FUTU vs. MS: Futu vs. Morgan Stanley Stock Comparison

November 11, 2026

How do Futu (FUTU) and Morgan Stanley (MS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Futu (FUTU) and Morgan Stanley (MS) are both classified in the Investment Banking & Brokerage sub-industry within the broader Capital Markets industry, placing them in the closest GICS peer bucket.

Morgan Stanley (MS) trades as ordinary local shares, while Futu (FUTU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Futu (FUTU) and Morgan Stanley (MS)
Profile Item	FUTU	MS
Name	Futu Holdings Ltd. ADR	Morgan Stanley Common Stock
Country/Region	Hong Kong	United States
GICS Sector	Financials	Financials
GICS Industry Group	Financial Services	Financial Services
GICS Industry	Capital Markets	Capital Markets
GICS Sub-Industry	Investment Banking & Brokerage	Investment Banking & Brokerage
Market Capitalization	13.75 billion USD	283.60 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	March 8, 2019	February 23, 1993
Security Type	ADR	Common Stock

Price Performance

Cumulative Growth

FUTU

GSPC

Futu (FUTU) vs. Morgan Stanley (MS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Futu (FUTU) and Morgan Stanley (MS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Futu (FUTU) and Morgan Stanley (MS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
Total Return (1Y)	-45.15%	19.44%
Total Return (3Y, Annualized)	22.02%	40.69%
Total Return (5Y, Annualized)	13.70%	17.38%

Risk Profile

Drawdown History

FUTU

GSPC

Futu (FUTU) vs. Morgan Stanley (MS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Futu (FUTU) and Morgan Stanley (MS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
Volatility (1Y, Annualized)	59.94%	29.73%
Beta (5Y)	0.68	1.21
Max Drawdown (5Y)	-60.17%	-32.38%
Avg. Volume (3M)	1.18M	5.37M

Risk-Adjusted Performance

Risk-Return Positioning

FUTU and MS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
Sharpe Ratio (1Y)	-0.82	0.51
Sortino Ratio (1Y)	-1.10	0.73

Profitability

ROE (TTM)

Futu (FUTU) at 30.52% sits in the top ROE quartile, while Morgan Stanley (MS) at 18.04% is closer to the peer norm — stronger capital efficiency for FUTU.

FUTU

Financial Services industry group

30.52%

Max: 44.78%
FUTU: 30.52%
Q3: 21.85%
Median: 12.91%
Q1: 4.48%
Min: -18.71%

MS

Financial Services industry group

18.04%

Max: 44.78%
Q3: 21.85%
MS: 18.04%
Median: 12.91%
Q1: 4.48%
Min: -18.71%

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

Futu (FUTU) at 46.20% retains a top-quartile share of revenue as profit, ahead of Morgan Stanley (MS) at 25.63%, which keeps about the industry-typical share.

FUTU

Financial Services industry group

46.20%

Max: 62.84%
FUTU: 46.20%
Q3: 28.05%
Median: 15.36%
Q1: 4.82%
Min: -28.52%

MS

Financial Services industry group

25.63%

Max: 62.84%
Q3: 28.05%
MS: 25.63%
Median: 15.36%
Q1: 4.82%
Min: -28.52%

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Futu (FUTU) at 66.75% operates in the top operating margin quartile, ahead of Morgan Stanley (MS) at 39.00%, which runs around its industry’s norm.

FUTU

Financial Services industry group

66.75%

Max: 107.33%
FUTU: 66.75%
Q3: 55.90%
Median: 30.09%
Q1: 14.60%
Min: -44.34%

MS

Financial Services industry group

39.00%

Max: 107.33%
Q3: 55.90%
MS: 39.00%
Median: 30.09%
Q1: 14.60%
Min: -44.34%

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
ROE (TTM)	30.52%	18.04%
ROA (TTM)	4.51%	1.35%
Net Margin (TTM)	46.20%	25.63%
Operating Margin (TTM)	66.75%	39.00%
Gross Margin (TTM)	--	--

Growth

Revenue Growth

Futu (FUTU) at 68.11% clears its industry range for revenue growth, far stronger top-line momentum than Morgan Stanley (MS) at 14.48%, which is closer to a typical peer reading.

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Futu (FUTU) at 106.38% sits in the top EPS growth quartile, while Morgan Stanley (MS) at 28.43% is closer to the peer norm — faster per-share earnings growth for FUTU.

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
Revenue Growth (YoY)	68.11%	14.48%
Revenue Growth (3Y CAGR)	44.24%	9.52%
EPS Growth (YoY)	106.38%	28.43%
EPS Growth (3Y CAGR)	58.06%	18.41%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Futu (FUTU) in Financial Services and Morgan Stanley (MS) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Futu (FUTU) in Financial Services and Morgan Stanley (MS) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
Current Ratio (MRQ)	--	--
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	--	--

Dividends

Dividend Yield (TTM)

Futu (FUTU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Morgan Stanley (MS) reports a yield of 2.40%, ranking against industry peers normally.

FUTU

Financial Services industry group

0.00%

Max: 9.77%
Q3: 3.92%
Median: 1.09%
FUTU: 0.00%
Q1: 0.00%
Min: 0.00%

MS

Financial Services industry group

2.40%

Max: 9.77%
Q3: 3.92%
MS: 2.40%
Median: 1.09%
Q1: 0.00%
Min: 0.00%

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Futu (FUTU) at 25.80% and Morgan Stanley (MS) at 32.91% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

FUTU

Financial Services industry group

25.80%

Max: 241.07%
Q3: 97.36%
FUTU: 25.80%
Median: 25.77%
Q1: 0.00%
Min: 0.00%

MS

Financial Services industry group

32.91%

Max: 241.07%
Q3: 97.36%
MS: 32.91%
Median: 25.77%
Q1: 0.00%
Min: 0.00%

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
Dividend Yield (TTM)	0.00%	2.40%
Dividend Payout Ratio (TTM)	25.80%	32.91%

Valuation

P/E Ratio (TTM)

Both Futu (FUTU) at 9.73 and Morgan Stanley (MS) at 14.39 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

FUTU

Financial Services industry group

9.73

Max: 45.85
Q3: 24.64
Median: 15.37
FUTU: 9.73
Q1: 9.68
Min: 0.16

MS

Financial Services industry group

14.39

Max: 45.85
Q3: 24.64
Median: 15.37
MS: 14.39
Q1: 9.68
Min: 0.16

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their P/E ratio against the Financial Services industry group benchmark.

P/S Ratio (TTM)

Futu (FUTU) at 0.57 sits in the cheaper P/S ratio quartile while Morgan Stanley (MS) at 3.55 prices around its industry’s middle — FUTU costs less per dollar of sales, though read it alongside growth and margins.

FUTU

Financial Services industry group

0.57

Max: 9.23
Q3: 4.57
Median: 2.72
Q1: 1.28
FUTU: 0.57
Min: -0.55

MS

Financial Services industry group

3.55

Max: 9.23
Q3: 4.57
MS: 3.55
Median: 2.72
Q1: 1.28
Min: -0.55

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Futu (FUTU) at 2.75 and Morgan Stanley (MS) at 2.65 are valued close to their industries’ norm against book — neither stands out from peers.

FUTU

Financial Services industry group

2.75

Max: 7.79
Q3: 3.63
FUTU: 2.75
Median: 1.57
Q1: 0.81
Min: -0.39

MS

Financial Services industry group

2.65

Max: 7.79
Q3: 3.63
MS: 2.65
Median: 1.57
Q1: 0.81
Min: -0.39

Futu (FUTU) vs. Morgan Stanley (MS): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for Futu (FUTU) and Morgan Stanley (MS)
Metric	FUTU	MS
P/E Ratio (TTM)	9.73	14.39
P/S Ratio (TTM)	0.57	3.55
P/B Ratio (MRQ)	2.75	2.65
Free Cash Flow Yield (TTM)	--	--