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BIDU vs. NYT: Baidu vs. New York Times Stock Comparison

How do Baidu (BIDU) and New York Times (NYT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and New York Times (NYT) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while NYT is classified in Media.

New York Times (NYT) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and New York Times (NYT)
Profile ItemBIDUNYT
NameBaidu Inc. ADRNew York Times Co. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesPublishing
Market Capitalization27.87 billion USD10.93 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005May 3, 1973
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
NYT
GSPC
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Baidu (BIDU) vs. New York Times (NYT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and New York Times (NYT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and New York Times (NYT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
Total Return (1Y)-36.07%16.49%
Total Return (3Y, Annualized)-8.51%19.25%
Total Return (5Y, Annualized)-13.01%8.78%

Risk Profile

Drawdown History

BIDU
NYT
GSPC
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Baidu (BIDU) vs. New York Times (NYT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and New York Times (NYT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
Volatility (1Y, Annualized)46.96%31.87%
Beta (5Y)0.560.86
Max Drawdown (5Y)-55.39%-42.87%
Avg. Volume (3M)2.67M2.55M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and NYT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
Sharpe Ratio (1Y)-0.860.38
Sortino Ratio (1Y)-1.250.50

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile New York Times (NYT) reports 20.30%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

NYT

Media & Entertainment industry group

20.30%

Max
49.92%
NYT
20.30%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile New York Times (NYT) reports 13.54%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

NYT

Media & Entertainment industry group

13.54%

Max
32.91%
NYT
13.54%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and New York Times (NYT) at 16.26% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

NYT

Media & Entertainment industry group

16.26%

Max
40.16%
Q3
18.72%
NYT
16.26%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
ROE (TTM)-1.39%20.30%
ROA (TTM)1.20%10.61%
Net Margin (TTM)-2.90%13.54%
Operating Margin (TTM)9.65%16.26%
Gross Margin (TTM)40.87%51.25%

Growth

Revenue Growth

New York Times (NYT) at 9.24% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Baidu (BIDU) vs. New York Times (NYT): A comparison of their Revenue Growth across different time periods.

EPS Growth

New York Times (NYT) at 18.08% is around its peer norm for EPS growth, while Baidu (BIDU) at -82.16% drops into the bottom quartile, signaling weaker earnings momentum.

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Baidu (BIDU) vs. New York Times (NYT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
Revenue Growth (YoY)-3.04%9.24%
Revenue Growth (3Y CAGR)1.44%6.96%
EPS Growth (YoY)-82.16%18.08%
EPS Growth (3Y CAGR)-16.00%26.19%

Financial Strength

Current Ratio (MRQ)

Both Baidu (BIDU) at 2.33 and New York Times (NYT) at 1.52 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

NYT

Media & Entertainment industry group

1.52

Max
4.69
Q3
2.53
NYT
1.52
Median
1.52
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Baidu (BIDU) carries debt-to-equity ratio of 0.38 against its industry range, while New York Times (NYT) reports no figure this period.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

NYT

Media & Entertainment industry group

--

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
Min
0.00
NYT
--
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Baidu (BIDU) vs. New York Times (NYT): NYT does not report debt-to-equity ratio, so it has no value marker; BIDU is benchmarked against the Media & Entertainment industry group.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
Current Ratio (MRQ)2.331.52
Debt / Equity (MRQ)0.38--
Net Debt / EBITDA-2.28-1.17

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile New York Times (NYT) reports a yield of 1.33%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NYT

Media & Entertainment industry group

1.33%

NYT
1.33%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile New York Times (NYT) reports a payout of 32.80%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NYT

Media & Entertainment industry group

32.80%

Max
71.43%
NYT
32.80%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
Dividend Yield (TTM)0.00%1.33%
Dividend Payout Ratio (TTM)0.00%32.80%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: New York Times (NYT) trades at 27.34 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

NYT

Media & Entertainment industry group

27.34

Max
51.21
Q3
28.90
NYT
27.34
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. New York Times (NYT): BIDU does not report P/E ratio, so it has no value marker; NYT is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while New York Times (NYT) at 3.62 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

NYT

Media & Entertainment industry group

3.62

Max
7.43
Q3
3.82
NYT
3.62
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 looks cheap against book in the lower P/B ratio quartile, while New York Times (NYT) at 5.36 carries a premium in the upper quartile — a clear price-to-book gap.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

NYT

Media & Entertainment industry group

5.36

Max
11.45
NYT
5.36
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. New York Times (NYT): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and New York Times (NYT)
MetricBIDUNYT
P/E Ratio (TTM)--27.34
P/S Ratio (TTM)0.223.62
P/B Ratio (MRQ)0.685.36
Free Cash Flow Yield (TTM)-7.52%4.32%