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ServiceNow (NOW) Stock Analysis

This is a peer-relative look at ServiceNow (NOW): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Software & Services peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for ServiceNow (NOW)
Profile ItemNOW
NameServiceNow Inc.
Country/RegionUnited States
GICS SectorInformation Technology
GICS Industry GroupSoftware & Services
GICS IndustrySoftware
GICS Sub-IndustrySystems Software
Market Capitalization145.07 billion USD
CurrencyUSD
ExchangeNYSE
Listing DateJune 29, 2012
Security TypeCommon Stock

Price Performance

Cumulative Growth

NOW
GSPC
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ServiceNow (NOW) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for ServiceNow (NOW) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for ServiceNow (NOW) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
Total Return (1Y)-22.89%-11.35%
Total Return (3Y, Annualized)9.02%10.93%
Total Return (5Y, Annualized)2.18%-6.75%

Risk Profile

Drawdown History

NOW
GSPC
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ServiceNow (NOW) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for ServiceNow (NOW) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
Volatility (1Y, Annualized)57.44%61.10%
Beta (5Y)0.971.14
Max Drawdown (5Y)-64.54%-76.51%

Risk-Adjusted Performance

Risk-Return Positioning

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Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. NOW is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
Sharpe Ratio (1Y)-0.48-0.28
Sortino Ratio (1Y)-0.67-0.40

Profitability

ROE (TTM)

ServiceNow (NOW) posts ROE of 14.24%, roughly around the peer group’s normal range. Shareholders’ equity is producing a return that looks broadly typical for the industry.

NOW

Software & Services industry group

14.24%

Group distribution
Max
62.27%
Q3
18.32%
NOW
14.24%
Median
5.48%
Q1
-13.62%
Min
-59.77%
Largest peers
ORCL
41.19%
PLTR
38.10%
MSFT
34.04%
SAP
18.32%
NOW
14.24%
PANW
1.74%
CRWD
1.46%
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Where ServiceNow (NOW) stands on ROE within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

ServiceNow (NOW) keeps 11.34% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

NOW

Software & Services industry group

11.34%

Group distribution
Max
41.43%
Q3
14.96%
NOW
11.34%
Median
4.26%
Q1
-5.85%
Min
-30.95%
Largest peers
PLTR
49.01%
MSFT
40.31%
ORCL
26.36%
SAP
20.41%
NOW
11.34%
PANW
2.67%
CRWD
0.83%
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Where ServiceNow (NOW) stands on net margin within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

ServiceNow (NOW) turns 4.06% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

NOW

Software & Services industry group

4.06%

Group distribution
Max
47.12%
Q3
15.51%
Median
4.87%
NOW
4.06%
Q1
-6.45%
Min
-39.13%
Largest peers
PLTR
47.12%
MSFT
45.11%
ORCL
35.63%
SAP
27.62%
PANW
5.40%
NOW
4.06%
CRWD
-2.26%
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Where ServiceNow (NOW) stands on operating margin within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
ROE (TTM)14.24%5.48%
ROA (TTM)4.25%2.06%
Net Margin (TTM)11.34%4.26%
Operating Margin (TTM)4.06%4.87%
Gross Margin (TTM)74.77%69.30%

Growth

Revenue Growth

ServiceNow (NOW) grew revenue 20.88%, roughly around the peer group's normal range. Top-line momentum looks broadly typical for the industry.

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ServiceNow (NOW): Revenue Growth across different time periods, set against Software & Services industry-group medians.

EPS Growth

ServiceNow (NOW) grew earnings per share 22.08%, roughly around the peer group's normal range. Bottom-line momentum looks broadly typical for the industry.

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ServiceNow (NOW): EPS Growth across different time periods, set against Software & Services industry-group medians.

Growth Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
Revenue Growth (YoY)20.88%14.62%
Revenue Growth (3Y CAGR)22.38%13.63%
EPS Growth (YoY)22.08%7.79%
EPS Growth (3Y CAGR)73.46%18.25%

Financial Strength

Current Ratio (MRQ)

ServiceNow (NOW) has current ratio of 0.70, in the tighter-liquidity quartile for its industry. The short-term cushion is thinner than most peers carry, even if the absolute comfort level still depends on the business model.

NOW

Software & Services industry group

0.70

Group distribution
Max
5.11
Q3
2.74
Median
1.63
Q1
1.02
NOW
0.70
Min
0.03
Largest peers
PLTR
7.23
CRWD
1.57
MSFT
1.23
ORCL
1.17
SAP
1.15
PANW
0.87
NOW
0.70
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Where ServiceNow (NOW) stands on current ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

ServiceNow (NOW) has debt-to-equity ratio of 0.68, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

NOW

Software & Services industry group

0.68

Group distribution
Max
2.52
Q3
1.10
NOW
0.68
Median
0.35
Q1
0.06
Min
0.00
Largest peers
ORCL
2.52
NOW
0.68
MSFT
0.29
SAP
0.22
CRWD
0.16
PANW
0.09
PLTR
0.02
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Where ServiceNow (NOW) stands on debt-to-equity ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
Current Ratio (MRQ)0.701.63
Debt / Equity (MRQ)0.680.35
Net Debt / EBITDA1.310.01

Dividends

Dividend Yield (TTM)

ServiceNow (NOW) pays no dividend, leaving dividend yield at 0.00% this period. Shareholders may still receive value through reinvestment or buybacks, but there is no dividend income to compare here.

NOW

Software & Services industry group

0.00%

Group distribution
NOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Largest peers
ORCL
1.41%
SAP
1.16%
MSFT
0.68%
NOW
0.00%
PLTR
0.00%
PANW
0.00%
CRWD
0.00%
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Where ServiceNow (NOW) stands on dividend yield within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

ServiceNow (NOW) paid no earnings out as dividends this period, leaving payout ratio at 0.00%. There is no dividend payout to size against earnings.

NOW

Software & Services industry group

0.00%

Group distribution
NOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Largest peers
SAP
37.70%
ORCL
31.35%
MSFT
19.83%
NOW
0.00%
PLTR
0.00%
PANW
0.00%
CRWD
0.00%
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Where ServiceNow (NOW) stands on payout ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

ServiceNow (NOW) trades at P/E ratio of 87.70, in the richer earnings-multiple quartile for its industry. That premium needs support from growth, durable earnings, or stronger business quality.

NOW

Software & Services industry group

87.70

Group distribution
Max
121.09
NOW
87.70
Q3
60.42
Median
31.84
Q1
17.70
Min
6.45
Largest peers
CRWD
5,260.20
PANW
1,009.57
PLTR
180.17
NOW
87.70
MSFT
30.15
SAP
27.97
ORCL
21.53
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Where ServiceNow (NOW) stands on P/E ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

ServiceNow (NOW) trades at 9.85 on P/S ratio, in the higher sales-valuation quartile. Investors are paying up for each dollar of revenue, so stronger margins, growth, or revenue quality need to carry that price.

NOW

Software & Services industry group

9.85

Group distribution
Max
19.98
NOW
9.85
Q3
9.41
Median
4.36
Q1
2.30
Min
0.02
Largest peers
PLTR
81.59
CRWD
49.91
PANW
28.77
MSFT
12.11
NOW
9.85
SAP
6.58
ORCL
5.80
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Where ServiceNow (NOW) stands on P/S ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

ServiceNow (NOW) trades at 11.59 on P/B ratio, in the higher book-value quartile. The market is paying a premium to book, so stronger ROE, cleaner assets, or a better growth profile need to justify it.

NOW

Software & Services industry group

11.59

Group distribution
Max
19.30
NOW
11.59
Q3
9.10
Median
4.43
Q1
1.98
Min
-3.90
Largest peers
SAP
70.66
CRWD
52.78
PLTR
51.38
PANW
11.97
NOW
11.59
MSFT
9.09
ORCL
6.72
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Where ServiceNow (NOW) stands on P/B ratio within its Software & Services peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

ServiceNow (NOW) metric values compared with Software & Services industry-group medians
MetricCurrent stock: NOWIndustry group median
P/E Ratio (TTM)87.7031.84
P/S Ratio (TTM)9.854.36
P/B Ratio (MRQ)11.594.43
Free Cash Flow Yield (TTM)3.55%3.63%