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CRM vs. RBRK: Salesforce vs. Rubrik Stock Comparison

How do Salesforce (CRM) and Rubrik (RBRK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Rubrik (RBRK) both belong to the Software industry, though CRM is classified under Application Software while RBRK falls under Systems Software.

Salesforce (CRM) carries decades of public-market history since June 23, 2004, while Rubrik (RBRK) listed on April 25, 2024 — long-window comparisons have far more historical data on the CRM side.

Company profile comparison for Salesforce (CRM) and Rubrik (RBRK)
Profile ItemCRMRBRK
NameSalesforce, Inc.Rubrik Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareSystems Software
Market Capitalization175.83 billion USD21.77 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJune 23, 2004April 25, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
RBRK
GSPC
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Salesforce (CRM) vs. Rubrik (RBRK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Rubrik (RBRK). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Rubrik (RBRK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
Total Return (1Y)-9.04%51.14%
Total Return (3Y, Annualized)1.64%--
Total Return (5Y, Annualized)-6.57%--

Risk Profile

Drawdown History

CRM
RBRK
GSPC
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Salesforce (CRM) vs. Rubrik (RBRK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Rubrik (RBRK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
Volatility (1Y, Annualized)47.53%67.45%
Beta (5Y)1.241.23
Max Drawdown (5Y)-58.67%-56.08%
Avg. Volume (3M)11.36M3.35M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and RBRK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
Sharpe Ratio (1Y)-0.280.69
Sortino Ratio (1Y)-0.451.09

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Salesforce (CRM) earns 19.38% on shareholders’ equity, ranked against its industry; Rubrik (RBRK) has no ROE this period.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

RBRK

Software & Services industry group

--

Max
53.85%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%
RBRK
--
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Salesforce (CRM) vs. Rubrik (RBRK): RBRK does not report ROE, so it has no value marker; CRM is benchmarked against the Software & Services industry group.

Net Margin (TTM)

Rubrik (RBRK) reports a negative net margin of -16.50%, usually indicating a net loss over the period. Meanwhile Salesforce (CRM) reports 21.99%, ranking against industry peers normally.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

RBRK

Software & Services industry group

-16.50%

Max
41.17%
Q3
15.28%
Median
4.63%
Q1
-5.42%
RBRK
-16.50%
Min
-33.17%
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Rubrik (RBRK) reports a negative operating margin of -16.83%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Salesforce (CRM) reports 21.38%, ranking against industry peers normally.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

RBRK

Software & Services industry group

-16.83%

Max
46.89%
Q3
17.64%
Median
8.73%
Q1
-2.13%
RBRK
-16.83%
Min
-30.45%
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
ROE (TTM)19.38%--
ROA (TTM)5.70%-6.74%
Net Margin (TTM)21.99%-16.50%
Operating Margin (TTM)21.38%-16.83%
Gross Margin (TTM)77.28%80.21%

Growth

Revenue Growth

Rubrik (RBRK) at 48.46% sits in the top revenue growth quartile, while Salesforce (CRM) at 9.58% is closer to the peer norm — faster top-line expansion for RBRK.

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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Salesforce (CRM) reports EPS growth of 22.64%, ranked against its industry; Rubrik (RBRK) has no EPS growth figure this period.

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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
Revenue Growth (YoY)9.58%48.46%
Revenue Growth (3Y CAGR)9.82%29.95%
EPS Growth (YoY)22.64%--
EPS Growth (3Y CAGR)233.65%--

Financial Strength

Current Ratio (MRQ)

Rubrik (RBRK) at 1.64 keeps current ratio within its industry’s typical mid-range, while Salesforce (CRM) at 0.84 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CRM.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

RBRK

Software & Services industry group

1.64

Max
5.11
Q3
2.77
Median
1.67
RBRK
1.64
Q1
1.01
Min
0.03
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Salesforce (CRM) carries debt-to-equity ratio of 1.10 against its industry range, while Rubrik (RBRK) reports no figure this period.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

RBRK

Software & Services industry group

--

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
Min
0.00
RBRK
--
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Salesforce (CRM) vs. Rubrik (RBRK): RBRK does not report debt-to-equity ratio, so it has no value marker; CRM is benchmarked against the Software & Services industry group.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
Current Ratio (MRQ)0.841.64
Debt / Equity (MRQ)1.10--
Net Debt / EBITDA2.40--

Dividends

Dividend Yield (TTM)

Rubrik (RBRK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

RBRK

Software & Services industry group

0.00%

RBRK
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Rubrik (RBRK) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

RBRK

Software & Services industry group

0.00%

RBRK
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Salesforce (CRM) trades at 19.55 times trailing earnings, ranked against its peers, while Rubrik (RBRK) has no P/E ratio this period.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

RBRK

Software & Services industry group

--

Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
RBRK
--
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Salesforce (CRM) vs. Rubrik (RBRK): RBRK does not report P/E ratio, so it has no value marker; CRM is benchmarked against the Software & Services industry group.

P/S Ratio (TTM)

Salesforce (CRM) at 4.00 is priced about in line with its industry on P/S ratio, while Rubrik (RBRK) at 14.11 sits in the pricier quartile — RBRK costs more per dollar of sales.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

RBRK

Software & Services industry group

14.11

Max
17.91
RBRK
14.11
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Rubrik (RBRK) reports a negative P/B ratio of -43.88, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Salesforce (CRM) reports 4.58, ranking against industry peers normally.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

RBRK

Software & Services industry group

-43.88

Max
16.63
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
RBRK
-43.88
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Salesforce (CRM) vs. Rubrik (RBRK): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Rubrik (RBRK)
MetricCRMRBRK
P/E Ratio (TTM)19.55--
P/S Ratio (TTM)4.0014.11
P/B Ratio (MRQ)4.58-43.88
Free Cash Flow Yield (TTM)10.08%2.20%