BIDU vs. NFLX: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BIDU and NFLX, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BIDU trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, NFLX is a standard domestic listing.
| Symbol | BIDU | NFLX |
|---|---|---|
| Company Name | Baidu, Inc. | Netflix, Inc. |
| Country | China | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Entertainment |
| Market Capitalization | 30.79 billion USD | 517.59 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | August 5, 2005 | May 23, 2002 |
| Security Type | ADR | Common Stock |
Historical Performance
This chart compares the performance of BIDU and NFLX by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BIDU | NFLX |
|---|---|---|
| 5-Day Price Return | 3.21% | 0.32% |
| 13-Week Price Return | 9.35% | 2.53% |
| 26-Week Price Return | 4.43% | 16.75% |
| 52-Week Price Return | 7.16% | 76.80% |
| Month-to-Date Return | 4.62% | 5.06% |
| Year-to-Date Return | 9.04% | 36.66% |
| 10-Day Avg. Volume | 4.57M | 2.80M |
| 3-Month Avg. Volume | 3.43M | 3.65M |
| 3-Month Volatility | 35.18% | 25.09% |
| Beta | 0.32 | 1.61 |
Profitability
Return on Equity (TTM)
BIDU
9.73%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
BIDU’s Return on Equity of 9.73% is on par with the norm for the Interactive Media & Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
NFLX
42.50%
Entertainment Industry
- Max
- 42.50%
- Q3
- 22.75%
- Median
- 12.88%
- Q1
- 7.15%
- Min
- -6.84%
In the upper quartile for the Entertainment industry, NFLX’s Return on Equity of 42.50% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BIDU
18.98%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
BIDU’s Net Profit Margin of 18.98% is aligned with the median group of its peers in the Interactive Media & Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
NFLX
24.58%
Entertainment Industry
- Max
- 45.25%
- Q3
- 23.93%
- Median
- 14.60%
- Q1
- 4.89%
- Min
- -22.94%
A Net Profit Margin of 24.58% places NFLX in the upper quartile for the Entertainment industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BIDU
15.14%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
BIDU’s Operating Profit Margin of 15.14% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
NFLX
29.51%
Entertainment Industry
- Max
- 46.83%
- Q3
- 28.87%
- Median
- 15.26%
- Q1
- 8.95%
- Min
- -5.53%
An Operating Profit Margin of 29.51% places NFLX in the upper quartile for the Entertainment industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BIDU | NFLX |
|---|---|---|
| Return on Equity (TTM) | 9.73% | 42.50% |
| Return on Assets (TTM) | 5.94% | 19.42% |
| Net Profit Margin (TTM) | 18.98% | 24.58% |
| Operating Profit Margin (TTM) | 15.14% | 29.51% |
| Gross Profit Margin (TTM) | 49.06% | 48.49% |
Financial Strength
Current Ratio (MRQ)
BIDU
2.29
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
BIDU’s Current Ratio of 2.29 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
NFLX
1.34
Entertainment Industry
- Max
- 6.80
- Q3
- 3.77
- Median
- 1.87
- Q1
- 0.86
- Min
- 0.39
NFLX’s Current Ratio of 1.34 aligns with the median group of the Entertainment industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BIDU
0.35
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
BIDU’s Debt-to-Equity Ratio of 0.35 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
NFLX
0.58
Entertainment Industry
- Max
- 1.65
- Q3
- 0.71
- Median
- 0.14
- Q1
- 0.04
- Min
- 0.00
NFLX’s Debt-to-Equity Ratio of 0.58 is typical for the Entertainment industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BIDU
--
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
Interest Coverage Ratio data for BIDU is currently unavailable.
NFLX
23.05
Entertainment Industry
- Max
- 62.11
- Q3
- 31.19
- Median
- 7.50
- Q1
- 2.02
- Min
- -6.33
NFLX’s Interest Coverage Ratio of 23.05 is positioned comfortably within the norm for the Entertainment industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BIDU | NFLX |
|---|---|---|
| Current Ratio (MRQ) | 2.29 | 1.34 |
| Quick Ratio (MRQ) | 2.29 | 1.34 |
| Debt-to-Equity Ratio (MRQ) | 0.35 | 0.58 |
| Interest Coverage Ratio (TTM) | -- | 23.05 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
NFLX
0.00%
Entertainment Industry
- Max
- 2.54%
- Q3
- 1.29%
- Median
- 0.61%
- Q1
- 0.00%
- Min
- 0.00%
NFLX currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
NFLX
0.00%
Entertainment Industry
- Max
- 82.30%
- Q3
- 45.76%
- Median
- 29.16%
- Q1
- 0.00%
- Min
- 0.00%
NFLX has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BIDU | NFLX |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BIDU
8.92
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/E Ratio of 8.92 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
NFLX
49.96
Entertainment Industry
- Max
- 53.51
- Q3
- 45.31
- Median
- 33.16
- Q1
- 18.21
- Min
- 3.89
A P/E Ratio of 49.96 places NFLX in the upper quartile for the Entertainment industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
BIDU
1.69
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/S Ratio of 1.69 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
NFLX
12.28
Entertainment Industry
- Max
- 12.81
- Q3
- 7.20
- Median
- 4.68
- Q1
- 3.32
- Min
- 0.79
NFLX’s P/S Ratio of 12.28 is in the upper echelon for the Entertainment industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BIDU
0.84
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
BIDU’s P/B Ratio of 0.84 is in the lower quartile for the Interactive Media & Services industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
NFLX
22.84
Entertainment Industry
- Max
- 17.11
- Q3
- 8.38
- Median
- 5.24
- Q1
- 2.18
- Min
- 0.67
At 22.84, NFLX’s P/B Ratio is at an extreme premium to the Entertainment industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BIDU | NFLX |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 8.92 | 49.96 |
| Price-to-Sales Ratio (TTM) | 1.69 | 12.28 |
| Price-to-Book Ratio (MRQ) | 0.84 | 22.84 |
| Price-to-Free Cash Flow Ratio (TTM) | 10.68 | 60.23 |