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AMZN vs. CPNG: Amazon.com vs. Coupang Stock Comparison

How do Amazon.com (AMZN) and Coupang (CPNG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) and Coupang (CPNG) are both classified in the Broadline Retail sub-industry within the broader Broadline Retail industry, placing them in the closest GICS peer bucket.

Amazon.com (AMZN) has more than two decades of public-market history since May 15, 1997, whereas Coupang (CPNG) listed on March 11, 2021 and has a much shorter record to draw on.

Company profile comparison for Amazon.com (AMZN) and Coupang (CPNG)
Profile ItemAMZNCPNG
NameAmazon.com Inc.Coupang, Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer Discretionary Distribution & RetailConsumer Discretionary Distribution & Retail
GICS IndustryBroadline RetailBroadline Retail
GICS Sub-IndustryBroadline RetailBroadline Retail
Market Capitalization2,803.85 billion USD29.20 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMay 15, 1997March 11, 2021
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AMZN
CPNG
GSPC
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Amazon.com (AMZN) vs. Coupang (CPNG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Coupang (CPNG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Coupang (CPNG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
Total Return (1Y)9.80%-44.02%
Total Return (3Y, Annualized)24.05%2.15%
Total Return (5Y, Annualized)8.46%-11.45%

Risk Profile

Drawdown History

AMZN
CPNG
GSPC
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Amazon.com (AMZN) vs. Coupang (CPNG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Coupang (CPNG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
Volatility (1Y, Annualized)34.10%49.06%
Beta (5Y)1.451.09
Max Drawdown (5Y)-55.73%-69.07%
Avg. Volume (3M)38.50M15.76M

Risk-Adjusted Performance

Risk-Return Positioning

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AMZN and CPNG are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
Sharpe Ratio (1Y)0.16-0.98
Sortino Ratio (1Y)0.26-1.37

Profitability

ROE (TTM)

Coupang (CPNG) reports a negative ROE of -35.97%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Amazon.com (AMZN) reports 27.42%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

27.42%

Max
62.17%
Q3
29.44%
AMZN
27.42%
Median
15.69%
Q1
6.73%
Min
-12.16%

CPNG

Consumer Discretionary Distribution & Retail industry group

-35.97%

Max
62.17%
Q3
29.44%
Median
15.69%
Q1
6.73%
Min
-12.16%
CPNG
-35.97%
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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

Coupang (CPNG) reports a negative net margin of -3.77%, usually indicating a net loss over the period. Meanwhile Amazon.com (AMZN) reports 16.90%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

16.90%

Max
16.94%
AMZN
16.90%
Q3
8.69%
Median
3.55%
Q1
1.14%
Min
-9.41%

CPNG

Consumer Discretionary Distribution & Retail industry group

-3.77%

Max
16.94%
Q3
8.69%
Median
3.55%
Q1
1.14%
CPNG
-3.77%
Min
-9.41%
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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Coupang (CPNG) reports a negative operating margin of -2.03%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Amazon.com (AMZN) reports 13.90%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.90%

Max
21.45%
AMZN
13.90%
Q3
10.89%
Median
5.57%
Q1
2.28%
Min
-7.12%

CPNG

Consumer Discretionary Distribution & Retail industry group

-2.03%

Max
21.45%
Q3
10.89%
Median
5.57%
Q1
2.28%
CPNG
-2.03%
Min
-7.12%
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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
ROE (TTM)27.42%-35.97%
ROA (TTM)6.62%-3.27%
Net Margin (TTM)16.90%-3.77%
Operating Margin (TTM)13.90%-2.03%
Gross Margin (TTM)51.37%27.63%

Growth

Revenue Growth

Both Amazon.com (AMZN) at 12.38% and Coupang (CPNG) at 14.09% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Amazon.com (AMZN) at 29.66% and Coupang (CPNG) at 37.50% sit in the top peer quartile for EPS growth, so each is compounding per-share earnings faster than typical industry peers.

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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
Revenue Growth (YoY)12.38%14.09%
Revenue Growth (3Y CAGR)11.73%18.83%
EPS Growth (YoY)29.66%37.50%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

Both Amazon.com (AMZN) at 0.99 and Coupang (CPNG) at 0.80 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.99

Max
2.62
Q3
1.75
Median
1.35
Q1
1.00
AMZN
0.99
Min
0.48

CPNG

Consumer Discretionary Distribution & Retail industry group

0.80

Max
2.62
Q3
1.75
Median
1.35
Q1
1.00
CPNG
0.80
Min
0.48
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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.50 keeps leverage in the lower industry quartile, while Coupang (CPNG) at 1.78 runs a more typical debt-to-equity mix.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.50

Max
3.93
Q3
2.14
Median
1.25
Q1
0.73
AMZN
0.50
Min
0.01

CPNG

Consumer Discretionary Distribution & Retail industry group

1.78

Max
3.93
Q3
2.14
CPNG
1.78
Median
1.25
Q1
0.73
Min
0.01
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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
Current Ratio (MRQ)0.990.80
Debt / Equity (MRQ)0.501.78
Net Debt / EBITDA1.04--

Dividends

Dividend Yield (TTM)

Neither Amazon.com (AMZN) nor Coupang (CPNG) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
5.84%
Q3
2.50%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

CPNG

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
5.84%
Q3
2.50%
CPNG
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Amazon.com (AMZN) nor Coupang (CPNG) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
72.73%
Q3
32.44%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

CPNG

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
72.73%
Q3
32.44%
CPNG
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Amazon.com (AMZN) trades at 20.96 times trailing earnings, ranked against its peers, while Coupang (CPNG) has no P/E ratio this period.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.96

Max
40.50
Q3
24.26
AMZN
20.96
Median
19.23
Q1
12.64
Min
4.67

CPNG

Consumer Discretionary Distribution & Retail industry group

--

Max
40.50
Q3
24.26
Median
19.23
Q1
12.64
Min
4.67
CPNG
--
Loading chart…
Amazon.com (AMZN) vs. Coupang (CPNG): CPNG does not report P/E ratio, so it has no value marker; AMZN is benchmarked against the Consumer Discretionary Distribution & Retail industry group.

P/S Ratio (TTM)

Coupang (CPNG) at 0.81 is priced about in line with its industry on P/S ratio, while Amazon.com (AMZN) at 3.52 sits in the pricier quartile — AMZN costs more per dollar of sales.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.52

Max
4.32
AMZN
3.52
Q3
1.99
Median
0.70
Q1
0.26
Min
0.03

CPNG

Consumer Discretionary Distribution & Retail industry group

0.81

Max
4.32
Q3
1.99
CPNG
0.81
Median
0.70
Q1
0.26
Min
0.03
Loading chart…
Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Amazon.com (AMZN) at 4.57 is valued about in line with its industry on P/B ratio, while Coupang (CPNG) at 10.26 carries an above-peer premium to book — CPNG is pricier on assets.

AMZN

Consumer Discretionary Distribution & Retail industry group

4.57

Max
10.96
Q3
5.26
AMZN
4.57
Median
2.16
Q1
1.08
Min
-4.45

CPNG

Consumer Discretionary Distribution & Retail industry group

10.26

Max
10.96
CPNG
10.26
Q3
5.26
Median
2.16
Q1
1.08
Min
-4.45
Loading chart…
Amazon.com (AMZN) vs. Coupang (CPNG): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Coupang (CPNG)
MetricAMZNCPNG
P/E Ratio (TTM)20.96--
P/S Ratio (TTM)3.520.81
P/B Ratio (MRQ)4.5710.26
Free Cash Flow Yield (TTM)-1.24%1.80%