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CRM vs. OKTA: Salesforce vs. Okta Stock Comparison

How do Salesforce (CRM) and Okta (OKTA) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Okta (OKTA) both fall under the Software & Services industry group, but CRM is classified in Software while OKTA is classified in IT Services.

Company profile comparison for Salesforce (CRM) and Okta (OKTA)
Profile ItemCRMOKTA
NameSalesforce, Inc.Okta Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareIT Services
GICS Sub-IndustryApplication SoftwareInternet Services & Infrastructure
Market Capitalization175.83 billion USD29.49 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateJune 23, 2004April 7, 2017
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
OKTA
GSPC
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Salesforce (CRM) vs. Okta (OKTA), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Okta (OKTA). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Okta (OKTA). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
Total Return (1Y)-9.04%108.64%
Total Return (3Y, Annualized)1.64%38.93%
Total Return (5Y, Annualized)-6.57%-7.90%

Risk Profile

Drawdown History

CRM
OKTA
GSPC
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Salesforce (CRM) vs. Okta (OKTA), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Okta (OKTA). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
Volatility (1Y, Annualized)47.53%70.25%
Beta (5Y)1.240.76
Max Drawdown (5Y)-58.67%-83.22%
Avg. Volume (3M)11.36M4.23M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and OKTA are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
Sharpe Ratio (1Y)-0.281.49
Sortino Ratio (1Y)-0.452.65

Profitability

ROE (TTM)

Salesforce (CRM) at 19.38% sits in the top ROE quartile, while Okta (OKTA) at 4.31% is closer to the peer norm — stronger capital efficiency for CRM.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

OKTA

Software & Services industry group

4.31%

Max
53.85%
Q3
17.90%
Median
6.59%
OKTA
4.31%
Q1
-9.59%
Min
-50.52%
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Salesforce (CRM) at 21.99% retains a top-quartile share of revenue as profit, ahead of Okta (OKTA) at 9.63%, which keeps about the industry-typical share.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

OKTA

Software & Services industry group

9.63%

Max
41.17%
Q3
15.28%
OKTA
9.63%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Salesforce (CRM) at 21.38% operates in the top operating margin quartile, ahead of Okta (OKTA) at 13.29%, which runs around its industry’s norm.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

OKTA

Software & Services industry group

13.29%

Max
46.89%
Q3
17.64%
OKTA
13.29%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
ROE (TTM)19.38%4.31%
ROA (TTM)5.70%1.58%
Net Margin (TTM)21.99%9.63%
Operating Margin (TTM)21.38%13.29%
Gross Margin (TTM)77.28%78.13%

Growth

Revenue Growth

Both Salesforce (CRM) at 9.58% and Okta (OKTA) at 11.84% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Salesforce (CRM) vs. Okta (OKTA): A comparison of their Revenue Growth across different time periods.

EPS Growth

Okta (OKTA) at 2,083.33% clears its industry range for EPS growth, a much stronger earnings trajectory than Salesforce (CRM) at 22.64%, which is closer to a typical peer reading.

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Salesforce (CRM) vs. Okta (OKTA): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
Revenue Growth (YoY)9.58%11.84%
Revenue Growth (3Y CAGR)9.82%16.25%
EPS Growth (YoY)22.64%2,083.33%
EPS Growth (3Y CAGR)233.65%--

Financial Strength

Current Ratio (MRQ)

Okta (OKTA) at 1.53 keeps current ratio within its industry’s typical mid-range, while Salesforce (CRM) at 0.84 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CRM.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

OKTA

Software & Services industry group

1.53

Max
5.11
Q3
2.77
Median
1.67
OKTA
1.53
Q1
1.01
Min
0.03
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Okta (OKTA) at 0.01 keeps leverage in the lower industry quartile, while Salesforce (CRM) at 1.10 runs a more typical debt-to-equity mix.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

OKTA

Software & Services industry group

0.01

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
OKTA
0.01
Min
0.00
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
Current Ratio (MRQ)0.841.53
Debt / Equity (MRQ)1.100.01
Net Debt / EBITDA2.40-7.00

Dividends

Dividend Yield (TTM)

Okta (OKTA) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

OKTA

Software & Services industry group

0.00%

OKTA
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Okta (OKTA) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

OKTA

Software & Services industry group

0.00%

OKTA
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

Salesforce (CRM) at 19.55 is near its industry’s usual P/E ratio, while Okta (OKTA) at 101.62 sits in the richer quartile — OKTA needs stronger growth or earnings quality to justify the premium.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

OKTA

Software & Services industry group

101.62

Max
112.94
OKTA
101.62
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

Salesforce (CRM) at 4.00 is priced about in line with its industry on P/S ratio, while Okta (OKTA) at 9.60 sits in the pricier quartile — OKTA costs more per dollar of sales.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

OKTA

Software & Services industry group

9.60

Max
17.91
OKTA
9.60
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Salesforce (CRM) at 4.58 and Okta (OKTA) at 4.23 are valued close to their industries’ norm against book — neither stands out from peers.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

OKTA

Software & Services industry group

4.23

Max
16.63
Q3
8.50
Median
4.30
OKTA
4.23
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Okta (OKTA): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Okta (OKTA)
MetricCRMOKTA
P/E Ratio (TTM)19.55101.62
P/S Ratio (TTM)4.009.60
P/B Ratio (MRQ)4.584.23
Free Cash Flow Yield (TTM)10.08%3.52%