Seek Returns

BKNG vs. EXPE: Booking vs. Expedia Stock Comparison

How do Booking (BKNG) and Expedia (EXPE) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Expedia (EXPE) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Booking (BKNG) and Expedia (EXPE)
Profile ItemBKNGEXPE
NameBooking Holdings Inc.Expedia Group Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization119.49 billion USD30.74 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateMarch 31, 1999July 21, 2005
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
EXPE
GSPC
Loading price history…
Booking (BKNG) vs. Expedia (EXPE), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Booking (BKNG) and Expedia (EXPE). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Booking (BKNG) and Expedia (EXPE). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
Total Return (1Y)-17.04%0.42%
Total Return (3Y, Annualized)11.36%31.92%
Total Return (5Y, Annualized)9.44%6.78%

Risk Profile

Drawdown History

BKNG
EXPE
GSPC
Loading price history…
Booking (BKNG) vs. Expedia (EXPE), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Booking (BKNG) and Expedia (EXPE). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
Volatility (1Y, Annualized)39.63%51.50%
Beta (5Y)1.111.41
Max Drawdown (5Y)-39.53%-60.86%
Avg. Volume (3M)7.18M1.89M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
BKNG and EXPE are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
Sharpe Ratio (1Y)-0.54-0.07
Sortino Ratio (1Y)-0.78-0.10

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Expedia (EXPE) earns 76.75% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

EXPE

Consumer Services industry group

76.75%

EXPE
76.75%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): BKNG does not report ROE, so it has no value marker; EXPE is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

For every dollar of sales, both Booking (BKNG) at 25.52% and Expedia (EXPE) at 12.99% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

EXPE

Consumer Services industry group

12.99%

Max
25.52%
EXPE
12.99%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 38.69% and Expedia (EXPE) at 27.83% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

EXPE

Consumer Services industry group

27.83%

Max
49.05%
EXPE
27.83%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
ROE (TTM)--76.75%
ROA (TTM)20.25%7.18%
Net Margin (TTM)25.52%12.99%
Operating Margin (TTM)38.69%27.83%
Gross Margin (TTM)87.18%90.48%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and Expedia (EXPE) at 7.61% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Expedia (EXPE) at 9.61% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
Revenue Growth (YoY)13.39%7.61%
Revenue Growth (3Y CAGR)16.35%8.09%
EPS Growth (YoY)-4.12%9.61%
EPS Growth (3Y CAGR)29.44%65.35%

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.12 and Expedia (EXPE) at 0.77 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

EXPE

Consumer Services industry group

0.77

Max
3.41
Q3
1.85
Median
1.06
EXPE
0.77
Q1
0.72
Min
0.22
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Expedia (EXPE) carries debt-to-equity ratio of 1.95 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

EXPE

Consumer Services industry group

1.95

Max
6.12
Q3
2.93
EXPE
1.95
Median
1.29
Q1
0.37
Min
0.01
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): BKNG does not report debt-to-equity ratio, so it has no value marker; EXPE is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
Current Ratio (MRQ)1.120.77
Debt / Equity (MRQ)--1.95
Net Debt / EBITDA0.560.04

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.98% and Expedia (EXPE) at 0.68% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

EXPE

Consumer Services industry group

0.68%

Max
4.10%
Q3
1.82%
EXPE
0.68%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 17.84% and Expedia (EXPE) at 10.79% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

EXPE

Consumer Services industry group

10.79%

Max
89.80%
Q3
36.83%
EXPE
10.79%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
Dividend Yield (TTM)0.98%0.68%
Dividend Payout Ratio (TTM)17.84%10.79%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 17.43 and Expedia (EXPE) at 15.20 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

EXPE

Consumer Services industry group

15.20

Max
71.70
Q3
37.12
Median
21.88
EXPE
15.20
Q1
13.00
Min
5.72
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Expedia (EXPE) at 1.89 is priced about in line with its industry on P/S ratio, while Booking (BKNG) at 4.25 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

EXPE

Consumer Services industry group

1.89

Max
6.40
Q3
3.01
EXPE
1.89
Median
1.54
Q1
0.74
Min
0.08
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Expedia (EXPE) reports 18.62, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

EXPE

Consumer Services industry group

18.62

EXPE
18.62
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
Loading chart…
Booking (BKNG) vs. Expedia (EXPE): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Expedia (EXPE)
MetricBKNGEXPE
P/E Ratio (TTM)17.4315.20
P/S Ratio (TTM)4.251.89
P/B Ratio (MRQ)-11.5218.62
Free Cash Flow Yield (TTM)6.37%7.63%