Seek Returns

CPB vs. MO: Campbell's vs. Altria Stock Comparison

How do Campbell's (CPB) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Campbell's (CPB) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but CPB is classified in Food Products while MO is classified in Tobacco.

Company profile comparison for Campbell's (CPB) and Altria (MO)
Profile ItemCPBMO
NameThe Campbell's Company Common StockAltria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryFood ProductsTobacco
GICS Sub-IndustryPackaged Foods & MeatsTobacco
Market Capitalization6.90 billion USD126.62 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateFebruary 21, 1973January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CPB
MO
GSPC
Loading price history…
Campbell's (CPB) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Campbell's (CPB) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Campbell's (CPB) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
Total Return (1Y)-21.62%38.55%
Total Return (3Y, Annualized)-13.83%32.86%
Total Return (5Y, Annualized)-7.67%19.81%

Risk Profile

Drawdown History

CPB
MO
GSPC
Loading price history…
Campbell's (CPB) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Campbell's (CPB) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
Volatility (1Y, Annualized)34.04%25.52%
Beta (5Y)0.040.44
Max Drawdown (5Y)-61.11%-25.83%
Avg. Volume (3M)7.29M8.44M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
CPB and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
Sharpe Ratio (1Y)-0.761.34
Sortino Ratio (1Y)-1.051.97

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Campbell's (CPB) earns 10.05% on shareholders’ equity, ranked against its industry; Altria (MO) has no ROE this period.

CPB

Food, Beverage & Tobacco industry group

10.05%

Max
32.02%
Q3
16.61%
CPB
10.05%
Median
10.05%
Q1
4.10%
Min
-10.50%

MO

Food, Beverage & Tobacco industry group

--

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
MO
--
Loading chart…
Campbell's (CPB) vs. Altria (MO): MO does not report ROE, so it has no value marker; CPB is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Altria (MO) at 39.33% converts revenue to bottom-line profit above its industry’s benchmark range, while Campbell's (CPB) at 4.14% keeps roughly the typical share for its industry.

CPB

Food, Beverage & Tobacco industry group

4.14%

Max
24.83%
Q3
11.22%
Median
5.94%
CPB
4.14%
Q1
2.05%
Min
-11.49%

MO

Food, Beverage & Tobacco industry group

39.33%

MO
39.33%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.48% turns sales into operating profit above its industry’s benchmark range, while Campbell's (CPB) at 10.20% operates around its industry’s norm.

CPB

Food, Beverage & Tobacco industry group

10.20%

Max
34.91%
Q3
17.57%
Median
11.06%
CPB
10.20%
Q1
4.15%
Min
-15.06%

MO

Food, Beverage & Tobacco industry group

61.48%

MO
61.48%
Max
34.91%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
ROE (TTM)10.05%--
ROA (TTM)4.94%22.73%
Net Margin (TTM)4.14%39.33%
Operating Margin (TTM)10.20%61.48%
Gross Margin (TTM)28.54%72.43%

Growth

Revenue Growth

Both Campbell's (CPB) at -4.96% and Altria (MO) at -1.49% post bottom-quartile revenue growth versus peers, pointing to weaker demand or pricing momentum than typical rivals.

Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Campbell's (CPB) at -34.83% and Altria (MO) at -37.00% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
Revenue Growth (YoY)-4.96%-1.49%
Revenue Growth (3Y CAGR)1.36%-0.89%
EPS Growth (YoY)-34.83%-37.00%
EPS Growth (3Y CAGR)-22.83%8.90%

Financial Strength

Current Ratio (MRQ)

Both Campbell's (CPB) at 0.82 and Altria (MO) at 0.58 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

CPB

Food, Beverage & Tobacco industry group

0.82

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
CPB
0.82
Min
0.33

MO

Food, Beverage & Tobacco industry group

0.58

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MO
0.58
Min
0.33
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Campbell's (CPB) carries debt-to-equity ratio of 1.79 against its industry range, while Altria (MO) reports no figure this period.

CPB

Food, Beverage & Tobacco industry group

1.79

Max
2.19
CPB
1.79
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
MO
--
Loading chart…
Campbell's (CPB) vs. Altria (MO): MO does not report debt-to-equity ratio, so it has no value marker; CPB is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
Current Ratio (MRQ)0.820.58
Debt / Equity (MRQ)1.79--
Net Debt / EBITDA4.361.66

Dividends

Dividend Yield (TTM)

Both Campbell's (CPB) at 6.66% and Altria (MO) at 5.53% offer top-quartile dividend income relative to share price within their industries.

CPB

Food, Beverage & Tobacco industry group

6.66%

Max
9.38%
CPB
6.66%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

5.53%

Max
9.38%
MO
5.53%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Campbell's (CPB) reports payout ratio above 100% at 119.08%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Altria (MO) reports 88.45%, ranking against industry peers normally.

CPB

Food, Beverage & Tobacco industry group

119.08%

Max
199.19%
CPB
119.08%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

88.45%

Max
199.19%
MO
88.45%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
Dividend Yield (TTM)6.66%5.53%
Dividend Payout Ratio (TTM)119.08%88.45%

Valuation

P/E Ratio (TTM)

Both Campbell's (CPB) at 17.66 and Altria (MO) at 15.69 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

CPB

Food, Beverage & Tobacco industry group

17.66

Max
52.52
Q3
30.78
Median
18.76
CPB
17.66
Q1
12.77
Min
4.72

MO

Food, Beverage & Tobacco industry group

15.69

Max
52.52
Q3
30.78
Median
18.76
MO
15.69
Q1
12.77
Min
4.72
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Campbell's (CPB) at 0.71 prices around its industry’s typical P/S ratio, while Altria (MO) at 6.14 clears its benchmark range — MO looks notably rich on sales.

CPB

Food, Beverage & Tobacco industry group

0.71

Max
4.64
Q3
2.27
Median
1.17
CPB
0.71
Q1
0.52
Min
0.00

MO

Food, Beverage & Tobacco industry group

6.14

MO
6.14
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Altria (MO) reports a negative P/B ratio of -56.93, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Campbell's (CPB) reports 1.79, ranking against industry peers normally.

CPB

Food, Beverage & Tobacco industry group

1.79

Max
6.35
Q3
3.07
CPB
1.79
Median
1.58
Q1
0.82
Min
0.00

MO

Food, Beverage & Tobacco industry group

-56.93

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
MO
-56.93
Loading chart…
Campbell's (CPB) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Campbell's (CPB) and Altria (MO)
MetricCPBMO
P/E Ratio (TTM)17.6615.69
P/S Ratio (TTM)0.716.14
P/B Ratio (MRQ)1.79-56.93
Free Cash Flow Yield (TTM)9.20%5.57%