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BKNG vs. CCL: Booking vs. Carnival Stock Comparison

How do Booking (BKNG) and Carnival (CCL) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Carnival (CCL) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Booking (BKNG) and Carnival (CCL)
Profile ItemBKNGCCL
NameBooking Holdings Inc.Carnival Corporation Ltd.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization119.49 billion USD39.77 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999July 24, 1987
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
CCL
GSPC
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Booking (BKNG) vs. Carnival (CCL), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Carnival (CCL). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Carnival (CCL). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
Total Return (1Y)-17.04%17.32%
Total Return (3Y, Annualized)11.36%36.57%
Total Return (5Y, Annualized)9.44%5.35%

Risk Profile

Drawdown History

BKNG
CCL
GSPC
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Booking (BKNG) vs. Carnival (CCL), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Carnival (CCL). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Carnival (CCL) carries a highly aggressive beta of 2.42, indicating much higher sensitivity to broad-market moves, whereas Booking (BKNG) is closer to market-like at 1.11 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
Volatility (1Y, Annualized)39.63%49.89%
Beta (5Y)1.112.42
Max Drawdown (5Y)-39.53%-73.60%
Avg. Volume (3M)7.18M21.48M

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and CCL are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
Sharpe Ratio (1Y)-0.540.26
Sortino Ratio (1Y)-0.780.43

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Carnival (CCL) earns 24.00% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

CCL

Consumer Services industry group

24.00%

Max
76.75%
Q3
34.07%
CCL
24.00%
Median
15.90%
Q1
3.23%
Min
-40.61%
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Booking (BKNG) vs. Carnival (CCL): BKNG does not report ROE, so it has no value marker; CCL is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Booking (BKNG) at 25.52% retains a top-quartile share of revenue as profit, ahead of Carnival (CCL) at 11.37%, which keeps about the industry-typical share.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

CCL

Consumer Services industry group

11.37%

Max
25.52%
Q3
12.95%
CCL
11.37%
Median
6.63%
Q1
1.46%
Min
-14.36%
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Booking (BKNG) vs. Carnival (CCL): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 38.69% and Carnival (CCL) at 26.43% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

CCL

Consumer Services industry group

26.43%

Max
49.05%
CCL
26.43%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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Booking (BKNG) vs. Carnival (CCL): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
ROE (TTM)--24.00%
ROA (TTM)20.25%5.40%
Net Margin (TTM)25.52%11.37%
Operating Margin (TTM)38.69%26.43%
Gross Margin (TTM)87.18%55.38%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and Carnival (CCL) at 6.39% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. Carnival (CCL): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Carnival (CCL) at 40.28% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. Carnival (CCL): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
Revenue Growth (YoY)13.39%6.39%
Revenue Growth (3Y CAGR)16.35%29.81%
EPS Growth (YoY)-4.12%40.28%
EPS Growth (3Y CAGR)29.44%--

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.12 keeps current ratio within its industry’s typical mid-range, while Carnival (CCL) at 0.27 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CCL.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

CCL

Consumer Services industry group

0.27

Max
3.41
Q3
1.85
Median
1.06
Q1
0.72
CCL
0.27
Min
0.22
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Booking (BKNG) vs. Carnival (CCL): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Carnival (CCL) carries debt-to-equity ratio of 1.77 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

CCL

Consumer Services industry group

1.77

Max
6.12
Q3
2.93
CCL
1.77
Median
1.29
Q1
0.37
Min
0.01
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Booking (BKNG) vs. Carnival (CCL): BKNG does not report debt-to-equity ratio, so it has no value marker; CCL is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
Current Ratio (MRQ)1.120.27
Debt / Equity (MRQ)--1.77
Net Debt / EBITDA0.563.28

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.98% and Carnival (CCL) at 1.53% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

CCL

Consumer Services industry group

1.53%

Max
4.10%
Q3
1.82%
CCL
1.53%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Carnival (CCL): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 17.84% and Carnival (CCL) at 19.82% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

CCL

Consumer Services industry group

19.82%

Max
89.80%
Q3
36.83%
CCL
19.82%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Carnival (CCL): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
Dividend Yield (TTM)0.98%1.53%
Dividend Payout Ratio (TTM)17.84%19.82%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 17.43 and Carnival (CCL) at 13.03 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

CCL

Consumer Services industry group

13.03

Max
71.70
Q3
37.12
Median
21.88
CCL
13.03
Q1
13.00
Min
5.72
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Booking (BKNG) vs. Carnival (CCL): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Carnival (CCL) at 1.44 is priced about in line with its industry on P/S ratio, while Booking (BKNG) at 4.25 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

CCL

Consumer Services industry group

1.44

Max
6.40
Q3
3.01
Median
1.54
CCL
1.44
Q1
0.74
Min
0.08
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Booking (BKNG) vs. Carnival (CCL): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Carnival (CCL) reports 2.82, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

CCL

Consumer Services industry group

2.82

Max
12.02
Q3
5.58
CCL
2.82
Median
2.37
Q1
1.09
Min
-4.51
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Booking (BKNG) vs. Carnival (CCL): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Carnival (CCL)
MetricBKNGCCL
P/E Ratio (TTM)17.4313.03
P/S Ratio (TTM)4.251.44
P/B Ratio (MRQ)-11.522.82
Free Cash Flow Yield (TTM)6.37%4.54%