel industry group

2.14

Group distribution

Max: 8.27
Q3: 4.43
Median: 2.38
NKE: 2.14
Q1: 1.66
Min: 0.78

Largest peers

PHM: 7.14
DHI: 6.37
GRMN: 4.36
NKE: 2.14
RL: 2.13
TPR: 1.84
SONY: 1.18

Where NIKE (NKE) stands on current ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Debt-to-Equity Ratio (MRQ)

NIKE (NKE) has debt-to-equity ratio of 0.79, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

NKE

Consumer Durables & Apparel industry group

0.79

Group distribution

Max: 2.92
Q3: 1.30
NKE: 0.79
Median: 0.54
Q1: 0.20
Min: 0.00

Largest peers

TPR: 5.75
RL: 1.06
NKE: 0.79
DHI: 0.27
SONY: 0.20
PHM: 0.19
GRMN: 0.02

Where NIKE (NKE) stands on debt-to-equity ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength at a Glance

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Current Ratio (MRQ)	2.14	2.38
Debt-to-Equity Ratio (MRQ)	0.79	0.54
Net Debt / EBITDA	0.81	1.68

Dividends

Dividend Yield (TTM)

NIKE (NKE) has dividend yield of 3.65%, in the upper peer-yield quartile while still inside the industry range. The dividend offers more cash income per dollar of share price than most peers, though payout coverage still matters.

NKE

Consumer Durables & Apparel industry group

3.65%

Group distribution

Max: 4.45%
NKE: 3.65%
Q3: 2.09%
Median: 0.84%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 3.65%
GRMN: 1.76%
DHI: 1.17%
TPR: 1.09%
RL: 0.93%
PHM: 0.84%
SONY: 0.77%

Where NIKE (NKE) stands on dividend yield within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

NIKE (NKE) has payout ratio of 106.58%, meaning dividends exceeded current-period earnings. The gap would need to be covered by cash, retained earnings, financing, or other sources, so earnings alone do not support the payout.

NKE

Consumer Durables & Apparel industry group

106.58%

Group distribution

NKE: 106.58%
Max: 99.29%
Q3: 40.31%
Median: 9.28%
Q1: 0.00%
Min: 0.00%

Largest peers

NKE: 106.58%
TPR: 47.26%
GRMN: 40.18%
RL: 24.16%
DHI: 15.96%
SONY: 14.25%
PHM: 9.28%

Where NIKE (NKE) stands on payout ratio within its Consumer Durables & Apparel peer group — the box is the group’s distribution and the dots its largest members.

Dividends at a Glance

NIKE (NKE) metric values compared with Consumer Durables & Apparel industry-group medians
Metric	Current stock: NKE	Industry group median
Dividend Yield (TTM)	3.65%	0.84%
Dividend Payout Ratio (TTM)	106.58%	9.28%