Seek Returns

HUBS vs. SAP: HubSpot vs. SAP Stock Comparison

How do HubSpot (HUBS) and SAP (SAP) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

HubSpot (HUBS) and SAP (SAP) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

SAP (SAP) is a mega-cap company at 269.45 billion USD, while HubSpot (HUBS) is mid-cap at 9.80 billion USD — a noticeably different scale category that can shape how their valuation multiples are read.

HubSpot (HUBS) trades as ordinary local shares, while SAP (SAP) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for HubSpot (HUBS) and SAP (SAP)
Profile ItemHUBSSAP
NameHubSpot, Inc. Common StockSAP SE Sponsored ADR
Country/RegionUnited StatesGermany
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareApplication Software
Market Capitalization9.80 billion USD269.45 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateOctober 9, 2014September 18, 1995
Security TypeCommon StockADR

Price Performance

Cumulative Growth

HUBS
SAP
GSPC
Loading price history…
HubSpot (HUBS) vs. SAP (SAP), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for HubSpot (HUBS) and SAP (SAP). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for HubSpot (HUBS) and SAP (SAP). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
Total Return (1Y)-47.93%-3.87%
Total Return (3Y, Annualized)-20.64%20.21%
Total Return (5Y, Annualized)-24.58%11.79%

Risk Profile

Drawdown History

HUBS
SAP
GSPC
Loading price history…
HubSpot (HUBS) vs. SAP (SAP), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for HubSpot (HUBS) and SAP (SAP). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
Volatility (1Y, Annualized)73.36%39.05%
Beta (5Y)1.161.09
Max Drawdown (5Y)-80.02%-52.26%
Avg. Volume (3M)1.50M2.27M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
HUBS and SAP are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
Sharpe Ratio (1Y)-0.71-0.21
Sortino Ratio (1Y)-0.99-0.29

Profitability

ROE (TTM)

SAP (SAP) at 18.18% sits in the top ROE quartile, while HubSpot (HUBS) at 12.25% is closer to the peer norm — stronger capital efficiency for SAP.

HUBS

Software & Services industry group

12.25%

Max
53.85%
Q3
17.90%
HUBS
12.25%
Median
6.59%
Q1
-9.59%
Min
-50.52%

SAP

Software & Services industry group

18.18%

Max
53.85%
SAP
18.18%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

SAP (SAP) at 20.41% retains a top-quartile share of revenue as profit, ahead of HubSpot (HUBS) at 5.95%, which keeps about the industry-typical share.

HUBS

Software & Services industry group

5.95%

Max
41.17%
Q3
15.28%
HUBS
5.95%
Median
4.63%
Q1
-5.42%
Min
-33.17%

SAP

Software & Services industry group

20.41%

Max
41.17%
SAP
20.41%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

SAP (SAP) at 29.50% operates in the top operating margin quartile, ahead of HubSpot (HUBS) at 7.69%, which runs around its industry’s norm.

HUBS

Software & Services industry group

7.69%

Max
46.89%
Q3
17.64%
Median
8.73%
HUBS
7.69%
Q1
-2.13%
Min
-30.45%

SAP

Software & Services industry group

29.50%

Max
46.89%
SAP
29.50%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
ROE (TTM)12.25%18.18%
ROA (TTM)3.52%9.91%
Net Margin (TTM)5.95%20.41%
Operating Margin (TTM)7.69%29.50%
Gross Margin (TTM)83.02%73.58%

Growth

Revenue Growth

Both HubSpot (HUBS) at 19.17% and SAP (SAP) at 7.68% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both companies show strong earnings momentum, but HubSpot (HUBS) at 855.56% is the standout with EPS growth above its industry range; SAP (SAP) at 130.19% also sits in the top quartile.

Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
Revenue Growth (YoY)19.17%7.68%
Revenue Growth (3Y CAGR)21.85%7.63%
EPS Growth (YoY)855.56%130.19%
EPS Growth (3Y CAGR)--46.25%

Financial Strength

Current Ratio (MRQ)

Both HubSpot (HUBS) at 1.34 and SAP (SAP) at 1.16 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

HUBS

Software & Services industry group

1.34

Max
5.11
Q3
2.77
Median
1.67
HUBS
1.34
Q1
1.01
Min
0.03

SAP

Software & Services industry group

1.16

Max
5.11
Q3
2.77
Median
1.67
SAP
1.16
Q1
1.01
Min
0.03
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both HubSpot (HUBS) at 0.14 and SAP (SAP) at 0.23 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

HUBS

Software & Services industry group

0.14

Max
2.52
Q3
1.13
Median
0.40
HUBS
0.14
Q1
0.07
Min
0.00

SAP

Software & Services industry group

0.23

Max
2.52
Q3
1.13
Median
0.40
SAP
0.23
Q1
0.07
Min
0.00
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
Current Ratio (MRQ)1.341.16
Debt / Equity (MRQ)0.140.23
Net Debt / EBITDA-4.84-0.03

Dividends

Dividend Yield (TTM)

HubSpot (HUBS) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile SAP (SAP) reports a yield of 1.03%, ranking against industry peers normally.

HUBS

Software & Services industry group

0.00%

HUBS
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SAP

Software & Services industry group

1.03%

SAP
1.03%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

HubSpot (HUBS) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile SAP (SAP) reports a payout of 36.45%, ranking against industry peers normally.

HUBS

Software & Services industry group

0.00%

HUBS
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SAP

Software & Services industry group

36.45%

SAP
36.45%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
Dividend Yield (TTM)0.00%1.03%
Dividend Payout Ratio (TTM)0.00%36.45%

Valuation

P/E Ratio (TTM)

Both HubSpot (HUBS) at 48.46 and SAP (SAP) at 29.07 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

HUBS

Software & Services industry group

48.46

Max
112.94
Q3
60.32
HUBS
48.46
Median
32.91
Q1
18.77
Min
6.69

SAP

Software & Services industry group

29.07

Max
112.94
Q3
60.32
Median
32.91
SAP
29.07
Q1
18.77
Min
6.69
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both HubSpot (HUBS) at 2.73 and SAP (SAP) at 6.84 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

HUBS

Software & Services industry group

2.73

Max
17.91
Q3
8.78
Median
4.25
HUBS
2.73
Q1
2.23
Min
0.02

SAP

Software & Services industry group

6.84

Max
17.91
Q3
8.78
SAP
6.84
Median
4.25
Q1
2.23
Min
0.02
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

HubSpot (HUBS) at 6.02 sits near its industry’s typical P/B ratio, while SAP (SAP) at 73.25 prices above its benchmark range — SAP looks rich relative to book.

HUBS

Software & Services industry group

6.02

Max
16.63
Q3
8.50
HUBS
6.02
Median
4.30
Q1
1.92
Min
-3.90

SAP

Software & Services industry group

73.25

SAP
73.25
Max
16.63
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
Loading chart…
HubSpot (HUBS) vs. SAP (SAP): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for HubSpot (HUBS) and SAP (SAP)
MetricHUBSSAP
P/E Ratio (TTM)48.4629.07
P/S Ratio (TTM)2.736.84
P/B Ratio (MRQ)6.0273.25
Free Cash Flow Yield (TTM)6.66%3.73%