Seek Returns

BKNG vs. CMG: Booking vs. Chipotle Mexican Grill Stock Comparison

How do Booking (BKNG) and Chipotle Mexican Grill (CMG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Chipotle Mexican Grill (CMG) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while CMG falls under Restaurants.

Company profile comparison for Booking (BKNG) and Chipotle Mexican Grill (CMG)
Profile ItemBKNGCMG
NameBooking Holdings Inc.Chipotle Mexican Grill, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization145.23 billion USD46.77 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999January 26, 2006
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
CMG
GSPC
Loading price history…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Booking (BKNG) and Chipotle Mexican Grill (CMG). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Booking (BKNG) and Chipotle Mexican Grill (CMG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
Total Return (1Y)-12.76%-10.75%
Total Return (3Y, Annualized)16.58%-1.58%
Total Return (5Y, Annualized)16.45%-0.76%

Risk Profile

Drawdown History

BKNG
CMG
GSPC
Loading price history…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Booking (BKNG) and Chipotle Mexican Grill (CMG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
Volatility (1Y, Annualized)36.59%41.86%
Beta (5Y)1.110.94
Max Drawdown (5Y)-39.53%-58.89%
Avg. Volume (3M)6.69M18.67M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
BKNG and CMG are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
Sharpe Ratio (1Y)-0.46-0.35
Sortino Ratio (1Y)-0.66-0.47

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Chipotle Mexican Grill (CMG) earns 49.56% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
59.09%
Q3
31.70%
Median
14.44%
Q1
2.11%
Min
-37.58%
BKNG
--

CMG

Consumer Services industry group

49.56%

Max
59.09%
CMG
49.56%
Q3
31.70%
Median
14.44%
Q1
2.11%
Min
-37.58%
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): BKNG does not report ROE, so it has no value marker; CMG is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Booking (BKNG) at 25.53% retains a top-quartile share of revenue as profit, ahead of Chipotle Mexican Grill (CMG) at 11.43%, which keeps about the industry-typical share.

BKNG

Consumer Services industry group

25.53%

Max
28.43%
BKNG
25.53%
Q3
13.02%
Median
5.92%
Q1
1.17%
Min
-15.39%

CMG

Consumer Services industry group

11.43%

Max
28.43%
Q3
13.02%
CMG
11.43%
Median
5.92%
Q1
1.17%
Min
-15.39%
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Booking (BKNG) at 34.41% operates in the top operating margin quartile, ahead of Chipotle Mexican Grill (CMG) at 16.11%, which runs around its industry’s norm.

BKNG

Consumer Services industry group

34.41%

Max
46.49%
BKNG
34.41%
Q3
22.12%
Median
13.10%
Q1
5.81%
Min
-12.94%

CMG

Consumer Services industry group

16.11%

Max
46.49%
Q3
22.12%
CMG
16.11%
Median
13.10%
Q1
5.81%
Min
-12.94%
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
ROE (TTM)--49.56%
ROA (TTM)20.38%13.08%
Net Margin (TTM)25.53%11.43%
Operating Margin (TTM)34.41%16.11%
Gross Margin (TTM)87.23%39.36%

Growth

Revenue Growth

Booking (BKNG) at 13.39% sits in the top revenue growth quartile, while Chipotle Mexican Grill (CMG) at 5.41% is closer to the peer norm — faster top-line expansion for BKNG.

Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Chipotle Mexican Grill (CMG) at 2.70% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
Revenue Growth (YoY)13.39%5.41%
Revenue Growth (3Y CAGR)16.35%11.36%
EPS Growth (YoY)-4.12%2.70%
EPS Growth (3Y CAGR)29.44%21.17%

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.09 and Chipotle Mexican Grill (CMG) at 0.72 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.09

Max
3.37
Q3
1.83
BKNG
1.09
Median
1.03
Q1
0.69
Min
0.20

CMG

Consumer Services industry group

0.72

Max
3.37
Q3
1.83
Median
1.03
CMG
0.72
Q1
0.69
Min
0.20
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Chipotle Mexican Grill (CMG) carries debt-to-equity ratio of 2.46 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
7.30
Q3
3.36
Median
1.29
Q1
0.38
Min
0.01
BKNG
--

CMG

Consumer Services industry group

2.46

Max
7.30
Q3
3.36
CMG
2.46
Median
1.29
Q1
0.38
Min
0.01
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): BKNG does not report debt-to-equity ratio, so it has no value marker; CMG is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
Current Ratio (MRQ)1.090.72
Debt / Equity (MRQ)--2.46
Net Debt / EBITDA0.362.08

Dividends

Dividend Yield (TTM)

Chipotle Mexican Grill (CMG) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a yield of 0.82%, ranking against industry peers normally.

BKNG

Consumer Services industry group

0.82%

Max
3.85%
Q3
1.76%
BKNG
0.82%
Median
0.00%
Q1
0.00%
Min
0.00%

CMG

Consumer Services industry group

0.00%

Max
3.85%
Q3
1.76%
CMG
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Chipotle Mexican Grill (CMG) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a payout of 17.86%, ranking against industry peers normally.

BKNG

Consumer Services industry group

17.86%

Max
86.96%
Q3
36.18%
BKNG
17.86%
Median
0.00%
Q1
0.00%
Min
0.00%

CMG

Consumer Services industry group

0.00%

Max
86.96%
Q3
36.18%
CMG
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
Dividend Yield (TTM)0.82%0.00%
Dividend Payout Ratio (TTM)17.86%0.00%

Valuation

P/E Ratio (TTM)

Booking (BKNG) at 21.45 is near its industry’s usual P/E ratio, while Chipotle Mexican Grill (CMG) at 34.22 sits in the richer quartile — CMG needs stronger growth or earnings quality to justify the premium.

BKNG

Consumer Services industry group

21.45

Max
60.39
Q3
34.17
BKNG
21.45
Median
21.32
Q1
16.01
Min
3.46

CMG

Consumer Services industry group

34.22

Max
60.39
CMG
34.22
Q3
34.17
Median
21.32
Q1
16.01
Min
3.46
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Booking (BKNG) at 5.30 and Chipotle Mexican Grill (CMG) at 3.76 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

BKNG

Consumer Services industry group

5.30

Max
6.53
BKNG
5.30
Q3
3.09
Median
1.69
Q1
0.72
Min
0.08

CMG

Consumer Services industry group

3.76

Max
6.53
CMG
3.76
Q3
3.09
Median
1.69
Q1
0.72
Min
0.08
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -13.59, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Chipotle Mexican Grill (CMG) reports 21.30, ranking against industry peers normally.

BKNG

Consumer Services industry group

-13.59

Max
11.22
Q3
5.58
Median
2.56
Q1
1.11
Min
-3.99
BKNG
-13.59

CMG

Consumer Services industry group

21.30

CMG
21.30
Max
11.22
Q3
5.58
Median
2.56
Q1
1.11
Min
-3.99
Loading chart…
Booking (BKNG) vs. Chipotle Mexican Grill (CMG): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Chipotle Mexican Grill (CMG)
MetricBKNGCMG
P/E Ratio (TTM)21.4534.22
P/S Ratio (TTM)5.303.76
P/B Ratio (MRQ)-13.5921.30
Free Cash Flow Yield (TTM)5.32%2.39%