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CRM vs. IOT: Salesforce vs. Samsara Stock Comparison

How do Salesforce (CRM) and Samsara (IOT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and Samsara (IOT) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

Salesforce (CRM) has more than two decades of public-market history since June 23, 2004, whereas Samsara (IOT) listed on December 15, 2021 and has a much shorter record to draw on.

Company profile comparison for Salesforce (CRM) and Samsara (IOT)
Profile ItemCRMIOT
NameSalesforce, Inc.Samsara Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareApplication Software
Market Capitalization175.83 billion USD24.00 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJune 23, 2004December 15, 2021
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CRM
IOT
GSPC
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Salesforce (CRM) vs. Samsara (IOT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and Samsara (IOT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and Samsara (IOT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
Total Return (1Y)-9.04%9.09%
Total Return (3Y, Annualized)1.64%21.60%
Total Return (5Y, Annualized)-6.57%--

Risk Profile

Drawdown History

CRM
IOT
GSPC
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Salesforce (CRM) vs. Samsara (IOT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and Samsara (IOT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
Volatility (1Y, Annualized)47.53%59.96%
Beta (5Y)1.241.32
Max Drawdown (5Y)-58.67%-70.38%
Avg. Volume (3M)11.36M5.41M

Risk-Adjusted Performance

Risk-Return Positioning

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CRM and IOT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
Sharpe Ratio (1Y)-0.280.08
Sortino Ratio (1Y)-0.450.13

Profitability

ROE (TTM)

Salesforce (CRM) at 19.38% sits in the top ROE quartile, while Samsara (IOT) at 6.43% is closer to the peer norm — stronger capital efficiency for CRM.

CRM

Software & Services industry group

19.38%

Max
53.85%
CRM
19.38%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

IOT

Software & Services industry group

6.43%

Max
53.85%
Q3
17.90%
Median
6.59%
IOT
6.43%
Q1
-9.59%
Min
-50.52%
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Salesforce (CRM) at 21.99% retains a top-quartile share of revenue as profit, ahead of Samsara (IOT) at 4.90%, which keeps about the industry-typical share.

CRM

Software & Services industry group

21.99%

Max
41.17%
CRM
21.99%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

IOT

Software & Services industry group

4.90%

Max
41.17%
Q3
15.28%
IOT
4.90%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Salesforce (CRM) at 21.38% operates in the top operating margin quartile, ahead of Samsara (IOT) at 0.96%, which runs around its industry’s norm.

CRM

Software & Services industry group

21.38%

Max
46.89%
CRM
21.38%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

IOT

Software & Services industry group

0.96%

Max
46.89%
Q3
17.64%
Median
8.73%
IOT
0.96%
Q1
-2.13%
Min
-30.45%
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
ROE (TTM)19.38%6.43%
ROA (TTM)5.70%0.49%
Net Margin (TTM)21.99%4.90%
Operating Margin (TTM)21.38%0.96%
Gross Margin (TTM)77.28%76.43%

Growth

Revenue Growth

Samsara (IOT) at 29.57% sits in the top revenue growth quartile, while Salesforce (CRM) at 9.58% is closer to the peer norm — faster top-line expansion for IOT.

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Salesforce (CRM) vs. Samsara (IOT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Salesforce (CRM) reports EPS growth of 22.64%, ranked against its industry; Samsara (IOT) has no EPS growth figure this period.

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Salesforce (CRM) vs. Samsara (IOT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
Revenue Growth (YoY)9.58%29.57%
Revenue Growth (3Y CAGR)9.82%35.37%
EPS Growth (YoY)22.64%--
EPS Growth (3Y CAGR)233.65%--

Financial Strength

Current Ratio (MRQ)

Samsara (IOT) at 1.63 keeps current ratio within its industry’s typical mid-range, while Salesforce (CRM) at 0.84 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CRM.

CRM

Software & Services industry group

0.84

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
CRM
0.84
Min
0.03

IOT

Software & Services industry group

1.63

Max
5.11
Q3
2.77
Median
1.67
IOT
1.63
Q1
1.01
Min
0.03
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Samsara (IOT) at 0.04 keeps leverage in the lower industry quartile, while Salesforce (CRM) at 1.10 runs a more typical debt-to-equity mix.

CRM

Software & Services industry group

1.10

Max
2.52
Q3
1.13
CRM
1.10
Median
0.40
Q1
0.07
Min
0.00

IOT

Software & Services industry group

0.04

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
IOT
0.04
Min
0.00
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
Current Ratio (MRQ)0.841.63
Debt / Equity (MRQ)1.100.04
Net Debt / EBITDA2.40-24.18

Dividends

Dividend Yield (TTM)

Samsara (IOT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM
0.77%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

IOT

Software & Services industry group

0.00%

IOT
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Samsara (IOT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM
15.66%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

IOT

Software & Services industry group

0.00%

IOT
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
Dividend Yield (TTM)0.77%0.00%
Dividend Payout Ratio (TTM)15.66%0.00%

Valuation

P/E Ratio (TTM)

Salesforce (CRM) at 19.55 is near its industry’s usual P/E ratio, while Samsara (IOT) at 292.71 sits above its peer range — an unusually expensive price for IOT’s trailing earnings.

CRM

Software & Services industry group

19.55

Max
112.94
Q3
60.32
Median
32.91
CRM
19.55
Q1
18.77
Min
6.69

IOT

Software & Services industry group

292.71

IOT
292.71
Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

Salesforce (CRM) at 4.00 is priced about in line with its industry on P/S ratio, while Samsara (IOT) at 12.99 sits in the pricier quartile — IOT costs more per dollar of sales.

CRM

Software & Services industry group

4.00

Max
17.91
Q3
8.78
Median
4.25
CRM
4.00
Q1
2.23
Min
0.02

IOT

Software & Services industry group

12.99

Max
17.91
IOT
12.99
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Salesforce (CRM) at 4.58 is valued about in line with its industry on P/B ratio, while Samsara (IOT) at 14.97 carries an above-peer premium to book — IOT is pricier on assets.

CRM

Software & Services industry group

4.58

Max
16.63
Q3
8.50
CRM
4.58
Median
4.30
Q1
1.92
Min
-3.90

IOT

Software & Services industry group

14.97

Max
16.63
IOT
14.97
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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Salesforce (CRM) vs. Samsara (IOT): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and Samsara (IOT)
MetricCRMIOT
P/E Ratio (TTM)19.55292.71
P/S Ratio (TTM)4.0012.99
P/B Ratio (MRQ)4.5814.97
Free Cash Flow Yield (TTM)10.08%1.09%