BF.A vs. MNST: Brown-Forman vs. Monster Beverage Stock Comparison

November 11, 2026

How do Brown-Forman (BF.A) and Monster Beverage (MNST) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Brown-Forman (BF.A) and Monster Beverage (MNST) both belong to the Beverages industry, though BF.A is classified under Distillers & Vintners while MNST falls under Soft Drinks & Non-alcoholic Beverages.

Company profile comparison for Brown-Forman (BF.A) and Monster Beverage (MNST)
Profile Item	BF.A	MNST
Name	Brown-Forman Corporation Class A Common Stock	Monster Beverage Corporation
Country/Region	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Beverages	Beverages
GICS Sub-Industry	Distillers & Vintners	Soft Drinks & Non-alcoholic Beverages
Market Capitalization	14.44 billion USD	89.50 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	May 3, 1973	December 9, 1985
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

BF.A

MNST

GSPC

Brown-Forman (BF.A) vs. Monster Beverage (MNST), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Brown-Forman (BF.A) and Monster Beverage (MNST). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Brown-Forman (BF.A) and Monster Beverage (MNST). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
Total Return (1Y)	21.31%	29.93%
Total Return (3Y, Annualized)	-17.39%	18.04%
Total Return (5Y, Annualized)	-12.15%	14.58%

Risk Profile

Drawdown History

BF.A

MNST

GSPC

Brown-Forman (BF.A) vs. Monster Beverage (MNST), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Brown-Forman (BF.A) and Monster Beverage (MNST). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
Volatility (1Y, Annualized)	38.10%	26.79%
Beta (5Y)	0.26	0.52
Max Drawdown (5Y)	-67.09%	-26.03%
Avg. Volume (3M)	138.95K	9.80M

Risk-Adjusted Performance

Risk-Return Positioning

BF.A and MNST are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
Sharpe Ratio (1Y)	0.45	0.96
Sortino Ratio (1Y)	0.68	1.54

Profitability

ROE (TTM)

Both Brown-Forman (BF.A) at 18.12% and Monster Beverage (MNST) at 24.70% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

BF.A

Food, Beverage & Tobacco industry group

18.12%

Max: 32.02%
BF.A: 18.12%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

MNST

Food, Beverage & Tobacco industry group

24.70%

Max: 32.02%
MNST: 24.70%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both Brown-Forman (BF.A) at 18.42% and Monster Beverage (MNST) at 22.66% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

BF.A

Food, Beverage & Tobacco industry group

18.42%

Max: 24.83%
BF.A: 18.42%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

MNST

Food, Beverage & Tobacco industry group

22.66%

Max: 24.83%
MNST: 22.66%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Brown-Forman (BF.A) at 27.55% and Monster Beverage (MNST) at 28.06% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BF.A

Food, Beverage & Tobacco industry group

27.55%

Max: 34.91%
BF.A: 27.55%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

MNST

Food, Beverage & Tobacco industry group

28.06%

Max: 34.91%
MNST: 28.06%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
ROE (TTM)	18.12%	24.70%
ROA (TTM)	8.63%	16.44%
Net Margin (TTM)	18.42%	22.66%
Operating Margin (TTM)	27.55%	28.06%
Gross Margin (TTM)	60.66%	55.27%

Growth

Revenue Growth

Monster Beverage (MNST) at 10.70% sits in the top revenue growth quartile, while Brown-Forman (BF.A) at -1.18% is closer to the peer norm — faster top-line expansion for MNST.

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Brown-Forman (BF.A) at -16.85% and Monster Beverage (MNST) at 19.75% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
Revenue Growth (YoY)	-1.18%	10.70%
Revenue Growth (3Y CAGR)	-2.42%	9.54%
EPS Growth (YoY)	-16.85%	19.75%
EPS Growth (3Y CAGR)	-2.09%	20.28%

Financial Strength

Current Ratio (MRQ)

Both Brown-Forman (BF.A) at 3.26 and Monster Beverage (MNST) at 3.82 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.

BF.A

Food, Beverage & Tobacco industry group

3.26

Max: 4.01
BF.A: 3.26
Q3: 2.35
Median: 1.53
Q1: 1.02
Min: 0.33

MNST

Food, Beverage & Tobacco industry group

3.82

Max: 4.01
MNST: 3.82
Q3: 2.35
Median: 1.53
Q1: 1.02
Min: 0.33

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Brown-Forman (BF.A) carries debt-to-equity ratio of 0.62 against its industry range, while Monster Beverage (MNST) reports no figure this period.

BF.A

Food, Beverage & Tobacco industry group

0.62

Max: 2.19
Q3: 1.11
Median: 0.68
BF.A: 0.62
Q1: 0.33
Min: 0.00

MNST

Food, Beverage & Tobacco industry group

Max: 2.19
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00
MNST: --

Brown-Forman (BF.A) vs. Monster Beverage (MNST): MNST does not report debt-to-equity ratio, so it has no value marker; BF.A is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
Current Ratio (MRQ)	3.26	3.82
Debt / Equity (MRQ)	0.62	--
Net Debt / EBITDA	1.80	-1.25

Dividends

Dividend Yield (TTM)

Monster Beverage (MNST) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Brown-Forman (BF.A) reports a yield of 2.89%, ranking against industry peers normally.

BF.A

Food, Beverage & Tobacco industry group

2.89%

Max: 9.38%
Q3: 3.77%
BF.A: 2.89%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

MNST

Food, Beverage & Tobacco industry group

0.00%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
MNST: 0.00%
Q1: 0.00%
Min: 0.00%

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Monster Beverage (MNST) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Brown-Forman (BF.A) reports a payout of 59.32%, ranking against industry peers normally.

BF.A

Food, Beverage & Tobacco industry group

59.32%

Max: 199.19%
Q3: 81.03%
BF.A: 59.32%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

MNST

Food, Beverage & Tobacco industry group

0.00%

Max: 199.19%
Q3: 81.03%
Median: 41.52%
MNST: 0.00%
Q1: 0.00%
Min: 0.00%

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
Dividend Yield (TTM)	2.89%	0.00%
Dividend Payout Ratio (TTM)	59.32%	0.00%

Valuation

P/E Ratio (TTM)

Brown-Forman (BF.A) at 20.30 is near its industry’s usual P/E ratio, while Monster Beverage (MNST) at 41.56 sits in the richer quartile — MNST needs stronger growth or earnings quality to justify the premium.

BF.A

Food, Beverage & Tobacco industry group

20.30

Max: 52.52
Q3: 30.78
BF.A: 20.30
Median: 18.76
Q1: 12.77
Min: 4.72

MNST

Food, Beverage & Tobacco industry group

41.56

Max: 52.52
MNST: 41.56
Q3: 30.78
Median: 18.76
Q1: 12.77
Min: 4.72

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Brown-Forman (BF.A) at 3.69 sits in the upper P/S ratio quartile, and Monster Beverage (MNST) at 9.34 prices even higher, above its industry range.

BF.A

Food, Beverage & Tobacco industry group

3.69

Max: 4.64
BF.A: 3.69
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

MNST

Food, Beverage & Tobacco industry group

9.34

MNST: 9.34
Max: 4.64
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Brown-Forman (BF.A) at 3.64 sits in the upper P/B ratio quartile, and Monster Beverage (MNST) at 9.09 prices even higher, above its industry range.

BF.A

Food, Beverage & Tobacco industry group

3.64

Max: 6.35
BF.A: 3.64
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

MNST

Food, Beverage & Tobacco industry group

9.09

MNST: 9.09
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

Brown-Forman (BF.A) vs. Monster Beverage (MNST): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Brown-Forman (BF.A) and Monster Beverage (MNST)
Metric	BF.A	MNST
P/E Ratio (TTM)	20.30	41.56
P/S Ratio (TTM)	3.69	9.34
P/B Ratio (MRQ)	3.64	9.09
Free Cash Flow Yield (TTM)	4.75%	--