AMZN vs. WSM: Amazon.com vs. Williams-Sonoma Stock Comparison

November 11, 2026

How do Amazon.com (AMZN) and Williams-Sonoma (WSM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) and Williams-Sonoma (WSM) both fall under the Consumer Discretionary Distribution & Retail industry group, but AMZN is classified in Broadline Retail while WSM is classified in Specialty Retail.

Company profile comparison for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Profile Item	AMZN	WSM
Name	Amazon.com Inc.	Williams-Sonoma, Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Broadline Retail	Specialty Retail
GICS Sub-Industry	Broadline Retail	Homefurnishing Retail
Market Capitalization	2,803.85 billion USD	29.92 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	May 15, 1997	July 7, 1983
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

AMZN

WSM

GSPC

Amazon.com (AMZN) vs. Williams-Sonoma (WSM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Williams-Sonoma (WSM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Williams-Sonoma (WSM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
Total Return (1Y)	9.80%	34.84%
Total Return (3Y, Annualized)	24.05%	54.88%
Total Return (5Y, Annualized)	8.46%	22.98%

Risk Profile

Drawdown History

AMZN

WSM

GSPC

Amazon.com (AMZN) vs. Williams-Sonoma (WSM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Williams-Sonoma (WSM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
Volatility (1Y, Annualized)	34.10%	34.01%
Beta (5Y)	1.45	1.48
Max Drawdown (5Y)	-55.73%	-51.92%
Avg. Volume (3M)	38.50M	1.10M

Risk-Adjusted Performance

Risk-Return Positioning

AMZN and WSM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
Sharpe Ratio (1Y)	0.16	0.90
Sortino Ratio (1Y)	0.26	1.45

Profitability

ROE (TTM)

Williams-Sonoma (WSM) at 54.96% sits in the top ROE quartile, while Amazon.com (AMZN) at 27.42% is closer to the peer norm — stronger capital efficiency for WSM.

AMZN

Consumer Discretionary Distribution & Retail industry group

27.42%

Max: 62.17%
Q3: 29.44%
AMZN: 27.42%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

WSM

Consumer Discretionary Distribution & Retail industry group

54.96%

Max: 62.17%
WSM: 54.96%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both Amazon.com (AMZN) at 16.90% and Williams-Sonoma (WSM) at 14.73% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

16.90%

Max: 16.94%
AMZN: 16.90%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

WSM

Consumer Discretionary Distribution & Retail industry group

14.73%

Max: 16.94%
WSM: 14.73%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Both Amazon.com (AMZN) at 13.90% and Williams-Sonoma (WSM) at 17.27% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.90%

Max: 21.45%
AMZN: 13.90%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

WSM

Consumer Discretionary Distribution & Retail industry group

17.27%

Max: 21.45%
WSM: 17.27%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
ROE (TTM)	27.42%	54.96%
ROA (TTM)	6.62%	16.64%
Net Margin (TTM)	16.90%	14.73%
Operating Margin (TTM)	13.90%	17.27%
Gross Margin (TTM)	51.37%	45.69%

Growth

Revenue Growth

Amazon.com (AMZN) at 12.38% sits in the top revenue growth quartile, while Williams-Sonoma (WSM) at 1.24% is closer to the peer norm — faster top-line expansion for AMZN.

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Amazon.com (AMZN) at 29.66% sits in the top EPS growth quartile, while Williams-Sonoma (WSM) at 0.57% is closer to the peer norm — faster per-share earnings growth for AMZN.

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
Revenue Growth (YoY)	12.38%	1.24%
Revenue Growth (3Y CAGR)	11.73%	-3.45%
EPS Growth (YoY)	29.66%	0.57%
EPS Growth (3Y CAGR)	--	2.70%

Financial Strength

Current Ratio (MRQ)

Williams-Sonoma (WSM) at 1.45 keeps current ratio within its industry’s typical mid-range, while Amazon.com (AMZN) at 0.99 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for AMZN.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.99

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
AMZN: 0.99
Min: 0.48

WSM

Consumer Discretionary Distribution & Retail industry group

1.45

Max: 2.62
Q3: 1.75
WSM: 1.45
Median: 1.35
Q1: 1.00
Min: 0.48

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Both Amazon.com (AMZN) at 0.50 and Williams-Sonoma (WSM) at 0.71 keep leverage in the lower quartile of their industries, with less balance-sheet debt relative to equity than most peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.50

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
AMZN: 0.50
Min: 0.01

WSM

Consumer Discretionary Distribution & Retail industry group

0.71

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
WSM: 0.71
Min: 0.01

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
Current Ratio (MRQ)	0.99	1.45
Debt / Equity (MRQ)	0.50	0.71
Net Debt / EBITDA	1.04	0.30

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Williams-Sonoma (WSM) reports a yield of 1.10%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

WSM

Consumer Discretionary Distribution & Retail industry group

1.10%

Max: 5.84%
Q3: 2.50%
WSM: 1.10%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Williams-Sonoma (WSM) reports a payout of 29.13%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

WSM

Consumer Discretionary Distribution & Retail industry group

29.13%

Max: 72.73%
Q3: 32.44%
WSM: 29.13%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
Dividend Yield (TTM)	0.00%	1.10%
Dividend Payout Ratio (TTM)	0.00%	29.13%

Valuation

P/E Ratio (TTM)

Amazon.com (AMZN) at 20.96 is near its industry’s usual P/E ratio, while Williams-Sonoma (WSM) at 26.06 sits in the richer quartile — WSM needs stronger growth or earnings quality to justify the premium.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.96

Max: 40.50
Q3: 24.26
AMZN: 20.96
Median: 19.23
Q1: 12.64
Min: 4.67

WSM

Consumer Discretionary Distribution & Retail industry group

26.06

Max: 40.50
WSM: 26.06
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

Both Amazon.com (AMZN) at 3.52 and Williams-Sonoma (WSM) at 3.74 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.52

Max: 4.32
AMZN: 3.52
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

WSM

Consumer Discretionary Distribution & Retail industry group

3.74

Max: 4.32
WSM: 3.74
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Amazon.com (AMZN) at 4.57 sits near its industry’s typical P/B ratio, while Williams-Sonoma (WSM) at 13.98 prices above its benchmark range — WSM looks rich relative to book.

AMZN

Consumer Discretionary Distribution & Retail industry group

4.57

Max: 10.96
Q3: 5.26
AMZN: 4.57
Median: 2.16
Q1: 1.08
Min: -4.45

WSM

Consumer Discretionary Distribution & Retail industry group

13.98

WSM: 13.98
Max: 10.96
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

Amazon.com (AMZN) vs. Williams-Sonoma (WSM): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Williams-Sonoma (WSM)
Metric	AMZN	WSM
P/E Ratio (TTM)	20.96	26.06
P/S Ratio (TTM)	3.52	3.74
P/B Ratio (MRQ)	4.57	13.98
Free Cash Flow Yield (TTM)	-1.24%	3.57%