BIDU vs. NWSA: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BIDU and NWSA, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BIDU trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, NWSA is a standard domestic listing.
| Symbol | BIDU | NWSA |
|---|---|---|
| Company Name | Baidu, Inc. | News Corporation |
| Country | China | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Media |
| Market Capitalization | 30.75 billion USD | 17.56 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | August 5, 2005 | June 19, 2013 |
| Security Type | ADR | Common Stock |
Historical Performance
This chart compares the performance of BIDU and NWSA by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BIDU | NWSA |
|---|---|---|
| 5-Day Price Return | 4.12% | 2.24% |
| 13-Week Price Return | -0.22% | 4.74% |
| 26-Week Price Return | 2.54% | 3.93% |
| 52-Week Price Return | 6.85% | 9.26% |
| Month-to-Date Return | 3.64% | 1.02% |
| Year-to-Date Return | 8.02% | 7.55% |
| 10-Day Avg. Volume | 3.65M | 3.95M |
| 3-Month Avg. Volume | 3.76M | 3.31M |
| 3-Month Volatility | 36.87% | 15.65% |
| Beta | 0.32 | 1.20 |
Profitability
Return on Equity (TTM)
BIDU
9.73%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
BIDU’s Return on Equity of 9.73% is on par with the norm for the Interactive Media & Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
NWSA
14.14%
Media Industry
- Max
- 34.77%
- Q3
- 16.01%
- Median
- 10.70%
- Q1
- 2.80%
- Min
- -2.36%
NWSA’s Return on Equity of 14.14% is on par with the norm for the Media industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BIDU
18.98%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
BIDU’s Net Profit Margin of 18.98% is aligned with the median group of its peers in the Interactive Media & Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
NWSA
13.21%
Media Industry
- Max
- 16.04%
- Q3
- 10.15%
- Median
- 5.18%
- Q1
- 2.39%
- Min
- -3.66%
A Net Profit Margin of 13.21% places NWSA in the upper quartile for the Media industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BIDU
15.14%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
BIDU’s Operating Profit Margin of 15.14% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
NWSA
10.27%
Media Industry
- Max
- 24.65%
- Q3
- 13.68%
- Median
- 8.96%
- Q1
- 4.53%
- Min
- -8.09%
NWSA’s Operating Profit Margin of 10.27% is around the midpoint for the Media industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BIDU | NWSA |
|---|---|---|
| Return on Equity (TTM) | 9.73% | 14.14% |
| Return on Assets (TTM) | 5.94% | 7.24% |
| Net Profit Margin (TTM) | 18.98% | 13.21% |
| Operating Profit Margin (TTM) | 15.14% | 10.27% |
| Gross Profit Margin (TTM) | 49.06% | 54.70% |
Financial Strength
Current Ratio (MRQ)
BIDU
2.29
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
BIDU’s Current Ratio of 2.29 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
NWSA
1.84
Media Industry
- Max
- 2.97
- Q3
- 1.79
- Median
- 1.39
- Q1
- 0.92
- Min
- 0.24
NWSA’s Current Ratio of 1.84 is in the upper quartile for the Media industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
BIDU
0.35
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
BIDU’s Debt-to-Equity Ratio of 0.35 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
NWSA
0.22
Media Industry
- Max
- 2.02
- Q3
- 1.06
- Median
- 0.58
- Q1
- 0.31
- Min
- 0.00
Falling into the lower quartile for the Media industry, NWSA’s Debt-to-Equity Ratio of 0.22 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
BIDU
--
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
Interest Coverage Ratio data for BIDU is currently unavailable.
NWSA
3.05
Media Industry
- Max
- 44.57
- Q3
- 23.07
- Median
- 4.52
- Q1
- 2.14
- Min
- -10.82
NWSA’s Interest Coverage Ratio of 3.05 is positioned comfortably within the norm for the Media industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BIDU | NWSA |
|---|---|---|
| Current Ratio (MRQ) | 2.29 | 1.84 |
| Quick Ratio (MRQ) | 2.29 | 1.72 |
| Debt-to-Equity Ratio (MRQ) | 0.35 | 0.22 |
| Interest Coverage Ratio (TTM) | -- | 3.05 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
NWSA
1.08%
Media Industry
- Max
- 7.76%
- Q3
- 4.16%
- Median
- 1.67%
- Q1
- 0.00%
- Min
- 0.00%
NWSA’s Dividend Yield of 1.08% is consistent with its peers in the Media industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
NWSA
15.68%
Media Industry
- Max
- 165.03%
- Q3
- 96.17%
- Median
- 45.64%
- Q1
- 14.80%
- Min
- 0.00%
NWSA’s Dividend Payout Ratio of 15.68% is within the typical range for the Media industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BIDU | NWSA |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 1.08% |
| Dividend Payout Ratio (TTM) | 0.00% | 15.68% |
Valuation
Price-to-Earnings Ratio (TTM)
BIDU
8.53
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/E Ratio of 8.53 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
NWSA
14.51
Media Industry
- Max
- 49.10
- Q3
- 35.07
- Median
- 17.34
- Q1
- 10.39
- Min
- 5.81
NWSA’s P/E Ratio of 14.51 is within the middle range for the Media industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BIDU
1.62
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/S Ratio of 1.62 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
NWSA
1.92
Media Industry
- Max
- 3.23
- Q3
- 1.85
- Median
- 1.05
- Q1
- 0.78
- Min
- 0.22
NWSA’s P/S Ratio of 1.92 is in the upper echelon for the Media industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BIDU
0.84
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
BIDU’s P/B Ratio of 0.84 is in the lower quartile for the Interactive Media & Services industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
NWSA
2.02
Media Industry
- Max
- 4.30
- Q3
- 2.57
- Median
- 1.83
- Q1
- 1.19
- Min
- 0.51
NWSA’s P/B Ratio of 2.02 is within the conventional range for the Media industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | BIDU | NWSA |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 8.53 | 14.51 |
| Price-to-Sales Ratio (TTM) | 1.62 | 1.92 |
| Price-to-Book Ratio (MRQ) | 0.84 | 2.02 |
| Price-to-Free Cash Flow Ratio (TTM) | 10.22 | 22.59 |