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BF.A vs. KHC: Brown-Forman vs. Kraft Heinz Stock Comparison

How do Brown-Forman (BF.A) and Kraft Heinz (KHC) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Brown-Forman (BF.A) and Kraft Heinz (KHC) both fall under the Food, Beverage & Tobacco industry group, but BF.A is classified in Beverages while KHC is classified in Food Products.

Company profile comparison for Brown-Forman (BF.A) and Kraft Heinz (KHC)
Profile ItemBF.AKHC
NameBrown-Forman Corporation Class A Common StockThe Kraft Heinz Company
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesFood Products
GICS Sub-IndustryDistillers & VintnersPackaged Foods & Meats
Market Capitalization14.44 billion USD29.13 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateMay 3, 1973July 6, 2015
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BF.A
KHC
GSPC
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Brown-Forman (BF.A) and Kraft Heinz (KHC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Brown-Forman (BF.A) and Kraft Heinz (KHC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
Total Return (1Y)21.31%7.82%
Total Return (3Y, Annualized)-17.39%-4.22%
Total Return (5Y, Annualized)-12.15%-3.33%

Risk Profile

Drawdown History

BF.A
KHC
GSPC
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Brown-Forman (BF.A) and Kraft Heinz (KHC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Kraft Heinz (KHC) is heavily traded at around 16.72M shares per day, whereas Brown-Forman (BF.A) sees a more moderate 138.95K — larger orders in the latter may require more patience and tighter control over order sizing.

Risk profile metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
Volatility (1Y, Annualized)38.10%28.10%
Beta (5Y)0.260.11
Max Drawdown (5Y)-67.09%-41.69%
Avg. Volume (3M)138.95K16.72M

Risk-Adjusted Performance

Risk-Return Positioning

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BF.A and KHC are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
Sharpe Ratio (1Y)0.450.13
Sortino Ratio (1Y)0.680.18

Profitability

ROE (TTM)

Kraft Heinz (KHC) reports a negative ROE of -8.95%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Brown-Forman (BF.A) reports 18.12%, ranking against industry peers normally.

BF.A

Food, Beverage & Tobacco industry group

18.12%

Max
32.02%
BF.A
18.12%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%

KHC

Food, Beverage & Tobacco industry group

-8.95%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
KHC
-8.95%
Min
-10.50%
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Kraft Heinz (KHC) reports a negative net margin of -13.99%, usually indicating a net loss over the period. Meanwhile Brown-Forman (BF.A) reports 18.42%, ranking against industry peers normally.

BF.A

Food, Beverage & Tobacco industry group

18.42%

Max
24.83%
BF.A
18.42%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%

KHC

Food, Beverage & Tobacco industry group

-13.99%

Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
KHC
-13.99%
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Brown-Forman (BF.A) at 27.55% operates in the top operating margin quartile, ahead of Kraft Heinz (KHC) at 16.47%, which runs around its industry’s norm.

BF.A

Food, Beverage & Tobacco industry group

27.55%

Max
34.91%
BF.A
27.55%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

KHC

Food, Beverage & Tobacco industry group

16.47%

Max
34.91%
Q3
17.57%
KHC
16.47%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
ROE (TTM)18.12%-8.95%
ROA (TTM)8.63%3.56%
Net Margin (TTM)18.42%-13.99%
Operating Margin (TTM)27.55%16.47%
Gross Margin (TTM)60.66%33.65%

Growth

Revenue Growth

Brown-Forman (BF.A) at -1.18% is around its peer norm for revenue growth, while Kraft Heinz (KHC) at -3.50% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their Revenue Growth across different time periods.

EPS Growth

Brown-Forman (BF.A) at -16.85% is around its peer norm for EPS growth, while Kraft Heinz (KHC) at -318.14% falls below its industry range, a notably weak earnings reading.

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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
Revenue Growth (YoY)-1.18%-3.50%
Revenue Growth (3Y CAGR)-2.42%-1.98%
EPS Growth (YoY)-16.85%-318.14%
EPS Growth (3Y CAGR)-2.09%--

Financial Strength

Current Ratio (MRQ)

Brown-Forman (BF.A) at 3.26 carries current ratio above its industry’s typical mid-range, while Kraft Heinz (KHC) at 1.02 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

BF.A

Food, Beverage & Tobacco industry group

3.26

Max
4.01
BF.A
3.26
Q3
2.35
Median
1.53
Q1
1.02
Min
0.33

KHC

Food, Beverage & Tobacco industry group

1.02

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
KHC
1.02
Min
0.33
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Both Brown-Forman (BF.A) at 0.62 and Kraft Heinz (KHC) at 0.50 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BF.A

Food, Beverage & Tobacco industry group

0.62

Max
2.19
Q3
1.11
Median
0.68
BF.A
0.62
Q1
0.33
Min
0.00

KHC

Food, Beverage & Tobacco industry group

0.50

Max
2.19
Q3
1.11
Median
0.68
KHC
0.50
Q1
0.33
Min
0.00
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
Current Ratio (MRQ)3.261.02
Debt / Equity (MRQ)0.620.50
Net Debt / EBITDA1.802.98

Dividends

Dividend Yield (TTM)

Kraft Heinz (KHC) at 6.32% delivers top-quartile income for its industry, while Brown-Forman (BF.A) at 2.89% pays a more typical yield — both are credible income propositions, KHC the richer one.

BF.A

Food, Beverage & Tobacco industry group

2.89%

Max
9.38%
Q3
3.77%
BF.A
2.89%
Median
1.76%
Q1
0.00%
Min
0.00%

KHC

Food, Beverage & Tobacco industry group

6.32%

Max
9.38%
KHC
6.32%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Brown-Forman (BF.A) at 59.32% and Kraft Heinz (KHC) at 73.06% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BF.A

Food, Beverage & Tobacco industry group

59.32%

Max
199.19%
Q3
81.03%
BF.A
59.32%
Median
41.52%
Q1
0.00%
Min
0.00%

KHC

Food, Beverage & Tobacco industry group

73.06%

Max
199.19%
Q3
81.03%
KHC
73.06%
Median
41.52%
Q1
0.00%
Min
0.00%
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
Dividend Yield (TTM)2.89%6.32%
Dividend Payout Ratio (TTM)59.32%73.06%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Brown-Forman (BF.A) trades at 20.30 times trailing earnings, ranked against its peers, while Kraft Heinz (KHC) has no P/E ratio this period.

BF.A

Food, Beverage & Tobacco industry group

20.30

Max
52.52
Q3
30.78
BF.A
20.30
Median
18.76
Q1
12.77
Min
4.72

KHC

Food, Beverage & Tobacco industry group

--

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
KHC
--
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): KHC does not report P/E ratio, so it has no value marker; BF.A is benchmarked against the Food, Beverage & Tobacco industry group.

P/S Ratio (TTM)

Kraft Heinz (KHC) at 1.18 is priced about in line with its industry on P/S ratio, while Brown-Forman (BF.A) at 3.69 sits in the pricier quartile — BF.A costs more per dollar of sales.

BF.A

Food, Beverage & Tobacco industry group

3.69

Max
4.64
BF.A
3.69
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

KHC

Food, Beverage & Tobacco industry group

1.18

Max
4.64
Q3
2.27
KHC
1.18
Median
1.17
Q1
0.52
Min
0.00
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Kraft Heinz (KHC) at 0.81 looks cheap against book in the lower P/B ratio quartile, while Brown-Forman (BF.A) at 3.64 carries a premium in the upper quartile — a clear price-to-book gap.

BF.A

Food, Beverage & Tobacco industry group

3.64

Max
6.35
BF.A
3.64
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

KHC

Food, Beverage & Tobacco industry group

0.81

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
KHC
0.81
Min
0.00
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Brown-Forman (BF.A) vs. Kraft Heinz (KHC): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Brown-Forman (BF.A) and Kraft Heinz (KHC)
MetricBF.AKHC
P/E Ratio (TTM)20.30--
P/S Ratio (TTM)3.691.18
P/B Ratio (MRQ)3.640.81
Free Cash Flow Yield (TTM)4.75%10.95%