HUBS vs. PLTR: HubSpot vs. Palantir Stock Comparison
How do HubSpot (HUBS) and Palantir (PLTR) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
HubSpot (HUBS) and Palantir (PLTR) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.
Palantir (PLTR) is a mega-cap company at 386.44 billion USD, while HubSpot (HUBS) is mid-cap at 9.80 billion USD — a noticeably different scale category that can shape how their valuation multiples are read.
| Profile Item | HUBS | PLTR |
|---|---|---|
| Name | HubSpot, Inc. Common Stock | Palantir Technologies Inc. Class A Common Stock |
| Country/Region | United States | United States |
| GICS Sector | Information Technology | Information Technology |
| GICS Industry Group | Software & Services | Software & Services |
| GICS Industry | Software | Software |
| GICS Sub-Industry | Application Software | Application Software |
| Market Capitalization | 9.80 billion USD | 386.44 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | Nasdaq |
| Listing Date | October 9, 2014 | September 30, 2020 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| Total Return (1Y) | -47.93% | -4.94% |
| Total Return (3Y, Annualized) | -20.64% | 109.97% |
| Total Return (5Y, Annualized) | -24.58% | 47.47% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| Volatility (1Y, Annualized) | 73.36% | 60.50% |
| Beta (5Y) | 1.16 | 1.63 |
| Max Drawdown (5Y) | -80.02% | -75.26% |
| Avg. Volume (3M) | 1.50M | 27.20M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| Sharpe Ratio (1Y) | -0.71 | -0.15 |
| Sortino Ratio (1Y) | -0.99 | -0.24 |
Profitability
ROE (TTM)
Palantir (PLTR) at 40.91% sits in the top ROE quartile, while HubSpot (HUBS) at 12.25% is closer to the peer norm — stronger capital efficiency for PLTR.
HUBS
Software & Services industry group
12.25%
- Max
- 53.85%
- Q3
- 17.90%
- HUBS
- 12.25%
- Median
- 6.59%
- Q1
- -9.59%
- Min
- -50.52%
PLTR
Software & Services industry group
40.91%
- Max
- 53.85%
- PLTR
- 40.91%
- Q3
- 17.90%
- Median
- 6.59%
- Q1
- -9.59%
- Min
- -50.52%
Net Margin (TTM)
Palantir (PLTR) at 50.34% converts revenue to bottom-line profit above its industry’s benchmark range, while HubSpot (HUBS) at 5.95% keeps roughly the typical share for its industry.
HUBS
Software & Services industry group
5.95%
- Max
- 41.17%
- Q3
- 15.28%
- HUBS
- 5.95%
- Median
- 4.63%
- Q1
- -5.42%
- Min
- -33.17%
PLTR
Software & Services industry group
50.34%
- PLTR
- 50.34%
- Max
- 41.17%
- Q3
- 15.28%
- Median
- 4.63%
- Q1
- -5.42%
- Min
- -33.17%
Operating Margin (TTM)
Palantir (PLTR) at 46.89% operates in the top operating margin quartile, ahead of HubSpot (HUBS) at 7.69%, which runs around its industry’s norm.
HUBS
Software & Services industry group
7.69%
- Max
- 46.89%
- Q3
- 17.64%
- Median
- 8.73%
- HUBS
- 7.69%
- Q1
- -2.13%
- Min
- -30.45%
PLTR
Software & Services industry group
46.89%
- PLTR
- 46.89%
- Max
- 46.89%
- Q3
- 17.64%
- Median
- 8.73%
- Q1
- -2.13%
- Min
- -30.45%
Profitability Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| ROE (TTM) | 12.25% | 40.91% |
| ROA (TTM) | 3.52% | 19.31% |
| Net Margin (TTM) | 5.95% | 50.34% |
| Operating Margin (TTM) | 7.69% | 46.89% |
| Gross Margin (TTM) | 83.02% | 84.74% |
Growth
Revenue Growth
Palantir (PLTR) at 56.18% clears its industry range for revenue growth, far stronger top-line momentum than HubSpot (HUBS) at 19.17%, which is closer to a typical peer reading.
EPS Growth
Both HubSpot (HUBS) at 855.56% and Palantir (PLTR) at 231.06% grew per-share earnings faster than their entire industry benchmark ranges for EPS growth — a strong showing on both sides, though a depressed base year can exaggerate the percentage, so the level of earnings matters too.
Growth Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| Revenue Growth (YoY) | 19.17% | 56.18% |
| Revenue Growth (3Y CAGR) | 21.85% | 32.92% |
| EPS Growth (YoY) | 855.56% | 231.06% |
| EPS Growth (3Y CAGR) | -- | -- |
Financial Strength
Current Ratio (MRQ)
HubSpot (HUBS) at 1.34 keeps current ratio within its industry’s typical mid-range, while Palantir (PLTR) at 7.10 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.
HUBS
Software & Services industry group
1.34
- Max
- 5.11
- Q3
- 2.77
- Median
- 1.67
- HUBS
- 1.34
- Q1
- 1.01
- Min
- 0.03
PLTR
Software & Services industry group
7.10
- PLTR
- 7.10
- Max
- 5.11
- Q3
- 2.77
- Median
- 1.67
- Q1
- 1.01
- Min
- 0.03
Debt / Equity (MRQ)
Palantir (PLTR) at 0.02 keeps leverage in the lower industry quartile, while HubSpot (HUBS) at 0.14 runs a more typical debt-to-equity mix.
HUBS
Software & Services industry group
0.14
- Max
- 2.52
- Q3
- 1.13
- Median
- 0.40
- HUBS
- 0.14
- Q1
- 0.07
- Min
- 0.00
PLTR
Software & Services industry group
0.02
- Max
- 2.52
- Q3
- 1.13
- Median
- 0.40
- Q1
- 0.07
- PLTR
- 0.02
- Min
- 0.00
Financial Strength Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| Current Ratio (MRQ) | 1.34 | 7.10 |
| Debt / Equity (MRQ) | 0.14 | 0.02 |
| Net Debt / EBITDA | -4.84 | -3.08 |
Dividends
Dividend Yield (TTM)
Neither HubSpot (HUBS) nor Palantir (PLTR) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
HUBS
Software & Services industry group
0.00%
- HUBS
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
PLTR
Software & Services industry group
0.00%
- PLTR
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Neither HubSpot (HUBS) nor Palantir (PLTR) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
HUBS
Software & Services industry group
0.00%
- HUBS
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
PLTR
Software & Services industry group
0.00%
- PLTR
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
P/E Ratio (TTM)
HubSpot (HUBS) at 48.46 is near its industry’s usual P/E ratio, while Palantir (PLTR) at 112.94 sits in the richer quartile — PLTR needs stronger growth or earnings quality to justify the premium.
HUBS
Software & Services industry group
48.46
- Max
- 112.94
- Q3
- 60.32
- HUBS
- 48.46
- Median
- 32.91
- Q1
- 18.77
- Min
- 6.69
PLTR
Software & Services industry group
112.94
- PLTR
- 112.94
- Max
- 112.94
- Q3
- 60.32
- Median
- 32.91
- Q1
- 18.77
- Min
- 6.69
P/S Ratio (TTM)
HubSpot (HUBS) at 2.73 prices around its industry’s typical P/S ratio, while Palantir (PLTR) at 53.02 clears its benchmark range — PLTR looks notably rich on sales.
HUBS
Software & Services industry group
2.73
- Max
- 17.91
- Q3
- 8.78
- Median
- 4.25
- HUBS
- 2.73
- Q1
- 2.23
- Min
- 0.02
PLTR
Software & Services industry group
53.02
- PLTR
- 53.02
- Max
- 17.91
- Q3
- 8.78
- Median
- 4.25
- Q1
- 2.23
- Min
- 0.02
P/B Ratio (MRQ)
HubSpot (HUBS) at 6.02 sits near its industry’s typical P/B ratio, while Palantir (PLTR) at 34.41 prices above its benchmark range — PLTR looks rich relative to book.
HUBS
Software & Services industry group
6.02
- Max
- 16.63
- Q3
- 8.50
- HUBS
- 6.02
- Median
- 4.30
- Q1
- 1.92
- Min
- -3.90
PLTR
Software & Services industry group
34.41
- PLTR
- 34.41
- Max
- 16.63
- Q3
- 8.50
- Median
- 4.30
- Q1
- 1.92
- Min
- -3.90
Valuation Metrics
| Metric | HUBS | PLTR |
|---|---|---|
| P/E Ratio (TTM) | 48.46 | 112.94 |
| P/S Ratio (TTM) | 2.73 | 53.02 |
| P/B Ratio (MRQ) | 6.02 | 34.41 |
| Free Cash Flow Yield (TTM) | 6.66% | 0.69% |