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BIDU vs. SKYD: Baidu vs. Skydance Stock Comparison

How do Baidu (BIDU) and Skydance (SKYD) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Skydance (SKYD) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while SKYD is classified in Media.

Skydance (SKYD) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Skydance (SKYD)
Profile ItemBIDUSKYD
NameBaidu Inc. ADRSkydance Corporation Class B Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesBroadcasting
Market Capitalization27.87 billion USD40.39 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005December 5, 2005
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
SKYD
GSPC
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Baidu (BIDU) vs. Skydance (SKYD), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Skydance (SKYD). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Skydance (SKYD). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
Total Return (1Y)-36.07%-43.91%
Total Return (3Y, Annualized)-8.51%-10.31%
Total Return (5Y, Annualized)-13.01%-23.41%

Risk Profile

Drawdown History

BIDU
SKYD
GSPC
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Baidu (BIDU) vs. Skydance (SKYD), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Skydance (SKYD). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Skydance (SKYD) has an aggressive beta of 1.60, indicating higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
Volatility (1Y, Annualized)46.96%58.24%
Beta (5Y)0.561.60
Max Drawdown (5Y)-55.39%-80.42%
Avg. Volume (3M)2.67M22.91M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and SKYD are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
Sharpe Ratio (1Y)-0.86-0.83
Sortino Ratio (1Y)-1.25-1.13

Profitability

ROE (TTM)

Both Baidu (BIDU) at -1.39% and Skydance (SKYD) at -0.90% report negative ROE values. Negative ROE can reflect losses or negative shareholders’ equity, so both readings need extra context.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

SKYD

Media & Entertainment industry group

-0.90%

Max
49.92%
Q3
17.95%
Median
7.20%
SKYD
-0.90%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Both Baidu (BIDU) at -2.90% and Skydance (SKYD) at -2.13% report negative net margin values, usually indicating net losses over the period.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

SKYD

Media & Entertainment industry group

-2.13%

Max
32.91%
Q3
11.75%
Median
5.04%
SKYD
-2.13%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and Skydance (SKYD) at 9.35% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

SKYD

Media & Entertainment industry group

9.35%

Max
40.16%
Q3
18.72%
SKYD
9.35%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
ROE (TTM)-1.39%-0.90%
ROA (TTM)1.20%2.75%
Net Margin (TTM)-2.90%-2.13%
Operating Margin (TTM)9.65%9.35%
Gross Margin (TTM)40.87%33.33%

Growth

Revenue Growth

Skydance (SKYD) at -1.48% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Baidu (BIDU) reports EPS growth of -82.16%, ranked against its industry; Skydance (SKYD) has no EPS growth figure this period.

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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
Revenue Growth (YoY)-3.04%-1.48%
Revenue Growth (3Y CAGR)1.44%0.73%
EPS Growth (YoY)-82.16%--
EPS Growth (3Y CAGR)-16.00%--

Financial Strength

Current Ratio (MRQ)

Both Baidu (BIDU) at 2.33 and Skydance (SKYD) at 1.04 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

SKYD

Media & Entertainment industry group

1.04

Max
4.69
Q3
2.53
Median
1.52
SKYD
1.04
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Skydance (SKYD) at 1.26 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

SKYD

Media & Entertainment industry group

1.26

Max
3.65
Q3
1.69
SKYD
1.26
Median
0.46
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
Current Ratio (MRQ)2.331.04
Debt / Equity (MRQ)0.381.26
Net Debt / EBITDA-2.284.40

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Skydance (SKYD) reports a yield of 2.45%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SKYD

Media & Entertainment industry group

2.45%

SKYD
2.45%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Skydance (SKYD) reports a payout of 93.20%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SKYD

Media & Entertainment industry group

93.20%

SKYD
93.20%
Max
71.43%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
Dividend Yield (TTM)0.00%2.45%
Dividend Payout Ratio (TTM)0.00%93.20%

Valuation

P/E Ratio (TTM)

Neither Baidu (BIDU) nor Skydance (SKYD) reports a P/E ratio value for this period, so a direct comparison isn’t possible.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

SKYD

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
SKYD
--
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Baidu (BIDU) vs. Skydance (SKYD): Neither stock reports P/E ratio, so the chart shows available benchmark boxes without value markers.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Skydance (SKYD) at 1.39 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

SKYD

Media & Entertainment industry group

1.39

Max
7.43
Q3
3.82
Median
1.40
SKYD
1.39
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Relative to net asset value, both Baidu (BIDU) at 0.68 and Skydance (SKYD) at 0.76 look inexpensive, sitting in the lower P/B ratio quartile of their industries.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

SKYD

Media & Entertainment industry group

0.76

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
SKYD
0.76
Min
-2.61
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Baidu (BIDU) vs. Skydance (SKYD): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Skydance (SKYD)
MetricBIDUSKYD
P/E Ratio (TTM)----
P/S Ratio (TTM)0.221.39
P/B Ratio (MRQ)0.680.76
Free Cash Flow Yield (TTM)-7.52%43.56%