FIG vs. NOW: Figma vs. ServiceNow Stock Comparison
How do Figma (FIG) and ServiceNow (NOW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Figma (FIG) and ServiceNow (NOW) both belong to the Software industry, though FIG is classified under Application Software while NOW falls under Systems Software.
ServiceNow (NOW) has been public since June 29, 2012, giving it a longer listed trading history, while Figma (FIG) listed on July 31, 2025 and still has a shorter public-market record.
| Profile Item | FIG | NOW |
|---|---|---|
| Name | Figma Inc. Class A Common Stock | ServiceNow Inc. |
| Country/Region | United States | United States |
| GICS Sector | Information Technology | Information Technology |
| GICS Industry Group | Software & Services | Software & Services |
| GICS Industry | Software | Software |
| GICS Sub-Industry | Application Software | Systems Software |
| Market Capitalization | 10.08 billion USD | 105.84 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | July 31, 2025 | June 29, 2012 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | FIG | NOW |
|---|---|---|
| Total Return (1Y) | -55.54% | -39.72% |
| Total Return (3Y, Annualized) | -- | -5.71% |
| Total Return (5Y, Annualized) | -- | -5.55% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | FIG | NOW |
|---|---|---|
| Volatility (1Y, Annualized) | 76.91% | 64.49% |
| Beta (5Y) | 0.99 | 0.98 |
| Max Drawdown (5Y) | -86.20% | -64.54% |
| Avg. Volume (3M) | 13.00M | 15.74M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | FIG | NOW |
|---|---|---|
| Sharpe Ratio (1Y) | -0.78 | -0.68 |
| Sortino Ratio (1Y) | -1.11 | -0.89 |
Profitability
ROE (TTM)
Figma (FIG) reports a negative ROE of -38.36%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile ServiceNow (NOW) reports 11.85%, ranking against industry peers normally.
FIG
Software & Services industry group
-38.36%
- Max
- 53.85%
- Q3
- 17.90%
- Median
- 6.59%
- Q1
- -9.59%
- FIG
- -38.36%
- Min
- -50.52%
NOW
Software & Services industry group
11.85%
- Max
- 53.85%
- Q3
- 17.90%
- NOW
- 11.85%
- Median
- 6.59%
- Q1
- -9.59%
- Min
- -50.52%
Net Margin (TTM)
Figma (FIG) reports a negative net margin of -40.21%, usually indicating a net loss over the period. Meanwhile ServiceNow (NOW) reports 9.36%, ranking against industry peers normally.
FIG
Software & Services industry group
-40.21%
- Max
- 41.17%
- Q3
- 15.28%
- Median
- 4.63%
- Q1
- -5.42%
- Min
- -33.17%
- FIG
- -40.21%
NOW
Software & Services industry group
9.36%
- Max
- 41.17%
- Q3
- 15.28%
- NOW
- 9.36%
- Median
- 4.63%
- Q1
- -5.42%
- Min
- -33.17%
Operating Margin (TTM)
Figma (FIG) reports a negative operating margin of -30.45%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile ServiceNow (NOW) reports 17.39%, ranking against industry peers normally.
FIG
Software & Services industry group
-30.45%
- Max
- 46.89%
- Q3
- 17.64%
- Median
- 8.73%
- Q1
- -2.13%
- FIG
- -30.45%
- Min
- -30.45%
NOW
Software & Services industry group
17.39%
- Max
- 46.89%
- Q3
- 17.64%
- NOW
- 17.39%
- Median
- 8.73%
- Q1
- -2.13%
- Min
- -30.45%
Profitability Metrics
| Metric | FIG | NOW |
|---|---|---|
| ROE (TTM) | -38.36% | 11.85% |
| ROA (TTM) | -15.53% | 4.59% |
| Net Margin (TTM) | -40.21% | 9.36% |
| Operating Margin (TTM) | -30.45% | 17.39% |
| Gross Margin (TTM) | 81.38% | 73.08% |
Growth
Revenue Growth
Figma (FIG) at 40.96% sits in the top revenue growth quartile, while ServiceNow (NOW) at 20.88% is closer to the peer norm — faster top-line expansion for FIG.
EPS Growth
Only one side can be read here: ServiceNow (NOW) reports EPS growth of 22.08%, ranked against its industry; Figma (FIG) has no EPS growth figure this period.
Growth Metrics
| Metric | FIG | NOW |
|---|---|---|
| Revenue Growth (YoY) | 40.96% | 20.88% |
| Revenue Growth (3Y CAGR) | -- | 22.38% |
| EPS Growth (YoY) | -- | 22.08% |
| EPS Growth (3Y CAGR) | -- | 73.46% |
Financial Strength
Current Ratio (MRQ)
Figma (FIG) at 2.45 keeps current ratio within its industry’s typical mid-range, while ServiceNow (NOW) at 0.72 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for NOW.
FIG
Software & Services industry group
2.45
- Max
- 5.11
- Q3
- 2.77
- FIG
- 2.45
- Median
- 1.67
- Q1
- 1.01
- Min
- 0.03
NOW
Software & Services industry group
0.72
- Max
- 5.11
- Q3
- 2.77
- Median
- 1.67
- Q1
- 1.01
- NOW
- 0.72
- Min
- 0.03
Debt / Equity (MRQ)
Figma (FIG) at 0.07 keeps leverage in the lower industry quartile, while ServiceNow (NOW) at 0.64 runs a more typical debt-to-equity mix.
FIG
Software & Services industry group
0.07
- Max
- 2.52
- Q3
- 1.13
- Median
- 0.40
- Q1
- 0.07
- FIG
- 0.07
- Min
- 0.00
NOW
Software & Services industry group
0.64
- Max
- 2.52
- Q3
- 1.13
- NOW
- 0.64
- Median
- 0.40
- Q1
- 0.07
- Min
- 0.00
Financial Strength Metrics
| Metric | FIG | NOW |
|---|---|---|
| Current Ratio (MRQ) | 2.45 | 0.72 |
| Debt / Equity (MRQ) | 0.07 | 0.64 |
| Net Debt / EBITDA | -- | 1.18 |
Dividends
Dividend Yield (TTM)
Neither Figma (FIG) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
FIG
Software & Services industry group
0.00%
- FIG
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW
Software & Services industry group
0.00%
- NOW
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Neither Figma (FIG) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
FIG
Software & Services industry group
0.00%
- FIG
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW
Software & Services industry group
0.00%
- NOW
- 0.00%
- Max
- 0.00%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | FIG | NOW |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
P/E Ratio (TTM)
An earnings multiple is available for just one side: ServiceNow (NOW) trades at 73.36 times trailing earnings, ranked against its peers, while Figma (FIG) has no P/E ratio this period.
FIG
Software & Services industry group
--
- Max
- 112.94
- Q3
- 60.32
- Median
- 32.91
- Q1
- 18.77
- Min
- 6.69
- FIG
- --
NOW
Software & Services industry group
73.36
- Max
- 112.94
- NOW
- 73.36
- Q3
- 60.32
- Median
- 32.91
- Q1
- 18.77
- Min
- 6.69
P/S Ratio (TTM)
On P/S ratio, both Figma (FIG) at 7.20 and ServiceNow (NOW) at 6.86 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.
FIG
Software & Services industry group
7.20
- Max
- 17.91
- Q3
- 8.78
- FIG
- 7.20
- Median
- 4.25
- Q1
- 2.23
- Min
- 0.02
NOW
Software & Services industry group
6.86
- Max
- 17.91
- Q3
- 8.78
- NOW
- 6.86
- Median
- 4.25
- Q1
- 2.23
- Min
- 0.02
P/B Ratio (MRQ)
On P/B ratio, both Figma (FIG) at 6.52 and ServiceNow (NOW) at 8.08 are valued close to their industries’ norm against book — neither stands out from peers.
FIG
Software & Services industry group
6.52
- Max
- 16.63
- Q3
- 8.50
- FIG
- 6.52
- Median
- 4.30
- Q1
- 1.92
- Min
- -3.90
NOW
Software & Services industry group
8.08
- Max
- 16.63
- Q3
- 8.50
- NOW
- 8.08
- Median
- 4.30
- Q1
- 1.92
- Min
- -3.90
Valuation Metrics
| Metric | FIG | NOW |
|---|---|---|
| P/E Ratio (TTM) | -- | 73.36 |
| P/S Ratio (TTM) | 7.20 | 6.86 |
| P/B Ratio (MRQ) | 6.52 | 8.08 |
| Free Cash Flow Yield (TTM) | 4.83% | 5.44% |