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BIDU vs. NFLX: Baidu vs. Netflix Stock Comparison

How do Baidu (BIDU) and Netflix (NFLX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Netflix (NFLX) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while NFLX is classified in Entertainment.

Netflix (NFLX) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Netflix (NFLX)
Profile ItemBIDUNFLX
NameBaidu Inc. ADRNetflix Inc.
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization27.87 billion USD260.38 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005May 23, 2002
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
NFLX
GSPC
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Baidu (BIDU) vs. Netflix (NFLX), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Netflix (NFLX). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Netflix (NFLX). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
Total Return (1Y)-36.07%-42.22%
Total Return (3Y, Annualized)-8.51%13.59%
Total Return (5Y, Annualized)-13.01%-0.56%

Risk Profile

Drawdown History

BIDU
NFLX
GSPC
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Baidu (BIDU) vs. Netflix (NFLX), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Netflix (NFLX). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Netflix (NFLX) has an aggressive beta of 1.58, indicating higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
Volatility (1Y, Annualized)46.96%36.32%
Beta (5Y)0.561.58
Max Drawdown (5Y)-55.39%-75.95%
Avg. Volume (3M)2.67M36.31M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and NFLX are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
Sharpe Ratio (1Y)-0.86-1.28
Sortino Ratio (1Y)-1.25-1.74

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Netflix (NFLX) reports 53.46%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

NFLX

Media & Entertainment industry group

53.46%

NFLX
53.46%
Max
49.92%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Netflix (NFLX) reports 29.69%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

NFLX

Media & Entertainment industry group

29.69%

Max
32.91%
NFLX
29.69%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Netflix (NFLX) at 34.63% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

NFLX

Media & Entertainment industry group

34.63%

Max
40.16%
NFLX
34.63%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
ROE (TTM)-1.39%53.46%
ROA (TTM)1.20%17.12%
Net Margin (TTM)-2.90%29.69%
Operating Margin (TTM)9.65%34.63%
Gross Margin (TTM)40.87%50.69%

Growth

Revenue Growth

Netflix (NFLX) at 15.85% sits in the top revenue growth quartile, while Baidu (BIDU) at -3.04% is in the bottom quartile, showing a clear gap in revenue momentum.

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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their Revenue Growth across different time periods.

EPS Growth

Netflix (NFLX) at 27.58% is around its peer norm for EPS growth, while Baidu (BIDU) at -82.16% drops into the bottom quartile, signaling weaker earnings momentum.

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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
Revenue Growth (YoY)-3.04%15.85%
Revenue Growth (3Y CAGR)1.44%12.64%
EPS Growth (YoY)-82.16%27.58%
EPS Growth (3Y CAGR)-16.00%36.49%

Financial Strength

Current Ratio (MRQ)

Both Baidu (BIDU) at 2.33 and Netflix (NFLX) at 1.08 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

NFLX

Media & Entertainment industry group

1.08

Max
4.69
Q3
2.53
Median
1.52
NFLX
1.08
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Netflix (NFLX) at 0.60 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

NFLX

Media & Entertainment industry group

0.60

Max
3.65
Q3
1.69
NFLX
0.60
Median
0.46
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
Current Ratio (MRQ)2.331.08
Debt / Equity (MRQ)0.380.60
Net Debt / EBITDA-2.280.58

Dividends

Dividend Yield (TTM)

Neither Baidu (BIDU) nor Netflix (NFLX) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NFLX

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
NFLX
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Baidu (BIDU) nor Netflix (NFLX) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NFLX

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
NFLX
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Netflix (NFLX) trades at 18.33 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

NFLX

Media & Entertainment industry group

18.33

Max
51.21
Q3
28.90
NFLX
18.33
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Netflix (NFLX): BIDU does not report P/E ratio, so it has no value marker; NFLX is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while Netflix (NFLX) at 5.24 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

NFLX

Media & Entertainment industry group

5.24

Max
7.43
NFLX
5.24
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 looks cheap against book in the lower P/B ratio quartile, while Netflix (NFLX) at 8.89 carries a premium in the upper quartile — a clear price-to-book gap.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

NFLX

Media & Entertainment industry group

8.89

Max
11.45
NFLX
8.89
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Netflix (NFLX): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Netflix (NFLX)
MetricBIDUNFLX
P/E Ratio (TTM)--18.33
P/S Ratio (TTM)0.225.24
P/B Ratio (MRQ)0.688.89
Free Cash Flow Yield (TTM)-7.52%9.78%