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BIDU vs. DIS: Baidu vs. Walt Disney Stock Comparison

How do Baidu (BIDU) and Walt Disney (DIS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Walt Disney (DIS) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while DIS is classified in Entertainment.

Walt Disney (DIS) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Walt Disney (DIS)
Profile ItemBIDUDIS
NameBaidu Inc. ADRThe Walt Disney Company
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization27.87 billion USD201.59 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005January 2, 1962
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
DIS
GSPC
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Baidu (BIDU) vs. Walt Disney (DIS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Walt Disney (DIS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Walt Disney (DIS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
Total Return (1Y)-36.07%8.09%
Total Return (3Y, Annualized)-8.51%10.44%
Total Return (5Y, Annualized)-13.01%-7.02%

Risk Profile

Drawdown History

BIDU
DIS
GSPC
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Baidu (BIDU) vs. Walt Disney (DIS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Walt Disney (DIS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Walt Disney (DIS) has an aggressive beta of 1.39, indicating higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
Volatility (1Y, Annualized)46.96%27.37%
Beta (5Y)0.561.39
Max Drawdown (5Y)-55.39%-54.70%
Avg. Volume (3M)2.67M8.13M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and DIS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
Sharpe Ratio (1Y)-0.860.14
Sortino Ratio (1Y)-1.250.20

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Walt Disney (DIS) reports 8.01%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

DIS

Media & Entertainment industry group

8.01%

Max
49.92%
Q3
17.95%
DIS
8.01%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Walt Disney (DIS) reports 8.70%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

DIS

Media & Entertainment industry group

8.70%

Max
32.91%
Q3
11.75%
DIS
8.70%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Walt Disney (DIS) at 19.30% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

DIS

Media & Entertainment industry group

19.30%

Max
40.16%
DIS
19.30%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
ROE (TTM)-1.39%8.01%
ROA (TTM)1.20%4.81%
Net Margin (TTM)-2.90%8.70%
Operating Margin (TTM)9.65%19.30%
Gross Margin (TTM)40.87%37.60%

Growth

Revenue Growth

Walt Disney (DIS) at 3.35% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Walt Disney (DIS) at 151.84% sits in the top EPS growth quartile, while Baidu (BIDU) at -82.16% is in the bottom quartile, showing a clear gap in earnings momentum.

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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
Revenue Growth (YoY)-3.04%3.35%
Revenue Growth (3Y CAGR)1.44%4.51%
EPS Growth (YoY)-82.16%151.84%
EPS Growth (3Y CAGR)-16.00%58.51%

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Walt Disney (DIS) at 0.71 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for DIS.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

DIS

Media & Entertainment industry group

0.71

Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
DIS
0.71
Min
0.28
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Walt Disney (DIS) at 0.39 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

DIS

Media & Entertainment industry group

0.39

Max
3.65
Q3
1.69
Median
0.46
DIS
0.39
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
Current Ratio (MRQ)2.330.71
Debt / Equity (MRQ)0.380.39
Net Debt / EBITDA-2.281.95

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Walt Disney (DIS) reports a yield of 1.28%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

DIS

Media & Entertainment industry group

1.28%

Max
1.33%
DIS
1.28%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Walt Disney (DIS) reports a payout of 30.93%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

DIS

Media & Entertainment industry group

30.93%

Max
71.43%
DIS
30.93%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
Dividend Yield (TTM)0.00%1.28%
Dividend Payout Ratio (TTM)0.00%30.93%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Walt Disney (DIS) trades at 24.07 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

DIS

Media & Entertainment industry group

24.07

Max
51.21
Q3
28.90
DIS
24.07
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Walt Disney (DIS): BIDU does not report P/E ratio, so it has no value marker; DIS is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Walt Disney (DIS) at 2.04 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

DIS

Media & Entertainment industry group

2.04

Max
7.43
Q3
3.82
DIS
2.04
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Walt Disney (DIS) at 1.84 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

DIS

Media & Entertainment industry group

1.84

Max
11.45
Q3
5.30
Median
1.84
DIS
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Walt Disney (DIS): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Walt Disney (DIS)
MetricBIDUDIS
P/E Ratio (TTM)--24.07
P/S Ratio (TTM)0.222.04
P/B Ratio (MRQ)0.681.84
Free Cash Flow Yield (TTM)-7.52%2.41%