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COKE vs. MO: Coca-Cola Consolidated vs. Altria Stock Comparison

How do Coca-Cola Consolidated (COKE) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Coca-Cola Consolidated (COKE) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but COKE is classified in Beverages while MO is classified in Tobacco.

Company profile comparison for Coca-Cola Consolidated (COKE) and Altria (MO)
Profile ItemCOKEMO
NameCoca-Cola Consolidated Inc.Altria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesTobacco
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesTobacco
Market Capitalization13.84 billion USD126.62 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateFebruary 21, 1973January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

COKE
MO
GSPC
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Coca-Cola Consolidated (COKE) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Coca-Cola Consolidated (COKE) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Coca-Cola Consolidated (COKE) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
Total Return (1Y)46.60%38.55%
Total Return (3Y, Annualized)45.46%32.86%
Total Return (5Y, Annualized)37.59%19.81%

Risk Profile

Drawdown History

COKE
MO
GSPC
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Coca-Cola Consolidated (COKE) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Coca-Cola Consolidated (COKE) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
Volatility (1Y, Annualized)37.13%25.52%
Beta (5Y)0.630.44
Max Drawdown (5Y)-35.52%-25.83%
Avg. Volume (3M)510.01K8.44M

Risk-Adjusted Performance

Risk-Return Positioning

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COKE and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
Sharpe Ratio (1Y)1.141.34
Sortino Ratio (1Y)1.561.97

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Coca-Cola Consolidated (COKE) earns 90.03% on shareholders’ equity, ranked against its industry; Altria (MO) has no ROE this period.

COKE

Food, Beverage & Tobacco industry group

90.03%

COKE
90.03%
Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%

MO

Food, Beverage & Tobacco industry group

--

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
MO
--
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Coca-Cola Consolidated (COKE) vs. Altria (MO): MO does not report ROE, so it has no value marker; COKE is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Altria (MO) at 39.33% converts revenue to bottom-line profit above its industry’s benchmark range, while Coca-Cola Consolidated (COKE) at 7.49% keeps roughly the typical share for its industry.

COKE

Food, Beverage & Tobacco industry group

7.49%

Max
24.83%
Q3
11.22%
COKE
7.49%
Median
5.94%
Q1
2.05%
Min
-11.49%

MO

Food, Beverage & Tobacco industry group

39.33%

MO
39.33%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.48% turns sales into operating profit above its industry’s benchmark range, while Coca-Cola Consolidated (COKE) at 13.65% operates around its industry’s norm.

COKE

Food, Beverage & Tobacco industry group

13.65%

Max
34.91%
Q3
17.57%
COKE
13.65%
Median
11.06%
Q1
4.15%
Min
-15.06%

MO

Food, Beverage & Tobacco industry group

61.48%

MO
61.48%
Max
34.91%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
ROE (TTM)90.03%--
ROA (TTM)12.41%22.73%
Net Margin (TTM)7.49%39.33%
Operating Margin (TTM)13.65%61.48%
Gross Margin (TTM)38.90%72.43%

Growth

Revenue Growth

Coca-Cola Consolidated (COKE) at 4.76% is around its peer norm for revenue growth, while Altria (MO) at -1.49% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Coca-Cola Consolidated (COKE) at -2.63% and Altria (MO) at -37.00% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
Revenue Growth (YoY)4.76%-1.49%
Revenue Growth (3Y CAGR)5.24%-0.89%
EPS Growth (YoY)-2.63%-37.00%
EPS Growth (3Y CAGR)14.19%8.90%

Financial Strength

Current Ratio (MRQ)

Coca-Cola Consolidated (COKE) at 1.33 keeps current ratio within its industry’s typical mid-range, while Altria (MO) at 0.58 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MO.

COKE

Food, Beverage & Tobacco industry group

1.33

Max
4.01
Q3
2.35
Median
1.53
COKE
1.33
Q1
1.02
Min
0.33

MO

Food, Beverage & Tobacco industry group

0.58

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MO
0.58
Min
0.33
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Neither Coca-Cola Consolidated (COKE) nor Altria (MO) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

COKE

Food, Beverage & Tobacco industry group

--

Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
COKE
--

MO

Food, Beverage & Tobacco industry group

--

Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
MO
--
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Coca-Cola Consolidated (COKE) vs. Altria (MO): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
Current Ratio (MRQ)1.330.58
Debt / Equity (MRQ)----
Net Debt / EBITDA1.851.66

Dividends

Dividend Yield (TTM)

Altria (MO) at 5.53% delivers top-quartile income for its industry, while Coca-Cola Consolidated (COKE) at 0.47% pays a more typical yield — both are credible income propositions, MO the richer one.

COKE

Food, Beverage & Tobacco industry group

0.47%

Max
9.38%
Q3
3.77%
Median
1.76%
COKE
0.47%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

5.53%

Max
9.38%
MO
5.53%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Coca-Cola Consolidated (COKE) at 11.74% pays out a band-typical share of earnings, while Altria (MO) at 88.45% distributes more than its industry norm — less retained, thinner cover.

COKE

Food, Beverage & Tobacco industry group

11.74%

Max
199.19%
Q3
81.03%
Median
41.52%
COKE
11.74%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

88.45%

Max
199.19%
MO
88.45%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
Dividend Yield (TTM)0.47%5.53%
Dividend Payout Ratio (TTM)11.74%88.45%

Valuation

P/E Ratio (TTM)

Both Coca-Cola Consolidated (COKE) at 24.40 and Altria (MO) at 15.69 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

COKE

Food, Beverage & Tobacco industry group

24.40

Max
52.52
Q3
30.78
COKE
24.40
Median
18.76
Q1
12.77
Min
4.72

MO

Food, Beverage & Tobacco industry group

15.69

Max
52.52
Q3
30.78
Median
18.76
MO
15.69
Q1
12.77
Min
4.72
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Coca-Cola Consolidated (COKE) at 1.78 prices around its industry’s typical P/S ratio, while Altria (MO) at 6.14 clears its benchmark range — MO looks notably rich on sales.

COKE

Food, Beverage & Tobacco industry group

1.78

Max
4.64
Q3
2.27
COKE
1.78
Median
1.17
Q1
0.52
Min
0.00

MO

Food, Beverage & Tobacco industry group

6.14

MO
6.14
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Both Coca-Cola Consolidated (COKE) at -40.73 and Altria (MO) at -56.93 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

COKE

Food, Beverage & Tobacco industry group

-40.73

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
COKE
-40.73

MO

Food, Beverage & Tobacco industry group

-56.93

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
MO
-56.93
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Coca-Cola Consolidated (COKE) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Coca-Cola Consolidated (COKE) and Altria (MO)
MetricCOKEMO
P/E Ratio (TTM)24.4015.69
P/S Ratio (TTM)1.786.14
P/B Ratio (MRQ)-40.73-56.93
Free Cash Flow Yield (TTM)2.66%5.57%