CPNG vs. WSM: Coupang vs. Williams-Sonoma Stock Comparison

November 11, 2026

How do Coupang (CPNG) and Williams-Sonoma (WSM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Coupang (CPNG) and Williams-Sonoma (WSM) both fall under the Consumer Discretionary Distribution & Retail industry group, but CPNG is classified in Broadline Retail while WSM is classified in Specialty Retail.

Williams-Sonoma (WSM) has more than two decades of public-market history since July 7, 1983, whereas Coupang (CPNG) listed on March 11, 2021 and has a much shorter record to draw on.

Company profile comparison for Coupang (CPNG) and Williams-Sonoma (WSM)
Profile Item	CPNG	WSM
Name	Coupang, Inc. Class A Common Stock	Williams-Sonoma, Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Broadline Retail	Specialty Retail
GICS Sub-Industry	Broadline Retail	Homefurnishing Retail
Market Capitalization	29.20 billion USD	29.92 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	March 11, 2021	July 7, 1983
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

CPNG

WSM

GSPC

Coupang (CPNG) vs. Williams-Sonoma (WSM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Coupang (CPNG) and Williams-Sonoma (WSM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Coupang (CPNG) and Williams-Sonoma (WSM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
Total Return (1Y)	-44.02%	34.84%
Total Return (3Y, Annualized)	2.15%	54.88%
Total Return (5Y, Annualized)	-11.45%	22.98%

Risk Profile

Drawdown History

CPNG

WSM

GSPC

Coupang (CPNG) vs. Williams-Sonoma (WSM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Coupang (CPNG) and Williams-Sonoma (WSM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
Volatility (1Y, Annualized)	49.06%	34.01%
Beta (5Y)	1.09	1.48
Max Drawdown (5Y)	-69.07%	-51.92%
Avg. Volume (3M)	15.76M	1.10M

Risk-Adjusted Performance

Risk-Return Positioning

CPNG and WSM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
Sharpe Ratio (1Y)	-0.98	0.90
Sortino Ratio (1Y)	-1.37	1.45

Profitability

ROE (TTM)

Coupang (CPNG) reports a negative ROE of -35.97%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Williams-Sonoma (WSM) reports 54.96%, ranking against industry peers normally.

CPNG

Consumer Discretionary Distribution & Retail industry group

-35.97%

Max: 62.17%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%
CPNG: -35.97%

WSM

Consumer Discretionary Distribution & Retail industry group

54.96%

Max: 62.17%
WSM: 54.96%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

Coupang (CPNG) reports a negative net margin of -3.77%, usually indicating a net loss over the period. Meanwhile Williams-Sonoma (WSM) reports 14.73%, ranking against industry peers normally.

CPNG

Consumer Discretionary Distribution & Retail industry group

-3.77%

Max: 16.94%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
CPNG: -3.77%
Min: -9.41%

WSM

Consumer Discretionary Distribution & Retail industry group

14.73%

Max: 16.94%
WSM: 14.73%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Coupang (CPNG) reports a negative operating margin of -2.03%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Williams-Sonoma (WSM) reports 17.27%, ranking against industry peers normally.

CPNG

Consumer Discretionary Distribution & Retail industry group

-2.03%

Max: 21.45%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
CPNG: -2.03%
Min: -7.12%

WSM

Consumer Discretionary Distribution & Retail industry group

17.27%

Max: 21.45%
WSM: 17.27%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
ROE (TTM)	-35.97%	54.96%
ROA (TTM)	-3.27%	16.64%
Net Margin (TTM)	-3.77%	14.73%
Operating Margin (TTM)	-2.03%	17.27%
Gross Margin (TTM)	27.63%	45.69%

Growth

Revenue Growth

Coupang (CPNG) at 14.09% sits in the top revenue growth quartile, while Williams-Sonoma (WSM) at 1.24% is closer to the peer norm — faster top-line expansion for CPNG.

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Coupang (CPNG) at 37.50% sits in the top EPS growth quartile, while Williams-Sonoma (WSM) at 0.57% is closer to the peer norm — faster per-share earnings growth for CPNG.

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
Revenue Growth (YoY)	14.09%	1.24%
Revenue Growth (3Y CAGR)	18.83%	-3.45%
EPS Growth (YoY)	37.50%	0.57%
EPS Growth (3Y CAGR)	--	2.70%

Financial Strength

Current Ratio (MRQ)

Williams-Sonoma (WSM) at 1.45 keeps current ratio within its industry’s typical mid-range, while Coupang (CPNG) at 0.80 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CPNG.

CPNG

Consumer Discretionary Distribution & Retail industry group

0.80

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
CPNG: 0.80
Min: 0.48

WSM

Consumer Discretionary Distribution & Retail industry group

1.45

Max: 2.62
Q3: 1.75
WSM: 1.45
Median: 1.35
Q1: 1.00
Min: 0.48

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Williams-Sonoma (WSM) at 0.71 keeps leverage in the lower industry quartile, while Coupang (CPNG) at 1.78 runs a more typical debt-to-equity mix.

CPNG

Consumer Discretionary Distribution & Retail industry group

1.78

Max: 3.93
Q3: 2.14
CPNG: 1.78
Median: 1.25
Q1: 0.73
Min: 0.01

WSM

Consumer Discretionary Distribution & Retail industry group

0.71

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
WSM: 0.71
Min: 0.01

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
Current Ratio (MRQ)	0.80	1.45
Debt / Equity (MRQ)	1.78	0.71
Net Debt / EBITDA	--	0.30

Dividends

Dividend Yield (TTM)

Coupang (CPNG) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Williams-Sonoma (WSM) reports a yield of 1.10%, ranking against industry peers normally.

CPNG

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
CPNG: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

WSM

Consumer Discretionary Distribution & Retail industry group

1.10%

Max: 5.84%
Q3: 2.50%
WSM: 1.10%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Coupang (CPNG) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Williams-Sonoma (WSM) reports a payout of 29.13%, ranking against industry peers normally.

CPNG

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
CPNG: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

WSM

Consumer Discretionary Distribution & Retail industry group

29.13%

Max: 72.73%
Q3: 32.44%
WSM: 29.13%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
Dividend Yield (TTM)	0.00%	1.10%
Dividend Payout Ratio (TTM)	0.00%	29.13%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Williams-Sonoma (WSM) trades at 26.06 times trailing earnings, ranked against its peers, while Coupang (CPNG) has no P/E ratio this period.

CPNG

Consumer Discretionary Distribution & Retail industry group

Max: 40.50
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67
CPNG: --

WSM

Consumer Discretionary Distribution & Retail industry group

26.06

Max: 40.50
WSM: 26.06
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67

Coupang (CPNG) vs. Williams-Sonoma (WSM): CPNG does not report P/E ratio, so it has no value marker; WSM is benchmarked against the Consumer Discretionary Distribution & Retail industry group.

P/S Ratio (TTM)

Coupang (CPNG) at 0.81 is priced about in line with its industry on P/S ratio, while Williams-Sonoma (WSM) at 3.74 sits in the pricier quartile — WSM costs more per dollar of sales.

CPNG

Consumer Discretionary Distribution & Retail industry group

0.81

Max: 4.32
Q3: 1.99
CPNG: 0.81
Median: 0.70
Q1: 0.26
Min: 0.03

WSM

Consumer Discretionary Distribution & Retail industry group

3.74

Max: 4.32
WSM: 3.74
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Coupang (CPNG) at 10.26 sits in the upper P/B ratio quartile, and Williams-Sonoma (WSM) at 13.98 prices even higher, above its industry range.

CPNG

Consumer Discretionary Distribution & Retail industry group

10.26

Max: 10.96
CPNG: 10.26
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

WSM

Consumer Discretionary Distribution & Retail industry group

13.98

WSM: 13.98
Max: 10.96
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

Coupang (CPNG) vs. Williams-Sonoma (WSM): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Coupang (CPNG) and Williams-Sonoma (WSM)
Metric	CPNG	WSM
P/E Ratio (TTM)	--	26.06
P/S Ratio (TTM)	0.81	3.74
P/B Ratio (MRQ)	10.26	13.98
Free Cash Flow Yield (TTM)	1.80%	3.57%