W vs. WSM: Wayfair vs. Williams-Sonoma Stock Comparison

November 11, 2026

How do Wayfair (W) and Williams-Sonoma (WSM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Wayfair (W) and Williams-Sonoma (WSM) are both classified in the Homefurnishing Retail sub-industry within the broader Specialty Retail industry, placing them in the closest GICS peer bucket.

Company profile comparison for Wayfair (W) and Williams-Sonoma (WSM)
Profile Item	W	WSM
Name	Wayfair Inc. Class A Common Stock	Williams-Sonoma, Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Specialty Retail	Specialty Retail
GICS Sub-Industry	Homefurnishing Retail	Homefurnishing Retail
Market Capitalization	15.29 billion USD	29.92 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	October 2, 2014	July 7, 1983
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

WSM

GSPC

Wayfair (W) vs. Williams-Sonoma (WSM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Wayfair (W) and Williams-Sonoma (WSM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Wayfair (W) and Williams-Sonoma (WSM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
Total Return (1Y)	11.13%	34.84%
Total Return (3Y, Annualized)	40.48%	54.88%
Total Return (5Y, Annualized)	-13.87%	22.98%

Risk Profile

Drawdown History

WSM

GSPC

Wayfair (W) vs. Williams-Sonoma (WSM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Wayfair (W) and Williams-Sonoma (WSM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
Volatility (1Y, Annualized)	69.34%	34.01%
Beta (5Y)	3.07	1.48
Max Drawdown (5Y)	-91.36%	-51.92%
Avg. Volume (3M)	2.27M	1.10M

Risk-Adjusted Performance

Risk-Return Positioning

W and WSM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
Sharpe Ratio (1Y)	0.10	0.90
Sortino Ratio (1Y)	0.16	1.45

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Williams-Sonoma (WSM) earns 54.96% on shareholders’ equity, ranked against its industry; Wayfair (W) has no ROE this period.

W

Consumer Discretionary Distribution & Retail industry group

Max: 62.17%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%
W: --

WSM

Consumer Discretionary Distribution & Retail industry group

54.96%

Max: 62.17%
WSM: 54.96%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

Wayfair (W) vs. Williams-Sonoma (WSM): W does not report ROE, so it has no value marker; WSM is benchmarked against the Consumer Discretionary Distribution & Retail industry group.

Net Margin (TTM)

Wayfair (W) reports a negative net margin of -1.21%, usually indicating a net loss over the period. Meanwhile Williams-Sonoma (WSM) reports 14.73%, ranking against industry peers normally.

W

Consumer Discretionary Distribution & Retail industry group

-1.21%

Max: 16.94%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
W: -1.21%
Min: -9.41%

WSM

Consumer Discretionary Distribution & Retail industry group

14.73%

Max: 16.94%
WSM: 14.73%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Williams-Sonoma (WSM) at 17.27% operates in the top operating margin quartile, ahead of Wayfair (W) at 3.10%, which runs around its industry’s norm.

W

Consumer Discretionary Distribution & Retail industry group

3.10%

Max: 21.45%
Q3: 10.89%
Median: 5.57%
W: 3.10%
Q1: 2.28%
Min: -7.12%

WSM

Consumer Discretionary Distribution & Retail industry group

17.27%

Max: 21.45%
WSM: 17.27%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
ROE (TTM)	--	54.96%
ROA (TTM)	5.86%	16.64%
Net Margin (TTM)	-1.21%	14.73%
Operating Margin (TTM)	3.10%	17.27%
Gross Margin (TTM)	29.95%	45.69%

Growth

Revenue Growth

Both Wayfair (W) at 5.11% and Williams-Sonoma (WSM) at 1.24% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Williams-Sonoma (WSM) reports EPS growth of 0.57%, ranked against its industry; Wayfair (W) has no EPS growth figure this period.

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
Revenue Growth (YoY)	5.11%	1.24%
Revenue Growth (3Y CAGR)	0.65%	-3.45%
EPS Growth (YoY)	--	0.57%
EPS Growth (3Y CAGR)	--	2.70%

Financial Strength

Current Ratio (MRQ)

Williams-Sonoma (WSM) at 1.45 keeps current ratio within its industry’s typical mid-range, while Wayfair (W) at 0.67 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for W.

W

Consumer Discretionary Distribution & Retail industry group

0.67

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
W: 0.67
Min: 0.48

WSM

Consumer Discretionary Distribution & Retail industry group

1.45

Max: 2.62
Q3: 1.75
WSM: 1.45
Median: 1.35
Q1: 1.00
Min: 0.48

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Williams-Sonoma (WSM) carries debt-to-equity ratio of 0.71 against its industry range, while Wayfair (W) reports no figure this period.

W

Consumer Discretionary Distribution & Retail industry group

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
Min: 0.01
W: --

WSM

Consumer Discretionary Distribution & Retail industry group

0.71

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
WSM: 0.71
Min: 0.01

Wayfair (W) vs. Williams-Sonoma (WSM): W does not report debt-to-equity ratio, so it has no value marker; WSM is benchmarked against the Consumer Discretionary Distribution & Retail industry group.

Financial Strength Metrics

Financial strength metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
Current Ratio (MRQ)	0.67	1.45
Debt / Equity (MRQ)	--	0.71
Net Debt / EBITDA	6.93	0.30

Dividends

Dividend Yield (TTM)

Wayfair (W) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Williams-Sonoma (WSM) reports a yield of 1.10%, ranking against industry peers normally.

W

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
W: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

WSM

Consumer Discretionary Distribution & Retail industry group

1.10%

Max: 5.84%
Q3: 2.50%
WSM: 1.10%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Wayfair (W) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Williams-Sonoma (WSM) reports a payout of 29.13%, ranking against industry peers normally.

W

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
W: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

WSM

Consumer Discretionary Distribution & Retail industry group

29.13%

Max: 72.73%
Q3: 32.44%
WSM: 29.13%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
Dividend Yield (TTM)	0.00%	1.10%
Dividend Payout Ratio (TTM)	0.00%	29.13%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Williams-Sonoma (WSM) trades at 26.06 times trailing earnings, ranked against its peers, while Wayfair (W) has no P/E ratio this period.

W

Consumer Discretionary Distribution & Retail industry group

Max: 40.50
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67
W: --

WSM

Consumer Discretionary Distribution & Retail industry group

26.06

Max: 40.50
WSM: 26.06
Q3: 24.26
Median: 19.23
Q1: 12.64
Min: 4.67

Wayfair (W) vs. Williams-Sonoma (WSM): W does not report P/E ratio, so it has no value marker; WSM is benchmarked against the Consumer Discretionary Distribution & Retail industry group.

P/S Ratio (TTM)

Wayfair (W) at 1.16 is priced about in line with its industry on P/S ratio, while Williams-Sonoma (WSM) at 3.74 sits in the pricier quartile — WSM costs more per dollar of sales.

W

Consumer Discretionary Distribution & Retail industry group

1.16

Max: 4.32
Q3: 1.99
W: 1.16
Median: 0.70
Q1: 0.26
Min: 0.03

WSM

Consumer Discretionary Distribution & Retail industry group

3.74

Max: 4.32
WSM: 3.74
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Wayfair (W) reports a negative P/B ratio of -5.43, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Williams-Sonoma (WSM) reports 13.98, ranking against industry peers normally.

W

Consumer Discretionary Distribution & Retail industry group

-5.43

Max: 10.96
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45
W: -5.43

WSM

Consumer Discretionary Distribution & Retail industry group

13.98

WSM: 13.98
Max: 10.96
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

Wayfair (W) vs. Williams-Sonoma (WSM): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Wayfair (W) and Williams-Sonoma (WSM)
Metric	W	WSM
P/E Ratio (TTM)	--	26.06
P/S Ratio (TTM)	1.16	3.74
P/B Ratio (MRQ)	-5.43	13.98
Free Cash Flow Yield (TTM)	3.12%	3.57%