BIDU vs. DIS: Baidu vs. Walt Disney Stock Comparison
How do Baidu (BIDU) and Walt Disney (DIS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Baidu (BIDU) and Walt Disney (DIS) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while DIS is classified in Entertainment.
Walt Disney (DIS) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.
| Profile Item | BIDU | DIS |
|---|---|---|
| Name | Baidu Inc. ADR | The Walt Disney Company |
| Country/Region | China | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Interactive Media & Services | Entertainment |
| GICS Sub-Industry | Interactive Media & Services | Movies & Entertainment |
| Market Capitalization | 27.87 billion USD | 201.59 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | NYSE |
| Listing Date | August 5, 2005 | January 2, 1962 |
| Security Type | ADR | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | BIDU | DIS |
|---|---|---|
| Total Return (1Y) | -36.07% | 8.09% |
| Total Return (3Y, Annualized) | -8.51% | 10.44% |
| Total Return (5Y, Annualized) | -13.01% | -7.02% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
Walt Disney (DIS) has an aggressive beta of 1.39, indicating higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.
| Metric | BIDU | DIS |
|---|---|---|
| Volatility (1Y, Annualized) | 46.96% | 27.37% |
| Beta (5Y) | 0.56 | 1.39 |
| Max Drawdown (5Y) | -55.39% | -54.70% |
| Avg. Volume (3M) | 2.67M | 8.13M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | BIDU | DIS |
|---|---|---|
| Sharpe Ratio (1Y) | -0.86 | 0.14 |
| Sortino Ratio (1Y) | -1.25 | 0.20 |
Profitability
ROE (TTM)
Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Walt Disney (DIS) reports 8.01%, ranking against industry peers normally.
BIDU
Media & Entertainment industry group
-1.39%
- Max
- 49.92%
- Q3
- 17.95%
- Median
- 7.20%
- BIDU
- -1.39%
- Q1
- -4.53%
- Min
- -26.31%
DIS
Media & Entertainment industry group
8.01%
- Max
- 49.92%
- Q3
- 17.95%
- DIS
- 8.01%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
Net Margin (TTM)
Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Walt Disney (DIS) reports 8.70%, ranking against industry peers normally.
BIDU
Media & Entertainment industry group
-2.90%
- Max
- 32.91%
- Q3
- 11.75%
- Median
- 5.04%
- BIDU
- -2.90%
- Q1
- -4.17%
- Min
- -25.14%
DIS
Media & Entertainment industry group
8.70%
- Max
- 32.91%
- Q3
- 11.75%
- DIS
- 8.70%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
Operating Margin (TTM)
Walt Disney (DIS) at 19.30% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.
BIDU
Media & Entertainment industry group
9.65%
- Max
- 40.16%
- Q3
- 18.72%
- BIDU
- 9.65%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
DIS
Media & Entertainment industry group
19.30%
- Max
- 40.16%
- DIS
- 19.30%
- Q3
- 18.72%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
Profitability Metrics
| Metric | BIDU | DIS |
|---|---|---|
| ROE (TTM) | -1.39% | 8.01% |
| ROA (TTM) | 1.20% | 4.81% |
| Net Margin (TTM) | -2.90% | 8.70% |
| Operating Margin (TTM) | 9.65% | 19.30% |
| Gross Margin (TTM) | 40.87% | 37.60% |
Growth
Revenue Growth
Walt Disney (DIS) at 3.35% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.
EPS Growth
Walt Disney (DIS) at 151.84% sits in the top EPS growth quartile, while Baidu (BIDU) at -82.16% is in the bottom quartile, showing a clear gap in earnings momentum.
Growth Metrics
| Metric | BIDU | DIS |
|---|---|---|
| Revenue Growth (YoY) | -3.04% | 3.35% |
| Revenue Growth (3Y CAGR) | 1.44% | 4.51% |
| EPS Growth (YoY) | -82.16% | 151.84% |
| EPS Growth (3Y CAGR) | -16.00% | 58.51% |
Financial Strength
Current Ratio (MRQ)
Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Walt Disney (DIS) at 0.71 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for DIS.
BIDU
Media & Entertainment industry group
2.33
- Max
- 4.69
- Q3
- 2.53
- BIDU
- 2.33
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
DIS
Media & Entertainment industry group
0.71
- Max
- 4.69
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- DIS
- 0.71
- Min
- 0.28
Debt / Equity (MRQ)
Both Baidu (BIDU) at 0.38 and Walt Disney (DIS) at 0.39 fund their balance sheets with roughly industry-typical debt-to-equity mixes.
BIDU
Media & Entertainment industry group
0.38
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- BIDU
- 0.38
- Q1
- 0.17
- Min
- 0.00
DIS
Media & Entertainment industry group
0.39
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- DIS
- 0.39
- Q1
- 0.17
- Min
- 0.00
Financial Strength Metrics
| Metric | BIDU | DIS |
|---|---|---|
| Current Ratio (MRQ) | 2.33 | 0.71 |
| Debt / Equity (MRQ) | 0.38 | 0.39 |
| Net Debt / EBITDA | -2.28 | 1.95 |
Dividends
Dividend Yield (TTM)
Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Walt Disney (DIS) reports a yield of 1.28%, ranking against industry peers normally.
BIDU
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- BIDU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
DIS
Media & Entertainment industry group
1.28%
- Max
- 1.33%
- DIS
- 1.28%
- Q3
- 0.65%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Walt Disney (DIS) reports a payout of 30.93%, ranking against industry peers normally.
BIDU
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- BIDU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
DIS
Media & Entertainment industry group
30.93%
- Max
- 71.43%
- DIS
- 30.93%
- Q3
- 28.98%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | BIDU | DIS |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 1.28% |
| Dividend Payout Ratio (TTM) | 0.00% | 30.93% |
Valuation
P/E Ratio (TTM)
An earnings multiple is available for just one side: Walt Disney (DIS) trades at 24.07 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.
BIDU
Media & Entertainment industry group
--
- Max
- 51.21
- Q3
- 28.90
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
- BIDU
- --
DIS
Media & Entertainment industry group
24.07
- Max
- 51.21
- Q3
- 28.90
- DIS
- 24.07
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
P/S Ratio (TTM)
Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Walt Disney (DIS) at 2.04 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.
BIDU
Media & Entertainment industry group
0.22
- Max
- 7.43
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- BIDU
- 0.22
- Min
- 0.00
DIS
Media & Entertainment industry group
2.04
- Max
- 7.43
- Q3
- 3.82
- DIS
- 2.04
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
P/B Ratio (MRQ)
Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Walt Disney (DIS) at 1.84 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.
BIDU
Media & Entertainment industry group
0.68
- Max
- 11.45
- Q3
- 5.30
- Median
- 1.84
- Q1
- 0.77
- BIDU
- 0.68
- Min
- -2.61
DIS
Media & Entertainment industry group
1.84
- Max
- 11.45
- Q3
- 5.30
- Median
- 1.84
- DIS
- 1.84
- Q1
- 0.77
- Min
- -2.61
Valuation Metrics
| Metric | BIDU | DIS |
|---|---|---|
| P/E Ratio (TTM) | -- | 24.07 |
| P/S Ratio (TTM) | 0.22 | 2.04 |
| P/B Ratio (MRQ) | 0.68 | 1.84 |
| Free Cash Flow Yield (TTM) | -7.52% | 2.41% |