BF.A vs. PEP: Brown-Forman vs. PepsiCo Stock Comparison

November 11, 2026

How do Brown-Forman (BF.A) and PepsiCo (PEP) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Brown-Forman (BF.A) and PepsiCo (PEP) both belong to the Beverages industry, though BF.A is classified under Distillers & Vintners while PEP falls under Soft Drinks & Non-alcoholic Beverages.

Company profile comparison for Brown-Forman (BF.A) and PepsiCo (PEP)
Profile Item	BF.A	PEP
Name	Brown-Forman Corporation Class A Common Stock	PepsiCo, Inc.
Country/Region	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Beverages	Beverages
GICS Sub-Industry	Distillers & Vintners	Soft Drinks & Non-alcoholic Beverages
Market Capitalization	14.44 billion USD	192.61 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	May 3, 1973	June 1, 1972
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

BF.A

PEP

GSPC

Brown-Forman (BF.A) vs. PepsiCo (PEP), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Brown-Forman (BF.A) and PepsiCo (PEP). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Brown-Forman (BF.A) and PepsiCo (PEP). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
Total Return (1Y)	21.31%	4.03%
Total Return (3Y, Annualized)	-17.39%	-1.40%
Total Return (5Y, Annualized)	-12.15%	0.55%

Risk Profile

Drawdown History

BF.A

PEP

GSPC

Brown-Forman (BF.A) vs. PepsiCo (PEP), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Brown-Forman (BF.A) and PepsiCo (PEP). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
Volatility (1Y, Annualized)	38.10%	21.68%
Beta (5Y)	0.26	0.30
Max Drawdown (5Y)	-67.09%	-30.32%
Avg. Volume (3M)	138.95K	8.86M

Risk-Adjusted Performance

Risk-Return Positioning

BF.A and PEP are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
Sharpe Ratio (1Y)	0.45	-0.01
Sortino Ratio (1Y)	0.68	-0.02

Profitability

ROE (TTM)

Both companies show strong equity returns, but PepsiCo (PEP) at 52.19% is the standout with ROE above its industry range; Brown-Forman (BF.A) at 18.12% also sits in the top quartile.

BF.A

Food, Beverage & Tobacco industry group

18.12%

Max: 32.02%
BF.A: 18.12%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

PEP

Food, Beverage & Tobacco industry group

52.19%

PEP: 52.19%
Max: 32.02%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Brown-Forman (BF.A) at 18.42% retains a top-quartile share of revenue as profit, ahead of PepsiCo (PEP) at 11.09%, which keeps about the industry-typical share.

BF.A

Food, Beverage & Tobacco industry group

18.42%

Max: 24.83%
BF.A: 18.42%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

PEP

Food, Beverage & Tobacco industry group

11.09%

Max: 24.83%
Q3: 11.22%
PEP: 11.09%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Brown-Forman (BF.A) at 27.55% operates in the top operating margin quartile, ahead of PepsiCo (PEP) at 16.88%, which runs around its industry’s norm.

BF.A

Food, Beverage & Tobacco industry group

27.55%

Max: 34.91%
BF.A: 27.55%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

PEP

Food, Beverage & Tobacco industry group

16.88%

Max: 34.91%
Q3: 17.57%
PEP: 16.88%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
ROE (TTM)	18.12%	52.19%
ROA (TTM)	8.63%	9.02%
Net Margin (TTM)	18.42%	11.09%
Operating Margin (TTM)	27.55%	16.88%
Gross Margin (TTM)	60.66%	54.33%

Growth

Revenue Growth

Both Brown-Forman (BF.A) at -1.18% and PepsiCo (PEP) at 2.25% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Brown-Forman (BF.A) at -16.85% and PepsiCo (PEP) at -13.67% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
Revenue Growth (YoY)	-1.18%	2.25%
Revenue Growth (3Y CAGR)	-2.42%	2.83%
EPS Growth (YoY)	-16.85%	-13.67%
EPS Growth (3Y CAGR)	-2.09%	-2.23%

Financial Strength

Current Ratio (MRQ)

Brown-Forman (BF.A) at 3.26 carries current ratio above its industry’s typical mid-range, while PepsiCo (PEP) at 0.94 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

BF.A

Food, Beverage & Tobacco industry group

3.26

Max: 4.01
BF.A: 3.26
Q3: 2.35
Median: 1.53
Q1: 1.02
Min: 0.33

PEP

Food, Beverage & Tobacco industry group

0.94

Max: 4.01
Q3: 2.35
Median: 1.53
Q1: 1.02
PEP: 0.94
Min: 0.33

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Brown-Forman (BF.A) at 0.62 is near its industry mid-range for debt-to-equity ratio, while PepsiCo (PEP) at 2.31 sits above its benchmark range, pointing to a heavier debt load relative to equity.

BF.A

Food, Beverage & Tobacco industry group

0.62

Max: 2.19
Q3: 1.11
Median: 0.68
BF.A: 0.62
Q1: 0.33
Min: 0.00

PEP

Food, Beverage & Tobacco industry group

2.31

PEP: 2.31
Max: 2.19
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
Current Ratio (MRQ)	3.26	0.94
Debt / Equity (MRQ)	0.62	2.31
Net Debt / EBITDA	1.80	2.12

Dividends

Dividend Yield (TTM)

PepsiCo (PEP) at 4.07% delivers top-quartile income for its industry, while Brown-Forman (BF.A) at 2.89% pays a more typical yield — both are credible income propositions, PEP the richer one.

BF.A

Food, Beverage & Tobacco industry group

2.89%

Max: 9.38%
Q3: 3.77%
BF.A: 2.89%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

PEP

Food, Beverage & Tobacco industry group

4.07%

Max: 9.38%
PEP: 4.07%
Q3: 3.77%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Brown-Forman (BF.A) at 59.32% and PepsiCo (PEP) at 73.02% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BF.A

Food, Beverage & Tobacco industry group

59.32%

Max: 199.19%
Q3: 81.03%
BF.A: 59.32%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

PEP

Food, Beverage & Tobacco industry group

73.02%

Max: 199.19%
Q3: 81.03%
PEP: 73.02%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
Dividend Yield (TTM)	2.89%	4.07%
Dividend Payout Ratio (TTM)	59.32%	73.02%

Valuation

P/E Ratio (TTM)

Both Brown-Forman (BF.A) at 20.30 and PepsiCo (PEP) at 17.78 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BF.A

Food, Beverage & Tobacco industry group

20.30

Max: 52.52
Q3: 30.78
BF.A: 20.30
Median: 18.76
Q1: 12.77
Min: 4.72

PEP

Food, Beverage & Tobacco industry group

17.78

Max: 52.52
Q3: 30.78
Median: 18.76
PEP: 17.78
Q1: 12.77
Min: 4.72

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

PepsiCo (PEP) at 1.96 is priced about in line with its industry on P/S ratio, while Brown-Forman (BF.A) at 3.69 sits in the pricier quartile — BF.A costs more per dollar of sales.

BF.A

Food, Beverage & Tobacco industry group

3.69

Max: 4.64
BF.A: 3.69
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

PEP

Food, Beverage & Tobacco industry group

1.96

Max: 4.64
Q3: 2.27
PEP: 1.96
Median: 1.17
Q1: 0.52
Min: 0.00

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Brown-Forman (BF.A) at 3.64 sits in the upper P/B ratio quartile, and PepsiCo (PEP) at 8.65 prices even higher, above its industry range.

BF.A

Food, Beverage & Tobacco industry group

3.64

Max: 6.35
BF.A: 3.64
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

PEP

Food, Beverage & Tobacco industry group

8.65

PEP: 8.65
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

Brown-Forman (BF.A) vs. PepsiCo (PEP): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Brown-Forman (BF.A) and PepsiCo (PEP)
Metric	BF.A	PEP
P/E Ratio (TTM)	20.30	17.78
P/S Ratio (TTM)	3.69	1.96
P/B Ratio (MRQ)	3.64	8.65
Free Cash Flow Yield (TTM)	4.75%	4.70%