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CRM vs. ZM: Salesforce vs. Zoom Communications Stock Comparison

How do Salesforce (CRM) and Zoom Communications (ZM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Zoom Communications (ZM) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

Company profile comparison for Salesforce (CRM) and Zoom Communications (ZM)
Profile ItemCRMZM
NameSalesforce, Inc.Zoom Communications, Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareApplication Software
Market Capitalization175.83 billion USD26.23 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateJune 23, 2004April 18, 2019
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
ZM
GSPC
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Salesforce (CRM) vs. Zoom Communications (ZM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Zoom Communications (ZM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Zoom Communications (ZM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
Total Return (1Y)-9.04%12.58%
Total Return (3Y, Annualized)1.64%14.89%
Total Return (5Y, Annualized)-6.57%-18.67%

Risk Profile

Drawdown History

CRM
ZM
GSPC
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Salesforce (CRM) vs. Zoom Communications (ZM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Zoom Communications (ZM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
Volatility (1Y, Annualized)47.53%45.03%
Beta (5Y)1.240.99
Max Drawdown (5Y)-58.67%-79.08%
Avg. Volume (3M)11.36M2.88M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and ZM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
Sharpe Ratio (1Y)-0.280.18
Sortino Ratio (1Y)-0.450.28

Profitability

ROE (TTM)

Both Salesforce (CRM) at 19.38% and Zoom Communications (ZM) at 32.14% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

ZM

Software & Services industry group

32.14%

Max
53.85%
ZM
32.14%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Zoom Communications (ZM) at 65.19% keeps the most of each sales dollar — above its industry’s net margin range — and Salesforce (CRM) at 21.99% also retains a top-quartile share.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

ZM

Software & Services industry group

65.19%

ZM
65.19%
Max
41.17%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Both Salesforce (CRM) at 21.38% and Zoom Communications (ZM) at 24.61% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

ZM

Software & Services industry group

24.61%

Max
46.89%
ZM
24.61%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
ROE (TTM)19.38%32.14%
ROA (TTM)5.70%6.11%
Net Margin (TTM)21.99%65.19%
Operating Margin (TTM)21.38%24.61%
Gross Margin (TTM)77.28%77.66%

Growth

Revenue Growth

Salesforce (CRM) at 9.58% is around its peer norm for revenue growth, while Zoom Communications (ZM) at 4.36% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Zoom Communications (ZM) at 92.52% sits in the top EPS growth quartile, while Salesforce (CRM) at 22.64% is closer to the peer norm — faster per-share earnings growth for ZM.

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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
Revenue Growth (YoY)9.58%4.36%
Revenue Growth (3Y CAGR)9.82%3.49%
EPS Growth (YoY)22.64%92.52%
EPS Growth (3Y CAGR)233.65%162.93%

Financial Strength

Current Ratio (MRQ)

Zoom Communications (ZM) at 3.83 carries current ratio above its industry’s typical mid-range, while Salesforce (CRM) at 0.84 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

ZM

Software & Services industry group

3.83

Max
5.11
ZM
3.83
Q3
2.77
Median
1.67
Q1
1.01
Min
0.03
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Zoom Communications (ZM) at 0.01 keeps leverage in the lower industry quartile, while Salesforce (CRM) at 1.10 runs a more typical debt-to-equity mix.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

ZM

Software & Services industry group

0.01

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
ZM
0.01
Min
0.00
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
Current Ratio (MRQ)0.843.83
Debt / Equity (MRQ)1.100.01
Net Debt / EBITDA2.40-5.39

Dividends

Dividend Yield (TTM)

Zoom Communications (ZM) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

ZM

Software & Services industry group

0.00%

ZM
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Zoom Communications (ZM) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

ZM

Software & Services industry group

0.00%

ZM
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

Zoom Communications (ZM) at 8.34 sits in the cheaper P/E ratio quartile, while Salesforce (CRM) at 19.55 is closer to its industry’s usual earnings multiple — a discount for ZM, though growth and earnings durability still matter.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

ZM

Software & Services industry group

8.34

Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
ZM
8.34
Min
6.69
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Salesforce (CRM) at 4.00 and Zoom Communications (ZM) at 5.25 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

ZM

Software & Services industry group

5.25

Max
17.91
Q3
8.78
ZM
5.25
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Salesforce (CRM) at 4.58 and Zoom Communications (ZM) at 2.32 are valued close to their industries’ norm against book — neither stands out from peers.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

ZM

Software & Services industry group

2.32

Max
16.63
Q3
8.50
Median
4.30
ZM
2.32
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Zoom Communications (ZM): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Zoom Communications (ZM)
MetricCRMZM
P/E Ratio (TTM)19.558.34
P/S Ratio (TTM)4.005.25
P/B Ratio (MRQ)4.582.32
Free Cash Flow Yield (TTM)10.08%7.53%