NOW vs. RBRK: ServiceNow vs. Rubrik Stock Comparison

November 11, 2026

How do ServiceNow (NOW) and Rubrik (RBRK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

ServiceNow (NOW) and Rubrik (RBRK) are both classified in the Systems Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

ServiceNow (NOW) has been public since June 29, 2012, giving it a longer listed trading history, while Rubrik (RBRK) listed on April 25, 2024 and still has a shorter public-market record.

Company profile comparison for ServiceNow (NOW) and Rubrik (RBRK)
Profile Item	NOW	RBRK
Name	ServiceNow Inc.	Rubrik Inc. Class A Common Stock
Country/Region	United States	United States
GICS Sector	Information Technology	Information Technology
GICS Industry Group	Software & Services	Software & Services
GICS Industry	Software	Software
GICS Sub-Industry	Systems Software	Systems Software
Market Capitalization	105.84 billion USD	21.77 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	June 29, 2012	April 25, 2024
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

NOW

RBRK

GSPC

ServiceNow (NOW) vs. Rubrik (RBRK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for ServiceNow (NOW) and Rubrik (RBRK). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for ServiceNow (NOW) and Rubrik (RBRK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
Total Return (1Y)	-39.72%	51.14%
Total Return (3Y, Annualized)	-5.71%	--
Total Return (5Y, Annualized)	-5.55%	--

Risk Profile

Drawdown History

NOW

RBRK

GSPC

ServiceNow (NOW) vs. Rubrik (RBRK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for ServiceNow (NOW) and Rubrik (RBRK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
Volatility (1Y, Annualized)	64.49%	67.45%
Beta (5Y)	0.98	1.23
Max Drawdown (5Y)	-64.54%	-56.08%
Avg. Volume (3M)	15.74M	3.35M

Risk-Adjusted Performance

Risk-Return Positioning

NOW and RBRK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
Sharpe Ratio (1Y)	-0.68	0.69
Sortino Ratio (1Y)	-0.89	1.09

Profitability

ROE (TTM)

Capital efficiency shows on one side only: ServiceNow (NOW) earns 11.85% on shareholders’ equity, ranked against its industry; Rubrik (RBRK) has no ROE this period.

NOW

Software & Services industry group

11.85%

Max: 53.85%
Q3: 17.90%
NOW: 11.85%
Median: 6.59%
Q1: -9.59%
Min: -50.52%

RBRK

Software & Services industry group

Max: 53.85%
Q3: 17.90%
Median: 6.59%
Q1: -9.59%
Min: -50.52%
RBRK: --

ServiceNow (NOW) vs. Rubrik (RBRK): RBRK does not report ROE, so it has no value marker; NOW is benchmarked against the Software & Services industry group.

Net Margin (TTM)

Rubrik (RBRK) reports a negative net margin of -16.50%, usually indicating a net loss over the period. Meanwhile ServiceNow (NOW) reports 9.36%, ranking against industry peers normally.

NOW

Software & Services industry group

9.36%

Max: 41.17%
Q3: 15.28%
NOW: 9.36%
Median: 4.63%
Q1: -5.42%
Min: -33.17%

RBRK

Software & Services industry group

-16.50%

Max: 41.17%
Q3: 15.28%
Median: 4.63%
Q1: -5.42%
RBRK: -16.50%
Min: -33.17%

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Rubrik (RBRK) reports a negative operating margin of -16.83%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile ServiceNow (NOW) reports 17.39%, ranking against industry peers normally.

NOW

Software & Services industry group

17.39%

Max: 46.89%
Q3: 17.64%
NOW: 17.39%
Median: 8.73%
Q1: -2.13%
Min: -30.45%

RBRK

Software & Services industry group

-16.83%

Max: 46.89%
Q3: 17.64%
Median: 8.73%
Q1: -2.13%
RBRK: -16.83%
Min: -30.45%

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
ROE (TTM)	11.85%	--
ROA (TTM)	4.59%	-6.74%
Net Margin (TTM)	9.36%	-16.50%
Operating Margin (TTM)	17.39%	-16.83%
Gross Margin (TTM)	73.08%	80.21%

Growth

Revenue Growth

Rubrik (RBRK) at 48.46% sits in the top revenue growth quartile, while ServiceNow (NOW) at 20.88% is closer to the peer norm — faster top-line expansion for RBRK.

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: ServiceNow (NOW) reports EPS growth of 22.08%, ranked against its industry; Rubrik (RBRK) has no EPS growth figure this period.

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
Revenue Growth (YoY)	20.88%	48.46%
Revenue Growth (3Y CAGR)	22.38%	29.95%
EPS Growth (YoY)	22.08%	--
EPS Growth (3Y CAGR)	73.46%	--

Financial Strength

Current Ratio (MRQ)

Rubrik (RBRK) at 1.64 keeps current ratio within its industry’s typical mid-range, while ServiceNow (NOW) at 0.72 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for NOW.

NOW

Software & Services industry group

0.72

Max: 5.11
Q3: 2.77
Median: 1.67
Q1: 1.01
NOW: 0.72
Min: 0.03

RBRK

Software & Services industry group

1.64

Max: 5.11
Q3: 2.77
Median: 1.67
RBRK: 1.64
Q1: 1.01
Min: 0.03

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: ServiceNow (NOW) carries debt-to-equity ratio of 0.64 against its industry range, while Rubrik (RBRK) reports no figure this period.

NOW

Software & Services industry group

0.64

Max: 2.52
Q3: 1.13
NOW: 0.64
Median: 0.40
Q1: 0.07
Min: 0.00

RBRK

Software & Services industry group

Max: 2.52
Q3: 1.13
Median: 0.40
Q1: 0.07
Min: 0.00
RBRK: --

ServiceNow (NOW) vs. Rubrik (RBRK): RBRK does not report debt-to-equity ratio, so it has no value marker; NOW is benchmarked against the Software & Services industry group.

Financial Strength Metrics

Financial strength metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
Current Ratio (MRQ)	0.72	1.64
Debt / Equity (MRQ)	0.64	--
Net Debt / EBITDA	1.18	--

Dividends

Dividend Yield (TTM)

Neither ServiceNow (NOW) nor Rubrik (RBRK) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

NOW

Software & Services industry group

0.00%

NOW: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

RBRK

Software & Services industry group

0.00%

RBRK: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither ServiceNow (NOW) nor Rubrik (RBRK) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

NOW

Software & Services industry group

0.00%

NOW: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

RBRK

Software & Services industry group

0.00%

RBRK: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: ServiceNow (NOW) trades at 73.36 times trailing earnings, ranked against its peers, while Rubrik (RBRK) has no P/E ratio this period.

NOW

Software & Services industry group

73.36

Max: 112.94
NOW: 73.36
Q3: 60.32
Median: 32.91
Q1: 18.77
Min: 6.69

RBRK

Software & Services industry group

Max: 112.94
Q3: 60.32
Median: 32.91
Q1: 18.77
Min: 6.69
RBRK: --

ServiceNow (NOW) vs. Rubrik (RBRK): RBRK does not report P/E ratio, so it has no value marker; NOW is benchmarked against the Software & Services industry group.

P/S Ratio (TTM)

ServiceNow (NOW) at 6.86 is priced about in line with its industry on P/S ratio, while Rubrik (RBRK) at 14.11 sits in the pricier quartile — RBRK costs more per dollar of sales.

NOW

Software & Services industry group

6.86

Max: 17.91
Q3: 8.78
NOW: 6.86
Median: 4.25
Q1: 2.23
Min: 0.02

RBRK

Software & Services industry group

14.11

Max: 17.91
RBRK: 14.11
Q3: 8.78
Median: 4.25
Q1: 2.23
Min: 0.02

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Rubrik (RBRK) reports a negative P/B ratio of -43.88, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile ServiceNow (NOW) reports 8.08, ranking against industry peers normally.

NOW

Software & Services industry group

8.08

Max: 16.63
Q3: 8.50
NOW: 8.08
Median: 4.30
Q1: 1.92
Min: -3.90

RBRK

Software & Services industry group

-43.88

Max: 16.63
Q3: 8.50
Median: 4.30
Q1: 1.92
Min: -3.90
RBRK: -43.88

ServiceNow (NOW) vs. Rubrik (RBRK): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for ServiceNow (NOW) and Rubrik (RBRK)
Metric	NOW	RBRK
P/E Ratio (TTM)	73.36	--
P/S Ratio (TTM)	6.86	14.11
P/B Ratio (MRQ)	8.08	-43.88
Free Cash Flow Yield (TTM)	5.44%	2.20%