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HUBS vs. IBM: HubSpot vs. IBM Stock Comparison

How do HubSpot (HUBS) and IBM (IBM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

HubSpot (HUBS) and IBM (IBM) both fall under the Software & Services industry group, but HUBS is classified in Software while IBM is classified in IT Services.

IBM (IBM) is a mega-cap company at 231.55 billion USD, while HubSpot (HUBS) is mid-cap at 9.80 billion USD — a noticeably different scale category that can shape how their valuation multiples are read.

Company profile comparison for HubSpot (HUBS) and IBM (IBM)
Profile ItemHUBSIBM
NameHubSpot, Inc. Common StockInternational Business Machines Corporation
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareIT Services
GICS Sub-IndustryApplication SoftwareIT Consulting & Other Services
Market Capitalization9.80 billion USD231.55 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateOctober 9, 2014January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

HUBS
IBM
GSPC
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HubSpot (HUBS) vs. IBM (IBM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for HubSpot (HUBS) and IBM (IBM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for HubSpot (HUBS) and IBM (IBM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
Total Return (1Y)-47.93%-16.98%
Total Return (3Y, Annualized)-20.64%22.40%
Total Return (5Y, Annualized)-24.58%19.64%

Risk Profile

Drawdown History

HUBS
IBM
GSPC
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HubSpot (HUBS) vs. IBM (IBM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for HubSpot (HUBS) and IBM (IBM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
Volatility (1Y, Annualized)73.36%48.48%
Beta (5Y)1.160.79
Max Drawdown (5Y)-80.02%-37.50%
Avg. Volume (3M)1.50M5.30M

Risk-Adjusted Performance

Risk-Return Positioning

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HUBS and IBM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
Sharpe Ratio (1Y)-0.71-0.44
Sortino Ratio (1Y)-0.99-0.56

Profitability

ROE (TTM)

IBM (IBM) at 34.77% sits in the top ROE quartile, while HubSpot (HUBS) at 12.25% is closer to the peer norm — stronger capital efficiency for IBM.

HUBS

Software & Services industry group

12.25%

Max
53.85%
Q3
17.90%
HUBS
12.25%
Median
6.59%
Q1
-9.59%
Min
-50.52%

IBM

Software & Services industry group

34.77%

Max
53.85%
IBM
34.77%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

IBM (IBM) at 15.99% retains a top-quartile share of revenue as profit, ahead of HubSpot (HUBS) at 5.95%, which keeps about the industry-typical share.

HUBS

Software & Services industry group

5.95%

Max
41.17%
Q3
15.28%
HUBS
5.95%
Median
4.63%
Q1
-5.42%
Min
-33.17%

IBM

Software & Services industry group

15.99%

Max
41.17%
IBM
15.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Both HubSpot (HUBS) at 7.69% and IBM (IBM) at 16.97% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

HUBS

Software & Services industry group

7.69%

Max
46.89%
Q3
17.64%
Median
8.73%
HUBS
7.69%
Q1
-2.13%
Min
-30.45%

IBM

Software & Services industry group

16.97%

Max
46.89%
Q3
17.64%
IBM
16.97%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
ROE (TTM)12.25%34.77%
ROA (TTM)3.52%5.33%
Net Margin (TTM)5.95%15.99%
Operating Margin (TTM)7.69%16.97%
Gross Margin (TTM)83.02%57.97%

Growth

Revenue Growth

Both HubSpot (HUBS) at 19.17% and IBM (IBM) at 7.62% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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HubSpot (HUBS) vs. IBM (IBM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both companies show strong earnings momentum, but HubSpot (HUBS) at 855.56% is the standout with EPS growth above its industry range; IBM (IBM) at 73.72% also sits in the top quartile.

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HubSpot (HUBS) vs. IBM (IBM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
Revenue Growth (YoY)19.17%7.62%
Revenue Growth (3Y CAGR)21.85%3.72%
EPS Growth (YoY)855.56%73.72%
EPS Growth (3Y CAGR)--83.76%

Financial Strength

Current Ratio (MRQ)

HubSpot (HUBS) at 1.34 keeps current ratio within its industry’s typical mid-range, while IBM (IBM) at 0.86 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for IBM.

HUBS

Software & Services industry group

1.34

Max
5.11
Q3
2.77
Median
1.67
HUBS
1.34
Q1
1.01
Min
0.03

IBM

Software & Services industry group

0.86

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
IBM
0.86
Min
0.03
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

HubSpot (HUBS) at 0.14 carries an industry-typical debt-to-equity mix, while IBM (IBM) at 1.85 uses more debt funding than most peers.

HUBS

Software & Services industry group

0.14

Max
2.52
Q3
1.13
Median
0.40
HUBS
0.14
Q1
0.07
Min
0.00

IBM

Software & Services industry group

1.85

Max
2.52
IBM
1.85
Q3
1.13
Median
0.40
Q1
0.07
Min
0.00
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
Current Ratio (MRQ)1.340.86
Debt / Equity (MRQ)0.141.85
Net Debt / EBITDA-4.843.37

Dividends

Dividend Yield (TTM)

HubSpot (HUBS) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile IBM (IBM) reports a yield of 2.73%, ranking against industry peers normally.

HUBS

Software & Services industry group

0.00%

HUBS
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

IBM

Software & Services industry group

2.73%

IBM
2.73%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

HubSpot (HUBS) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile IBM (IBM) reports a payout of 57.51%, ranking against industry peers normally.

HUBS

Software & Services industry group

0.00%

HUBS
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

IBM

Software & Services industry group

57.51%

IBM
57.51%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
Dividend Yield (TTM)0.00%2.73%
Dividend Payout Ratio (TTM)0.00%57.51%

Valuation

P/E Ratio (TTM)

Both HubSpot (HUBS) at 48.46 and IBM (IBM) at 20.90 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

HUBS

Software & Services industry group

48.46

Max
112.94
Q3
60.32
HUBS
48.46
Median
32.91
Q1
18.77
Min
6.69

IBM

Software & Services industry group

20.90

Max
112.94
Q3
60.32
Median
32.91
IBM
20.90
Q1
18.77
Min
6.69
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both HubSpot (HUBS) at 2.73 and IBM (IBM) at 3.31 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

HUBS

Software & Services industry group

2.73

Max
17.91
Q3
8.78
Median
4.25
HUBS
2.73
Q1
2.23
Min
0.02

IBM

Software & Services industry group

3.31

Max
17.91
Q3
8.78
Median
4.25
IBM
3.31
Q1
2.23
Min
0.02
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both HubSpot (HUBS) at 6.02 and IBM (IBM) at 6.52 are valued close to their industries’ norm against book — neither stands out from peers.

HUBS

Software & Services industry group

6.02

Max
16.63
Q3
8.50
HUBS
6.02
Median
4.30
Q1
1.92
Min
-3.90

IBM

Software & Services industry group

6.52

Max
16.63
Q3
8.50
IBM
6.52
Median
4.30
Q1
1.92
Min
-3.90
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HubSpot (HUBS) vs. IBM (IBM): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for HubSpot (HUBS) and IBM (IBM)
MetricHUBSIBM
P/E Ratio (TTM)48.4620.90
P/S Ratio (TTM)2.733.31
P/B Ratio (MRQ)6.026.52
Free Cash Flow Yield (TTM)6.66%5.34%